WakeCounty Social Media Response Guide

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WakeCounty Social Media Response Guide

  1. 1. October 2010 Should I Respond to a Social Media Post? Representing Wake County Online Using Social Media Is Responding Worthwhile?Review Consider: no Do Not Respond • Time to research and write • Likely viewership Let it stand • Importance of the issue yes yesEvaluate Is the post a rant, rage, no joke or satirical in nature? Tone Remove. See removal Is the post positive or no guidelines. balanced? Does the post contain: • Profane language or content? yes • Promotes discrimination? Fix the Facts yes • Sexual content (other than educational)? 1. Prepare response • Commerce solicitations (ads)? 2. Consult with PAO ifRespond • Compromise public safety? needed. • HIPAA protected information? Respond 3. Correct errors 4. Notify your Web 1. Prepare response. no Administrator and 2. Use PAO as a Content Coordinator if resource if needed. Are there erroneous facts in content needs to be 3. Respond the post? yes updated on the Web. 4. Notify your Web Administrator and Content Coordinator if Rectify content needs to be updated on the Web. no 1. Discuss with manager and obtain approval 2. Consult Response Is the post a result of a negative experience? yes Considerations 3. Resolve concern no Response Considerations Be Transparent – Disclose your affiliation (Wake County Government Employee). Cite Your Sources – Stick to facts and cite your sources by including hyperlinks, video, images, etc. Respect Your Time – Do not spend more time than the response is worth. Use a Professional Tone – Respond in a tone that reflects positively of Wake County Government

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