Using social media (and mobile phones) to educate about recycling - Part 2

DPPEA Education and Outreach Webinar
Welcome.
We’ll start shortly.

Agenda
Overview of how social media can be used for behavior change and social media older-generation smartphoneapplications – Kelley Dennings, Education and Outreach Project Manager
Overview of social media mobile applications and social media time savers – Kristen Aubut, Education and Outreach Intern

Agenda
Recent Facebook changes and social mediaiPhoneapplications – Clare Estes, Social Marketing and Environmental Policy Intern
Social media Blackberry applications and social media time savers – Megan Cain, Education and Outreach Intern

Can social media change behavior?

3 Dorms Participated

Recycling Containers

UNC Charlotte’s Facebook Page

% Change in Material Collected

How do you get news/info?

Resources
Recorded webinar about how to start using social media and Copy of 12/09 Resource Recycling article about RE3.org’s use of social media - http://www.re3.org/coordinators.htm
Full report regarding Social Media and Behavior Change at UNC-Charlotte - www.p2pays.org/ref/50/49992.pdf.
Copy of this presentation on SlideShare - http://www.slideshare.net/ncdenr
NC Governor’s policy and how-to regarding social media
http://www.records.ncdcr.gov/guides/best_practices_socialmedia_usage_20091217.pdf
http://www.records.ncdcr.gov/socialmedia/index.html

Getting Started Using Your Phone
Mobile computing requires a Smartphone
Cell plan must include Internet access
Media applications are generally not created for older cell phones, but for new cell phones only
A phone’s texting capability differs from its Internet capability

Benefits of Mobile Computing
Real time up-dates of social media during an event
Uploading photos and videos as soon as they are taken
Information instantly disseminated to event staff and volunteers
Accessing sites that may be blocked on your work computer

Mobile Recycling Apps
Suitable for those who travel often and still want to recycle
Example: Earth911’s iRecycle App
Search for and get directions to drop-off recycling locations for certain material in your current location or a specified zip code.
Search for recycling events in your area
Only works if Earth911 information is kept up to date!
Some towns have their own recycling app
San Francisco’s “Ecofinder” App

Recent Social Media Changes
Facebook’s latest update
Facebook Connections: the list of pages that represents things you like to do
Appears in your Profile
The Universal “Like”
No longer a “fan” of pages. You now “like” them.
Over 50,000 external sites have implemented Facebook’s social plug-in.
Popular examples include Pandora, NYTimes.com, IMdb
MySpace feels and looks more like Facebook

Facebook App
Official iPhone Facebook app (not a third party application)
Also on Android, Palm, Blackberry and More
Can also access on m.facebook.com
Full Facebook functionality, including:
Edit personal profile and status
Read News Feed
View and post photos (including to Pages)
Like, comment or contribute to friend’s wall or post
Edit Pages!
Can’t access personal settings

Facebook App
Easily access all Pages you Administer
What you can do:
Edit Status
Like or comment on a Status
Take a picture or video with phone’s camera and add to page
View page’s info, status and photos
What you can’t do:
Edit Page settings or info
Delete Page photos
Delete a Status
Great for updating fans at events or when you’re on the go

YouTube App
On iPhone the YouTube App comes standard
Mobile YouTube access also from m.youtube.com
Search for and play any YouTube videos
Access YouTube account you administer

YouTube App
What you can do:
View and watch all your uploaded videos
Comment or like a video; also read view others’ comments
E-mail videos to friends
Modify your Channel
View Channel stats
Edit your account or settings

YouTube App
Uploading Videos
With an iPhone 3GS, you can upload video automatically
For the rest of us, send the video to a personalized YouTube e-mail address
Log in to your YouTube account and visit www.YouTube.com/mobile
Find your unique YouTube Address
Example@m.youtube.com
E-mail video to address and it will post automatically!

MySpace App
Official Blackberry MySpace App
Download on Blackberry
Also on iPhone and Android
Can also access from m.myspace.com
Fully functional
update status, comment, upload photos, etc.
Great for on-the-go updates

MySpace App
What you can do:
Virtually everything you can do on the actual site
Update status/mood
View profiles, comment, message
Post pictures
Post blog entries
Change account settings
Change profile layout
Change demographic info (age, gender, etc.)

MySpace App
Uploading pictures from a Blackberry:
Myspace App > My Photos > Upload Photo
OR
Select picture on phone > send to Myspace
Uploading pictures from any phone:
Use personalized email address
Log in to your Myspace account > My Account > Mobile Account Settings
Find email address in bright red font
Email photos to address and they will post instantly!

Tumblr
Tumblr 101:
“Microblogging” site
Create customizable webpage and URL
Post photos, text, links, quotes, audio, video, chat conversations
“Follow” others on Tumblr
“Like” and “reblog” posts
Option to draft and queue posts
Add “tags” to posts
How to sign up:
www.tumblr.com

Tumblr App
Official Blackberry Tumblr App
Download on Blackberry, Also on iPhone
Note: unlike other social media sites there is NOT a mobile site
What you can do:
Post text, photos, links, chats, audio, video
Send posts to Twitter and Tumblr
Look at profiles via the app
Follow people, view posts, etc.
For non-Blackberry or iPhone users:
You can still send text, photos, MP3s, or video
Use personalized email, like previously mentioned
www.tumblr.com/goodies & find “Post by Email”

Twitter
What you can do:
Edit my tweets
Read other people’s tweets
Follow link in someone’s tweet
Stop following someone
See who directly tweeted to @RE3.org
Edit settings, info, layout
Delete a Status
Look at profiles

Twitpic
How to upload a picture into Twitter via older smartphone:
Create a Twitpic account (twitpic.com)
They will provide you with a dedicated e-mail address such as XXX@twitpic.com
E-mail picture to address and it will post automatically!

Social Media Time Savers
Maintaining all your social media can be time consuming
Link your social media sites together
Updating one site automatically updates another
Facebook linked to MySpace, Twitter
LinkedIn tied to Twitter, Slideshare, Blogspot
Recycle Guys Facebook page is linked to Twitter feed

Link with Twitter
www.facebook.com/twitter

Link with LinkedIn

The Share Function
All social media sites have the share function that lets you easily send something to your other social media by simply clicking the share button

HootSuite
Hootsuite 101:
Allows you to manage multiple social media networks via one site
Use with Twitter, Facebook, Myspace, LinkedIn, and more
Mobile app available for iPhones
“Hootlet” bookmark app to make posting easier
How to get started:
www.hootsuite.com
Create an account

Manage your social media accounts on one page

Adding Social Media Sites

HootSuite
Updating your status:
Send one update to all your social networks
Shrink URL
Add photos/documents
Draft and queue posts

HootSuite
Hootlet App:
Same thing, only from another website
Click “Hootlet” and box pops up

HootSuite
Checking your performance metrics:
Check how many times links have been clicked
Must use the owl.ly URL shortener
24hr, 7 days, 30 days, or custom date reports
Shows referrals and regional stats
Shows most popular links you have posted to Twitter

Thank you
Kelley Dennings, 919-355-8102
Kelley.Dennings@ncdenr.gov
Resources – http://www.re3.org/coordinators.htm
Slidedeck - http://www.slideshare.net/ncdenr
*Recording of webinar will be posted soon.

Using social media (and mobile phones) to educate about recycling - Part 2

by Kelley Dennings on May 14, 2010

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Using social media (and mobile phones) to educate about recycling - Part 2 — Presentation Transcript