RE3.org Social Media & Marketing Webinar

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    Hello. My name is Kelley Dennings and I am with the NC DENR, Recycling Office. Thank you for joining us today. If there is a question I can’t answer I will try my hardest to find the answer after this session. With funding from the Environmental Protection Agency, North Carolina’s RE3.org recycling campaign kicked off in 2005 for high schoolers, college students and twenty-something’s.   The campaign uses social marketing techniques, main stream and new media options and includes promotional items. The ultimate goal of the campaign is to motivate the target demographic to start recycling. This campaign may differ from other recycling campaigns in that it uses different messaging, graphics and media outlets.

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    RE3.org Social Media & Marketing Webinar - Presentation Transcript

    1.  
    2. Mecklenburg County NC Beverage Association NC State NC SWANA Orange County Pasquotank County Raleigh Waste Management/Recycle America Wayne County Asheboro Recycling Brunswick County Cary Catawba County Chatham County Container Recycling Alliance Dare County [email_address] Envision Plastics Iredell County Johnston County Lee County
      • Research of previous studies
      • National Soft Drink Association Focus Group Data
      • Survey of college students done at NC State University
      IDENTIFY BARRIERS
    3. http://www.youtube.com/ncdppea STRATEGY TOOLS
    4.  
    5.  
    6.  
    7. .
    8. http://re3.org
    9. Number of Visits to RE3.org Over Time EVALUATE
    10. 90’s – Email - - Internet - - Web Site Creation - - Digital Cameras New Millennium – Music Sharing sites - - Searchable Online Databases - - Social Networking Sites - - Digital Video - - Blogs - - YouTube
    11. Survey Respondents’ Use of Various News Sources Percent of Respondents
    12. http://re3org.blogspot.com/ SOCIAL MEDIA
    13. http://www.youtube.com/re3org
    14. http://www.myspace.com/re3org
    15. http://www.facebook.com/group.php?gid=4722719197
    16. http://www.flickr.com/re3org/
      • Google Analytics – http://www.google.com/analytics/ -
      • Tracks hits on your blog
      • Google Alerts - http://www.google.com/alerts -
      • Finds words on Internet & sends you an email when posted
      • Survey Monkey – http://www.surveymonkey.com/ -
      • On-line tool to create and analyze surveys
      • Constant Contact - http://www.constantcontact.com/ -
      • On-line tool to create e-newsletters and manage contacts
      SUPPORT SITES
    17. How Survey Respondents Spend Free Time Percent of Respondents Activity 67% 67% 59%
    18. Thank You! Kelley Dennings [email_address] 919-715-6507 This PPT can be found here -
    SlideShare Zeitgeist 2009

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