1/19/2012 Webinar: Growing the Creative Economy

The RIPPLE EffectGrowing the Creative Economy Webinar Please mute your phone: PRESS STAR-6 Email your questions, comments, or feedback to Wendy Liscow wliscow@grdodge.org

WELCOME WELCOME WELCOMEwww. NationalCreativityNetwork.org

HOUSE Keeping Please mute your phone: PRESS STAR-6Email your questions, comments, or feedback to Wendy Liscow wliscow@grdodge.org

Michael KaneMichael Kane Consulting Mt. Auburn Associates Email your questions, comments, or input to Wendy Liscow wliscow@grdodge.org

Creativity Works! Milwaukee Regional Creative Industries Project DefinitionDefinition of The Creative IndustriesThose organizations, individuals, and companies whoseproducts and services originate in artistic, cultural, creative,and/or aesthetic content

Genesis of Our Creative Economy Work Began with Creative Economy project for the New England Council in 2000 – Looked at CE as an economic sector and engine – Included: non-profits, for-profits, and individual artists – Data and definition conformed to NAICS codes, but also had to custom the data for this sector Customizing included: – Government employment -- e.g. libraries – Higher Education -- e.g. Peabody Museum – Artists as Sole Proprietors – Musicians in churches – Creative workers in other sectors -- e.g. architects in Construction

Why Focus on Creative Industries1. Global GrowthIn 2008, despite the 12%decline in global trade, worldtrade of creative goods andservices continued itsexpansion, reaching $592billion and reflecting anannual growth rate of 14%from 2002-2008United Nations Conference on Trade and DevelopmentCreative Economy Report, 2010

Why Focus on Creative Industries2. International Competition Europe: United Kingdom, Ireland, Denmark, etc. New Zealand Australia

Why Focus on Creative Industries3. Initiatives Underway in U.S. CO, AR, LA, MT, MS New England, NC-Piedmont Triad, Berkshires Providence, Detroit, New York, DC, Columbus, Philadel phia, Tucson, Austin, Denver, Milwaukee

Creativity Works! Milwaukee Regional Creative Industries Project Defining Creative Enterprise SegmentsCreative Enterprise

Creativity Works! Milwaukee Regional Creative Industries ProjectDefining the Creative Occupations

Creativity Works! Milwaukee Regional Creative Industries Project Measuring Jobs in Creative IndustriesWhat is being counted: All jobs in commercial and nonprofit enterprises in creative segments. Includes creative occupations and non-creative occupations – e.g. architects in architectural firms, clerical and management staff in these firms. Jobs associated with freelance work and self- employment. This includes sole proprietors or contractors working on their own. Jobs in creative occupations not in the creative industries. Examples include graphic artists working for financial service firms or industrial designers working for manufacturers.

Creativity Works! Milwaukee Regional Creative Industries Project Measuring Jobs in Creative Industries Total Employment = 66,707Creative Enterprises Creative Talent Other Workers in Creative Creative Creative Workers in Workers in Enterprises (e.g. receptionist Creative Enterprises (e.g. in architecture firm; Other Enterprises (e.g. graphic designer in ad product designer in accountant in orchestra) agency; actor in theatre manufacturer, musician in company) church) 33,319 15,827 17,561 49,146 Jobs 33,388 Jobs

Michael Kane Michael Kane Consulting mkaneconsulting@crocker.com 413-586-0403 Beth Siegel, President Mt. Auburn Associatesbsiegel@mtauburnassociates.com 617-625-7770

Margaret CollinsCenter for Creative EconomyEmail your questions, comments, or input to Wendy Liscow wliscow@grdodge.org

Who Are We?• Creative Economy Coalition - The Creative Industries working group of the National Creativity Network• Independent, private, creative industry service organizations• Albuquerque, Berkshires, Maine, Milwaukee, New Jersey, North Carolina, Oklahoma, and Ohio

What Have We Learned?• Need to define the Creative Economy• Data important• Consistency needed across states & U.S.

Jobs in the NC creative industries are growing at a faster rate than all other sectors.

How is the consortium growing the Creative Economy? • Serve as Hubs • Network • Symposiums • Events • Projects • Advocate

Contact Center for Creative EconomyMargaret Collins, Executive Director336-608-3274 (o) 336-580-1037 (c)MCollins@CenterforCreativeEconomy.com

Christine HarrisEmail your questions, comments, or input to Wendy Liscow wliscow@grdodge.org

EXPLORING A NATIONAL DEFINITIONOF CREATIVE ECONOMYPresentation for:National Creativity Network webinarJanuary 19, 2012Presentation by:Christine HarrisChristine Harris ConnectionsCreative Alliance Milwaukee

Private sector groups servicing the growth of their creative economies Oklahoma City, OKMilwaukee. WI Winston-Salem, NC Portland, ME Berkshires, MA Albuquerque, NM

NEA Research Grant Opportunity to promote public knowledge and understanding about the contribution of the arts expand body of evidence for the value and impact of the arts about 25 grants ranging from $10,000 - $30,000 Application deadline – November 8, 2011 Decision – April 2012 Start – May 2012 Auspices of National Creativity Network leadership

Defining the Creative Economy: A National Profiling of Definitions and DatasetsPurpose: to inventory and summarize the definition and datasets used byorganizations who have profiled their creative economy/industries.Goal: articulate a national sampling snapshot for defining creative economy, assessthe capacity and rationale for a potential national definition and core dataset, and tounderstand the arts’ position and role within creative economy models across thecountry.

Research questions posed How are creative economy/industries currently being defined around the country through those entities that have articulated a mission to serve these industries? What position and value have the arts organizations had in this profiling and how are they being impacted? Email your questions, comments, or input to Wendy Liscow wliscow@grdodge.org

Research Design• Principal Investigator: Christine Harris. Co-Principal Investigator: Margaret Collins• National Advisory Council including members of Creative Economy Coalition, Dee Schneidman from NEFA, Deidre Meyers from Oklahoma Dept of Commerce, Helena Fruscio, MA Director of Creative Economy, Michael Kane of Michael Kane Consulting, Robert Donnan of RTS  Identifying participating creative economy/industry communities  Constructing a survey instrument  Reviewing and comparing written definitions  Reviewing and comparing data set measurements  Reviewing and summarizing other research, such as AFTA and WESTAF indexes  Segment analysis of major creative economy industry segments  Nonprofit arts analysis  Recommendations and next steps

Deliverables Answering the research questions Analysis of how the arts are fitting within the creative economy definition; how they are being served Recommendations; i.e. should we work toward a national definition? If so, how? What are the priority next steps? 30 to 50 page research report

Contact Information CHRISTINE HARRIS CEO, Christine Harris Connections www.charrisconnect.com; christine@charrisconnect.com 414-379-1011 Senior Consultant Creative Alliance Milwaukeewww.creativealliancemke.org; info@creativealliancemke.org 414-347-0131

QUESTIONSRESPONSES Email your questions, comments, or input to Wendy Liscow wliscow@grdodge.org

SAVEThe Date…1. Look for a survey following this webinar2. Future webinars: 3rd Thursday every other month: February 16, 12:00-1:00pm EST Crayola Chief Creative Officer March 15, 12:00-1:00pm EST Open Mic

Stay Connected Join our email list: http://nationalcreativitynetwork.org/contact-us - OR - “Like” us on Facebook:http://www.facebook.com/pages/National-Creativity- Network/160055847352301

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1/19/2012 Webinar: Growing the Creative Economy

by National Creativity Network on Jan 25, 2012

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