The RIPPLE    EffectGrowing the Creative Economy Webinar              Please mute your phone: PRESS STAR-6  Email your que...
WELCOME    WELCOME    WELCOMEwww. NationalCreativityNetwork.org
HOUSE     Keeping    Please mute your phone: PRESS STAR-6Email your questions, comments, or feedback to      Wendy Liscow ...
Michael         KaneMichael Kane Consulting Mt. Auburn Associates  Email your questions, comments, or        input to Wend...
Creativity Works! Milwaukee Regional Creative Industries Project              DefinitionDefinition of The Creative Industr...
Genesis of Our Creative Economy Work Began with Creative Economy project for the New England  Council in 2000   – Looked ...
Why Focus on Creative Industries1. Global GrowthIn 2008, despite the 12%decline in global trade, worldtrade of creative go...
Why Focus on Creative Industries2. International Competition Europe: United  Kingdom, Ireland, Denmark, etc. New Zealand...
Why Focus on Creative Industries3. Initiatives Underway in U.S. CO, AR, LA, MT, MS New England, NC-Piedmont  Triad, Berk...
Creativity Works! Milwaukee Regional Creative Industries Project     Defining Creative Enterprise SegmentsCreative Enterpr...
Creativity Works! Milwaukee Regional Creative Industries ProjectDefining the Creative Occupations
Creativity Works! Milwaukee Regional Creative Industries Project           Measuring Jobs in Creative IndustriesWhat is be...
Creativity Works! Milwaukee Regional Creative Industries Project                      Measuring Jobs in Creative Industrie...
Michael Kane   Michael Kane Consulting mkaneconsulting@crocker.com        413-586-0403      Beth Siegel, President     Mt....
Margaret             CollinsCenter for Creative    EconomyEmail your questions, comments, or      input to Wendy Liscow   ...
Who Are We?• Creative Economy Coalition - The Creative  Industries working group of the National  Creativity Network• Inde...
What Have We Learned?• Need to define the  Creative Economy• Data important• Consistency needed  across states & U.S.
Jobs in the NC creative industries are   growing at a faster rate than all             other sectors.
How is the consortium growing the        Creative Economy?                       •   Serve as Hubs                       •...
Contact   Center for Creative EconomyMargaret Collins, Executive Director336-608-3274 (o) 336-580-1037 (c)MCollins@Centerf...
Christine               HarrisEmail your questions, comments, or      input to Wendy Liscow       wliscow@grdodge.org
EXPLORING A NATIONAL DEFINITIONOF CREATIVE ECONOMYPresentation for:National Creativity Network webinarJanuary 19, 2012Pres...
Private sector groups servicing the growth                        of their creative economies                             ...
NEA Research Grant Opportunity to promote public knowledge and understanding about the contribution of the arts expand b...
Defining the Creative Economy: A National            Profiling of Definitions and DatasetsPurpose: to inventory and summar...
Research questions posed   How are creative economy/industries currently being defined    around the country through thos...
Research Design•   Principal Investigator: Christine Harris. Co-Principal Investigator: Margaret Collins•   National Advis...
Deliverables   Answering the research questions   Analysis of how the arts are fitting within the creative economy    de...
Contact Information                CHRISTINE HARRIS          CEO, Christine Harris Connections www.charrisconnect.com; chr...
QUESTIONSRESPONSES Email your questions, comments, or       input to Wendy Liscow        wliscow@grdodge.org
SAVEThe Date…1. Look for a survey following this webinar2. Future webinars:  3rd Thursday every other month:  February 16,...
Stay Connected           Join our email list:   http://nationalcreativitynetwork.org/contact-us               - OR -      ...
Thank YouThank YouThank You
1/19/2012 Webinar: Growing the Creative Economy
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1/19/2012 Webinar: Growing the Creative Economy

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How does a community, state or region foster the growth of creative companies and jobs? First, we must define what the Creative Industry cluster is and what businesses and occupations are in this cluster. How are creative industries measured? Can we come to a consensus on defining a core cluster for national comparison? Once we define the Creative Economy how do we grow it? Join the National Creativity Network for a lively conversation with panel experts representing organizations serving the creative industries and learn how these companies are contributing to new jobs and increased business.

Presenters:

Michael Kane, of Michael Kane Consulting in Massachusetts, has over 30 years¹ experience in economic and workforce development, sector organizing, and capacity-building throughout the U.S. Clients include the federal government, state governments, regional and local governments, national foundations, community foundations, CDCs, and labor unions.

Christine Harris is CEO of Christine Harris Connections, dedicated to connecting and serving the creative community. She is also Executive Advisor to Creative Alliance Milwaukee

Margaret Collins, is the Executive Director of the Center for Creative Economy, North Carolina¹s Network for Innovation, based in Winston-Salem. CCE launched from the Piedmont Triad Partnership where Collins directed the creative economy initiative between 2007-2011. The mission is to serve as a catalyst for innovation and stimulate connections between creatives and business through its programs, infrastructure and professional development.

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  • Please mute your phone: STAR-6Email: questions, comments, or Bob MorrisonWe’ve got a great session planned. We’ll have a brief program followed by an opportunity for you to submit and ask questions and also some have indicated they’d like to share their updates of what’s going on in their networks locally. The second half of the webinar is reserved for that. If you do have something to share, please send an email to Bob Morrison at the address on your screen. Bob will be keeping us on time today and will also field those requests.
  • 12:30Colorado UpdateMilwaukee: Creativity WorksRick Renee
  • 12:30Colorado UpdateMilwaukee: Creativity WorksRick Renee
  • We are The Creative Industries working group of the National Creativity Network Private sector groups, not funded by government or educational institutionsMet thru NCN Forums, and the Lincoln Center Imagination Summit July 11Focus on serving creative industriesGrow jobs in the creative economy Developing Business models for revenue generation for our organizationsFour conference calls held since Sep 2011
  • On our first call in September, one organization brought up frustration with the variety of ways the Creative Economy is defined. Lack of focus makes it difficult for our organizations to accurately asses the numbers employed within our creative sectors.Some definitions include engineers and science, others do not. Also helps us focus on who we are serving. Sentiment was echoed by all around the country. We engaged in animated conversation about the need to define this sector.Data- NAICS and SOC codes based on industrialized economy, not the current knowledge, service and technology based economy Overwhelming consensus of the coalition to try to put some consistency into the definition of the creative economy and thus determine the data that would flow from that by having a consistent set of jobs and occupations that are included in the definition.
  • So what is a creative economy practitioner, the organizations that make up the Coalition?Each group offers a diverse variety of opportunities in its community and I wanted to share some themes.Our goal is to support the creative industries and promote job growth. Hubs- for Creative Industries in our respective communities thru web/interactive and events in person/ Aggregator- connection for creativityConnect creative to businessCreativity/Innovation primary economic driverHelp network among creatives and with businessHelp recruit creative talentSymposiums/Webinars- local, state, national, international- Creativity, Intellectual Property, Design ThinkingEvents- Recognition Awards, (Creative Bravo) Networking (Spark, Creatini)Advocate for Creative industriesOverall- Promote job growth in creative industries and Drive economic opportunityIf you have a creative economy service organization in your community, I urge you to contact them and get involved with their programs.   
  • 12:30Colorado UpdateMilwaukee: Creativity WorksRick Renee
  • 1/19/2012 Webinar: Growing the Creative Economy

    1. 1. The RIPPLE EffectGrowing the Creative Economy Webinar Please mute your phone: PRESS STAR-6 Email your questions, comments, or feedback to Wendy Liscow wliscow@grdodge.org
    2. 2. WELCOME WELCOME WELCOMEwww. NationalCreativityNetwork.org
    3. 3. HOUSE Keeping Please mute your phone: PRESS STAR-6Email your questions, comments, or feedback to Wendy Liscow wliscow@grdodge.org
    4. 4. Michael KaneMichael Kane Consulting Mt. Auburn Associates Email your questions, comments, or input to Wendy Liscow wliscow@grdodge.org
    5. 5. Creativity Works! Milwaukee Regional Creative Industries Project DefinitionDefinition of The Creative IndustriesThose organizations, individuals, and companies whoseproducts and services originate in artistic, cultural, creative,and/or aesthetic content
    6. 6. Genesis of Our Creative Economy Work Began with Creative Economy project for the New England Council in 2000 – Looked at CE as an economic sector and engine – Included: non-profits, for-profits, and individual artists – Data and definition conformed to NAICS codes, but also had to custom the data for this sector Customizing included: – Government employment -- e.g. libraries – Higher Education -- e.g. Peabody Museum – Artists as Sole Proprietors – Musicians in churches – Creative workers in other sectors -- e.g. architects in Construction
    7. 7. Why Focus on Creative Industries1. Global GrowthIn 2008, despite the 12%decline in global trade, worldtrade of creative goods andservices continued itsexpansion, reaching $592billion and reflecting anannual growth rate of 14%from 2002-2008United Nations Conference on Trade and DevelopmentCreative Economy Report, 2010
    8. 8. Why Focus on Creative Industries2. International Competition Europe: United Kingdom, Ireland, Denmark, etc. New Zealand Australia
    9. 9. Why Focus on Creative Industries3. Initiatives Underway in U.S. CO, AR, LA, MT, MS New England, NC-Piedmont Triad, Berkshires Providence, Detroit, New York, DC, Columbus, Philadel phia, Tucson, Austin, Denver, Milwaukee
    10. 10. Creativity Works! Milwaukee Regional Creative Industries Project Defining Creative Enterprise SegmentsCreative Enterprise
    11. 11. Creativity Works! Milwaukee Regional Creative Industries ProjectDefining the Creative Occupations
    12. 12. Creativity Works! Milwaukee Regional Creative Industries Project Measuring Jobs in Creative IndustriesWhat is being counted: All jobs in commercial and nonprofit enterprises in creative segments. Includes creative occupations and non-creative occupations – e.g. architects in architectural firms, clerical and management staff in these firms. Jobs associated with freelance work and self- employment. This includes sole proprietors or contractors working on their own. Jobs in creative occupations not in the creative industries. Examples include graphic artists working for financial service firms or industrial designers working for manufacturers.
    13. 13. Creativity Works! Milwaukee Regional Creative Industries Project Measuring Jobs in Creative Industries Total Employment = 66,707Creative Enterprises Creative Talent Other Workers in Creative Creative Creative Workers in Workers in Enterprises (e.g. receptionist Creative Enterprises (e.g. in architecture firm; Other Enterprises (e.g. graphic designer in ad product designer in accountant in orchestra) agency; actor in theatre manufacturer, musician in company) church) 33,319 15,827 17,561 49,146 Jobs 33,388 Jobs
    14. 14. Michael Kane Michael Kane Consulting mkaneconsulting@crocker.com 413-586-0403 Beth Siegel, President Mt. Auburn Associatesbsiegel@mtauburnassociates.com 617-625-7770
    15. 15. Margaret CollinsCenter for Creative EconomyEmail your questions, comments, or input to Wendy Liscow wliscow@grdodge.org
    16. 16. Who Are We?• Creative Economy Coalition - The Creative Industries working group of the National Creativity Network• Independent, private, creative industry service organizations• Albuquerque, Berkshires, Maine, Milwaukee, New Jersey, North Carolina, Oklahoma, and Ohio
    17. 17. What Have We Learned?• Need to define the Creative Economy• Data important• Consistency needed across states & U.S.
    18. 18. Jobs in the NC creative industries are growing at a faster rate than all other sectors.
    19. 19. How is the consortium growing the Creative Economy? • Serve as Hubs • Network • Symposiums • Events • Projects • Advocate
    20. 20. Contact Center for Creative EconomyMargaret Collins, Executive Director336-608-3274 (o) 336-580-1037 (c)MCollins@CenterforCreativeEconomy.com
    21. 21. Christine HarrisEmail your questions, comments, or input to Wendy Liscow wliscow@grdodge.org
    22. 22. EXPLORING A NATIONAL DEFINITIONOF CREATIVE ECONOMYPresentation for:National Creativity Network webinarJanuary 19, 2012Presentation by:Christine HarrisChristine Harris ConnectionsCreative Alliance Milwaukee
    23. 23. Private sector groups servicing the growth of their creative economies Oklahoma City, OKMilwaukee. WI Winston-Salem, NC Portland, ME Berkshires, MA Albuquerque, NM
    24. 24. NEA Research Grant Opportunity to promote public knowledge and understanding about the contribution of the arts expand body of evidence for the value and impact of the arts about 25 grants ranging from $10,000 - $30,000 Application deadline – November 8, 2011 Decision – April 2012 Start – May 2012 Auspices of National Creativity Network leadership
    25. 25. Defining the Creative Economy: A National Profiling of Definitions and DatasetsPurpose: to inventory and summarize the definition and datasets used byorganizations who have profiled their creative economy/industries.Goal: articulate a national sampling snapshot for defining creative economy, assessthe capacity and rationale for a potential national definition and core dataset, and tounderstand the arts’ position and role within creative economy models across thecountry.
    26. 26. Research questions posed How are creative economy/industries currently being defined around the country through those entities that have articulated a mission to serve these industries? What position and value have the arts organizations had in this profiling and how are they being impacted? Email your questions, comments, or input to Wendy Liscow wliscow@grdodge.org
    27. 27. Research Design• Principal Investigator: Christine Harris. Co-Principal Investigator: Margaret Collins• National Advisory Council including members of Creative Economy Coalition, Dee Schneidman from NEFA, Deidre Meyers from Oklahoma Dept of Commerce, Helena Fruscio, MA Director of Creative Economy, Michael Kane of Michael Kane Consulting, Robert Donnan of RTS  Identifying participating creative economy/industry communities  Constructing a survey instrument  Reviewing and comparing written definitions  Reviewing and comparing data set measurements  Reviewing and summarizing other research, such as AFTA and WESTAF indexes  Segment analysis of major creative economy industry segments  Nonprofit arts analysis  Recommendations and next steps
    28. 28. Deliverables Answering the research questions Analysis of how the arts are fitting within the creative economy definition; how they are being served Recommendations; i.e. should we work toward a national definition? If so, how? What are the priority next steps? 30 to 50 page research report
    29. 29. Contact Information CHRISTINE HARRIS CEO, Christine Harris Connections www.charrisconnect.com; christine@charrisconnect.com 414-379-1011 Senior Consultant Creative Alliance Milwaukeewww.creativealliancemke.org; info@creativealliancemke.org 414-347-0131
    30. 30. QUESTIONSRESPONSES Email your questions, comments, or input to Wendy Liscow wliscow@grdodge.org
    31. 31. SAVEThe Date…1. Look for a survey following this webinar2. Future webinars: 3rd Thursday every other month: February 16, 12:00-1:00pm EST Crayola Chief Creative Officer March 15, 12:00-1:00pm EST Open Mic
    32. 32. Stay Connected Join our email list: http://nationalcreativitynetwork.org/contact-us - OR - “Like” us on Facebook:http://www.facebook.com/pages/National-Creativity- Network/160055847352301
    33. 33. Thank YouThank YouThank You
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