Barometre Automobile S8-S15

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Baromètre Neoap Social Media Analyzer des Constructeurs Automobiles de la semaine 8 à la semaine 15 2013.

Baromètre Neoap Social Media Analyzer des Constructeurs Automobiles de la semaine 8 à la semaine 15 2013.

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  • 1. [ Dernier rafraichissement le 16 Apr 2013 17:11 ] [ Dernière semaine complète : 20135215 ] Social Media Analyzer By Neoap Rapport du 20130218 au 20130414 Plus dinformations : contact@neoap.fr 45 89995 769131 109645Acteurs Posts Facebook Tweets Videos YouTube
  • 2. Baromètre Médias Sociaux 2013 NeoapActeur Acteur BSM FB Twitter You Tube Nissan Renault Nissan 13.8% 16.2% 1.8% 6.5% Renault 8.0% 12.1% 10.1% 3.8% Audi Audi 7.7% 5.9% 10.6% 3.2% Mercedes Mercedes 7.5% 4.5% 11.4% 4.9% Peugeot Peugeot 6.8% 14.9% 6.2% 1.4% Ferrari Ferrari 6.3% 0.4% 12.7% 4.6% BMW BMW 5.0% 3.9% 6.3% 3.3% Porsche Porsche 4.9% 0.4% 6.6% 3.3%Lamborghini Lamborghini 4.6% 0.4% 6.6% 2.7% Ford Ford 4.0% 2.4% 6.2% 4.7% Dodge Dodge 3.4% 0.4% 2.1% 7.1% Citroen 3.3% 4.9% 5.0% 1.3% Citroen Volkswagen 2.8% 3.7% 2.9% 3.6%Volkswagen Honda 2.7% 0.7% 2.3% 6.7% Honda Toyota 2.4% 2.8% 2.5% 4.0% Others Fiat 2.3% 1.3% 3.2% 2.3% 0% 10% 20% 30% Chevrolet 2.2% 1.3% 2.3% 4.4% Others120% Nissan Renault Peugeot100% Audi Mercedes Ferrari 80% 58% 60% 58% 61% 61% BMW 60% 64% 61% Ford Lamborghini 60% 9% 40% 14% 13% 8% 10% 13% 8% 9% 9% 7% 7% 7% 20% 8% 8% 11% 8% 7% 8% 10% 12% 9% 8% 9% 0% 08 09 10 11 12 13 14 15 Semaine W W W W W W W W 13 13 13 13 13 13 13 13
  • 3. Engagement des Acteurs 2013 NeoapActeur Nb Nb Acteur Nb Videos Citroen 13.5% Posts comments Renault 11.3% 3 560 891 37 Citroen 539 66 2 Audi 8.4% Renault 388 100 19 Peugeot 7.8% Audi 361 14 0 Seat 6.7% Peugeot 245 105 2 Nissan 5.6% Nissan 196 54 0 Opel 4.5% Opel 172 30 2 Ford 4.0% Seat 166 135 0 Skoda 3.7% Hyundai 128 31 0 Hyundai 3.5% Dacia 125 27 0 Dacia 3.4% Skoda 124 35 6 Volvo 3.0% Mazda 116 8 0 BMW 2.9% Volvo 114 19 0 2.8% Ford 111 68 0 Mazda BMW 94 36 0Volkswagen 2.7% Volkswagen 90 28 1 0% 5% 10% 15% Kia 82 32 0 Peugeot 120 Renault Fiat Volkswagen 100 Mercedes BMW Toyota 80 Hyundai Citroen Chevrolet 60 Ford Hummer 40 Land Rover Jeep Chrysler 20 Audi Porsche Smart 0 08 09 10 11 12 13 14 15 Semaine W W W W W W W W 13 13 13 13 13 13 13 13
  • 4. KPIs Peugeot(K) 3 500 Retweets Posts Likes Tweets Page Likes60 3 00050 2 50040 2 00030 1 50020 1 00010 500 0 0 Semaine Semaine 08 09 10 11 12 13 14 15 08 09 10 11 12 13 14 15 W W W W W W W W W W W W W W W W 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 Facebook TwitterNb Likes : 98601 23 0 1 0 23 1Nb Posts : 1067 22 400 2 Tweets : 16996 22 2Nb Post Likes : 137031 21 300 3 Retweets : 5161 21 1500 3Nb Comments : 2435 20 4 Tweets act. : 112 1000 200 20 4Nb Comment Likes : 140 Retweets act. : 44 19 100 5 Tweets press : 1005 19 500 5Likes / Jour : 1760.7 18 6 Retweets press: 0 18 6Posts / Jour : 19.1 Tweets / j : 303.5Post Likes / Jour : 2447.0 17 7 Retweets / j : 92.2 17 7Comments / Jour : 43.5 16 8 Tweets act. / j : 2.0 8 16Comment Likes / Jour : 2.5 Retweets act. / j : 0.8 15 9 15 9 14 10 Tweets press / j : 17.9 14 10 13 12 11 Retweets press / j : 0.0 13 12 11
  • 5. KPIs Renault(K) (K)120 Posts Likes Retweets Page Likes 7 Tweets100 6 80 5 4 60 3 40 2 20 1 0 0 Semaine Semaine 08 09 10 11 12 13 14 15 08 09 10 11 12 13 14 15 W W W W W W W W W W W W W W W W 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 Facebook TwitterNb Likes : 215532 23 0 1 0 23 1Nb Posts : 1057 22 400 2 Tweets : 26401 22 2500 2Nb Post Likes : 99798 21 300 3 Retweets : 10106 21 2000 3Nb Comments : 1677 20 4 Tweets act. : 232 1500 200 20 4Nb Comment Likes : 456 Retweets act. : 37 1000 19 100 5 Tweets press : 1280 19 5 500Likes / Jour : 3848.8 18 6 Retweets press: 4 18 6Posts / Jour : 18.9 Tweets / j : 471.4Post Likes / Jour : 1782.1 17 7 Retweets / j : 180.5 17 7Comments / Jour : 29.9 16 8 Tweets act. / j : 4.1 8 16Comment Likes / Jour : 8.1 Retweets act. / j : 0.7 15 9 15 9 14 10 Tweets press / j : 22.9 14 10 13 12 11 Retweets press / j : 0.1 13 12 11
  • 6. KPIs Fiat(K) Retweets Posts Likes 1 800 Tweets Page Likes25 1 600 1 40020 1 200 1 00015 80010 600 400 5 200 0 0 Semaine Semaine 08 09 10 11 12 13 14 15 08 09 10 11 12 13 14 15 W W W W W W W W W W W W W W W W 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 Facebook TwitterNb Likes : 72297 23 0 2 0 23 1Nb Posts : 77 22 3 Tweets : 8466 22 2Nb Post Likes : 2147 21 30 5 Retweets : 2315 21 800 3Nb Comments : 151 20 Tweets act. : 14 600 20 6 20 4Nb Comment Likes : 15 Retweets act. : 0 400 19 10 7 Tweets press : 293 19 200 5Likes / Jour : 1721.4 Retweets press: 1 18 6Posts / Jour : 1.8 18 8 Tweets / j : 151.2Post Likes / Jour : 51.1 Retweets / j : 41.3 17 7Comments / Jour : 3.6 17 9 Tweets act. / j : 0.3 8 16Comment Likes / Jour : 0.4 16 10 Retweets act. / j : 0.0 15 9 15 11 Tweets press / j : 5.2 14 10 14 13 12 Retweets press / j : 0.0 13 12 11
  • 7. KPIs Volkswagen(K) 10 Retweets Posts Likes 2 500 Tweets Page Likes 9 8 2 000 7 6 1 500 5 4 1 000 3 2 500 1 0 0 Semaine Semaine 08 09 10 11 12 13 14 15 08 09 10 11 12 13 14 15 W W W W W W W W W W W W W W W W 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 Facebook TwitterNb Likes : 3412 23 0 1 0 23 1Nb Posts : 272 22 200 2 Tweets : 7806 22 800 2Nb Post Likes : 32362 21 150 3 Retweets : 2356 21 3 600Nb Comments : 901 20 4 Tweets act. : 32 100 20 4Nb Comment Likes : 153 Retweets act. : 4 400 19 50 5 Tweets press : 728 19 5 200Likes / Jour : 62.0 18 6 Retweets press: 2 18 6Posts / Jour : 4.9 Tweets / j : 139.4Post Likes / Jour : 588.4 17 7 Retweets / j : 42.1 17 7Comments / Jour : 16.4 16 8 Tweets act. / j : 0.6 8 16Comment Likes / Jour : 2.8 Retweets act. / j : 0.1 15 9 15 9 14 10 Tweets press / j : 13.0 14 10 13 12 11 Retweets press / j : 0.0 13 12 11
  • 8. KPIs Mercedes(K) (K) Posts Likes 7 Retweets Page Likes Tweets25 620 515 4 310 2 5 1 0 0 Semaine Semaine 08 09 10 11 12 13 14 15 08 09 10 11 12 13 14 15 W W W W W W W W W W W W W W W W 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 Facebook TwitterNb Likes : 14059 23 0 1 0 23 1Nb Posts : 143 22 2 Tweets : 29480 22 2Nb Post Likes : 98404 21 150 3 Retweets : 8784 21 3000 3Nb Comments : 816 20 100 4 Tweets act. : 1 20 2000 4Nb Comment Likes : 72 Retweets act. : 0 19 50 5 Tweets press : 668 19 5 1000Likes / Jour : 270.4 18 6 Retweets press: 5 18 6Posts / Jour : 2.8 Tweets / j : 526.4Post Likes / Jour : 1892.4 17 7 Retweets / j : 156.9 17 7Comments / Jour : 15.7 16 8 Tweets act. / j : 0.0 8 16Comment Likes / Jour : 1.4 Retweets act. / j : 0.0 15 9 15 9 14 10 Tweets press / j : 11.9 14 10 13 12 11 Retweets press / j : 0.1 13 12 11
  • 9. KPIs BMW(K) 18 Retweets Posts Likes Tweets Page Likes 4 00016 3 50014 3 0001210 2 500 8 2 000 6 1 500 4 1 000 2 500 0 0 Semaine Semaine 08 09 10 11 12 13 14 15 08 09 10 11 12 13 14 15 W W W W W W W W W W W W W W W W 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 Facebook TwitterNb Likes : 14613 23 0 1 0 23 1Nb Posts : 111 22 2 Tweets : 16062 22 2 100Nb Post Likes : 76412 21 3 Retweets : 5093 21 1500 3Nb Comments : 639 20 4 Tweets act. : 46 20 1000 4Nb Comment Likes : 54 50 Retweets act. : 23 19 5 Tweets press : 772 19 500 5Likes / Jour : 304.4 18 6 Retweets press: 2 18 6Posts / Jour : 2.3 Tweets / j : 286.8Post Likes / Jour : 1591.9 17 7 Retweets / j : 90.9 17 7Comments / Jour : 13.3 16 8 Tweets act. / j : 0.8 8 16Comment Likes / Jour : 1.1 Retweets act. / j : 0.4 15 9 15 9 14 10 Tweets press / j : 13.8 14 10 13 12 11 Retweets press / j : 0.0 13 12 11
  • 10. KPIs Toyota(K) Retweets Posts Likes 2 000 Tweets Page Likes10 1 800 1 600 8 1 400 1 200 6 1 000 800 4 600 2 400 200 0 0 Semaine Semaine 08 09 10 11 12 13 14 15 08 09 10 11 12 13 14 15 W W W W W W W W W W W W W W W W 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 Facebook TwitterNb Likes : 25194 23 0 1 0 23 1Nb Posts : 191 22 100 2 Tweets : 7099 22 2 600Nb Post Likes : 8124 21 80 3 Retweets : 1640 21 3Nb Comments : 668 20 60 4 Tweets act. : 2 400 20 4Nb Comment Likes : 28 40 Retweets act. : 4 19 5 Tweets press : 377 19 200 5 20Likes / Jour : 475.4 18 6 Retweets press: 2 18 6Posts / Jour : 3.6 Tweets / j : 126.8Post Likes / Jour : 153.3 17 7 Retweets / j : 29.3 17 7Comments / Jour : 12.6 16 8 Tweets act. / j : 0.0 8 16Comment Likes / Jour : 0.5 Retweets act. / j : 0.1 15 9 15 9 14 10 Tweets press / j : 6.7 14 10 13 12 11 Retweets press / j : 0.0 13 12 11
  • 11. KPIs Hyundai Posts Likes 800 Retweets Page Likes Tweets1 000 700 800 600 500 600 400 400 300 200 200 0 100 0 Semaine Semaine 08 09 10 11 12 13 14 15 08 09 10 11 12 13 14 15 W W W W W W W W W W W W W W W W 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 Facebook TwitterNb Likes : 1190 23 50 0 2 23 0 1Nb Posts : 113 22 4 Tweets : 2479 22 2Nb Post Likes : 4714 40 Retweets : 531 21 200 3 21 7Nb Comments : 209 30 Tweets act. : 51 150 20 4Nb Comment Likes : 54 20 20 8 Retweets act. : 15 100 10 Tweets press : 122 19 50 5Likes / Jour : 22.0 19 9 Retweets press: 3 18 6Posts / Jour : 2.1 Tweets / j : 44.3Post Likes / Jour : 87.3 18 10 Retweets / j : 9.5 17 7Comments / Jour : 3.9 Tweets act. / j : 0.9 8 16Comment Likes / Jour : 1.0 17 11 Retweets act. / j : 0.3 15 9 16 12 Tweets press / j : 2.2 14 10 15 14 13 Retweets press / j : 0.1 13 12 11
  • 12. KPIs Citroen(K) 9 Retweets Posts Likes 3 000 Tweets Page Likes 8 7 2 500 6 2 000 5 4 1 500 3 2 1 000 1 500 0 0 Semaine Semaine 08 09 10 11 12 13 14 15 08 09 10 11 12 13 14 15 W W W W W W W W W W W W W W W W 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 Facebook TwitterNb Likes : 10438 23 0 1 0 23 1Nb Posts : 392 22 2 Tweets : 12868 22 2 150Nb Post Likes : 31590 21 3 Retweets : 4233 21 3 Tweets act. : 463 1000Nb Comments : 1090 20 100 4 20 4Nb Comment Likes : 221 Retweets act. : 13 19 50 5 500 Tweets press : 581 19 5Likes / Jour : 186.4 18 6 Retweets press: 4 18 6Posts / Jour : 7.0 Tweets / j : 229.8Post Likes / Jour : 564.1 17 7 Retweets / j : 75.6 17 7Comments / Jour : 19.5 16 8 Tweets act. / j : 8.3 8 16Comment Likes / Jour : 3.9 Retweets act. / j : 0.2 15 9 15 9 14 10 Tweets press / j : 10.4 14 10 13 12 11 Retweets press / j : 0.1 13 12 11
  • 13. KPIs Chevrolet Posts Likes 1 800 Retweets1 800 Page Likes Tweets 1 6001 600 1 4001 400 1 2001 200 1 0001 000 800 800 600 600 400 400 200 200 0 0 Semaine Semaine 08 09 10 11 12 13 14 15 08 09 10 11 12 13 14 15 W W W W W W W W W W W W W W W W 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 Facebook TwitterNb Likes : 1244 23 0 1 0 23 1Nb Posts : 75 22 60 2 Tweets : 8638 22 2Nb Post Likes : 6449 21 4 Retweets : 1283 21 600 3Nb Comments : 280 20 40 5 Tweets act. : 21 20 400 4Nb Comment Likes : 43 Retweets act. : 2 20 19 6 Tweets press : 122 19 200 5Likes / Jour : 25.9 Retweets press: 0 18 7 18 6Posts / Jour : 1.6 Tweets / j : 154.3Post Likes / Jour : 134.4 17 8 Retweets / j : 22.9 17 7Comments / Jour : 5.8 Tweets act. / j : 0.4 8 16Comment Likes / Jour : 0.9 16 9 Retweets act. / j : 0.0 15 9 15 10 Tweets press / j : 2.2 14 11 14 10 13 12 Retweets press / j : 0.0 13 12 11
  • 14. KPIs Ford2 500 Posts Likes 3 500 Retweets Page Likes Tweets 3 0002 000 2 5001 500 2 000 1 5001 000 1 000 500 500 0 0 Semaine Semaine 08 09 10 11 12 13 14 15 08 09 10 11 12 13 14 15 W W W W W W W W W W W W W W W W 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 Facebook TwitterNb Likes : 908 23 0 1 0 23 1Nb Posts : 236 22 100 2 Tweets : 14303 22 1500 2Nb Post Likes : 9979 21 80 3 Retweets : 5235 21 3Nb Comments : 455 20 60 4 Tweets act. : 27 1000 20 4Nb Comment Likes : 123 40 Retweets act. : 37 19 6 Tweets press : 429 19 500 5 20Likes / Jour : 16.5 Retweets press: 6 18 7 18 6Posts / Jour : 4.3 Tweets / j : 255.4Post Likes / Jour : 181.4 17 8 Retweets / j : 93.5 17 7Comments / Jour : 8.3 Tweets act. / j : 0.5 8 16Comment Likes / Jour : 2.2 16 9 Retweets act. / j : 0.7 15 9 15 10 Tweets press / j : 7.7 14 11 14 10 13 12 Retweets press / j : 0.1 13 12 11
  • 15. KPIs Hummer Posts Likes 600 Retweets Page Likes Tweets2,0 500 4001,5 3001,0 2000,5 1000,0 0 Semaine Semaine 08 09 11 12 13 14 08 09 10 11 12 13 14 15 W W W W W W W W W W W W W W 13 13 13 13 13 13 13 13 13 13 13 13 13 13 Facebook TwitterNb Likes : 9 13 0 1.2 23 1Nb Posts : 1 Tweets : 2608 22 2 1.1 Retweets : 945 300Nb Post Likes : 0 21 3Nb Comments : 0 1.0 Tweets act. : 1 20 200 4Nb Comment Likes : 0 0.9 Retweets act. : 0 0.8 Tweets press : 5 19 100 5Likes / Jour : 9.0 0.7 Retweets press: 0 18 6Posts / Jour : 1.0 0.6 Tweets / j : 46.6Post Likes / Jour : 0.0 0.5 Retweets / j : 16.9 17 7Comments / Jour : 0.0 0.4 Tweets act. / j : 0.0 8 16Comment Likes / Jour : 0.0 0.3 Retweets act. / j : 0.0 15 9 0.2 Tweets press / j : 0.1 14 10 0.1 Retweets press / j : 0.0 13 12 11
  • 16. KPIs Land Rover Posts Likes Retweets3,0 Page Likes 300 Tweets2,5 2502,01,5 2001,0 1500,50,0 100-0,5 50-1,0 0 Semaine Semaine 08 09 12 13 14 08 09 10 11 12 13 14 15 W W W W W W W W W W W W W 13 13 13 13 13 13 13 13 13 13 13 13 13 Facebook TwitterNb Likes : 4 12 0 23 1Nb Posts : 4 Tweets : 1038 22 2 4 100Nb Post Likes : 1 Retweets : 142 21 3 80Nb Comments : 2 3 Tweets act. : 0 20 60 4Nb Comment Likes : 1 2 Retweets act. : 0 40 1 Tweets press : 64 19 5 20Likes / Jour : 2.0 Retweets press: 0 18 6Posts / Jour : 2.0 Tweets / j : 18.5Post Likes / Jour : 0.5 Retweets / j : 2.5 17 7Comments / Jour : 1.0 16 15 Tweets act. / j : 0.0 8 16Comment Likes / Jour : 0.5 Retweets act. / j : 0.0 15 9 Tweets press / j : 1.1 14 10 Retweets press / j : 0.0 13 12 11
  • 17. KPIs Jeep1 200 Posts Likes 700 Retweets Page Likes Tweets1 000 600 500 800 400 600 300 400 200 200 100 0 0 Semaine Semaine 08 09 10 11 12 13 14 15 08 09 10 11 12 13 14 15 W W W W W W W W W W W W W W W W 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 Facebook TwitterNb Likes : 540 23 25 0 1 23 0 1Nb Posts : 62 22 2 Tweets : 2053 22 250 2Nb Post Likes : 2812 20 Retweets : 651 21 200 3 21 6Nb Comments : 59 15 Tweets act. : 0 150 20 4Nb Comment Likes : 3 20 10 7 Retweets act. : 0 100 5 Tweets press : 57 19 5 50Likes / Jour : 13.5 19 8 Retweets press: 0 18 6Posts / Jour : 1.6 Tweets / j : 36.7Post Likes / Jour : 70.3 18 9 Retweets / j : 11.6 17 7Comments / Jour : 1.5 Tweets act. / j : 0.0 8 16Comment Likes / Jour : 0.1 17 10 Retweets act. / j : 0.0 15 9 16 11 Tweets press / j : 1.0 14 10 15 14 12 Retweets press / j : 0.0 13 12 11
  • 18. KPIs DodgeSemaine Retweets 1 600 Tweets 1 400 1 200 1 000 800 No data to display 600 400 200 0 Semaine 08 09 10 11 12 13 14 15 W W W W W W W W 13 13 13 13 13 13 13 13 Facebook Twitter Nb Likes : 0 23 0 1 Nb Posts : 0 Tweets : 4715 22 2 Nb Post Likes : 0 Retweets : 1734 21 600 3 Nb Comments : 0 Tweets act. : 0 20 400 4 Nb Comment Likes : 0 Retweets act. : 0 Tweets press : 28 19 200 5 Likes / Jour : No data to display Retweets press: 0 18 6 Posts / Jour : Tweets / j : 84.2 Post Likes / Jour : Retweets / j : 31.0 17 7 Comments / Jour : Tweets act. / j : 0.0 8 16 Comment Likes / Jour : Retweets act. / j : 0.0 15 9 Tweets press / j : 0.5 14 10 Retweets press / j : 0.0 13 12 11
  • 19. KPIs Chrysler6 Posts Likes 300 Retweets Page Likes Tweets5 2504 2003 1502 1001 500 0 Semaine Semaine 08 09 10 11 12 13 14 15 08 09 10 11 12 13 14 15 W W W W W W W W W W W W W W W W 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 Facebook TwitterNb Likes : 15 0 0 23 1Nb Posts : 20 23 10 7 Tweets : 1284 22 2Nb Post Likes : 4 8 Retweets : 216 21 3 100Nb Comments : 15 22 6 8 Tweets act. : 0 20 4Nb Comment Likes : 2 4 Retweets act. : 0 50 2 Tweets press : 33 19 5 20 9Likes / Jour : 1.3 Retweets press: 1 18 6Posts / Jour : 1.7 Tweets / j : 22.9Post Likes / Jour : 0.3 18 10 Retweets / j : 3.9 17 7Comments / Jour : 1.3 Tweets act. / j : 0.0 8 16Comment Likes / Jour : 0.2 Retweets act. / j : 0.0 16 11 15 9 Tweets press / j : 0.6 14 10 13 12 Retweets press / j : 0.0 13 12 11
  • 20. KPIs Audi(K) (K) 50 Posts Likes 6 Retweets Page Likes Tweets4540 535 43025 320 21510 1 5 0 0 Semaine Semaine 08 09 10 11 12 13 14 15 08 09 10 11 12 13 14 15 W W W W W W W W W W W W W W W W 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 Facebook TwitterNb Likes : 22277 23 0 1 0 23 1Nb Posts : 172 22 2 Tweets : 28582 22 2 400Nb Post Likes : 118419 21 3 Retweets : 7874 21 2500 3 300 Tweets act. : 302 2000Nb Comments : 1013 20 4 20 1500 4Nb Comment Likes : 122 200 Retweets act. : 3 19 5 1000 100 Tweets press : 685 19 5 500Likes / Jour : 405.0 18 6 Retweets press: 2 18 6Posts / Jour : 3.1 Tweets / j : 510.4Post Likes / Jour : 2153.1 17 7 Retweets / j : 140.6 17 7Comments / Jour : 18.4 16 8 Tweets act. / j : 5.4 8 16Comment Likes / Jour : 2.2 Retweets act. / j : 0.1 15 9 15 9 14 10 Tweets press / j : 12.2 14 10 13 12 11 Retweets press / j : 0.0 13 12 11
  • 21. KPIs PorscheSemaine Retweets 4 500 Tweets 4 000 3 500 3 000 2 500 No data to display 2 000 1 500 1 000 500 0 Semaine 08 09 10 11 12 13 14 15 W W W W W W W W 13 13 13 13 13 13 13 13 Facebook Twitter Nb Likes : 0 23 0 1 Nb Posts : 0 Tweets : 13531 22 2 1500 Nb Post Likes : 0 Retweets : 6148 21 3 Nb Comments : 0 Tweets act. : 4 1000 20 4 Nb Comment Likes : 0 Retweets act. : 0 Tweets press : 163 19 500 5 Likes / Jour : No data to display Retweets press: 2 18 6 Posts / Jour : Tweets / j : 241.6 Post Likes / Jour : Retweets / j : 109.8 17 7 Comments / Jour : Tweets act. / j : 0.1 8 16 Comment Likes / Jour : Retweets act. / j : 0.0 15 9 Tweets press / j : 2.9 14 10 Retweets press / j : 0.0 13 12 11
  • 22. KPIs Smart Posts Likes Retweets Page Likes Tweets1 000 35 30 800 25 600 20 15 400 10 200 5 0 0 Semaine Semaine 08 09 10 11 12 13 14 15 08 09 10 11 12 13 14 15 W W W W W W W W W W W W W W W W 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 Facebook TwitterNb Likes : 2867 0 0 23 7 23 1Nb Posts : 50 25 Tweets : 120 22 2 22 8Nb Post Likes : 2583 20 Retweets : 31 15 21 4Nb Comments : 73 21 15 9 Tweets act. : 0 10Nb Comment Likes : 5 10 Retweets act. : 0 20 6 20 5 10 Tweets press : 7 5 Retweets press: 0 19 7Likes / Jour : 79.6Posts / Jour : 1.4 19 11 Tweets / j : 2.5 18 8Post Likes / Jour : 71.8 Retweets / j : 0.6Comments / Jour : 2.0 18 12 Tweets act. / j : 0.0 17 9Comment Likes / Jour : 0.1 Retweets act. / j : 0.0 16 10 17 13 Tweets press / j : 0.1 15 11 16 15 14 Retweets press / j : 0.0 14 13 12
  • 23. KPIs Opel1 200 Posts Likes Retweets 1 200 Page Likes Tweets1 000 1 000 800 800 600 600 400 400 200 200 0 0 Semaine Semaine 08 09 10 11 12 13 14 15 08 09 10 11 12 13 14 15 W W W W W W W W W W W W W W W W 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 Facebook TwitterNb Likes : 744 23 0 1 0 23 1Nb Posts : 162 22 100 4 Tweets : 4310 22 2Nb Post Likes : 5363 21 80 5 Retweets : 985 21 400 3Nb Comments : 314 60 Tweets act. : 103 300 20 4Nb Comment Likes : 22 20 40 7 Retweets act. : 2 200 20 Tweets press : 172 19 100 5Likes / Jour : 14.6 19 8 Retweets press: 3 18 6Posts / Jour : 3.2 Tweets / j : 77.0 18 9Post Likes / Jour : 105.2 Retweets / j : 17.6 17 7Comments / Jour : 6.2 17 10 Tweets act. / j : 1.8 8 16Comment Likes / Jour : 0.4 Retweets act. / j : 0.0 16 11 15 9 Tweets press / j : 3.1 15 12 14 10 14 13 Retweets press / j : 0.1 13 12 11
  • 24. KPIs Seat(K) 1 200 10 Retweets Posts Likes Tweets Page Likes 9 1 000 8 7 800 6 5 600 4 400 3 2 200 1 0 0 Semaine Semaine 08 09 10 11 12 13 14 15 08 09 10 11 12 13 14 15 W W W W W W W W W W W W W W W W 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 Facebook TwitterNb Likes : 23524 23 0 1 0 23 1Nb Posts : 411 22 200 2 Tweets : 4306 22 2Nb Post Likes : 29945 21 150 3 Retweets : 1264 21 400 3Nb Comments : 691 20 4 Tweets act. : 84 300 100 20 4Nb Comment Likes : 337 Retweets act. : 10 200 19 50 5 Tweets press : 96 19 5 100Likes / Jour : 427.7 18 6 Retweets press: 2 18 6Posts / Jour : 7.5 Tweets / j : 76.9Post Likes / Jour : 544.5 17 7 Retweets / j : 22.6 17 7Comments / Jour : 12.6 16 8 Tweets act. / j : 1.5 8 16Comment Likes / Jour : 6.1 Retweets act. / j : 0.2 15 9 15 9 14 10 Tweets press / j : 1.7 14 10 13 12 11 Retweets press / j : 0.0 13 12 11
  • 25. KPIs Alfa Romeo1 800 Posts Likes Retweets Page Likes 500 Tweets1 600 4501 400 4001 200 3501 000 300 250 800 200 600 150 400 100 200 50 0 0 Semaine Semaine 08 09 10 11 12 13 14 15 08 09 10 11 12 13 14 15 W W W W W W W W W W W W W W W W 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 Facebook TwitterNb Likes : 853 23 0 1 0 23 1Nb Posts : 106 22 2 Tweets : 1691 22 2Nb Post Likes : 5110 21 30 3 Retweets : 667 21 200 3Nb Comments : 110 20 Tweets act. : 3 150 20 4Nb Comment Likes : 13 20 7 Retweets act. : 0 100 10 Tweets press : 76 19 50 5Likes / Jour : 20.3 19 8 Retweets press: 1 18 6Posts / Jour : 2.5 Tweets / j : 30.2 18 9Post Likes / Jour : 121.7 Retweets / j : 11.9 17 7Comments / Jour : 2.6 17 10 Tweets act. / j : 0.1 8 16Comment Likes / Jour : 0.3 Retweets act. / j : 0.0 16 11 15 9 Tweets press / j : 1.4 15 12 14 10 14 13 Retweets press / j : 0.0 13 12 11
  • 26. KPIs Ferrari6 (K) Posts Likes Retweets Page Likes 7 Tweets5 64 53 4 32 21 10 0 Semaine Semaine 08 09 10 11 12 13 14 08 09 10 11 12 13 14 15 W W W W W W W W W W W W W W W 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 Facebook TwitterNb Likes : 23 11 0 23 1Nb Posts : 4 Tweets : 24951 22 2 1.0 3000Nb Post Likes : 0 Retweets : 12813 21 3Nb Comments : 0 Tweets act. : 0 2000 20 4Nb Comment Likes : 0 0.5 Retweets act. : 0 Tweets press : 340 19 1000 5Likes / Jour : 7.7 19 12 Retweets press: 2 18 6Posts / Jour : 1.3 Tweets / j : 445.6Post Likes / Jour : 0.0 Retweets / j : 228.8 17 7Comments / Jour : 0.0 Tweets act. / j : 0.0 8 16Comment Likes / Jour : 0.0 Retweets act. / j : 0.0 15 9 Tweets press / j : 6.1 14 10 15 Retweets press / j : 0.0 13 12 11
  • 27. KPIs Lancia (K)180 Retweets Posts Likes 180 Tweets Page Likes160 160140 140120 120100 100 80 80 60 60 40 40 20 20 0 0 Semaine Semaine 08 09 10 11 12 13 14 15 08 09 10 11 12 13 14 15 W W W W W W W W W W W W W W W W 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 Facebook TwitterNb Likes : 176838 0 0 22 1 23 1Nb Posts : 33 Tweets : 668 22 80 2 21 10 6Nb Post Likes : 288 Retweets : 220 21 3 60Nb Comments : 28 Tweets act. : 1 20 8 20 4Nb Comment Likes : 7 5 Retweets act. : 0 40 Tweets press : 21 19 20 5Likes / Jour : 7073.5 19 9 Retweets press: 2 18 6Posts / Jour : 1.3 Tweets / j : 11.9Post Likes / Jour : 11.5 18 10 Retweets / j : 3.9 17 7Comments / Jour : 1.1 Tweets act. / j : 0.0 8 16Comment Likes / Jour : 0.3 17 11 Retweets act. / j : 0.0 15 9 16 13 Tweets press / j : 0.4 14 10 15 14 Retweets press / j : 0.0 13 12 11
  • 28. KPIs MaseratiSemaine Retweets 800 Tweets 700 600 500 400 No data to display 300 200 100 0 Semaine 08 09 10 11 12 13 14 15 W W W W W W W W 13 13 13 13 13 13 13 13 Facebook Twitter Nb Likes : 0 23 0 1 Nb Posts : 0 Tweets : 2665 22 300 2 Nb Post Likes : 0 Retweets : 829 21 3 Nb Comments : 0 Tweets act. : 0 200 20 4 Nb Comment Likes : 0 Retweets act. : 0 Tweets press : 40 19 100 5 Likes / Jour : No data to display Retweets press: 1 18 6 Posts / Jour : Tweets / j : 47.6 Post Likes / Jour : Retweets / j : 14.8 17 7 Comments / Jour : Tweets act. / j : 0.0 8 16 Comment Likes / Jour : Retweets act. / j : 0.0 15 9 Tweets press / j : 0.7 14 10 Retweets press / j : 0.0 13 12 11
  • 29. KPIs Lamborghini (K) Posts Likes4,5 7 Retweets Page Likes Tweets4,0 63,5 53,02,5 42,0 31,5 21,0 10,50,0 0 Semaine Semaine 10 11 12 13 14 15 08 09 10 11 12 13 14 15 W W W W W W W W W W W W W W 13 13 13 13 13 13 13 13 13 13 13 13 13 13 Facebook TwitterNb Likes : 16 23 0 1Nb Posts : 0 Tweets : 9338 22 1500 2Nb Post Likes : 0 Retweets : 7510 21 3Nb Comments : 0 Tweets act. : 0 1000 20 4Nb Comment Likes : 0 Retweets act. : 0 Tweets press : 56 19 500 5Likes / Jour : No data to display Retweets press: 0 18 6Posts / Jour : Tweets / j : 166.8Post Likes / Jour : Retweets / j : 134.1 17 7Comments / Jour : Tweets act. / j : 0.0 8 16Comment Likes / Jour : Retweets act. / j : 0.0 15 9 Tweets press / j : 1.0 14 10 Retweets press / j : 0.0 13 12 11
  • 30. KPIs Skoda(K) 300 Retweets 6 Posts Likes Tweets Page Likes 250 5 200 4 3 150 2 100 1 50 0 0 Semaine Semaine 08 09 10 11 12 13 14 15 08 09 10 11 12 13 14 15 W W W W W W W W W W W W W W W W 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 Facebook TwitterNb Likes : 7064 23 80 0 1 23 0 1Nb Posts : 180 22 2 Tweets : 938 22 2Nb Post Likes : 3470 21 60 6 Retweets : 211 21 80 3Nb Comments : 290 Tweets act. : 6 60 40 20 4Nb Comment Likes : 41 20 7 Retweets act. : 1 40 20 Tweets press : 60 19 20 5Likes / Jour : 144.2 19 8 Retweets press: 1 18 6Posts / Jour : 3.7 Tweets / j : 16.8 18 9Post Likes / Jour : 70.8 Retweets / j : 3.8 17 7Comments / Jour : 5.9 17 10 Tweets act. / j : 0.1 8 16Comment Likes / Jour : 0.8 Retweets act. / j : 0.0 16 11 15 9 Tweets press / j : 1.1 15 12 14 10 14 13 Retweets press / j : 0.0 13 12 11
  • 31. KPIs Dacia(K) Retweets Posts Likes 8 Tweets Page Likes 500 7 6 400 5 300 4 3 200 2 100 1 0 0 Semaine Semaine 08 09 10 11 12 13 14 15 08 09 10 11 12 13 14 15 W W W W W W W W W W W W W W W W 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 Facebook TwitterNb Likes : 5353 23 0 1 0 23 1Nb Posts : 316 22 2 Tweets : 1990 22 250 2 21 200 3 Retweets : 568Nb Post Likes : 12720 21 200 3Nb Comments : 1172 20 150 4 Tweets act. : 64 150 20 4Nb Comment Likes : 196 100 Retweets act. : 4 19 5 100 50 Tweets press : 103 19 5 50Likes / Jour : 95.6 18 6 Retweets press: 0 18 6Posts / Jour : 5.6 Tweets / j : 35.5Post Likes / Jour : 227.1 17 7 Retweets / j : 10.1 17 7Comments / Jour : 20.9 16 8 Tweets act. / j : 1.1 8 16Comment Likes / Jour : 3.5 Retweets act. / j : 0.1 15 9 15 9 14 10 Tweets press / j : 1.8 14 10 13 12 11 Retweets press / j : 0.0 13 12 11
  • 32. KPIs Mini(K) Retweets Posts Likes 600 Tweets Page Likes10 500 8 400 6 300 4 200 2 100 0 0 Semaine Semaine 08 09 10 11 12 13 14 15 08 09 10 11 12 13 14 15 W W W W W W W W W W W W W W W W 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 Facebook TwitterNb Likes : 28205 23 0 1 0 23 1Nb Posts : 74 22 2 Tweets : 2785 22 2Nb Post Likes : 11821 21 10 5 Retweets : 799 21 300 3Nb Comments : 17 Tweets act. : 0 20 6 20 200 4Nb Comment Likes : 4 5 Retweets act. : 0 19 7 Tweets press : 26 19 100 5Likes / Jour : 655.9 Retweets press: 0 18 6Posts / Jour : 1.7 18 8 Tweets / j : 49.7Post Likes / Jour : 274.9 Retweets / j : 14.3 17 7Comments / Jour : 0.4 17 9 Tweets act. / j : 0.0 8 16Comment Likes / Jour : 0.1 16 10 Retweets act. / j : 0.0 15 9 15 11 Tweets press / j : 0.5 14 10 14 13 12 Retweets press / j : 0.0 13 12 11
  • 33. KPIs Rolls RoyceSemaine 600 Retweets Tweets 500 400 300 No data to display 200 100 0 Semaine 08 09 10 11 12 13 14 15 W W W W W W W W 13 13 13 13 13 13 13 13 Facebook Twitter Nb Likes : 0 23 0 1 Nb Posts : 0 Tweets : 1964 22 250 2 Nb Post Likes : 0 Retweets : 710 21 200 3 Nb Comments : 0 Tweets act. : 0 150 20 4 Nb Comment Likes : 0 Retweets act. : 0 100 Tweets press : 27 19 5 50 Likes / Jour : No data to display Retweets press: 0 18 6 Posts / Jour : Tweets / j : 35.1 Post Likes / Jour : Retweets / j : 12.7 17 7 Comments / Jour : Tweets act. / j : 0.0 8 16 Comment Likes / Jour : Retweets act. / j : 0.0 15 9 Tweets press / j : 0.5 14 10 Retweets press / j : 0.0 13 12 11
  • 34. KPIs Aston MartinSemaine Retweets 800 Tweets 700 600 500 400 No data to display 300 200 100 0 Semaine 08 09 10 11 12 13 14 15 W W W W W W W W 13 13 13 13 13 13 13 13 Facebook Twitter Nb Likes : 0 23 0 1 Nb Posts : 0 Tweets : 2894 22 300 2 Nb Post Likes : 0 Retweets : 758 21 3 Nb Comments : 0 Tweets act. : 0 200 20 4 Nb Comment Likes : 0 Retweets act. : 0 Tweets press : 47 19 100 5 Likes / Jour : No data to display Retweets press: 0 18 6 Posts / Jour : Tweets / j : 51.7 Post Likes / Jour : Retweets / j : 13.5 17 7 Comments / Jour : Tweets act. / j : 0.0 8 16 Comment Likes / Jour : Retweets act. / j : 0.0 15 9 Tweets press / j : 0.8 14 10 Retweets press / j : 0.0 13 12 11
  • 35. KPIs BentleySemaine 1 000 Retweets Tweets 900 800 700 600 500 No data to display 400 300 200 100 0 Semaine 08 09 10 11 12 13 14 15 W W W W W W W W 13 13 13 13 13 13 13 13 Facebook Twitter Nb Likes : 0 23 0 1 Nb Posts : 0 Tweets : 4491 22 600 2 Nb Post Likes : 0 Retweets : 1244 21 3 Nb Comments : 0 Tweets act. : 0 400 20 4 Nb Comment Likes : 0 Retweets act. : 0 Tweets press : 40 19 200 5 Likes / Jour : No data to display Retweets press: 0 18 6 Posts / Jour : Tweets / j : 80.2 Post Likes / Jour : Retweets / j : 22.2 17 7 Comments / Jour : Tweets act. / j : 0.0 8 16 Comment Likes / Jour : Retweets act. / j : 0.0 15 9 Tweets press / j : 0.7 14 10 Retweets press / j : 0.0 13 12 11
  • 36. KPIs Jaguar4 000 Posts Likes Retweets Page Likes 10 Tweets3 500 93 000 8 72 500 62 000 51 500 4 31 000 2 500 1 0 0 Semaine Semaine 08 09 10 11 12 13 14 15 09 10 11 12 13 14 15 W W W W W W W W W W W W W W W 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 Facebook TwitterNb Likes : 1807 23 1 2 1Nb Posts : 40 22 3 Tweets : 31 23 2 20Nb Post Likes : 4739 21 4 Retweets : 0 22 4 5Nb Comments : 148 20 15 5 Tweets act. : 0 3Nb Comment Likes : 22 10 Retweets act. : 0 20 2 7 19 5 6 Tweets press : 3 1Likes / Jour : 48.8 Retweets press: 0 18 7 17 8Posts / Jour : 1.1 Tweets / j : 1.2Post Likes / Jour : 128.1 17 8 Retweets / j : 0.0Comments / Jour : 4.0 Tweets act. / j : 0.0 16 9Comment Likes / Jour : 0.6 16 9 Retweets act. / j : 0.0 15 11 15 10 Tweets press / j : 0.1 14 11 Retweets press / j : 0.0 14 12 13 12 13
  • 37. KPIs Volvo(K) Retweets Posts Likes Tweets 8 Page Likes 700 7 600 6 500 5 400 4 300 3 200 2 1 100 0 0 Semaine Semaine 08 09 10 11 12 13 14 15 08 09 10 11 12 13 14 15 W W W W W W W W W W W W W W W W 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 Facebook TwitterNb Likes : 13062 23 0 1 0 23 1Nb Posts : 78 22 40 2 Tweets : 2879 22 2Nb Post Likes : 4167 21 30 5 Retweets : 639 21 300 3Nb Comments : 195 Tweets act. : 68 20 20 6 20 200 4Nb Comment Likes : 74 Retweets act. : 1 19 10 7 Tweets press : 176 19 100 5Likes / Jour : 272.1 Retweets press: 2 18 6Posts / Jour : 1.6 18 8 Tweets / j : 51.4Post Likes / Jour : 86.8 Retweets / j : 11.4 17 7Comments / Jour : 4.1 17 9 Tweets act. / j : 1.2 8 16Comment Likes / Jour : 1.5 16 10 Retweets act. / j : 0.0 15 9 15 11 Tweets press / j : 3.1 14 10 14 13 12 Retweets press / j : 0.0 13 12 11
  • 38. KPIs SaabSemaine Retweets Tweets 250 200 150 No data to display 100 50 0 Semaine 08 09 10 11 12 13 14 15 W W W W W W W W 13 13 13 13 13 13 13 13 Facebook Twitter Nb Likes : 0 23 0 1 Nb Posts : 0 Tweets : 901 22 2 Nb Post Likes : 0 Retweets : 223 21 3 100 Nb Comments : 0 Tweets act. : 0 20 4 Nb Comment Likes : 0 Retweets act. : 0 50 Tweets press : 7 19 5 Likes / Jour : No data to display Retweets press: 0 18 6 Posts / Jour : Tweets / j : 16.1 Post Likes / Jour : Retweets / j : 4.0 17 7 Comments / Jour : Tweets act. / j : 0.0 8 16 Comment Likes / Jour : Retweets act. / j : 0.0 15 9 Tweets press / j : 0.1 14 10 Retweets press / j : 0.0 13 12 11
  • 39. KPIs Nissan(M) Retweets Posts Likes 1 200 Tweets Page Likes 5 1 000 4 800 3 600 2 400 1 200 0 0 Semaine Semaine 08 09 10 11 12 13 14 15 08 09 10 11 12 13 14 15 W W W W W W W W W W W W W W W W 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 Facebook TwitterNb Likes : 5602893 23 0 1 0 23 1Nb Posts : 198 22 2 Tweets : 5678 22 600 2 60Nb Post Likes : 16012 21 4 Retweets : 1203 21 3Nb Comments : 288 40 Tweets act. : 102 400 20 6 20 4Nb Comment Likes : 54 Retweets act. : 21 19 20 7 Tweets press : 298 19 200 5Likes / Jour : 100051.7 Retweets press: 3 18 6Posts / Jour : 3.5 18 8 Tweets / j : 101.4Post Likes / Jour : 285.9 Retweets / j : 21.5 17 7Comments / Jour : 5.1 17 9 Tweets act. / j : 1.8 8 16Comment Likes / Jour : 1.0 16 10 Retweets act. / j : 0.4 15 9 15 11 Tweets press / j : 5.3 14 10 14 13 12 Retweets press / j : 0.1 13 12 11
  • 40. KPIs Lexus45 Posts Likes 500 Retweets Page Likes Tweets40 45035 400 35030 30025 25020 20015 15010 100 5 50 0 0 Semaine Semaine 08 09 10 11 12 13 14 15 08 09 10 11 12 13 14 15 W W W W W W W W W W W W W W W W 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 Facebook TwitterNb Likes : 19 1 0 23 1Nb Posts : 32 21 8 Tweets : 2294 22 2 8 200Nb Post Likes : 90 Retweets : 336 21 3Nb Comments : 5 20 6 9 Tweets act. : 0 150 20 4Nb Comment Likes : 0 4 Retweets act. : 0 100 2 Tweets press : 27 19 50 5 19 10Likes / Jour : 1.1 Retweets press: 0 18 6Posts / Jour : 1.8 Tweets / j : 41.0Post Likes / Jour : 5.0 18 13 Retweets / j : 6.0 17 7Comments / Jour : 0.3 Tweets act. / j : 0.0 8 16Comment Likes / Jour : 0.0 Retweets act. / j : 0.0 17 14 15 9 Tweets press / j : 0.5 14 10 16 15 Retweets press / j : 0.0 13 12 11
  • 41. KPIs Honda Posts Likes 1 600 Retweets900 Page Likes Tweets800 1 400700 1 200600 1 000500400 800300 600200 400100 200 0-100 0 Semaine Semaine 08 09 10 11 12 13 14 15 08 09 10 11 12 13 14 15 W W W W W W W W W W W W W W W W 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 Facebook TwitterNb Likes : 45 0 0 23 6 23 1Nb Posts : 67 Tweets : 7473 22 2 22 7Nb Post Likes : 2235 15 Retweets : 1399 21 600 3Nb Comments : 54 20 10 8 Tweets act. : 0 20 400 4Nb Comment Likes : 4 Retweets act. : 0 19 5 9 Tweets press : 173 19 200 5Likes / Jour : 1.3 Retweets press: 0 18 6Posts / Jour : 2.0 18 10 Tweets / j : 133.4Post Likes / Jour : 65.7 Retweets / j : 25.0 17 7Comments / Jour : 1.6 17 11 Tweets act. / j : 0.0 8 16Comment Likes / Jour : 0.1 Retweets act. / j : 0.0 15 9 16 12 Tweets press / j : 3.1 14 10 15 14 13 Retweets press / j : 0.0 13 12 11
  • 42. KPIs AcuraSemaine Retweets 9 Tweets 8 7 6 5 No data to display 4 3 2 1 0 Semaine 09 11 12 13 15 W W W W W 13 13 13 13 13 Facebook Twitter Nb Likes : 0 0 Nb Posts : 0 Tweets : 18 22 1 Nb Post Likes : 0 Retweets : 0 3 Nb Comments : 0 Tweets act. : 0 21 3 2 Nb Comment Likes : 0 Retweets act. : 0 Tweets press : 2 19 1 9 Likes / Jour : No data to display Retweets press: 0 Posts / Jour : Tweets / j : 1.8 Post Likes / Jour : Retweets / j : 0.0 18 11 Comments / Jour : Tweets act. / j : 0.0 Comment Likes / Jour : Retweets act. / j : 0.0 17 12 Tweets press / j : 0.2 Retweets press / j : 0.0 16 15 14
  • 43. KPIs Mazda Posts Likes 300 Retweets1 000 Page Likes Tweets 900 250 800 700 200 600 500 150 400 100 300 200 50 100 0 0 Semaine Semaine 08 09 10 11 12 13 14 15 08 09 10 11 12 13 14 15 W W W W W W W W W W W W W W W W 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 Facebook TwitterNb Likes : 590 23 50 0 1 23 0 1Nb Posts : 75 22 3 Tweets : 1101 22 2Nb Post Likes : 2983 21 40 4 Retweets : 226 21 100 3Nb Comments : 192 20 30 5 Tweets act. : 41 20 4Nb Comment Likes : 46 20 Retweets act. : 0 50 19 10 6 Tweets press : 59 19 5Likes / Jour : 10.5 Retweets press: 2 18 7 18 6Posts / Jour : 1.3 Tweets / j : 19.7Post Likes / Jour : 53.3 17 8 Retweets / j : 4.0 17 7Comments / Jour : 3.4 Tweets act. / j : 0.7 8 16Comment Likes / Jour : 0.8 16 9 Retweets act. / j : 0.0 15 9 15 10 Tweets press / j : 1.1 14 11 14 10 13 12 Retweets press / j : 0.0 13 12 11
  • 44. KPIs Subaru Posts Likes 350 Retweets1 200 Page Likes Tweets 3001 000 250 800 200 600 150 400 100 200 50 0 0 Semaine Semaine 08 09 10 11 12 13 14 15 08 09 10 11 12 13 14 15 W W W W W W W W W W W W W W W W 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 Facebook TwitterNb Likes : 1001 1 0 23 2 23 1Nb Posts : 16 50 Tweets : 1537 22 150 2 22 8Nb Post Likes : 2716 40 Retweets : 309 21 3Nb Comments : 166 21 30 9 Tweets act. : 0 100 20 4Nb Comment Likes : 11 20 Retweets act. : 0 20 10 10 Tweets press : 35 19 50 5Likes / Jour : 66.7 Retweets press: 1 18 6Posts / Jour : 1.1 19 11 Tweets / j : 27.4Post Likes / Jour : 181.1 Retweets / j : 5.5 17 7Comments / Jour : 11.1 18 12 Tweets act. / j : 0.0 8 16Comment Likes / Jour : 0.7 Retweets act. / j : 0.0 15 9 17 13 Tweets press / j : 0.6 14 10 16 15 14 Retweets press / j : 0.0 13 12 11
  • 45. KPIs SuzukiSemaine Retweets 400 Tweets 350 300 250 200 No data to display 150 100 50 0 Semaine 08 09 10 11 12 13 14 15 W W W W W W W W 13 13 13 13 13 13 13 13 Facebook Twitter Nb Likes : 0 23 0 1 Nb Posts : 0 Tweets : 1626 22 2 Nb Post Likes : 0 Retweets : 443 21 150 3 Nb Comments : 0 Tweets act. : 0 20 100 4 Nb Comment Likes : 0 Retweets act. : 0 Tweets press : 52 19 50 5 Likes / Jour : No data to display Retweets press: 1 18 6 Posts / Jour : Tweets / j : 29.0 Post Likes / Jour : Retweets / j : 7.9 17 7 Comments / Jour : Tweets act. / j : 0.0 8 16 Comment Likes / Jour : Retweets act. / j : 0.0 15 9 Tweets press / j : 0.9 14 10 Retweets press / j : 0.0 13 12 11
  • 46. KPIs Kia4 000 Posts Likes Retweets 1 400 Page Likes Tweets3 500 1 2003 000 1 0002 500 8002 000 6001 500 4001 000 500 200 0 0 Semaine Semaine 08 09 10 11 12 13 14 15 08 09 10 11 12 13 14 15 W W W W W W W W W W W W W W W W 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 Facebook TwitterNb Likes : 17482 23 0 1 0 23 1Nb Posts : 122 22 150 2 Tweets : 6799 22 2 21 3 Retweets : 994 500Nb Post Likes : 4422 21 400 3Nb Comments : 699 20 100 5 Tweets act. : 16 20 300 4Nb Comment Likes : 22 Retweets act. : 6 50 200 19 6 Tweets press : 144 19 5 100Likes / Jour : 342.8 Retweets press: 3 18 7 18 6Posts / Jour : 2.4 Tweets / j : 121.4Post Likes / Jour : 86.7 17 8 Retweets / j : 17.8 17 7Comments / Jour : 13.7 Tweets act. / j : 0.3 8 16Comment Likes / Jour : 0.4 16 9 Retweets act. / j : 0.1 15 9 15 10 Tweets press / j : 2.6 14 11 14 10 13 12 Retweets press / j : 0.1 13 12 11
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