Klarity - Asia digital analytic summit

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Klarity is a robust and comprehensive dashboard-styled platform providing metrics and analytics extracted from social media "big data" for marketers and entreprises. The proprietary engine developed by Social Media Broadcasts crawls influencer networks such as Facebook, Google+, Instagram, Pinterest, Twitter, Youtube, Sina Weibo and Tencent Weibo, collecting granular data and translating the information into meaningful insights allowing users to monitor social activity, measure performance and gather social intelligence.

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Klarity - Asia digital analytic summit

  1. 1. Social  Media  and  Big  Data   Deliver  Big  Value  for  Brands    Presented  by:  Andy  Ann   Co  Founder  and  Director  of  Klarity  Analy4cs   The  Most  Comprehensive  Source  of  Social  Analy4cs  
  2. 2. Andy  Ann   Co-­‐Founder  of  Klarity   Analy4cs     Founder  of  NDN  Group   Hot  Mob  &  Darizi  
  3. 3. BIG DATA What’s  Big  Data?  
  4. 4. What’s  Big  Data?  
  5. 5. What’s  Big  Data?  
  6. 6. What’s  Big  Data?  
  7. 7. What’s  Big  Data?  
  8. 8. What’s  Big  Data?  
  9. 9. What’s  Big  Data?  
  10. 10. What’s  Big  Data?  
  11. 11. What’s  Big  Data?  
  12. 12. What’s  Big  Data?  
  13. 13. What’s  Big  Data?  
  14. 14. BIG DATA What’s  Big  Data?  
  15. 15. Store   Search   Share   Data  that  we:   Capture Analyze Transfer !
  16. 16.   Both  Large  and  Small  amount  of  Data  Sets   allow  us  to  compare  and  correlate  for:   Ø SpoLng  Business  Trends   Ø Determine  Quality  of  Research   Ø Forecast  Transac4ons     Ø Analyze  and  Plan   Ø Make  BeQer  Decisions   Why  Big  Data  is  Important?  
  17. 17. Why  Big  Data  is  Important  for  Brands?  
  18. 18. Why  Big  Data  is  Important  for  Brands?  
  19. 19. Record High – 143k Tweets per second
  20. 20. Record High – 143000 Tweets per second
  21. 21. LIKES PER DAY
  22. 22. 40 Million Photos A Day
  23. 23. 500k Business Accounts
  24. 24. Ad Revenue hit USD120M
  25. 25. Monitoring 10000 Brands Worldwide 30 Million Data Points Per Day  
  26. 26. SAY IF I’M THE CMO OF NIKE  
  27. 27. SAY IF I’M THE BRAND MANAGER OF BIOTHERM  
  28. 28. SAY IF I’M THE DIGITAL STRATEGIST OF AUDI  
  29. 29. Brands  We  Analyze  
  30. 30. What’s  Next?   Data  becomes  another  problem  for  you  to  solve!     The  dirty  secret  of  big  data  is  that  no  algorithm   can  tell  you  what’s  significant  or  what  it  means;       It’s  all  about:     Data  Correla4on;  Interpreta4ons;    Imagina4on    
  31. 31. Just  don’t  expect  Big  Data  explains   everything!  
  32. 32. CALL US NOWGET YOUR FREE TRIAL WITH US NOW!!

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