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William Johnson | Examining the Value Chain

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  • 1. Green America Public Private Partnership“We promote green jobs, companies and communities with a focus on sustainability, empowerment and wealth building” Copyright © 2011 DRAFT Examining the Value Chain: How A Business Can Prosper by Understanding its Value Green Businesses and The Green Economy Presented By: William A. Johnson, CEO and Co-Founder Green America Public Private Partnership, Inc.
  • 2. Green America Public Private Partnership“We promote green jobs, companies and communities with a focus on sustainability, empowerment and wealth building” Copyright © 2011 A Green Economy:• Results in improved human well-being and social equity;• While significantly reducing environmental risks and ecological scarcities Source: United Nations Environment Program (UNEP 2010) Page 2 of 14
  • 3. Green America Public Private Partnership“We promote green jobs, companies and communities with a focus on sustainability, empowerment and wealth building” Copyright © 2011 Green Industry Sector Repair & Confusing ? Maintenance Green BUSINESSES Opportunities! Green CAREER Opportunities!Green JOBS Opportunities ! Page 3 of 14
  • 4. Green America Public Private Partnership “We promote green jobs, companies and communities with a focus on sustainability, empowerment and wealth building” Copyright © 2011 NY Green Industry Sectors Consulting Workforce Changing NewContractor High Green Demand Skills Training JobsDistributor Supplier Energy HVAC Repair & Manufacturer Auditors Installers Refurbish Maintenance Green Businesses Green JobsFor Profit or Project WeatherizationNon-Profit Technicians & Training Management Marketing Installers Engineers Specialists Alternative Green Energy LEEDEnergy Energy Pollution BPIEfficiency Program Star HERS Reduction Cluster Training Green Green Environmental Green Residential Solar CommercialConservation Compliance Construction Programs Program Program Green Market Sectors Green Programs Clean Tech Wind State EnergyRecycling Manufacturing Administration Programs Programs Organization Page 4 of 14
  • 5. Green America Public Private Partnership “We promote green jobs, companies and communities with a focus on sustainability, empowerment and wealth building” Copyright © 2011 North American Industry Classification System (NAICS) 20 Economic Sector 99 Subsector 313 Industry Group 721 NAICS Industry 1175 National Industry 2328 NAICS w/Multi-Economic Sectors 1192 Combined NAICS & GGS ClassificationsSource: Bureau of Labor Statistics & Census.Gov Page 5 of 14
  • 6. Green America Public Private Partnership“We promote green jobs, companies and communities with a focus on sustainability, empowerment and wealth building” Copyright © 2011 The U.S. Marketplace “1,192” NAICS Industry Classifications “333” ! “Green” Market Sectors Page 6 of 14
  • 7. Green America Public Private Partnership “We promote green jobs, companies and communities with a focus on sustainability, empowerment and wealth building” Copyright © 2011 Green Goods and Services (GGS) Classifications 1. Energy Efficiency 140 31.7% 2. Pollution reduction and removal, 124 28.1% greenhouse gas reduction, and recycling and reuse 3. Natural resource conservation 75 17.0% 4. Energy from renewable sources 58 13.1% o C e a g y r t G o n d e a v S c s r 5. Environmental compliance, education and training, i 45 10.2% and public awareness G n e r Total Green Goods and Services Categories (*) 333 Total Industries with GGS Categories 442Source: Bureau of Labor Statistics & Census.Gov Page 7 of 14
  • 8. Green America Public Private Partnership“We promote green jobs, companies and communities with a focus on sustainability, empowerment and wealth building” Copyright © 2011 Green Markets & Career Sectors1. Energy Efficiency2. Green Construction3. Transportation4. Recycling and Waste Reduction5. Renewable Energy Generation6. Research, Design, and Consulting Services7. Manufacturing8. Agriculture and Forestry9. Environment Protection10. Energy Trading11. Energy and Carbon Capture and Storage12. Governmental and Regulatory Administration Page 8 of 14
  • 9. Green America Public Private Partnership“We promote green jobs, companies and communities with a focus on sustainability, empowerment and wealth building” Copyright © 2011 Green Business Basics Green Programs Green Businesses Green Jobs Page 9 of 14
  • 10. Green America Public Private Partnership“We promote green jobs, companies and communities with a focus on sustainability, empowerment and wealth building” Copyright © 2011 Green Businesses & Organizations! Green Profitability Green Green Operations Products / Services Environmental Certification Socially Responsible Sustainable & Scalable Page 10 of 14
  • 11. Green America Public Private Partnership“We promote green jobs, companies and communities with a focus on sustainability, empowerment and wealth building” Copyright © 2011Green Products & Services Green Profitability “Total Environmental Footprint“ Green Operations Green Products / Services• Directly connected to supply chain and products / services bought and sold, AND Environmental Certification• is often “LARGER” than the internal operations footprint Socially Responsible Sustainable & Scalable Supply Chain Wal-Mart Products & Services • World’s largest retailer • One of the largest private purchasers of electricity “in the U.S” • estimates its supply chain footprint to be : “Twenty Times ! ” GREATER THAN it‘s internal footprint. Page 11 of 14
  • 12. Green America Public Private Partnership“We promote green jobs, companies and communities with a focus on sustainability, empowerment and wealth building” Copyright © 2011 Bureau of Labor Statistics (BLS) Green Jobs Definition Green jobs are either: • Jobs in businesses that produce goods or provide services that benefit the environment or conserve natural resources. • Jobs in which workers’ duties involve making their establishment’s production processes more environmentally friendly or use fewer natural resources. Page 12 of 14
  • 13. Green America Public Private Partnership “We promote green jobs, companies and communities with a focus on sustainability, empowerment and wealth building” Copyright © 2011 U.S Department of Labor has identified / classified “Over 8,000” Standard OccupationsThere are “Over 200” Green “Career” Options ! Page 13 of 14
  • 14. Green America Public Private Partnership, Inc. “We promote green jobs, companies and communities with a focus on sustainability, empowerment and wealth building” Copyright © A Non-Profit 501 ( C ) ( 6 ) OrganizationAND, Emerald Green Advisory Group, Inc. A Non-Profit 501 ( C ) ( 3 ) Charitable Organization Green Green Green Programs Companies Jobs Thank You ! Now “Let’s” Fill The GAPPP ! WWW.TheGAPPP.Org Page 14 of 14