Obama showed there’s a difference between playing with technology and making it work for you</li></li></ul><li>Candidate profiles: some aspects changed<br /><ul><li>More female – still a minority – upwards trend
Over half the new candidates in currently held Lib Dem held seats are women
Vodafone/National Autistic Society partnership</li></li></ul><li>Candidate profiles:Political changes<br />Political context:<br />It’s been a while since we’ve faced the kind of economic and political crisis we currently face<br />And we’ve never faced an environmental one on the same scale.<br />Personal level<br />Very uncertain.<br />Lots of marginal seats where two or more PPCs could plausibly win<br />
Consequences<br /><ul><li>Obsessed with the local (temporarily or permanently)
We’re all in campaign mode</li></li></ul><li>If you want to influence us indirectly<br />This is one where I have no idea how the other parties work...<br /><ul><li>Lobby the people who write the policies and the manifestoes
For the Liberal Democrats – not just MPs and policy researchers:
Offer us PR opportunities that will work with local people and local media
Don’t ask for a lot of time</li></li></ul><li>If you want to influence us directly<br />Brochures with cover letters – in the pile<br />unless they come from a local voter<br />Meetings with local people<br />Emails<br />Twitter<br />Appeals to busy people with short attention spans<br />Facebook<br />
Or – about local voters</li></li></ul><li>Background/Attachments<br />
Questions to answer<br /><ul><li>How many MPs are standing down in 2010? How does this compare to previous elections?
What are the characteristics of the new generation of PPCs?
What does having younger, more diverse and more technologically savvy MPs mean for campaigners?
What makes them different from MPs in previous years?
What experiences/events shape their political outlook and that of their peers?
What have PPCs learnt from the expenses scandal?
How do they view the voluntary and community sector?
What are the best tactics for engaging with PPCs pre-election and post-election?</li></li></ul><li>MPs standing down<br />
Industry & Parliament Trust Survey of 225 seats most likely to change hands<br /><ul><li>Less than half the PPCs surveyed (48%) can demonstrate Business Management or Financial Services (BMFS) experience
PPCs standing in the next General Election have more BMFS experience than current MPs (as surveyed in April 2008)
There are twice as many PPCs with 15 years or more BMFS experience (14%) in comparison with the MPs surveyed in April 2008 (7%)
Conservative PPCs have considerably more BMFS experience than their counterparts in Labour or the Liberal Democrats
In the seats surveyed, a PPC is twice as likely to be male rather than female
In comparison to the current House of Commons, there are a higher proportion of female PPCs standing for each of the three main political parties
The average age of a PPC standing in the next General Election is 43
55% of PPCs have previously stood for election in a general election
Just over a third (35%) of PPCs are current elected representatives
An average PPC has been actively involved in politics for 12.6 years</li></li></ul><li>New Local Government Network<br /><ul><li>Relatively small numbers of prospective candidates have experience in frontline public services (Labour 14.3%; Conservatives 8.6%; Lib Dems 13.9%)
Reasonable numbers of candidates have some form of business background (Conservatives 46%; Lib Dems 30%; Labour 18.2%)
Very high numbers of candidate have local government experience (Lib Dems 61.9% are or have been councillors; 44.8% Conservatives; 44.2% Labour)
A significant number of PPCs have experience working for a political party (15%), and working in Parliament (10%).</li>