In 2009-10 317branchessupported 117,500parentsMany new parents find branch events the first opportunity toget out of the house alone with a new baby and see theserelationships as a lifeline at this vital time
In 2009-10 there was a 40% increase in active volunteersMore branches are reaching larger numbers of parents throughantenatal and postnatal drop-ins, including for parents with specificsupport needs such as the 40 dads groups and 55 home birth groups
In 2009-10 1000NCT practitionerssupported216,750 parentsOver 1,000 NCT practitioners provided specific services to parentsincluding face to face support in structured classes and courses andvolunteer support via NCT Helpline
In 2009-10380,000 parentsreceived an NCTinformation sheetNCT produces fact based information sheets free for parents to assist themin making informed decisions about their birth and parenting choices. Theyare distributed via health and social care professionals, volunteers and NCTpractitioners as well as being available to download
In 2009-10 therewere 1,872,000visits to ourwebsiteNCT’s website is a key touch point for parents’ seeking information onservices and topics of concern and interest during the transition toparenthood. Popular pages include the Nearly New Sales finder, the Coursefinder and the Info Centre
In 2009-10715 healthprofessionalsreceived NCTtrainingNCT Professional’s training service provides bespoke training for healthprofessionals and Children’s Centre staff on a range of topics and training forMaternity Service Liaison Committees (MSLC) on effective partnership working
In 2009-1038,850 copies ofPerspective weredistributedPerspective, NCT’s publication for parent-centeredmidwifery, summarises news, research and evidence formidwives
We championedthe right ofparents to choiceof place of birthand goodpostnatal careOur Location, location, location campaign and Left to your own devicesresearch gained a great deal of media and political attention
We worked hardto achieve bettersupport forfeedingUnder the Equality Act, passed in April 2010, mothers cannot bediscriminated against, asked to leave a venue or treated unfavourablybecause they are breastfeeding when out and about in England and Wales
We invested inservices andsupport soevery parentcould access usNCT Shared Experiences Helpline offers callers who have had achallenging experience of pregnancy, birth or early parenthood the chanceto talk to a volunteer who has had a similar experience
We worked in newways and with newpartners to supportmore parentsMums2B Antenatal Drop-in Group for Young Parents in Leeds was setup in partnership with Women’s Health Matters and Leeds SocialServices. The service aims to provide information about birth and earlyparenthood and empower and support young parents through anetwork of peers, access to information, and support services
We have achieved a lot
There’s still a lot to do
Our 2020 vision “A world where parents are valued and supported to build a strong society, believing that a child’s early years significantlyimpact upon the future they help to shape.”
Let’s work together to reach 20 million parents by 2020
20 20 20
202020Setting the scene for our new strategy Sue Saxey & Belinda Phipps
Why a new strategy, why now?
• We created our first strategy in November 2005 and we intended it to last for 15 years, with targeted action plans for year 5, 10 and 15.• We have had unprecedented growth. And the objectives we set in 2005 have nearly all been reached• Weve now completed two mergers, with Baby Café and MIDIRS.• This new growth and expanding role as a result of mergers makes this an ideal time for NCT to re-examine its charitable remit. So we have updated our vision, set new priorities for the future and developed a strategy for the coming decade – taking us to 2020.
How did we do it?
• This new strategy has been built on the successes of the past and the needs of parents in the present. We have developed it as a charity, working together, talking, listening, sharing views and experiences.• It was developed through a series of consultation events, the strategy & policy forum and a survey with our members and supporters.• We have featured strategy sessions on conference and forum programmes and have used every opportunity to find out what’s needed and gain members views on how to meet those identified needs.• Now we’re presenting it to you and again listening to find out how we can all work together to make it happen, so that every single person and couple going through the transition to parenthood between 2011 and 2020 gets to know and feel valued and supported by NCT.
Why do we still need to be here?
• We believe confident and supported parents raise stronger families and contribute to close communities and a positive society. Parents are key to the development of happy and well-adjusted children. So, our focus is always on parents, parents-to-be and their early parenting experience.• Going forward, one of NCT’s priorities is to continue to understand the everyday challenges parents face and to look for solutions that help them to meet all their needs, without the conflict of having to choose one side of a dilemma over another.• At NCT, we focus on the strengths and assets of mothers and fathers, as well as the social networks within the communities that parents live.• With this new strategy, we will continue our work to protect and develop services that will encourage the confidence of new parents and parents-to-be, helping them to find their own solutions and empowering them during their decision-making.
The 2020 vision “A world where parents are valued and supported to build a strongsociety, believing that a child’s early years significantly impact upon the future they help to shape.”
So we’ve set ourselves a targetWe call it: 20 20 2020 million parents who have enjoyedand benefitted from the support of thisamazing charity by the year 2020.
Let’s work together to reach 20 million parentsTogether we can, we will, do it
Making our vision reality for 20 million parents
These are our boundaries for the strategyUK and Islands CharityLife-stage• The transition to parenthoodBeneficiaries• Short term beneficiaries, all expectant and new parents• Longer-term beneficiaries, children and society• Intermediates healthcare professionals, service providers and policy makersPositioning• Evidence and support for decisions
New strategic directions• Growth• Thought leadership• Partnership
New strategic directionsGrowth• Reaching more parents• Diversifying our offer and our reachThought leadership• Solving the dilemmas parents face• Creating breakthrough solutions• Changing the context in which people parentPartnership• Grow through contracts and joint-working• Provide solutions for or with others
Five strategic themes1. Confident parents2. Supportive services3. Positive image of parenthood4. High-quality information5. An efficient organisation
ParentsServices Parents Society Perceptions NCT Vision Babies and children Evidence Efficient NCT
The first steps 2011-12 Preparing the ground
2011-2012• Define Transition to Parenthood and name it• Raise our profile as the TTP charity• Raise our profile as a thought leader• Define supported and informed parents• Develop NCT service scope and curriculum• Define evidence based and parent centred
2011-2012 and you• A period of consultation and clarification• And business as usual
What this involves• Reaching 20 million people who are becoming parents• Making a difference to all of them
Make contact and keep in touch• Each month 60,000 women and their partners discover they are to become parents• Each month 50,000 of them do not go on NCT’s database and so we can’t support them
Make contact and keep in touch• Extending our geographical and social reach to be there for all parents - in all four countries, all regions, urban and rural, mainland and on our islands, younger, older, all social groups, cultures, origins and circumstances
Be the first port of callBe Known• Strong local branches with a visible presence• Warm recommendation from healthcare professionals and past users• Positive public profile• There from childhoodBe easy to reach• Single NCT helpline with options• Web-based NCT info-centreHave a friendly F A C EBe sticky
Fill the Gaps
Those who are 0-3 months pregnant
Offering relationship support
The 0-6 week gap
Support for dads post birth
Those with babies above 6 months
Be there for those who use a little, some or all formula milk –supporting all feeding journeys
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