A Member of NDN Group
Darizi STAR Channel 2014
April 2014
Established in 2007, DARIZI (www.darizi.com) is the first-ever prestigious wedding website in Asia. In
November 2008, 《DAR...
CREDENTIALS
Darizi Taobao STAR Channel
Overview of eCommerce market
in China
2010-2017 eCommerce Forecast
2013 B2C eCommerce
Market Share
天貓
51.1%
其他
10.3%
凡客誠品
0.7%
1號店
1.7%
國美電商
1.8%
當當網
2.0%
唯品會
2.0%
亞馬遜中國
2.6%
蘇寧易購
4.4%
騰訊電商...
Transaction over
RMB
$1,000,000,000,000
(One Trillion)
China GDP 5.4%
2013 B2C eCommerce
Market Share
The report indicates geographic customer distribution, most active provinces / cities are
• Guangdong
• Zhejiang
• Shangdo...
What is STAR Channel ?
Star Channel is a comprehensive transaction platform where gathers all celebrities ‘s Taobao stores...
• Jewelries
• Gowns
• Watches
• Healthcare products
• Fashion Accessories
• Cosmetic products
CATEGORIES
Special Features
Celebrity / Star eCommerce channel
• Is a sales and marketing platform
• Provides celebrities and their b...
Join Darizi Star channel ,
√ Save the initial cost of setting a Taobao Store
√ Customer service and store management by Da...
Why Star Channel
• e commerce is a very competitive market and content is very
important
• High association with fame of s...
Darizi Star Channel
Darizi Star Channel
• 150,000+ Registered Members in CN & HK
• Skin Wrap
• Banner Ads
• Crazy Banner Ads
• Online Advertorial
• Micro-sites
• ...
APPENDIX
OUR SCOPE OF SERVICE
The Highest engagement rate can be tracked within the specific week or month
Engagement Rate
Year Month Page View Visitor
2013 Nov 58,651 32,161
Dec 603,537 281,948
2014 Jan 5,889 1,253
Feb 59,434 12,341
Mar 15,262 ...
Loyal & Quality Readership
Reader demographics
2%
9%
45%
26%
18%
Annual Household Income
<RMB$200,000
RMB$200,000 - 349,99...
Darizi Limited
Suite 1904, 19/F, Chinachem Exchange Square, 1 Hoi Wan Street, Quarry Bay, Hong Kong
Email: info@darizi.com...
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Darizi star channel 2014

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Established in 2007, DARIZI (www.darizi.com) is the first-ever prestigious wedding website in Asia. In November 2008, 《DARIZI 大日子》HK version was launched, together with luxury wedding fairs catering to the demand of world-class wedding-related services and vendors. Couple-to-be and advertisers alike can find value in, and achieve total solutions through, Darizi.

Media Group Mission:
Darizi‘s mission is to CREATE EXCITEMENT TO PEOPLE ‘S LIVES, inspiring them to enjoy every “BIG DAY’ and embrace every precious & exciting moment I life.
Through our magazine, online portal, research, strong social network with partners & vendors and grand events, Darizi provides its valuable customers with the community, solutions and strategies they need to thrive.

Published in: Lifestyle, Business, Technology
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Darizi star channel 2014

  1. 1. A Member of NDN Group Darizi STAR Channel 2014 April 2014
  2. 2. Established in 2007, DARIZI (www.darizi.com) is the first-ever prestigious wedding website in Asia. In November 2008, 《DARIZI 大日子》HK version was launched, together with luxury wedding fairs catering to the demand of world-class wedding-related services and vendors. Couple-to-be and advertisers alike can find value in, and achieve total solutions through, Darizi. Media Group Mission Darizi‘s mission is to CREATE EXCITEMENT TO PEOPLE ‘S LIVES, inspiring them to enjoy every “BIG DAY’ and embrace every precious & exciting moment I life. Through our magazine, online portal, research, strong social network with partners & vendors and grand events, Darizi provides its valuable customers with the community, solutions and strategies they need to thrive. . BACKGROUND
  3. 3. CREDENTIALS
  4. 4. Darizi Taobao STAR Channel
  5. 5. Overview of eCommerce market in China
  6. 6. 2010-2017 eCommerce Forecast
  7. 7. 2013 B2C eCommerce Market Share 天貓 51.1% 其他 10.3% 凡客誠品 0.7% 1號店 1.7% 國美電商 1.8% 當當網 2.0% 唯品會 2.0% 亞馬遜中國 2.6% 蘇寧易購 4.4% 騰訊電商 6.0% 東京 17.5% 0% 2013Q3中國B2C購物交易規模市場份額
  8. 8. Transaction over RMB $1,000,000,000,000 (One Trillion) China GDP 5.4% 2013 B2C eCommerce Market Share
  9. 9. The report indicates geographic customer distribution, most active provinces / cities are • Guangdong • Zhejiang • Shangdong • Jiangsu • Shanghai COUTOMER DISTRIBUTION
  10. 10. What is STAR Channel ? Star Channel is a comprehensive transaction platform where gathers all celebrities ‘s Taobao stores together, includes • Entertainment celebrities • Athletic celebrities • Fashion Stylists • Designers & etc Celebrities can now directly drive customer acquisition, not just provide a brand halo • A photo of 黃曉明wearing a Tissot in fashion magazine doesn’t make you want to go out and buy a Tissot right away • But when張惠妹 talks about the non-toxic, chemical-free cosmetic product that xxx Company makes, and urges her fans to use chemical-free products for their own use, she is driving direct customer acquisition. That is a powerful change.
  11. 11. • Jewelries • Gowns • Watches • Healthcare products • Fashion Accessories • Cosmetic products CATEGORIES
  12. 12. Special Features Celebrity / Star eCommerce channel • Is a sales and marketing platform • Provides celebrities and their business partners to communicate, manage, and monetize their fan base. • Build a database of existing fans and acquire new fans or customers. • Turn Likes and Followers into customers, sales, and donations. • Integrate with individual brand partners, sales teams, and technology support.
  13. 13. Join Darizi Star channel , √ Save the initial cost of setting a Taobao Store √ Customer service and store management by Darizi √ Promotion activities via Darizi platform Staffmanagement Operation Design Customer Service Finance Stock OperationCost Renovation Furniture Computers Office expense Promotioncost Advertising banners Taobao store tool Campaign Administration fee OtherCost Deposit Trademark fee Transaction commission Package fee Logistic fee Estimated cost of building a eCommerce team :RMB 900,000/ Yr ADVANTAGES
  14. 14. Why Star Channel • e commerce is a very competitive market and content is very important • High association with fame of star with products is a powerful content strategy • This links to call to action • An additional channel to promote your brand and products • A comprehensive viral for your e commerce site or T Mall site • Trial for product and market positioning before investing in T Mall
  15. 15. Darizi Star Channel
  16. 16. Darizi Star Channel
  17. 17. • 150,000+ Registered Members in CN & HK • Skin Wrap • Banner Ads • Crazy Banner Ads • Online Advertorial • Micro-sites • Campaign • RSVP / Enrollment • Questionnaire • Darizi TV PROMOTIONS ON DARIZI PLATFORM
  18. 18. APPENDIX
  19. 19. OUR SCOPE OF SERVICE
  20. 20. The Highest engagement rate can be tracked within the specific week or month Engagement Rate
  21. 21. Year Month Page View Visitor 2013 Nov 58,651 32,161 Dec 603,537 281,948 2014 Jan 5,889 1,253 Feb 59,434 12,341 Mar 15,262 4,517 Total 742,773 332,220 AVG 135,050 60,404 Page View data of Darizi Taobao
  22. 22. Loyal & Quality Readership Reader demographics 2% 9% 45% 26% 18% Annual Household Income <RMB$200,000 RMB$200,000 - 349,999 RMB$350,111 - 499,999 RMB$500,000 - 749,999 RMB$750,000 or above 27% 73% Gender Male Female <18 3% 18-34 85% 34-45 10% >45 2% Age Darizi cn Member Demographic
  23. 23. Darizi Limited Suite 1904, 19/F, Chinachem Exchange Square, 1 Hoi Wan Street, Quarry Bay, Hong Kong Email: info@darizi.com Tel : 2201-3322 Fax : 2561-3038 Thank You

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