Environmental Health in a Social
Media World
Mia Zmud, NuStats
Steve Lipton, Biotest Services Inc.
Ed Rivers, Catawba Coun...
What We’ll Cover
 • Why should X Government care?
               I
 • What is it?
 • What can it do?
   – Federal (e-Healt...
Web 2.0
Web 1.0               Web 2.0
• Read-only Content   • User-Generated Content
• Eyeballs            • Hands
• Stick...
Web 2.0 Defined
• Collection of tools that allow people to
  build social and business connections
                       ...
Social Media: Tiny Villages

                                                The Advocates Villages

   The Popular Villag...
ally Using
Who’s Re
  Social Media?




                      6
Fast and Mobile Connections
2000                                                2008

5%     With broadband at home       ...
Internet use is UP
 • 74% of ADULTS in U.S. use Internet
   – Up from 46% in 2000
 • 93% of TEENS 12-17 use Internet
   – ...
Still a Phenomenon of Youth
 • In past 4 years, share of Adult Internet
   Users with a profile has grown 4 times!
    – 8...
INC.500 are Adopting It very Quickly
    60%
              57%
                                                          5...
How about the Government
 • Lagging behind, but there’s “early adopters”
 • Using it to manage public identity; create
   ...
Getting Started
 • Monitor social media to find out what
   public/stakeholders are saying
 • Participate in discussions; ...
Contact Us!
Mia Zmud        mia@nustats.com
Steve Lipton    sjlipton@biotestservices.com
Heather Brink    fpw1@cdc.gov
Ed ...
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Environmental Health in a Social Media World --Mia Zmud

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The introduction to the social media panel at the National Environmental Health Association Annual Educational Conference 2009

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Environmental Health in a Social Media World --Mia Zmud

  1. 1. Environmental Health in a Social Media World Mia Zmud, NuStats Steve Lipton, Biotest Services Inc. Ed Rivers, Catawba County Environmental Health Heather Brink, National Center for Health Marketing NEHA 73rd Annual Educational Conference June 22, 2009
  2. 2. What We’ll Cover • Why should X Government care? I • What is it? • What can it do? – Federal (e-Health Marketing, CDC) – Local EH (twitter, Catawba EH Department) • Q&A 2
  3. 3. Web 2.0 Web 1.0 Web 2.0 • Read-only Content • User-Generated Content • Eyeballs • Hands • Stickiness • Syndication • Editors • Buzz • Personal Websites • Blogging • Centralized • Crowdsourcing 3
  4. 4. Web 2.0 Defined • Collection of tools that allow people to build social and business connections WEB 2.0 that go beyond traditional communication/marketing techniques • Enables rapid and ubiquitous information sharing • Provides opportunities for online collaboration • Heavy social media component 4
  5. 5. Social Media: Tiny Villages The Advocates Villages The Popular Villages MyStarbucksIdeas, The Niche Villages Obama.com Facebook, Twitter, MySpace, TeacherTube, GodTube,Sphinn, YouTube, Flickr Dogster, Catster, Hugg, SecondLife The Business Villages Linked-In, SlideShare The Informational Villages The Cool Villages Wikipedia, Del.icio.us, StumbleUpon, Vimeo, Twine, Meebo, Skype Digg, Technorati, Reddit, Newsvine, Propeller, Yelp, Yahoo!, Answers The Anything-you-want Villages Ning, Tumblr 5
  6. 6. ally Using Who’s Re Social Media? 6
  7. 7. Fast and Mobile Connections 2000 2008 5% With broadband at home 58% 50% Own cell phones 82% Source: Pew Internet & American Life Project 7
  8. 8. Internet use is UP • 74% of ADULTS in U.S. use Internet – Up from 46% in 2000 • 93% of TEENS 12-17 use Internet – Up from 73% in 2000 • 87% of PARENTS of teens go online Source: Pew Internet & American Life Project 8
  9. 9. Still a Phenomenon of Youth • In past 4 years, share of Adult Internet Users with a profile has grown 4 times! – 8% in 2005 – 35% in 2008 • At the core, social networking is still a phenomenon of youth – 78% 18-24 or younger with a profile • Overall, personal use > professional use Source: Pew Internet & American Life Project 9
  10. 10. INC.500 are Adopting It very Quickly 60% 57% 55% 52% 50% 42% 40% 39% 2007 38% 36% 2008 35% 33% 31% 30% 30% 20% 16% 10% 0% Social Message/Bulletin Blogging Online Video Podcasting Wikis Networking Boards Source: University of Massachusetts Dartmouth Center for Marketing Research 10
  11. 11. How about the Government • Lagging behind, but there’s “early adopters” • Using it to manage public identity; create loyalty and trust; meet missions – Extend public outreach/public involvement – Create dialogue – Ideate and innovate – Monitor external buzz – Foster efficiencies in the workplace • More inclusive, less risk-adverse organizational culture 11
  12. 12. Getting Started • Monitor social media to find out what public/stakeholders are saying • Participate in discussions; don’t control S oial Me c dia • Create a place for them to discuss you • Invite them to participate; give a reason • Learn from the negative • Channel discussions into relevant ideas • Leverage analytics to digest information 12
  13. 13. Contact Us! Mia Zmud mia@nustats.com Steve Lipton sjlipton@biotestservices.com Heather Brink fpw1@cdc.gov Ed Rivers ed@catawbacountync.gov 13
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