Lots to cover Quick overviews Time for q&a at the end Sign up for consulting sessions later, or catch me during a break. Also, don’t forget about www.theatrenorthcarolina.com! Send us your job announcements, auditions, etc.
Who has a personal Facebook profile? Who is an administrator for a Facebook Page? Who is on Twitter? Who knows what a QR code is? Anyone a complete newbie?
Quick Review!! I won’t tell you how Social media sell tickets – It doesn’t. A combination of production, price, place and promotion (the four p’s of marketing) sell tickets. Social media is one part of your marketing and communications mix. It’s an important part, but it’s really about engaging audiences rather then “selling tickets”.
The new world order! Think in terms of social networking Product - Experience Place - Everyplace Price - Exchange Promotion - Evangelism
Basic review… You’ve heard all this before! Social media isn’t a fad. The tools may change, but the concept is here to stay. The number of people utilizing social media is growing incredibly fast, as we will see. Social media is about engaging patrons – listening, responding, communicating, and building relationships. Word of Mouth!
Social Media should be part of your daily routine to connect and create!
Great article from the NYT Signs you’re an old fogey: You still watch movies on a VCR Listen to vinyl records Shoot photos on film… And you enjoy using e-mail Facebook is rolling out a revamped messaging service that is intended to feel less like e-mail and more like texting. The company decided to eliminate the subject line on messages after its research showed that it was most commonly left blank or used for an uninformative “hi” or “yo.” Facebook also killed the “cc” and “bcc” lines. And hitting the enter key can immediately fire off the message, à la instant messaging, instead of creating a new paragraph. The changes, company executives say, leave behind time-consuming formalities that separate users from what they crave: instant conversation. “ The future of messaging is more real time, more conversational and more casual,” said Andrew Bosworth, director of engineering at Facebook, where he oversees communications tools. “The medium isn’t the message. The message is the message.” Times Yahoo and Hotmail are seeing a steady decline. Gmail is gaining, but they offer a lot (Google+) and are experimenting.
Amazing report Quick overview Read the whole thing Devon V. Smith Examining social media practices of 207 US nonprofit arts orgs Smith Says: “the vast majority of arts organizations around the country are using at least one social network to connect with their audience…but most continue to struggles with how to do so authentically.” - Sound familiar?
Majority of those org use 3 social networks. Facebook most popular 20 other social networks mentioned, but none by more than 12%
Those With more Fans and Engagement
50% of US Residents (150 Million) are active on social media – Pew Study People of Color Have Equal (or slightly greater usage) of Social Networks 40% of Internet Users Age 50+ Use Social Media Today’s digital natives are your patrons of tomorrow.
Quote from study: You audience is online New audiences certainly are
% of organizations in the study are active….
Average activity per month.
Ask for volunteers – How many Facebook “Likes”? How many Twitter followers?
You can lead your inclined participants to any tab on your Page. (You’ve heard this before too! Create a landing page for first time visitors. Pages that lead first time visitors to a landing page have twice the number of fans. No real difference between different events, Photos, Info and Wall… but – Landing Pages!!
Static Image Why like? Images
20-200 million users Ah ha! Lots to learn
Hispanic and African-American Internet users are twice as likely to use Twitter. Remember this isn’t texting. This isn’t teenagers. These are adults.
More Tweets More engagement Why? Conversations Responding Sharing Little Self-promo Most arts orgs use twitter to make connections with local businesses, journalists, peers, foundations and grant-makers…
Blogs less popular But what about the New York Times or Huffington Post? 1-4 orgs have active blogs Post once per week 7 subscribers 0 comments
To blog or not to blog Why do it? SEO Archive Links Newsletter Editorial Space
Gabe alert. Time to switch gears
Now moving on to some major updates from Facebook and Twitter
Average user: Logs in daily Spends 55 minutes Has 130 friends “ Likes” 7 Pages per month Stats: More than 3.5bn pieces of content shared each week Has 700 million users – doubled from one year ago Almost 1 million local businesses have active Pages Tops Google in referring traffic Users who access Facebook through mobile devices are almost 50% more active than those who don’t. Also, in general, people who come to your website through Facebook spend more time on your website than visitors from other referrers.
More than half of all content shared on the web occurs via Facebook. Facebook clearly dominates in the sharing category, accounting for 38 percent of all click through sharing referral traffic (the next closest are email and Twitter.) Actually 58% when you account for all shared content
A good deal of confusion about the different types of pages… still.
Community Pages are a new type of Page that enable you to see what people are saying about the things that matter to you, and discover the friends and people who share these connections with you. They are similar to any other Page to which you can connect Won’t generate stories in your News Feed Won’t be maintained by a single author. Where available they show content that Facebook has licensed from Wikipedia. Will show related posts from friends and others. In essence your profile becomes a living map of all the connections that matter to you, instead of a static list of your interests. Community Pages pick up information and images from Wikipedia. Here’s the Theatre Community Page
If you have an old group, you can let it die, or upgrade it and use it.
Or let your group die. Take a look at your groups list. I was a member of several hundred groups. Now, most of those groups have disappeared from my list. You won’t even notice your group is being archived until it’s already happened, unless you go the that group’s page. This is a page I made years ago. I never check it out, but when I went looking I saw this message…
Here’s Triad Stage. Very soon this group will be archived. What exactly does that mean? Probably still exist, but without any members.
Groups Name (open or closed) Description Request Sent Active Groups
Creating a group Open, closed, Secret
Type of Group?
Edit your settings Really cool! Groups show up in your notifications!
Share button is going away. Now when you like something it will appear in your newsfeed as a shared item. Just rolling out now.
If I like a blog post on NCTC’s blog, that information is instantly sent to my profile and into my friends newsfeed. Example above
Send button is new and starting to appear everywhere. It allows you to send a link privately. Great for groups. Facebook said, “The Send button drives traffic by letting users send a link and a short message to the people that would be most interested. They don’t need to leave the web page they’re on or fill out a long, annoying form. Compared to the alternatives, the Send button has fewer required steps, and it removes the need to look up email addresses by auto-suggesting friends and Groups.” Basically replaces email a friend.
recommendations from friends and family and the opinions of online strangers are the top two most trusted forms of advertising Ice cream parlors can find out what the flavor of the week should be. A gym can find out what time is best for its new hip-hop yoga class. Radio stations can determine the hottest concerts for the summer. Manufacturers can do a pulse check on fans’ holiday shopping plans. “ The best part about this is that it’s in a trusting, social and real-time setting. The opportunity to gain instant feedback from a brand’s biggest fans is amazing.” The other great thing about Questions is it comes with a setting that allows users to add more answers to the multiple-choice answers. This bit of flexibility will really and truly allow businesses to learn from their consumers — they just have to know the right questions to ask.
What makes some posts show up in your newsfeed and others not? Edge Rank!!
Commuter Trains Korea Tesco
Hipster with a cell phone sees one of your beautiful flyers on a wall, Uses the QR code to see a video of the performance. Special discount…
Subscribers gets a special message from the artistic director with a QR code on their tickets. The message could be personalized.
Patrons use the QR code in the program to watch a video about the making of the production, or special discounts for participating vendors, or a donation request….
Have you ever had a pair of pants follow you? Let’s say you are looking for a car. You go to the Toyota website and look around. You don’t buy. Then you go to CNN.com and you see an ad for a Toyota. So now no matter where I go a pair of $80 slacks follows me… I haven’t bought them yet.
“ Kickstarter is a funding platform for artists, designers, filmmakers, musicians, journalists, inventors, explorers...” Many small donations Put up a non-profit project Set a deadline Spread the word Offer goodies and incentives Backers are only charged if funding is successful
Google, Yahoo, Hotmail, Facebook know your name, sex, birth date, interests, hobbies, what you read, where you live, what you eat, where you bank, if you have Netflix, if you have pets, if you live alone….