It’s about honesty. It’s about knowledge. It’s about time.

Communications Action
Group (CAG) Meeting
September 20, 2013
Goals of the CAG
• Promote sexual health as a core element of overall health
and well-being, and encourage public to take ...
Initial Activities of the CAG
• Develop accessible, public-friendly sexual health
messages including core action steps, be...
The New Message Framework
• Any comments/feedback from morning?
• Brainstorm: audiences, formats, tactics

It’s about hone...
Potential Audiences: Who Can Most
Effectively Reach the Public?
• Coalition members, including sexual health
community, pr...
Strategies/Tactics: How Can We Deliver
and Promote the Framework?
• Produce materials (“How to Guide,” publish professiona...
What Types of Materials Should We
Produce?
• A “How To Guide” that includes framework, key findings from
research, and gui...
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Communications Action Group (CAG) Meeting

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Communications Action Group (CAG) Meeting

  1. 1. It’s about honesty. It’s about knowledge. It’s about time. Communications Action Group (CAG) Meeting September 20, 2013
  2. 2. Goals of the CAG • Promote sexual health as a core element of overall health and well-being, and encourage public to take action to achieve good sexual health. • Promote and normalize conversations around sexual health among partners, parents and children, and patients and health care providers. • Provide a solid foundation/tools to help organizations create effective sexual health communications. • Encourage organizations, media, and websites to promote sexual health messages. It’s about honesty. It’s about knowledge. It’s about time. It’s about honesty. It’s about knowledge. It’s about time. It’s about honesty. It’s about knowledge. It’s about time.
  3. 3. Initial Activities of the CAG • Develop accessible, public-friendly sexual health messages including core action steps, benefits, and a short definition. • Promote and normalize sexual health through media outreach efforts. • Create resources/tools to improve sexual health communications. It’s about honesty. It’s about knowledge. It’s about time. It’s about honesty. It’s about knowledge. It’s about time. It’s about honesty. It’s about knowledge. It’s about time.
  4. 4. The New Message Framework • Any comments/feedback from morning? • Brainstorm: audiences, formats, tactics It’s about honesty. It’s about knowledge. It’s about time. It’s about honesty. It’s about knowledge. It’s about time. It’s about honesty. It’s about knowledge. It’s about time.
  5. 5. Potential Audiences: Who Can Most Effectively Reach the Public? • Coalition members, including sexual health community, providers, and public health community • Sexual health-related websites • Commercial outlets/products • Media channels (traditional, social, digital) It’s about honesty. It’s about knowledge. It’s about time. It’s about honesty. It’s about knowledge. It’s about time. It’s about honesty. It’s about knowledge. It’s about time.
  6. 6. Strategies/Tactics: How Can We Deliver and Promote the Framework? • Produce materials (“How to Guide,” publish professional article, one page public brochure in web/print format, media content/op-ed) • Outreach to organizations (speak at professional meetings, conduct workshops, one-on-one meetings with high priority groups) • Conduct webinar to promote message testing results/framework (broad professional audience) • Promotion of core messages through social media/e.g. Twitter • Other? It’s about honesty. It’s about knowledge. It’s about time. It’s about honesty. It’s about knowledge. It’s about time. It’s about honesty. It’s about knowledge. It’s about time.
  7. 7. What Types of Materials Should We Produce? • A “How To Guide” that includes framework, key findings from research, and guiding principles of effective communication • Promote (and publish) results of pre-testing in publication • Produce one page brochure for public (web-based and print version) – “What is Sexual Health and How do I Achieve It?” • Produce a short article for placement in NCSH member publications/online newsletters. • Other options? It’s about honesty. It’s about knowledge. It’s about time. It’s about honesty. It’s about knowledge. It’s about time. It’s about honesty. It’s about knowledge. It’s about time.

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