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Social Media Optimization Basics

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    Social Media Optimization Basics Social Media Optimization Basics Presentation Transcript

    • SOCIAL MEDIA OPTIMIZATION
    • Social Media Optimization/Social Search Engine Optimization
      • According to search engine expert Danny Sulliven the
      • term SMO was first used by RohitBhargava.
      • His 6 rules For SMO’s
      • Increase your linkability.
      • Get communities connected.
      • Tagging and bookmarking should be easy.
      • Help your content travel.
      • Reward inbound links.
      • Encourage mashup.
    • MASHUP
      • A mashup is a web page or application that uses and combines data,
      • presentation or functionality from two or more sources to create a
      • new service.
      • The main characteristics of mashup are
      • Combination
      • Visualization
      • Aggregation
    • Types of SMO’s
      • Social media features added to the content itself.
      • Ex- Social News, RSS feeds, Sharing options etc.
      • This option also incorporate Third party community functionalities like images and videos.
      • Promotional Media
      • Ex- Participation in Discussions, Blogging etc.
      • SMO as a Tool
      • Considered as intergral part of Online Reputation Management or ORM.
      • Small businesses are using SMO as part of Knowledge Management Strategy.
      • Which includes:
      • Employee and customer engagement
      • Brand building
      • Business development
      • New product development etc.
    • Why SMO
      • Negligible marketing cost
      • To improve quantity and quality of traffic
      • Impression management
      • Reputation management
      • To create positive Brand Equity
      • Engaging in Ambient branding