PROJECT UX
Unleash your mobile experience	
  
WHO ARE WE
Prediction in 2010
SOURCE:	
  COMESCORE,	
  INC	
  
January 2014
SOURCE:	
  COMESCORE,	
  INC	
  
Time Spent on Internet by Device	
  
PCs	
  Internet	
  –	
  
45%	
  
Mobile...
Device Preferences Throughout the Day
Most Weekend Tablet Usage Occurs Between 8pm and 9pm
SOURCE:	
  COMESCORE,	
  INC	
  
Digital Commerce – Mobile Outpaces PC Growth Rates
87% Audience Growth on Mobile for Amazon e-Commerce customers
SOURCE:	
...
Mobile Browsing: Percentage of all web traffic (May 2012)
SOURCE:	
  StatCounter,	
  Pingdom	
  
	
  
Mobile share of web traffic
SOURCE:	
  StatCounter,	
  Pingdom	
  
	
  
Global Mobile Data Traffic, 2012 to 2018
15.9EB	
  
2018	
  
10.8EB	
  
2017	
  
7EB	
  
2016	
  
0.82EB	
  
2012	
  
1.5E...
Why UX?
SOURCE:	
  Homestead	
  
Common problem on existence website
=	
  
Current problem on non-responsive
website on Mobile
Not Touch
Optimized
Not Mobile
Optimized
Button
Too Small
Too much
Zoo...
Google New SEO Ranking Algorithm
Improve	
  search	
  results	
  for	
  smartphone-­‐friendly	
  websites	
  
and	
  penal...
Google New SEO Ranking Algorithm
Improve	
  search	
  results	
  for	
  smartphone-­‐friendly	
  websites	
  
and	
  penal...
THE SOLUTION
Mobile Site
PC
Smartphone Application
Tablet Application
PROJECT UX SOLUTION
One	
  set	
  of	
  code	
  
One	
  CMS	
  
One	
  off	
  price	
  
Fit	
  for	
  all	
  device
CMS
 Re...
STEP 1. PICK A TEMPLATE
STEP 2. SELECT SERVICES
STEP 3. FINISHED 
PROJECT UX SOLUTION
3-5 Theme
10+ Module
10+ Transition
...
TEMPLATE DESIGN DIRECTION
PROJECT UX SOLUTION
Clean and neat design
Mobile responsive
Customize user experience for touch ...
PROJECT UX SOLUTION
Template Sample – PC and iPad
PROJECT UX SOLUTION
Template Sample
- Smartphone
PROJECT UX SOLUTION
Template Sample - eCommerce
PROJECT UX SOLUTION
Template Sample - eCommerce
Theme
PROJECT UX SOLUTION
CMS
Combine with Google Analytics Technology
Mobile Optimize CMS Dash-Board
Easy to update your ...
Theme
PROJECT UX SOLUTION
CMS Sample
Theme
PROJECT UX SOLUTION
CMS Sample
Theme
PROJECT UX SOLUTION
SEO Solution
Basic SEO Friendly Keywords
Mobile Optimize for Better SEO ranking
Can upgrade to s...
Design
•  10 Pages or 4 Section of Website
•  Language of website: Chinese Traditional and
English
•  Responsive Design (M...
Theme
SHOWCASE
Shu Uemura
Theme
SHOWCASE
OPTICAL 88
Theme
SHOWCASE
Amyway
Theme
SHOWCASE
Elyse
Theme
Hong Kong In Fashion
SHOWCASE
Theme
Lane Crawford
SHOWCASE
Theme
CLIENT
And More…
Theme
THANK YOU
Project UX
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Project UX

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Project UX is a team of digital, mobile and brand strategy experts, award winning designers and developers who work with both local & global brands on creating mobile responsive website for clients to improve SEO, offer better user experience & stay ahead of the competition.

Published in: Marketing, Technology, Design
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Transcript of "Project UX"

  1. 1. PROJECT UX Unleash your mobile experience  
  2. 2. WHO ARE WE
  3. 3. Prediction in 2010 SOURCE:  COMESCORE,  INC  
  4. 4. January 2014 SOURCE:  COMESCORE,  INC   Time Spent on Internet by Device   PCs  Internet  –   45%   Mobile  Internet  -­‐   [PERCENTAGE]   PCs  Internet   Mobile  Internet   January 2014 Total Internet Time Spent
  5. 5. Device Preferences Throughout the Day Most Weekend Tablet Usage Occurs Between 8pm and 9pm SOURCE:  COMESCORE,  INC  
  6. 6. Digital Commerce – Mobile Outpaces PC Growth Rates 87% Audience Growth on Mobile for Amazon e-Commerce customers SOURCE:  COMESCORE,  INC  
  7. 7. Mobile Browsing: Percentage of all web traffic (May 2012) SOURCE:  StatCounter,  Pingdom    
  8. 8. Mobile share of web traffic SOURCE:  StatCounter,  Pingdom    
  9. 9. Global Mobile Data Traffic, 2012 to 2018 15.9EB   2018   10.8EB   2017   7EB   2016   0.82EB   2012   1.5EB   2013   4.4EB   2015   2.6EB   2014   2012   2013   Global Mobile Data Traffic Grew 81% in 2013   Expecting a CAGR of 61 percent, to grow to 15.9 exabytes per month by 2018, nearly an 11-fold increase over 2013.   Source:  Cisco  Visual  Networking  Index:  Global  Mobile     Data  Traffic  Forecast  Update,  2013–2018      
  10. 10. Why UX? SOURCE:  Homestead  
  11. 11. Common problem on existence website =  
  12. 12. Current problem on non-responsive website on Mobile Not Touch Optimized Not Mobile Optimized Button Too Small Too much Zooming, Scrolling Image Too Small Not support Flash Player Video cannot load Loading too Slow No Mouse Over Bandwidth Wasting Too much information
  13. 13. Google New SEO Ranking Algorithm Improve  search  results  for  smartphone-­‐friendly  websites   and  penalize  sites  that  make  mobile  browsing  difficult. Google  Loves  One-­‐URL  and  Responsive  Websites Social  Sharing   Mobile  site  are  old   method   Slow  Redirec>on   Duplicate  content  for  SEO
  14. 14. Google New SEO Ranking Algorithm Improve  search  results  for  smartphone-­‐friendly  websites   and  penalize  sites  that  make  mobile  browsing  difficult. Avoid  Common  Mistakes Unplayable  video   Redirec>on   Smartphone  404   Irrelevant  cross-­‐ linking   Page  speed
  15. 15. THE SOLUTION Mobile Site PC Smartphone Application Tablet Application
  16. 16. PROJECT UX SOLUTION One  set  of  code   One  CMS   One  off  price   Fit  for  all  device CMS Responsive Layout SEO Template  based  website,  with  a  combina>on  of  all  basic  need.
  17. 17. STEP 1. PICK A TEMPLATE STEP 2. SELECT SERVICES STEP 3. FINISHED PROJECT UX SOLUTION 3-5 Theme 10+ Module 10+ Transition Hundreds of combination
  18. 18. TEMPLATE DESIGN DIRECTION PROJECT UX SOLUTION Clean and neat design Mobile responsive Customize user experience for touch device Large promote area Flexible to update
  19. 19. PROJECT UX SOLUTION Template Sample – PC and iPad
  20. 20. PROJECT UX SOLUTION Template Sample - Smartphone
  21. 21. PROJECT UX SOLUTION Template Sample - eCommerce
  22. 22. PROJECT UX SOLUTION Template Sample - eCommerce
  23. 23. Theme PROJECT UX SOLUTION CMS Combine with Google Analytics Technology Mobile Optimize CMS Dash-Board Easy to update your website Check your Site performance anywhere Track your update Record SEO updating
  24. 24. Theme PROJECT UX SOLUTION CMS Sample
  25. 25. Theme PROJECT UX SOLUTION CMS Sample
  26. 26. Theme PROJECT UX SOLUTION SEO Solution Basic SEO Friendly Keywords Mobile Optimize for Better SEO ranking Can upgrade to specific SEO planning Check you Site SEO ranking in Google, Yahoo Maintenance your Keywords from CMS
  27. 27. Design •  10 Pages or 4 Section of Website •  Language of website: Chinese Traditional and English •  Responsive Design (Mobile, Tablet, Website) •  Design Revise 2 Turns •  Support I.E 9 or above, Chrome, Firefox, Safari CMS •  Website updating •  Google Analytics •  Chart of web traffic stats •  Basic SEO Services Server •  Server Hosting (10GB storage) •  Domain Hosting •  Internet Traffic (10GB) •  Maintenance of website (1 Year)   Develop  Time:  4-­‐6  Weeks PROJECT UX SOLUTION Suggested Basic Plan
  28. 28. Theme SHOWCASE Shu Uemura
  29. 29. Theme SHOWCASE OPTICAL 88
  30. 30. Theme SHOWCASE Amyway
  31. 31. Theme SHOWCASE Elyse
  32. 32. Theme Hong Kong In Fashion SHOWCASE
  33. 33. Theme Lane Crawford SHOWCASE
  34. 34. Theme CLIENT And More…
  35. 35. Theme THANK YOU

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