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N. David Yancey - BSB Logo & Brand Design

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    N. David Yancey - BSB Logo & Brand Design N. David Yancey - BSB Logo & Brand Design Presentation Transcript

    • NYP B Y E D OUR REAM... Brand Identity N. David Yancey CEO & Founder NYP Sunday, November 14, 2010
    • BRAND NAME NAAS YANCEY PROJECT HOW DID WE COME UP WITH THAT? THE COMPANY’S NAME IS A PLAY OFF THE CEO & FOUNDER’S NICKNAME “NAAS” YANCEY. THE WORD “PROJECT” IS USED BY MANY PEOPLE WHO ARE INTERESTED IN HIS IDEA. SO WHEN YOU PUT IT TOGETHER WE “THE NAAS YANCEY PROJECT”. WE DECIDED TO DROP THE WORD “THE” FOR AESTHETIC PURPOSES. THIS NAME IS PROTECTABLE AS OUTLINED BY USPTO.gov. THE BRAND NAME DEFINES SIMPLICITY, WHICH IS ALSO A DRIVING FORCE FOR THE COMPANY OVERALL. Sunday, November 14, 2010
    • BRAND NAME CONT’D NAAS YANCEY PROJECT PRO’S & CON’S PROS CONS THE BRAND NAME DEFINES SIMPLICITY, SOME MAY CONSIDER IT TOO BASIC WHICH IS ALSO A DRIVING FORCE FOR AND MAY THINK THAT LITTLE EFFORT THE COMPANY OVERALL. WAS PUT INTO IT. Sunday, November 14, 2010
    • TAG LINE BE YOUR DREAM... We at the Naas Yancey Project firmly believe that at some point you must WAKE UP from dreaming and BE what it is that you want to be. We hear the advice from celebrities and top ranking producers & directors on: Q:“What would you tell someone who wants to be like you?” A:“I would tell them to just keep dreaming big...” etc. Now is the time to wake up. Sunday, November 14, 2010
    • NYP B Y D E OUR REAM... T HEADMINISTRATIVE & TALENT MANAGEMENT DEPARTMENTS. OUR COMPANY LOGOS CONCEPT THE PRODUCTION DEPARTMENT NYP S TUDIOS Sunday, November 14, 2010
    • NYP B Y D E OUR REAM... THE LOGOS REPRESENT SIMPLICITY AND ELEGANCE. W E HAVE REDUCED OUR BRAND NAME DOWN TO ITS SIMPLEST FORM, THE ACRONYM . MOST C O M PA N I E S O F S I M I L A R MISSION USE ACRONYMS IN THEIR LOGOS . W E ALSO I N C O R P O R AT E D A S TA R NYP WHICH REMINDS US OF THE DAYS WHEN TALENT AKA “STARS” WERE DISCOVERED. S TUDIOS THIS LOGO IS PROTECTABLE AS OUTLINED BY USPTO.gov. Sunday, November 14, 2010
    • COMPETITOR LOGOS The William Morris The United Talent Endeavor - This logo is Agency - This logo, also, unique in its appearance, does not really set the however, does not really tone for the companies set the tone for the mission. It looks like companies mission there is a cigarette in the middle of that symbol. Sunday, November 14, 2010
    • ALTHOUGH THIS COMPANY IS NOT OF THE SAME TYPE AS THE NAAS YANCEY PROJECT, THEIR LOGO SERVED AS PARTIAL INSPIRATION TO OUR DESIGN. KEEPING SIMPLICITY AND ELEGANCE TO CONVEY THEIR COMPANY ’ S IMAGE . T HE N AAS Y ANCEY P ROJECT WANTS IT ’ S LOGO TO CONVEY THE SAME. Sunday, November 14, 2010
    • CORPORATE CULTURE THIS COMPANY OPERATES ON A PLATFORM THAT NOT ONLY GIVES, BUT ALSO ENCOURAGES OPEN CASTING CALL OPPORTUNITIES FOR PRINCIPAL ROLES ; A COMPANY THAT INVITES YOU TO SUBMIT HEADSHOTS & RESUMES; A COMPANY THAT GIVES YOU AN EASIER AVENUE TO SUBMIT YOUR ORIGINAL SCREENPLAYS. THIS COMPANY WILL ALSO HELP MANAGE THE CAREERS OF NEW TALENT, IF THEY CHOOSE. THE IDEA IS TO OFFER REASONABLY PRICED CLASSES FOR DIFFERENT TYPES OF ENTERTAINMENT CAREERS SO THAT TALENT AND CREW WHO WORK WITH THIS COMPANY ARE NOT JUST GETTING A TEMPORARY JOB PLACEMENT, BUT SKILLS TO ALSO KEEP MOVING FORWARD. Sunday, November 14, 2010
    • MISSION STATEMENT HELPING TO MAKE YOUR ENTERTAINMENT DREAMS... YOUR ENTERTAINMENT REALITY... THIS STATEMENT WILL BE ON MOST NYP LITERATURE. IT IS DIRECTED TO OUR CLIENTS, HOWEVER SERVES AS A REMINDER TO OUR EMPLOYEES. WE ARE STRIVING TO BE A 5 STAR COMPANY TO OUR CLIENTS. Sunday, November 14, 2010
    • NYP BE YOUR DREAM... Sunday, November 14, 2010