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Social Media Optimization Basics

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  • 1. SOCIAL MEDIA OPTIMIZATION
  • 2. Social Media Optimization/Social Search Engine Optimization
    • According to search engine expert Danny Sulliven the
    • term SMO was first used by RohitBhargava.
    • His 6 rules For SMO’s
    • Increase your linkability.
    • Get communities connected.
    • Tagging and bookmarking should be easy.
    • Help your content travel.
    • Reward inbound links.
    • Encourage mashup.
  • 3. MASHUP
    • A mashup is a web page or application that uses and combines data,
    • presentation or functionality from two or more sources to create a
    • new service.
    • The main characteristics of mashup are
    • Combination
    • Visualization
    • Aggregation
  • 4. Types of SMO’s
    • Social media features added to the content itself.
    • Ex- Social News, RSS feeds, Sharing options etc.
    • This option also incorporate Third party community functionalities like images and videos.
    • Promotional Media
    • Ex- Participation in Discussions, Blogging etc.
  • 5.
    • SMO as a Tool
    • Considered as intergral part of Online Reputation Management or ORM.
    • Small businesses are using SMO as part of Knowledge Management Strategy.
    • Which includes:
    • Employee and customer engagement
    • Brand building
    • Business development
    • New product development etc.
  • 6. Why SMO
    • Negligible marketing cost
    • To improve quantity and quality of traffic
    • Impression management
    • Reputation management
    • To create positive Brand Equity
    • Engaging in Ambient branding