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2011 NC Economic Development Board Presentation
 

2011 NC Economic Development Board Presentation

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Given to the NC Economic Development Board by Lynn Minges on Apr. 15, 2011

Given to the NC Economic Development Board by Lynn Minges on Apr. 15, 2011

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    2011 NC Economic Development Board Presentation 2011 NC Economic Development Board Presentation Presentation Transcript

    • North Carolina EconomicDevelopment BoardApril 15, 2011Lynn MingesAssistant Secretary of Tourism,Marketing & Global Branding
    • Key Accomplishments • Thrive Essence Video • ThriveNC.com • Paid Media • Direct Mail • New Collateral • Client Notebook • Tradeshows • Signature Events
    • Key Accomplishments Essence Statement: North Carolina has the tangibles that businesses need as well as a lifestyle that helps employees flourish. Our secret is simple: When people Thrive, business Thrives. We understand that in today’s global economy, people are your greatest source of competitive advantage—happy, fulfilled employees are more productive employees. From our business resources to our human resources to our natural resources, we offer businesses what they need to create a competitive advantage and Thrive.
    • Key AccomplishmentsThriveNC.com (launched May 2010) Since launch: • 43,000+ visits • 125,000+ pageviews • Avg. time spent on site: 3+ mins
    • Key AccomplishmentsPaid Media Online Banner AdNC Business Journal Ad Site Selector Magazine Inserts
    • Key AccomplishmentsDirect Mail Event Invitations to Decision Makers Customizable Pocket Folders
    • Key Accomplishments New Collateral for each industry sector Green Energy Brochure ICT BrochureLife Sciences Brochure
    • Key AccomplishmentsClient Notebook
    • Key AccomplishmentsTradeshows Farnborough Airshow, U.K. | Trade Show BIO, Chicago | Trade Show Windpower 2010, Dallas | Trade Show
    • Key AccomplishmentsSignature Events Experience NC, 2011 BIO Reception Atlanta Consultant Reception
    • ResearchSummary Qualitative and quantitative research was conducted between November 2010 and January 2011: 1. Focus groups with Location Advisors 2. Location Advisors’ Perceptions of North Carolina online survey 3. Corporate Executives’ Perceptions of North Carolina online survey
    • Focus Groups in New York
    • ResearchKey Findings among Location Advisors • The North Carolina brand is strong Top 3 states for Biotechnology/Life Sciences: Top 3 states for Information and Communications Technology: 35% North Carolina 38% California 33% Massachusetts Top 3 states for Financial 14% Texas 12% California Services: 10% Georgia (tie) 54% New York 10% North Carolina (tie) 28% North Carolina 5% New Jersey
    • ResearchKey Findings among Location Advisors • On the right track with key resources Valuable resources used in Advisors research site locations - 57% Mapping Tools - 51% Websites - 35% Case studies - 32% Testimonials - 24% Internet Research/Web Articles - 22% Access to Economic Development contacts
    • ResearchKey Findings among Location Advisors • Highest ranking site location criteria among Advisors 6.0 Most important criteria, 5.5 by mean score, all 5.0 respondents, on a scale 5.35 5.25 5.14 of 1-6 5.02 4.5 4.94 4.78 4.69 4.78 4.49 4.59 4.46 4.0 4.34 4.22 4.32 3.5 3.0 2.5 Importance to Location Advisors 2.0 N.C.s Ranking 1.5 1.0 Low Competitive Business- Low overall Skilled Efficient Affordable overall incentives/ friendly tax burden workers transport- personnel costs tax government ation exemptions systems
    • ResearchKey Findings among Location Advisors • Lowest ranking site location criteria among Advisors 6.0 5.5 Less important criteria, by mean 5.0 score, all 5.24 4.5 respondents, on a 4.71 4.76 scale of 1-6 4.56 4.0 4.57 4.55 4.39 3.98 3.5 4.04 3.93 3.98 3.84 3.57 3.0 3.31 2.5 Importance to Location Advisors 2.0 N.C.s Ranking 1.5 1.0 Low cost Managerial/ Worker Good K-12 Quality Research Funding occupancy/ professional training education of life universities sources/ construction workers programs financial costs markets
    • ResearchKey Findings among Location Advisors • Importance factor among Advisors vs. North Carolina’s score North Carolina’s score
    • ResearchKey Findings among Location Advisors • Build on the momentum 100% Exposure to North Carolina’s Marketing 90% 80% 70% 78% 78% 60% 68% 50% 40% 44% 30% 39% 20% 10% 5% 0% Seen/heard ad Read a story Met with ED Received a call Attended an None of the representatives event above
    • ResearchKey Findings among Corporate Executives • Total of 74 participating Corporate Executives: - 68 involved in corporate location decisions - 49 indicate their company is planning on relocating, expanding, consolidating or building new facilities in the next 3 years Respondents’ Titles/Positions Respondents’ Demographic: Industry 4% 4% 4% 2% 4% 43% 8% IT/Software 24% Heavy Equipment 15% 8% 23% Banking/Financial Services 9% Food Processing 9% Aerospace/Aviation 7% Plastics and Chemicals 7% Chief Financial Officer Chief Executive Officer Textiles 7% Vice President, Manufacturing Vice President, Business Development Trucking & Logistics 7% Vice President, Human Resources Chief Operating Officer Automotive 6% Engineer Administrative Officer Medical Devices 6% Chief Global Business Officer Pharma/Bio 3%
    • ResearchKey Findings among Corporate Executives • Highest ranking site location criteria among Executives 6.0 5.5 Most important 5.0 criteria, by mean score, all respondents, 5.00 4.5 on a scale of 1-6 4.75 4.68 4.72 4.62 4.0 4.06 4.11 3.96 3.5 3.92 3.73 3.0 2.5 Importance to Corporate Executives 2.0 N.C.s Ranking 1.5 1.0 Low Affordable Business- Skilled Overall overall personnel friendly workers tax costs government burden
    • ResearchKey Findings among Corporate Executives • Less ranking site location criteria among Executives 6.0 5.5 Less important criteria, by mean score, all 5.0 respondents, on a scale 4.5 of 1-6 4.61 4.57 4.44 4.40 4.0 4.27 4.26 4.33 4.02 3.80 3.5 3.77 3.0 Importance to 2.5 Corporate Executives 2.0 N.Cs Ranking 1.5 1.0 Managerial/ Occupancy/ Efficient Competitive Quality professional construction transportation incentives/ of Life workers costs systems tax exemptions
    • ResearchKey Findings among Corporate Executives • Lowest ranking site location criteria among Executives 6.0 Least important 5.5 criteria, by mean score, all respondents, 5.0 on a scale of 1-6 4.5 4.0 4.35 3.5 3.92 3.87 3.79 3.62 3.0 Importance to 3.29 2.5 2.57 Corporate Executives 2.0 2.58 N.C.s Ranking 1.5 1.0 Good K-12 Worker training Research Funding sources/ education programs universities financial markets
    • ResearchKey Findings among Corporate Executives • Importance factor among Executives vs. North Carolina’s score North Carolina’s score
    • ResearchKey Findings among Corporate Executives • On the right track with key resources Valuable resources used when Executives research site locations - 51% Websites - 26% Case studies - 23% Mapping Tools - 19% Testimonials - 17% Word of Mouth - 15% Web Articles
    • Looking AheadKey Accomplishments • Enhance ThriveNC.com • Video Testimonials • Site Selector E-Newsletter • Site Selector Direct Mail and Promotions • N.C. Economic Development Guide • EDIS Enhancement • Tradeshows • Events & Sales Missions
    • Looking AheadContinue to Enhance ThriveNC.com
    • Looking Ahead - VideoKey Accomplishments Testimonials Deere-Hitachi: North Carolinas Siemens Energy: Workforce Business Climate & Operating Training in North Carolina & Costs in North Carolina Support for the Energy Industry in North Carolina Red Hat: North Carolina Offers IT Companies a Competitive Advantage Clearwater Paper: North Carolinas Sabo USA: North Carolinas Labor Force Pro-Business Government
    • Looking AheadSite Selector E-Newsletter
    • Looking AheadSite Selector Direct Mail and Promotions Customizable Folders Gift Baskets Personal Invitations
    • Looking AheadN.C. Economic Development Guide (print and online)
    • Looking AheadEDIS Enhancement New name, logo/tagline development and mobile application: “North Carolina Economic Data and Site Information”
    • Looking AheadTradeshows (2011 & 2012) • International Air Show Exhibit, June 20-26, 2011 – Le Bourget, France • BIO 2011, June 26-29, 2011 - Washington, DC • AUSA Defense Trade Show, October 10-12, 2011 – Washington, DC • Solar Power International Trade Show, Oct. 18-20, 2011 – Dallas, Texas • Game Developers Conference, Spring 2012 – San Francisco, California • AWEA Windpower 2012, June 3-6, 2012 – Atlanta • BIO 2012, Boston, MA, June 18-21, 2012 – Boston, Massachusetts • International Air Show Exhibit, July 9-15, 2012 – Farnborough, UK
    • Looking AheadEvents & Sales Missions (2011 & 2012)Site Selection Consultant Events Conferences/Seminars• Atlanta, August, 2011 • COMS 2011 – Micro Nanotech Conference,• New York, November 2011 August 28-31, 2011 – Greensboro, NC• Dallas, March 2012 • IEDC Annual Conference, Sept. 18-21, 2011• Asheville, Experience North Carolina Familiarization • Main Street Conference, January 2012 Tour, April 2012 • North Carolina Nanotechnology Commercialization Conference, Spring,Corporate Executive Events 2012• Defense Industry Luncheon, June 29, 2011, • Go Global Road Show (Export Seminars), Washington, DC, April 16-20, 2012• AUSA 2011 Defense Sector Reception, October 10, 2011 – Washington, DC International Sales Missions:• Silicon Valley Area Information Technology • Asian Business Development Trip, Fall 2011 Promotional Luncheon, March, 2012 • European Business Development Trip,• Aerospace Executive Forum, May 2012 Spring 2012• BIO 2012 Reception, June 18-21, 2012 – Boston, Massachusetts
    • Strategic Marketing PlanVisit Partners.ThriveNC.com for more information
    • 在北卡羅來納州的商業繁榮Thrive in North Carolina Commercial for China
    • North Carolina EconomicDevelopment BoardApril 15, 2011Lynn MingesAssistant Secretary of Tourism,Marketing & Global Branding Partners.ThriveNC.com