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Social Media Optimization Basics
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Social Media Optimization Basics

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  • 1. SOCIAL MEDIA OPTIMIZATION
  • 2. Social Media Optimization/Social Search Engine Optimization According to search engine expert Danny Sulliven the term SMO was first used by RohitBhargava. His 6 rules For SMO’s  Increase your linkability.  Get communities connected.  Tagging and bookmarking should be easy.  Help your content travel.  Reward inbound links.  Encourage mashup.
  • 3. MASHUP A mashup is a web page or application that uses and combines data, presentation or functionality from two or more sources to create a new service. The main characteristics of mashup are  Combination  Visualization  Aggregation
  • 4. Types of SMO’s  Social media features added to the content itself. Ex- Social News, RSS feeds, Sharing options etc. This option also incorporate Third party community functionalities like images and videos.  Promotional Media Ex- Participation in Discussions, Blogging etc.
  • 5. SMO as a Tool Considered as intergral part of Online Reputation Management or ORM. Small businesses are using SMO as part of Knowledge Management Strategy. Which includes: ∗Employee and customer engagement ∗ Brand building ∗ Business development ∗ New product development etc.
  • 6. Why SMO  Negligible marketing cost  To improve quantity and quality of traffic  Impression management  Reputation management  To create positive Brand Equity  Engaging in Ambient branding
  • 7. Why SMO  Negligible marketing cost  To improve quantity and quality of traffic  Impression management  Reputation management  To create positive Brand Equity  Engaging in Ambient branding

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