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Digital Marketing Strategy for NDCC

Digital Marketing Strategy for NDCC

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  • Refer to Survey
  • Before you engage and ask questions you must be prepared to graciously accept the input/ideas AND if the ideas are relevant - adapt them to improve products/services.  It shows people that you care to understand their insights. You should only ask questions if you are willing to accept and potentially act on the answer.
  • Refer to Research Benefits of this strategy Higher Placement in search engine results Higher return on investment for members Low cost/high effect
  • Refer to Research Benefits of this strategy Higher Placement in search engine results Higher return on investment for members Low cost/high effect
  • Will we lose their attention at this part – may be too technical?? Maybe we just need to explain the importance of an SEO Strategy??
  • Will we lose their attention at this part – may be too technical?? Maybe we just need to explain the importance of an SEO Strategy??
  • Over 810 potential key words are not currently being used Helps improve Search Engine Placement Includes pivotal information Maximizes all available resources Can be easily managed
  • Youtube for vodcasting Digg for e-zine newsletters and blogs
  • Teach the members how to effectively use the online resources available Give an overview of the various platforms and how they may be used Teach the members how to protect themselves online Security concerns addressed Show how a low cost can have a high return
  • Build an interactive website that is cost efficient

Transcript

  • 1. Digital Marketing Strategy North Dublin Chamber of Commerce - NDCC DCU Masters in Marketing Practicum Niamh Downey Laureen Morrissette Dan Higgins
  • 2. Social Media Revolution - Socialnomics
  • 3. Where we started Primary Research: Quantitative Surveys Qualitative Interviews Secondary Research: Search Engine Optimisation Social Media Networking
  • 4. NDCC Online Presence Survey and Interview- Results
  • 5. How often do you visit the NDCC website 46.2% 42.3% 11.5% 0% 13% 34% 33% How would you rate the NDCC website
  • 6.  
  • 7. Would you consider advertising on the NDCC website?
  • 8. 3.4% 58% 20% 17% How would you describe you social networking skills level?
  • 9. What Social Networking sites does your business currently use? 60% 23% 23% 6.7% 30%
  • 10. 100% of respondents agreed the NDCC should have a social media networking presence. NDCC Interviews results 90% of respondents said they wanted regular updates of the NDCC’s activities via email and the website 80% of respondents felt the website did not reflect the NDCC member services
  • 11. Where we are now Creating the website Creating Online presence with Social Media Networks
  • 12.
    • Not reflective of the services provided by the Chamber
    • Needs to become the Central Hub for information
    • Should entice new membership
    • Added value through LInK Research Centre
    Creating the Website Website Development
  • 13. View Upcoming Events Calender Here View NDCC and Local News Here LINKS NORTH DUBLIN CHAMBER OF COMMERCE Get connected with the NDCC, the Hub for business in North Dublin Connect with the us On the Pulse of Business Networking in North Dublin Username Password Remember me Forgot password? Register View our Gallery Here HOME EVENTS JOIN US CONTACT NEWS MEMBERS ABOUT US GALLERY To learn more about becoming a member click Here Past Events Present Events Future Events
  • 14. North Dublin Chamber of Commerce Tel: 01 - 7008861 Fax: 01 - 7008862 View the Gallery for the visit of Minister for Finance Brian Cowen to the NDCC in 2008 by clicking Here. View the Gallery for the recent NDCC Golf Event held in St. Margaret's Golf Club by clicking Here. Find out more about our Social Media Networking presentation and how it may affect you by clicking Here
    • New Executive board elected. To find out who, click
    • Here.
    • Find out what events the NDCC is hosting to benefit
    • YOU, click Here.
    • Ryanair fails yet again in Aer Lingus take over bid,
    • find out More.
    • The President of the EU attempts to secure a strong
    • future for the Euro. Find out More.
    • Libya eyes up BP shares. How will this affect oil
    • prices? Find out More .
    • British Chambers of Commerce hail continued
    • growth. Find out More .
  • 15. LINKS NORTH DUBLIN CHAMBER OF COMMERCE Click image to enlarge Upcoming Event Digital Marketing Strategy Date : July 7, 2010 Time : 8:00am Location : Bea Orpen Building Presenters : DCU Practicum Team Description : Increasing online presence for the NDCC Fee : FREE to members ANNUAL GOLFING EVENT BUDGET BREAKFAST Taste of Thailand. Click Here Dublin Events Hamleys Family Fun Day. Click Here On the Pulse of Business Networking in North Dublin Username Password Remember me Forgot password? Register HOME EVENTS JOIN US CONTACT NEWS MEMBERS ABOUT US GALLERY
  • 16. North Dublin Chamber of Commerce Tel: 01 - 7008861 Fax: 01 - 7008862 Andrew Maxwell headlines the Dalkey Comedy Club upstairs in The Queens on Thurs Jul 8. Tickets only €16. become a friend of ours. RSVP to this event Kenco 97% Less Learn more about our New Digital Marketing Diploma on www.dcu.ie When What Where July 7, 2010 8:00 am July 8, 2010 8:00 am July 9, 2010 5:00 pm July 10, 2010 5:00 pm July 11, 2010 8:00 am July 12, 2010 8:00 am July 13, 2010 12:00 pm July 14, 2010 5:00 pm
  • 17.  
  • 18. 08/07/10 North Dublin Chamber of Commerce Creating a presence Social Media Networking The power is now in the hands of the consumer Strengthens the emotional ties with customers The power of question is great.    But it also comes with responsibility on your side. 
  • 19.  
  • 20.  
  • 21.  
  • 22.  
  • 23. Where we want to go Build an interactive website Qualitative interviews with SME’s Social Media Networking Workshop
  • 24. 08/07/10 North Dublin Chamber of Commerce
    • What is it?
    • How will it help us?
    • How can we use it?
    SEO Strategy
  • 25. 08/07/10 North Dublin Chamber of Commerce
    • Current Strategy
      • Undeveloped
      • Not effectively utilising resources available
    • Proposed strategy
      • Optimise available resources
      • Highly cost effective
      • Increased brand awareness
      • NDCC as an information centre through Backlinks with all members
    SEO Strategy
  • 26. 08/07/10 North Dublin Chamber of Commerce
    • Home Page URL’s
      • Home:
        • http://www.ndcc.ie/index.php?option=com_frontpage&Itemid=1
      • Events page:
        • http://www.ndcc.ie/index.php?option=com_content&task=view&id=16&Itemid=27
      • News:
        • http://www.ndcc.ie/index.php?option=com_content&task=view&id=9&Itemid=18
      • HR Documents:
        • http://www.nordubchamber.com/ndc/index.php?option=com_content&task=view&id=11&Itemid=20
      • Contact Page:
        • http://www.nordubchamber.com/ndc/index.php?option=com_dfcontact&Itemid=8
      • Membership Benefits Page:
        • http://www.nordubchamber.com/ndc/index.php?option=com_dfcontact&Itemid=8
      • Links Page:
        • http://www.nordubchamber.com/ndc/index.php?option=com_content&task=view&id=10&Itemid=19
    Current Website
  • 27. 08/07/10 North Dublin Chamber of Commerce
    • Suggested URL’s
      • The URL’s which have been suggested below are much shorter and more accessible for the user who will be accessing the site.
      • Home Page:
        • http://www.ndcc.ie/home
      • Events page:
        • http://www.ndcc.ie/events
      • News Page:
        • http://www.ndcc.ie/news
      • HR Documents Page:
        • http://www.ndcc.ie/hrdoc
      • Contact Page:
        • http://www.ndcc.ie/contact
      • Membership Benefits Page:
        • http://www.ndcc.ie/benefits
      • Links Page:
        • http://www.ndcc.ie/links
    Proposed Website
  • 28. 08/07/10 North Dublin Chamber of Commerce Over 810 potential key words Creates synergy between the strategies Ensures improved brand recognition with Businesses and Customers Increases long-term survival Benefits of a Combined Strategy
  • 29. Alternative Networking sites
  • 30. Social Media Networking Workshop How to Surf the Social Media Wave
  • 31. Build a cost efficient, interactive website Make the NDCC the business and political voice of North Dublin Create a strong brand recognition online and offline with SMN Hub of Information
  • 32. Thank you for listening