Environmental Health in a Social Media World --Mia Zmud

Environmental Health in a Social Media World Mia Zmud, NuStats Steve Lipton, Biotest Services Inc. Ed Rivers, Catawba County Environmental Health Heather Brink, National Center for Health Marketing NEHA 73rd Annual Educational Conference June 22, 2009

What We’ll Cover • Why should X Government care? I • What is it? • What can it do? – Federal (e-Health Marketing, CDC) – Local EH (twitter, Catawba EH Department) • Q&A 2

Web 2.0 Web 1.0 Web 2.0 • Read-only Content • User-Generated Content • Eyeballs • Hands • Stickiness • Syndication • Editors • Buzz • Personal Websites • Blogging • Centralized • Crowdsourcing 3

Web 2.0 Defined • Collection of tools that allow people to build social and business connections WEB 2.0 that go beyond traditional communication/marketing techniques • Enables rapid and ubiquitous information sharing • Provides opportunities for online collaboration • Heavy social media component 4

Social Media: Tiny Villages The Advocates Villages The Popular Villages MyStarbucksIdeas, The Niche Villages Obama.com Facebook, Twitter, MySpace, TeacherTube, GodTube,Sphinn, YouTube, Flickr Dogster, Catster, Hugg, SecondLife The Business Villages Linked-In, SlideShare The Informational Villages The Cool Villages Wikipedia, Del.icio.us, StumbleUpon, Vimeo, Twine, Meebo, Skype Digg, Technorati, Reddit, Newsvine, Propeller, Yelp, Yahoo!, Answers The Anything-you-want Villages Ning, Tumblr 5

ally Using Who’s Re Social Media? 6

Fast and Mobile Connections 2000 2008 5% With broadband at home 58% 50% Own cell phones 82% Source: Pew Internet & American Life Project 7

Internet use is UP • 74% of ADULTS in U.S. use Internet – Up from 46% in 2000 • 93% of TEENS 12-17 use Internet – Up from 73% in 2000 • 87% of PARENTS of teens go online Source: Pew Internet & American Life Project 8

Still a Phenomenon of Youth • In past 4 years, share of Adult Internet Users with a profile has grown 4 times! – 8% in 2005 – 35% in 2008 • At the core, social networking is still a phenomenon of youth – 78% 18-24 or younger with a profile • Overall, personal use > professional use Source: Pew Internet & American Life Project 9

INC.500 are Adopting It very Quickly 60% 57% 55% 52% 50% 42% 40% 39% 2007 38% 36% 2008 35% 33% 31% 30% 30% 20% 16% 10% 0% Social Message/Bulletin Blogging Online Video Podcasting Wikis Networking Boards Source: University of Massachusetts Dartmouth Center for Marketing Research 10

How about the Government • Lagging behind, but there’s “early adopters” • Using it to manage public identity; create loyalty and trust; meet missions – Extend public outreach/public involvement – Create dialogue – Ideate and innovate – Monitor external buzz – Foster efficiencies in the workplace • More inclusive, less risk-adverse organizational culture 11

Getting Started • Monitor social media to find out what public/stakeholders are saying • Participate in discussions; don’t control S oial Me c dia • Create a place for them to discuss you • Invite them to participate; give a reason • Learn from the negative • Channel discussions into relevant ideas • Leverage analytics to digest information 12

Contact Us! Mia Zmud mia@nustats.com Steve Lipton sjlipton@biotestservices.com Heather Brink fpw1@cdc.gov Ed Rivers ed@catawbacountync.gov 13

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Environmental Health in a Social Media World --Mia Zmud

by Steve Lipton on Jul 06, 2009

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Environmental Health in a Social Media World --Mia Zmud — Presentation Transcript