Information exchange through social media (NCVO Annual Conference 2012)


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Social media is much more than an opportunity for you to share your messages and reach new audiences. It is a gold mine of experts and peers you can learn from in real time. This session will explore how social media channels bring new opportunities for learning and collaboration to your desktop or smart phone. You will hear how to use social media for your own professional development as well as find new ways to work together and share information more effectively.

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Information exchange through social media (NCVO Annual Conference 2012)

  1. 1. Learning through social mediaand onlineMadeleine Sugden – KnowHow NonProfitPaul Webster – My Learning Pool
  2. 2. Social media / digital learning• More than an broadcast channel• Listening and learning as well as sharing• Building relationships / opportunities for collaboration• Training open 24/7• Most activity is populated by the 70/20/10 rule – 70% will be passive users, 20% on-off active users and 10% regularly active.“Theres a world of information out there. Stop waiting for someone to "train" you, and get out there and find the information.” Quote from survey
  3. 3. Everyone’s approach to learningis different• Some see learning as needing to be completed whilst sitting in the classroom under the guidance of a teacher while for others learning is more intuitive, more flexible, more organic.• Learning doesn’t have to be completed at a designated time or in a specific format.• Each and every day we learn something new … … but hands up those of us who ever take this further and seek out new ways to learn and to learn on-line?
  4. 4. New media - Web 2.0 .... . media rich, interactive, content based on preferences, open forsharing and where conversations WITH visitors encouraged.Web 2.0=Social Media=New Media=Social Networking
  5. 5. Social Networking – the numbers• Of all website visits in UK, 2 are Social Networks - Google (9.5%), Facebook (6.6%), YouTube (3.5%), ebay (1.9%), WinMail (1.4%). Google - 91% of search traffic. (HitWise – Feb 2012)• 96% of those aged 18 – 35 are on at least one social network• Of the 48.6 million adult population (ONS) active on social media sites, 77% have a Facebook profile, 66% are YouTube users, 32% are on Twitter and 16% have a presence on LinkedIn. (Umph Sept 2011 – sample of 2,400 adults)• 50% view their page daily (February 2012)• YouTube is 2nd most popular way people search for content.• One to watch? Pinterest visits up from 50k to over 300k in 1 month. (Nov 2011 Comscore)
  6. 6. Social Networking – the numbers • Average social network user is aged 37 • LinkedIn its 44, Twitter 39, Facebook 38 & Bebo 28 (typical user younger) • 52% of Facebook users are 18 to 34 yrs • However of active social networking users, 55% of those over 65 are on Facebook & 19% of all users are over 45 • 55% aged 18-34 check their social networks at least once a day (June 2011) So, its not a passing phase, but it is important that organisations direct effort to the right network(s) (From - &
  7. 7. Use of social networks and blogs is almost 23%of time spent on internet in UK, 159% increase inlast 3 years.2nd and 3rd is Online Gaming (10%) & email (7.5%)Other consists of Work related use, Online Banking, Hobbies & Job Searches) Facebook mobile increased by 100% in last year Android OS use grown from 5% to 47% (Dec 2009 to Dec 2011). Apple is 30%, Symbian <5%. (ComScrore Aug 2011) Over 25 millionsmartphones in use in UK Increase from 31% (2010) to 45% (2011) of people who 51.3% of phone market (Ofcom Aug2011 / ComScore Dec2011) connect to Internet from phone/tablet (ONS – Aug 2011) 59% to access a social network, 12% to check-in 43% of users have downloaded an app Learning can take place in chunks whilst commuting
  8. 8. Do you learn online?• What are your favourite ways of learning to support your work (on or offline)?
  9. 9. Survey about use of social media / digital learning• People used a mix of methods
  10. 10. Survey about use of social media / digital learning• And for a variety of reasons
  11. 11. Survey about use of social media / digital learning• Per week 47% spent between 1-2 hours online learning
  12. 12. Survey about use of social media / digital learning• Time was the biggest barrier (reported by 60%)
  13. 13. Video based instructional sitesFrom TEDx, to Commoncraft, to YouTube – its all there!
  14. 14. Events AS they happen not AFTERthey have happened200 million registered users180 million tweets posted per day7 million users in UK40% of tweets are from mobilesShort updates, signposts tolearning resources andconversation starters
  15. 15. Important to make profile followable- DO add Pictures (logo, background, recent images), Place, Profile and Page- DONT leave these blank or over-sell and push advertisingA small network of quality followers can often be result in better quality on-linelearning through discussions and shared links than a large network of followerswho never have conversations or share ideas and knowledge.
  16. 16. Potential to access the influencers Peter Wanless: @peterwanless Tweets and responds CEO of Big Lottery Nick Hurd: @minforcivsoc Tweets reads and comments Minister for Civil Society Also used by and an acceptable, accessible channel to local MPs & councillors to canvass opinion and inform of news
  17. 17. Searching anevent #hashtagfor updates andto see who elseis interested
  18. 18. Sharing a discussionthread on i-volunteeralongside an on-linechat on Twitter#ttvolmgrs
  19. 19. Following an event #hashtag on multiple sites Conferences are expensive and time consuming to attend, but great for learning & sharing. Join in online or catch-up later with speaker talks, video interviews and event pictures.AudioVideoBlogsTweets
  20. 20. Following an online chatRather than being there, get everyone together online#chat2lrn 4pm Thursday#lgovsm 8pm Tuesday#swchat 9pm Thursday#nptalk 8pm Wednesday
  21. 21. Groups• Learn from other people doing similar tasks and roles• Public and private groups• Email / web groups
  22. 22. Be a member ofsector specialistinterest groups.Get out as much as isput in.
  23. 23. Professional SocialNetworkingDiscussion GroupsNow has section torecord volunteerexperience
  24. 24. Email based Groups- well established track record – both of these around 10 years- email based format better suits way some people work- easily searchable archive or messages always
  25. 25. Alternatives: Google Sites, SocialGo, Facebook, WackwallWeb Groupsbuilding theirown spaces for- learning- sharing- discussions
  26. 26. Third SectorPR & Comms Formed byRob Dyson of Wizz-Kidz Over 1500 members Be where people are
  27. 27. Answering and answeringquestions• Survey: 87% people in our survey said they used digital learning to answer a specific question / solve a problem• There are different methods for getting a direct answer to a specific question….
  28. 28. Shared sector knowledge• Wikis / howtos• Benchmarking surveys and reports
  29. 29. eLearning• 24/7 opportunities to learn - but still take seriously• Cost effective – reduces cost of attendance, also time away from desk & travel time• Consistent for all who need training• Ready when you are then at your pace• Easy to update with sector/legislation changes• Can be revisited as a personal online reference• Flexible for sharing and collaboration of content
  30. 30. Develop yourself Make some noise Manage the money You’re in chargeAll the personal skills you How to market your Everything you need to Management training,need to make your work a activity using social media, know about financial health and safety, diversitysuccess events and traditional planning, budgeting, fund and customer service are communications raising and grants all covered
  31. 31. My Learning Pool Cost effective on-line learning for the voluntary & community sector• Suite of 28 on-line e-learning training courses• Aimed at people running small groups & organisations• Suitable for individual charity workers & volunteers• Building block as part of blended learning• Reduce time out of office and ensures consistent delivery• Interactive and engaging learning experience• Quiz and printable certificate on completion• Learn at own pace - progress tracked, revisit modules• Costs just £25 per person per year
  32. 32. Filtering Skills• Learning on line may need a new skill-set• Discerning good from googled• Originated by trusted sector sources• Tested by grassroots practitioners• Collaboration to build and refine“Double check and cross-refer to check accuracy.”
  33. 33. Other Useful Websites• - share boards and ideas• - Digital Marketers• - OU on-line learning• - links to itunes & YouTube courses• - training to be a Digital Champion• - voluntary sector e-learning• - basic ICT videos• - tech & programming space• - ICT Guides & discussions
  34. 34. Thank youMadeleine Sugden – KnowHow NonProfit – – @madlinsudn / @knowhownonprofPaul Webster – My Learning Pool – – @watfordgap / @mylearningpool“Theres a world of information out there. Stop waiting for someone to train you, get out there and find the information.”