DPPEA Education and Outreach Webinar<br />Welcome.<br />We’ll start shortly.<br />
Agenda<br />Overview of how social media can be used for behavior change and social media older-generation smartphoneappli...
Agenda<br /><ul><li>Recent Facebook changes and social mediaiPhoneapplications – Clare Estes, Social Marketing and Environ...
Social media Blackberry applications and social media time savers – Megan Cain, Education and Outreach Intern</li></li></u...
3 Dorms Participated<br />
Recycling Containers<br />
UNC Charlotte’s Facebook Page<br />
% Change in Material Collected<br />
How do you get news/info?<br />
Resources<br /><ul><li>Recorded webinar about how to start using social media and Copy of 12/09 Resource Recycling article...
Full report regarding Social Media and Behavior Change at UNC-Charlotte - www.p2pays.org/ref/50/49992.pdf.
Copy of this presentation on SlideShare - http://www.slideshare.net/ncdenr
NC Governor’s policy and how-to regarding social media</li></ul>http://www.records.ncdcr.gov/guides/best_practices_socialm...
Getting Started Using Your Phone<br />Mobile computing requires a Smartphone<br />Cell plan must include Internet access<b...
Benefits of Mobile Computing<br />Real time up-dates of social media during an event<br />Uploading photos and videos as s...
Mobile Recycling Apps <br />Suitable for those who travel often and still want to recycle<br />Example: Earth911’s iRecycl...
Recent Social Media Changes<br />Facebook’s latest update<br />Facebook Connections: the list of pages that represents thi...
Facebook App<br />Official iPhone Facebook app (not a third party application)<br />Also on Android, Palm, Blackberry and ...
Facebook App<br />Easily access all Pages you Administer<br />What you can do:<br />Edit Status <br />Like or comment on a...
YouTube App<br />On iPhone the YouTube App comes standard <br />Mobile YouTube access also from m.youtube.com<br />Search ...
YouTube App<br />What you can do:<br />View and watch all your uploaded videos <br />Comment or like a video; also read vi...
YouTube App<br />Uploading Videos<br />With an iPhone 3GS, you can upload video automatically<br />For the rest of us, sen...
MySpace App<br />Official Blackberry MySpace App<br />Download on Blackberry<br />Also on iPhone and Android<br />Can also...
MySpace App<br />What you can do:<br />Virtually everything you can do on the actual site<br />Update status/mood<br />Vie...
MySpace App<br />Uploading pictures from a Blackberry:<br />Myspace App > My Photos > Upload Photo<br />OR<br />Select pic...
Tumblr<br />Tumblr 101:<br />“Microblogging” site<br />Create customizable webpage and URL<br />Post photos, text, links, ...
Tumblr App<br />Official Blackberry Tumblr App<br />Download on Blackberry, Also on iPhone<br />Note: unlike other social ...
Twitter<br />What you can do:<br />Edit my tweets<br />Read other people’s tweets <br />Follow link in someone’s tweet<br ...
Twitpic<br />How to upload a picture into Twitter via older smartphone:<br />Create a Twitpic account (twitpic.com)<br />T...
Social Media Time Savers<br />Maintaining all your social media can be time consuming<br />Link your social media sites to...
Link with Twitter<br />www.facebook.com/twitter<br />
Link with LinkedIn<br />
The Share Function<br />All social media sites have the share function that lets you easily send something to your other s...
HootSuite<br />Hootsuite 101:<br />Allows you to manage multiple social media networks via one site<br />Use with Twitter,...
Manage your social media accounts on one page<br />
Adding Social Media Sites<br />
HootSuite<br />Updating your status:<br />Send one update to all your social networks<br />Shrink URL<br />Add photos/docu...
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How to create more social media accounts and use mobile phones to get online

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On May 14th, the NC DPPEA conducted a webinar with the following agenda:
- Overview of social media and how it changes behavior
-Overview of social media mobile applications
-Social media iPhone apps
-Social media Blackberry apps
-Social media timesavers

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  • In the spring of 2009, N.C. DPPEA partnered with U.N.C. Charlotte to conduct a study linking social media with behavior change.  The study aimed to increase recycling tonnage and positive attitudes towards recycling. It was hypothesized that upon receiving this social media intervention, students would use this information to influence others in their residence hall to recycle more frequently and that the recycling rates for the residence halls would increase. Residents from 3 dorms were surveyed about their daily habits, knowledge about recycling, and recycling choices. During the initial surveying of students, the amount of recyclables from each residence hall were collected and weighed for four weeks to achieve a recycling baseline.
  • In an attempt to increase recycling, the students from the three dorms that indicated their desire to participate in the project were emailed information about recycling. The social media interventions were established with 27 students, ten males and 17 females. During the months of February and March 2009, the participants received four consecutive weekly emails from RE3.org which provided a link to a social networking site (Facebook.com and YouTube.com), reminding the student to recycle and asking them to remind their friends to recycle.
  • After four weeks of emails, a follow-up survey was conducted during a two week time frame in April 2009 to determine any attitudinal or reported behavior changes towards recycling.Additionally, the weights of the recycled material from the three residence halls were again collected and measured for four weeks in April 2009 to see if the amount of recycling in the residence halls had increased.
  • Before week one, no participant was a fan of UNC Charlotte Recycling or the RE3.org page on Facebook. It is unknown if any were following RE3.org on Twitter or had seen the YouTube page prior to the study. At the end of the four weeks, one known intervention participant had become a fan of UNC Charlotte Recycling. However, during the time of the study RE3.org’s Twitter following nearly doubled in size as well as RE3.org’s YouTube page saw an increase in visitors. While these social media trends might correlate with the RE3.org weekly emails, they do not reflect causation.
  • Comparing the initial survey to the final survey showed a definite increase in the number of students from all three halls who claimed to “always” or “frequently” recycle in their residence hall. The total amount of recyclable material collected from Sycamore Hall decreased. However, students from Cedar Hall and Hickory Hall increased the amount material they recycled in their residence halls specifically plastic bottles.
  • Educating students about recycling is important, however according to the students surveyed, the majority of them felt they had sufficient recycling knowledge but forget to do it. The recycling barriers identified in this study were 1) not thinking about recycling or 2) inconveniently located recycling bins. According to the student surveys, they receive news and information via television (82%), the Internet (51%) and friends/family (66%). Two of these strategies lend themselves well to the use of social media. The continued use of this economical and demographically appropriate approach is recommended to remind people to recycle and help them influence their peers to recycle. So let’s learn more about how to do it and specifically how to do it from your phone.
  • To get started, you have to make sure you have the right phone and the right cell phone service plan. Mobile computing requires a Smartphone, such as a Blackberry or an iPhone. Your cell phone plan must include a media bundle/data package, meaning your phone can access the Internet. If you have an older cell phone, it is unlikely that applications will be created for your phone. Applications are really only being designed for new phones. Just because a phone can send text messages doesn’t mean it can access the Internet. So, now we’re going to take a poll. In the poll box that has appeared on your screen, tell us which type of phone you have. Thank you for your responses.
  • There are many benefits to mobile computing. Mobile computing can make your communication more efficient.From your phone, you can update your social media sites in real time. For example, during an event, you may think of something you’d like to post to Twitter, and you take a video that you’d like to post to Facebook. Well, you can do both at that very moment from your phone. You don’t have to wait until you get back to your work and sit down at your computer. Now let’s say you are coordinating volunteers at an event. At the last minute, the event gets rained out. So, you take out your phone and post a tweet to inform the volunteers that the event has been rescheduled. Another benefit to mobile computing is that, from your phone, you can access the social media sites that may be blocked on your work computer.So, now raise your hand if social media sites are blocked from your work computer. Thanks for your responses. Now Clare will talk to you about mobile applications.
  • Talk about mobile friendly sites
  • Describe what an application isRaise your hand if you are the administrator for your Facebook account.
  • Megan will now talk about applications for the Blackberry.
  • *Download via blackberry app world or mobile.blackberry.com
  • Update mood/statusSee friend’s status updates, activitiesView/send messagesView profiles (including your own)Send commentsView/accept friend requestsView/post picturesView/post blog entriesPlay/upload videos (depending on phone)
  • Click blackberry button to left of cursor ball, select “send to myspace”
  • Have you used the Tumblr site before?
  • Kelley will now show you Twitter via her older generation smartphone.
  • Kristen will now talk about some social media time saving devices.
  • Once you begin having a presence on multiple social media sites, maintaining the sites can become time consuming. So, save time by linking your social media together. Then, when you update one site, another will automatically be updated. For instance, Facebook can be linked to MySpace and Twitter. LinkedIn can be linked to Twitter, Slideshare and Blogspot. The Recycle Guys Facebook page is linked to the Recycle Guys Twitter feed. There are a few steps to creating this link.
  • First, go to www.facebook.com/twitter and log into your personal Facebook account.
  • A list of your Facebook pages will appear. Adjacent to the page you want to have linked to Twitter, click “Link to Twitter.”
  • You will then be redirected to Twitter. Here you will log into your Twitter account to allow Facebook to access your Twitter account.
  • Here you can see that the Recycle Guys and the Recycle More NC Facebook pages are linked to Twitter. By checking the boxes, you can control which features of your Facebook page are linked to Twitter. For instance, you can set it so that any status update, photo or note will be posted to Twitter. I have shown you how to link Facebook to Twitter, but you can also go the other way and link Twitter to Facebook. It just depends on which you want to interface with more.
  • Now I will explain how to link LinkedIn to other social media. When signed into LinkedIn, click the “More” button at the top and then click “Application Directory”. This is where you can link various social media sites with your LinkedIn account. Kelley has linked her SlideShare presentations, Blogspot blog and her RE3.org Twitter account to her LinkedIn account so it’s immediately updated when the other accounts are.
  • All social media have the share function. The share function lets you easily send something to your other social media by simply clicking the share button. For instance, this is the Recycle Guys YouTube channel. Once you click on a video, you will see the Share button. Click on this to see a list of social media to which you can post the video. Megan will now tell you about another way to save time when managing your social media.
  • Raise your hand if you have used HootsuiteTalk more about what you can do on next slideTalk about adding sites in 2 slides
  • Manage your social media accounts on one pageCreate tabs for each accountCustomize what info you see for each accountPost tweets, status updates, etc.“Like”, comment, and reply to postsShorten URLsTrack URL statsUpload photos and documentsDraft and queue postsUse “Hootlet” to post from other websitesCan’t: Create blog posts for Myspace and FacebookFormat posts (like adding a link in Facebook)
  • Lower left hand of screen, find launch tabClick settings, then social networksNew screen comes up, click add social networkAdd social media sites you need by entering in login (facebook connects directly to your account)Click automatically create new tab (can edit name later)Add columns in tab, different for each social media site, i.e. home feed, mentions, sent tweets for twitter vs. news feed for FB
  • Findhootlet in bottom right corner &gt; drag to bookmark toolbarsay you wanted to post an update about RE3.org’s FlickrphotostreamClick hootlet, shortens link automatically and enters text for you (but you can edit it)
  • 0 clicks are days where we didn’t post a link or use the owl.ly shortenerSelect stats for different profiles “performance metrics”
  • How to create more social media accounts and use mobile phones to get online

    1. 1. DPPEA Education and Outreach Webinar<br />Welcome.<br />We’ll start shortly.<br />
    2. 2. Agenda<br />Overview of how social media can be used for behavior change and social media older-generation smartphoneapplications – Kelley Dennings, Education and Outreach Project Manager<br />Overview of social media mobile applications and social media time savers – Kristen Aubut, Education and Outreach Intern<br />
    3. 3. Agenda<br /><ul><li>Recent Facebook changes and social mediaiPhoneapplications – Clare Estes, Social Marketing and Environmental Policy Intern
    4. 4. Social media Blackberry applications and social media time savers – Megan Cain, Education and Outreach Intern</li></li></ul><li>Can social media change behavior?<br />
    5. 5. 3 Dorms Participated<br />
    6. 6. Recycling Containers<br />
    7. 7. UNC Charlotte’s Facebook Page<br />
    8. 8. % Change in Material Collected<br />
    9. 9. How do you get news/info?<br />
    10. 10.
    11. 11. Resources<br /><ul><li>Recorded webinar about how to start using social media and Copy of 12/09 Resource Recycling article about RE3.org’s use of social media - http://www.re3.org/coordinators.htm
    12. 12. Full report regarding Social Media and Behavior Change at UNC-Charlotte - www.p2pays.org/ref/50/49992.pdf.
    13. 13. Copy of this presentation on SlideShare - http://www.slideshare.net/ncdenr
    14. 14. NC Governor’s policy and how-to regarding social media</li></ul>http://www.records.ncdcr.gov/guides/best_practices_socialmedia_usage_20091217.pdf<br />http://www.records.ncdcr.gov/socialmedia/index.html<br />
    15. 15. Getting Started Using Your Phone<br />Mobile computing requires a Smartphone<br />Cell plan must include Internet access<br />Media applications are generally not created for older cell phones, but for new cell phones only<br />A phone’s texting capability differs from its Internet capability <br />
    16. 16. Benefits of Mobile Computing<br />Real time up-dates of social media during an event<br />Uploading photos and videos as soon as they are taken<br />Information instantly disseminated to event staff and volunteers<br />Accessing sites that may be blocked on your work computer<br />
    17. 17. Mobile Recycling Apps <br />Suitable for those who travel often and still want to recycle<br />Example: Earth911’s iRecycle App<br />Search for and get directions to drop-off recycling locations for certain material in your current location or a specified zip code.<br />Search for recycling events in your area<br />Only works if Earth911 information is kept up to date! <br />Some towns have their own recycling app<br />San Francisco’s “Ecofinder” App<br />
    18. 18. Recent Social Media Changes<br />Facebook’s latest update<br />Facebook Connections: the list of pages that represents things you like to do<br />Appears in your Profile<br />The Universal “Like”<br />No longer a “fan” of pages. You now “like” them. <br />Over 50,000 external sites have implemented Facebook’s social plug-in.<br />Popular examples include Pandora, NYTimes.com, IMdb<br />MySpace feels and looks more like Facebook<br />
    19. 19. Facebook App<br />Official iPhone Facebook app (not a third party application)<br />Also on Android, Palm, Blackberry and More<br />Can also access on m.facebook.com<br />Full Facebook functionality, including:<br />Edit personal profile and status<br />Read News Feed<br />View and post photos (including to Pages) <br />Like, comment or contribute to friend’s wall or post<br />Edit Pages! <br />Can’t access personal settings<br />
    20. 20. Facebook App<br />Easily access all Pages you Administer<br />What you can do:<br />Edit Status <br />Like or comment on a Status<br />Take a picture or video with phone’s camera and add to page<br />View page’s info, status and photos<br />What you can’t do: <br />Edit Page settings or info<br />Delete Page photos<br />Delete a Status<br />Great for updating fans at events or when you’re on the go<br />
    21. 21. YouTube App<br />On iPhone the YouTube App comes standard <br />Mobile YouTube access also from m.youtube.com<br />Search for and play any YouTube videos<br />Access YouTube account you administer <br />
    22. 22. YouTube App<br />What you can do:<br />View and watch all your uploaded videos <br />Comment or like a video; also read view others’ comments<br />E-mail videos to friends<br />What you can’t do:<br />Modify your Channel<br />View Channel stats<br />Edit your account or settings<br />
    23. 23. YouTube App<br />Uploading Videos<br />With an iPhone 3GS, you can upload video automatically<br />For the rest of us, send the video to a personalized YouTube e-mail address <br />Log in to your YouTube account and visit www.YouTube.com/mobile<br />Find your unique YouTube Address<br />Example@m.youtube.com<br />E-mail video to address and it will post automatically!<br />
    24. 24. MySpace App<br />Official Blackberry MySpace App<br />Download on Blackberry<br />Also on iPhone and Android<br />Can also access from m.myspace.com<br />Fully functional<br />update status, comment, upload photos, etc.<br />Great for on-the-go updates<br />
    25. 25. MySpace App<br />What you can do:<br />Virtually everything you can do on the actual site<br />Update status/mood<br />View profiles, comment, message<br />Post pictures <br />Post blog entries<br />What you can’t do:<br />Change account settings<br />Change profile layout<br />Change demographic info (age, gender, etc.)<br />
    26. 26. MySpace App<br />Uploading pictures from a Blackberry:<br />Myspace App > My Photos > Upload Photo<br />OR<br />Select picture on phone > send to Myspace<br />Uploading pictures from any phone:<br />Use personalized email address<br />Log in to your Myspace account > My Account > Mobile Account Settings<br />Find email address in bright red font<br />Email photos to address and they will post instantly!<br />
    27. 27. Tumblr<br />Tumblr 101:<br />“Microblogging” site<br />Create customizable webpage and URL<br />Post photos, text, links, quotes, audio, video, chat conversations<br />“Follow” others on Tumblr<br />“Like” and “reblog” posts<br />Option to draft and queue posts<br />Add “tags” to posts<br />How to sign up:<br />www.tumblr.com<br />
    28. 28. Tumblr App<br />Official Blackberry Tumblr App<br />Download on Blackberry, Also on iPhone<br />Note: unlike other social media sites there is NOT a mobile site<br />What you can do:<br />Post text, photos, links, chats, audio, video<br />Send posts to Twitter and Tumblr<br />What you can’t do:<br />Look at profiles via the app<br />Follow people, view posts, etc.<br />For non-Blackberry or iPhone users:<br />You can still send text, photos, MP3s, or video<br />Use personalized email, like previously mentioned<br />www.tumblr.com/goodies & find “Post by Email”<br />
    29. 29. Twitter<br />What you can do:<br />Edit my tweets<br />Read other people’s tweets <br />Follow link in someone’s tweet<br />Stop following someone<br />See who directly tweeted to @RE3.org<br />What you can’t do: <br />Edit settings, info, layout<br />Delete a Status<br />Look at profiles<br />
    30. 30. Twitpic<br />How to upload a picture into Twitter via older smartphone:<br />Create a Twitpic account (twitpic.com)<br />They will provide you with a dedicated e-mail address such as XXX@twitpic.com<br />E-mail picture to address and it will post automatically!<br />
    31. 31. Social Media Time Savers<br />Maintaining all your social media can be time consuming<br />Link your social media sites together<br />Updating one site automatically updates another<br />Facebook linked to MySpace, Twitter<br />LinkedIn tied to Twitter, Slideshare, Blogspot<br />Recycle Guys Facebook page is linked to Twitter feed<br />
    32. 32. Link with Twitter<br />www.facebook.com/twitter<br />
    33. 33.
    34. 34.
    35. 35.
    36. 36. Link with LinkedIn<br />
    37. 37. The Share Function<br />All social media sites have the share function that lets you easily send something to your other social media by simply clicking the share button<br />
    38. 38. HootSuite<br />Hootsuite 101:<br />Allows you to manage multiple social media networks via one site<br />Use with Twitter, Facebook, Myspace, LinkedIn, and more<br />Mobile app available for iPhones<br />“Hootlet” bookmark app to make posting easier<br />How to get started:<br />www.hootsuite.com<br />Create an account<br />
    39. 39. Manage your social media accounts on one page<br />
    40. 40. Adding Social Media Sites<br />
    41. 41. HootSuite<br />Updating your status:<br />Send one update to all your social networks<br />Shrink URL<br />Add photos/documents<br />Draft and queue posts<br />
    42. 42. HootSuite<br /><ul><li>Hootlet App:
    43. 43. Same thing, only from another website
    44. 44. Click “Hootlet” and box pops up</li></li></ul><li>HootSuite<br />Checking your performance metrics:<br />Check how many times links have been clicked<br />Must use the owl.ly URL shortener<br />24hr, 7 days, 30 days, or custom date reports<br />Shows referrals and regional stats<br />Shows most popular links you have posted to Twitter<br />
    45. 45. Thank you<br />Kelley Dennings, 919-355-8102<br />Kelley.Dennings@ncdenr.gov<br />Resources – http://www.re3.org/coordinators.htm<br />Slidedeck - http://www.slideshare.net/ncdenr<br />*Recording of webinar will be posted soon.<br />

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