Jonathan Moore: Local media presentation (NCVO Campaigns Conference 2011)
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Jonathan Moore: Local media presentation (NCVO Campaigns Conference 2011)

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Presentation by Jonathan Moore, Chief Executive of Suffolk Association of Voluntary Organisations, on local media and campaigning at the NCVO Campaigns Conference 2011....

Presentation by Jonathan Moore, Chief Executive of Suffolk Association of Voluntary Organisations, on local media and campaigning at the NCVO Campaigns Conference 2011.

http://www.ncvo-vol.org.uk/campaignsconference

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  • Media Master Class: Local Integrated media strategy for your campaign Framing the issue to get most impact and coverage

Jonathan Moore: Local media presentation (NCVO Campaigns Conference 2011) Presentation Transcript

  • 1. The local dimension … Jonathan Moore, Chief Executive Suffolk Association of Voluntary Organisations
  • 2. The Local Media: Social Media - everything TV – Regional, Local, Community Radio – local, independent, BBC, Community, web-based Print – regional, local, evening, morning, freebies, village/parish, in-house stuff Word-of-Mouth – face-to-face activist, electroni9c, email pyramids etc
  • 3. Local Media - Satan: Parochial; football fixated; driven by advertisers; jaded by tree plantings/ cheque presentations everything; bombarded by rubbish – so treats it all as such; staffed by inexperienced or old lags; cosy; frustrating
  • 4. Local Media – or Saint? Fertile Ground (almost virgin snow) for innovation; desperate for good material esp local; read cover t0 cover, word for word; very loyal readership; locally more read/listened to than any national; untapped opportunities (eg Editor’s Page!)
  • 5. Therefore: Local Media + Good determined campaign = Great opportunity for VCS
  • 6. Local Media – the offbeat: Agricultural Show, House to House, Fetes, local campaign pyramids,
  • 7. A Local Media Campaign: National Perspective – Empower the local Support and guide don’t prescribe Localise the message (or be localisable) Work the networks Trust Celebrate Reward
  • 8. A Local Media Campaign: Local Perspective – Take ownership Demand Support Pump your ideas up, down and left and right Localise the message Work the networks Trust Celebrate Reward