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Marketing matters 101
 

Marketing matters 101

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  • Speakers Notes:1. Explain why demographics are important2. By knowing you buyer profile, you can get an idea of what they may read, watch on tv, listen to on the radio in order to understand how to market to them.----Read: Neighborhood Association Newsletters, Church Bulletins, Local Newspapers- Westside Sol, La Prensa, The Current, etc.----Watch: What tv shows? What times? What channels?----Listen: Radio stations? Radio talk shows? Radio morning shows?See Handout #1.- Zip Code Demographics for NCR Corridors: 78207, 78228, 78212, 78202, 78209. These demographics are from the US Census Bureau.Begin filling out Worksheet 1.
  • Open Discussion….How is your business generating sales?What is working? What is not working?What are the challenges?
  • See Handout #3.- GuiaComercial….Speaker Notes: Most inexpensive marketing opportunity that can help a small business in an NCR corridor.
  • Discussion:Are you familiar with social media? What platforms do you use? Why?Social Networking Site: FacebookHave you noticed your ads when you log on to Facebook?Social Video Sharing Site: YouTube?
  • See. Handout #

Marketing matters 101 Marketing matters 101 Presentation Transcript

  • Marketing Matters 101
  • Seminar Overview
    Identify Your Demographics
    Creating Sales Prospects
    Co-op Marketing
    Utilizing Social Media
    SWOT Analysis
    Creating a Promotion Campaign
    Gaining Publicity for your Business
  • Identify Your DemographicsWhat is your buyer profile?
    Geographic Location
    Age
    Gender
    Income
  • Sales Prospects
    How do we generate sales?
    Mailers
    Buy advertising- Print, Television, Radio, Online
    Referral Program
    Customer Card
    Networking
  • Co-op Marketing
    What is it?Co-Op marketing is a marketing technique that traditional businesses and business professional have used for decades. This type of marketing is generally a joint effort, so to reduce the costs the each individual is responsible for and to tap into a larger potential market that only this type of mutual partnership can achieve.
    How can this work for my corridor?
    Insert in neighborhood newsletter
    Joint website for NCR corridor businesses
  • Utilizing Social Media
    What is it?
  • Using Social Mediawww.facebook.com/advertising
  • SWOT AnalysisStrengths, Weaknesses, Threats, Opportunities
  • Creating a Promotion Campaign
  • Gaining Publicity for Your Business
    Press Release
  • Questions