Marketing matters 101

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  • Speakers Notes:1. Explain why demographics are important2. By knowing you buyer profile, you can get an idea of what they may read, watch on tv, listen to on the radio in order to understand how to market to them.----Read: Neighborhood Association Newsletters, Church Bulletins, Local Newspapers- Westside Sol, La Prensa, The Current, etc.----Watch: What tv shows? What times? What channels?----Listen: Radio stations? Radio talk shows? Radio morning shows?See Handout #1.- Zip Code Demographics for NCR Corridors: 78207, 78228, 78212, 78202, 78209. These demographics are from the US Census Bureau.Begin filling out Worksheet 1.
  • Open Discussion….How is your business generating sales?What is working? What is not working?What are the challenges?
  • See Handout #3.- GuiaComercial….Speaker Notes: Most inexpensive marketing opportunity that can help a small business in an NCR corridor.
  • Discussion:Are you familiar with social media? What platforms do you use? Why?Social Networking Site: FacebookHave you noticed your ads when you log on to Facebook?Social Video Sharing Site: YouTube?
  • See. Handout #
  • Marketing matters 101

    1. 1. Marketing Matters 101<br />
    2. 2. Seminar Overview<br />Identify Your Demographics<br />Creating Sales Prospects<br />Co-op Marketing<br />Utilizing Social Media<br />SWOT Analysis<br />Creating a Promotion Campaign<br />Gaining Publicity for your Business<br />
    3. 3. Identify Your DemographicsWhat is your buyer profile?<br />Geographic Location <br />Age<br />Gender<br />Income <br />
    4. 4. Sales Prospects<br />How do we generate sales?<br />Mailers<br />Buy advertising- Print, Television, Radio, Online<br />Referral Program<br />Customer Card<br />Networking<br />
    5. 5. Co-op Marketing<br />What is it?Co-Op marketing is a marketing technique that traditional businesses and business professional have used for decades. This type of marketing is generally a joint effort, so to reduce the costs the each individual is responsible for and to tap into a larger potential market that only this type of mutual partnership can achieve.<br />How can this work for my corridor?<br />Insert in neighborhood newsletter<br />Joint website for NCR corridor businesses<br />
    6. 6. Utilizing Social Media<br />What is it?<br />
    7. 7. Using Social Mediawww.facebook.com/advertising<br />
    8. 8. SWOT AnalysisStrengths, Weaknesses, Threats, Opportunities<br />
    9. 9. Creating a Promotion Campaign<br />
    10. 10. Gaining Publicity for Your Business<br />Press Release<br />
    11. 11. Questions<br />

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