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Colalife.org The story so far

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    Notes on slide 1

    This is the story so far of the ColaLife campaign. The campaign is on-going and since it started in May this year it has achieved an amazing amount. Most significantly, it has engaged Coca-Cola at a global level. To do this it has used a selection of Web 2.0 technologies including Social Networks.

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    Colalife.org The story so far - Presentation Transcript

    1. The story so far Simon Berry ruralnet|uk and defra [email_address]
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    3. 4 Children a Minute 40 million since 1988
    4. This is what ORS do < BEFORE v AFTER
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    16. http://uk.youtube.com/watch? v=bj24ofyfr6E
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    19. http://uk.youtube.com/watch? v=iewSJ6nTEv4
    20. 7,000+ 67 280 270+ bookmarks 12+ banner ad carriers 2,750+ views 24 embeds 7th referrer *PLUS*
        • Project 10^100
        • Facebook for Good
    21. Facebook Group Growth Third newsletter Fourth newsletter Inhabitat article (Kate) & website talkSPORT interview Dar Es Salaam Common Ground artcle El Mercurio article
    22. What next? Tanzania meeting 25-25/11/08 Commitment to pilots Keep the support base growing MySpace? Bebo? etc?
    23. Thank you! Simon Berry ruralnet|uk and defra [email_address] All offers of help will be gratefully received!
    24. Photo credits: African children - oneVillage Initiative ORS child - Unicef Telex machine - Unknown Tanzania Street scenes - Rory McCann; Unknown; Geof Wilson Coca-Cola distribution collage - Tielman Nieuwoudt Others - ColaLife and/or Simon Berry

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