More presentations from the NCVO Annual conference: http://www.ncvo-vol.org.uk/networking-discussions/blogs/20591 Social media is much more than an opportunity for you to share your messages and reach new audiences. It is a gold mine of experts and peers you can learn from in real time. This session will explore how social media channels bring new opportunities for learning and collaboration to your desktop or smart phone. You will hear how to use social media for your own professional development as well as find new ways to work together and share information more effectively.

1. Learning through social media
and online
Madeleine Sugden – KnowHow NonProfit
Paul Webster – My Learning Pool

2. Social media / digital learning
• More than an broadcast channel
• Listening and learning as well as sharing
• Building relationships / opportunities for collaboration
• Training open 24/7
• Most activity is populated by the 70/20/10 rule – 70% will
be passive users, 20% on-off active users and 10%
regularly active.
“There's a world of information out there. Stop waiting for
someone to "train" you, and get out there and find the
information.”
Quote from survey

3. Everyone’s approach to learning
is different
• Some see learning as needing to be completed whilst
sitting in the classroom under the guidance of a teacher
while for others learning is more intuitive, more flexible,
more organic.
• Learning doesn’t have to be completed at a designated
time or in a specific format.
• Each and every day we learn something new …
… but hands up those of us who ever take this further
and seek out new ways to learn and to learn on-line?

5. New media - Web 2.0 ...
. . media rich, interactive, content based on preferences, open for
sharing and where conversations WITH visitors encouraged.
Web 2.0
=Social Media
=New Media
=Social Networking

6. Social Networking – the numbers
• Of all website visits in UK, 2 are Social
Networks - Google (9.5%), Facebook (6.6%),
YouTube (3.5%), ebay (1.9%), WinMail (1.4%).
Google - 91% of search traffic. (HitWise – Feb 2012)
• 96% of those aged 18 – 35 are on at least one
social network
• Of the 48.6 million adult population (ONS)
active on social media sites, 77% have a
Facebook profile, 66% are YouTube users, 32%
are on Twitter and 16% have a presence on
LinkedIn. (Umph Sept 2011 – sample of 2,400 adults)
• 50% view their page daily (February 2012)
• YouTube is 2nd most popular way people
search for content.
• One to watch? Pinterest visits up from 50k to
over 300k in 1 month. (Nov 2011 Comscore)

7. Social Networking – the numbers
• Average social network user is aged 37
• LinkedIn it's 44, Twitter 39, Facebook 38 &
Bebo 28 (typical user younger)
• 52% of Facebook users are 18 to 34 yrs
• However of active social networking users,
55% of those over 65 are on Facebook &
19% of all users are over 45
• 55% aged 18-34 check their social networks
at least once a day (June 2011)
So, its not a passing phase, but it is
important that organisations direct effort
to the right network(s)
(From - www.clickymedia.co.uk & www.hitwise.com)
http://bigbible.org.uk/2011/12/social-media-infographic/#.Tt6yloSrmSo

8. Use of social networks and blogs is almost 23%
of time spent on internet in UK, 159% increase in
last 3 years.
2nd and 3rd is Online Gaming (10%) & email (7.5%)
Other consists of Work related use, Online Banking, Hobbies & Job Searches)
Facebook mobile increased by 100% in last year
Android OS use grown from 5% to 47% (Dec 2009 to
Dec 2011). Apple is 30%, Symbian <5%. (ComScrore Aug 2011)
Over 25 million
smartphones in use in UK
Increase from 31% (2010) to 45% (2011) of people who
51.3% of phone market
(Ofcom Aug2011 / ComScore Dec2011) connect to Internet from phone/tablet (ONS – Aug 2011)
59% to access a social network, 12% to check-in
43% of users have downloaded an 'app'
Learning can take place in chunks whilst commuting

9. Do you learn online?
• What are your favourite ways of learning
to support your work (on or offline)?

11. Survey about use of social media / digital learning
• People used a mix of methods

12. Survey about use of social media / digital learning
• And for a variety of reasons

13. Survey about use of social media / digital learning
• Per week 47% spent between 1-2 hours online learning

14. Survey about use of social media / digital learning
• Time was the biggest barrier (reported by 60%)

16. Video based instructional sites
From TEDx, to Commoncraft, to YouTube – its all there!

17. Events AS they happen not AFTER
they have happened
200 million registered users
180 million tweets posted per day
7 million users in UK
40% of tweets are from mobiles
Short updates, signposts to
learning resources and
conversation starters

18. Important to make profile 'followable'
- DO add Pictures (logo, background, recent images), Place, Profile and Page
- DON'T leave these blank or over-sell and push advertising
A small network of quality followers can often be result in better quality on-line
learning through discussions and shared links than a large network of followers
who never have conversations or share ideas and knowledge.

19. Potential to access the influencers
Peter Wanless: @peterwanless
Tweets and responds
CEO of Big Lottery
Nick Hurd: @minforcivsoc
Tweets reads and comments
Minister for Civil Society
Also used by and an acceptable, accessible channel to local
MPs & councillors to canvass opinion and inform of news

20. Searching an
event #hashtag
for updates and
to see who else
is interested

21. Sharing a discussion
thread on i-volunteer
alongside an on-line
chat on Twitter
#ttvolmgrs

22. Following an event #hashtag on multiple sites
Conferences are expensive and time consuming to attend,
but great for learning & sharing. Join in online or catch-up
later with speaker talks, video interviews and event pictures.
Audio
Video
Blogs
Tweets

23. Following an online chat
Rather than being there, get everyone together online
#chat2lrn 4pm Thursday
#lgovsm 8pm Tuesday
#swchat 9pm Thursday
#nptalk 8pm Wednesday

24. Groups
• Learn from other people doing similar
tasks and roles
• Public and private groups
• Email / web groups

25. Be a member of
sector specialist
interest groups.
Get out as much as is
put in.

26. Professional Social
Networking
Discussion Groups
Now has section to
record volunteer
experience

27. Email based Groups
- well established track record – both of these around 10 years
- email based format better suits way some people work
- easily searchable archive or messages always there
www.ukriders.lists.lasa.org.uk
http://tech.groups.yahoo.com/group/charitywebforum

29. Alternatives:
Google Sites, SocialGo,
Facebook, Wackwall
Web Groups
building their
own spaces for
- learning
- sharing
- discussions

30. Third Sector
PR & Comms
Formed by
Rob Dyson of
Wizz-Kidz
Over 1500
members
Be where
people are

32. Answering and answering
questions
• Survey: 87% people in our survey said
they used digital learning to answer a
specific question / solve a problem
• There are different methods for getting a
direct answer to a specific question….

35. Shared sector knowledge
• Wikis / howtos
• Benchmarking surveys and reports

38. eLearning
• 24/7 opportunities to learn - but still take seriously
• Cost effective – reduces cost of attendance, also
time away from desk & travel time
• Consistent for all who need training
• Ready when you are then at your pace
• Easy to update with sector/legislation changes
• Can be revisited as a personal online reference
• Flexible for sharing and collaboration of content

40. Develop yourself Make some noise Manage the money You’re in charge
All the personal skills you How to market your Everything you need to Management training,
need to make your work a activity using social media, know about financial health and safety, diversity
success events and traditional planning, budgeting, fund and customer service are
communications raising and grants all covered

41. My Learning Pool
Cost effective on-line learning for
the voluntary & community sector
• Suite of 28 on-line e-learning training courses
• Aimed at people running small groups & organisations
• Suitable for individual charity workers & volunteers
• Building block as part of blended learning
• Reduce time out of office and ensures consistent delivery
• Interactive and engaging learning experience
• Quiz and printable certificate on completion
• Learn at own pace - progress tracked, revisit modules
• Costs just £25 per person per year

42. Filtering Skills
• Learning on line may need a new skill-set
• Discerning 'good' from 'googled'
• Originated by trusted sector sources
• Tested by grassroots practitioners
• Collaboration to build and refine
“Double check and cross-refer to check accuracy.”

43. Other Useful Websites
• www.trello.com - share boards and ideas
• www.econsultancy.com - Digital Marketers
• www.open.ac.uk - OU on-line learning
• www.openculture.com/freeonlinecourses - links to itunes
& YouTube courses
• www.go-on.co.uk - training to be a Digital Champion
• www.globelearning.org - voluntary sector e-learning
• www.teach-ict.net/videohome.htm - basic ICT videos
• http://stackoverflow.com/ - tech & programming space
• www.ictknowledgebase.org.uk - ICT Guides & discussions

45. Thank you
Madeleine Sugden – KnowHow NonProfit
– Madeleine.Sugden@ncvo-vol.org.uk
– @madlinsudn / @knowhownonprof
Paul Webster – My Learning Pool
– paulw@learningpool.com
– @watfordgap / @mylearningpool
“There's a world of information out there. Stop waiting for someone
to 'train' you, get out there and find the information.”