RE3.org' s use of Social Media & Marketing

493
-1

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
493
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Hello. My name is Kelley Dennings and I am with the NC DENR, Recycling Office. Thank you for joining us today. If there is a question I can’t answer I will try my hardest to find the answer after this session. With funding from the Environmental Protection Agency, North Carolina’s RE3.org recycling campaign kicked off in 2005 for high schoolers, college students and twenty-something’s.   The campaign uses social marketing techniques, main stream and new media options and includes promotional items. The ultimate goal of the campaign is to motivate the target demographic to start recycling. This campaign may differ from other recycling campaigns in that it uses different messaging, graphics and media outlets.
  • RE3.org' s use of Social Media & Marketing

    1. 2. Mecklenburg County NC Beverage Association NC State NC SWANA Orange County Pasquotank County Raleigh Waste Management/Recycle America Wayne County Asheboro Recycling Brunswick County Cary Catawba County Chatham County Container Recycling Alliance Dare County [email_address] Envision Plastics Iredell County Johnston County Lee County
    2. 3. <ul><li>Research of previous studies </li></ul><ul><li>National Soft Drink Association Focus Group Data </li></ul><ul><li>Survey of college students done at NC State University </li></ul>IDENTIFY BARRIERS
    3. 4. http://www.youtube.com/ncdppea STRATEGY TOOLS
    4. 8. .
    5. 9. http://re3.org
    6. 10. Number of Visits to RE3.org Over Time EVALUATE
    7. 11. 90’s – Email - - Internet - - Web Site Creation - - Digital Cameras New Millennium – Music Sharing sites - - Searchable Online Databases - - Social Networking Sites - - Digital Video - - Blogs - - YouTube
    8. 12. Survey Respondents’ Use of Various News Sources Percent of Respondents
    9. 13. http://re3org.blogspot.com/ SOCIAL MEDIA
    10. 14. http://www.youtube.com/re3org
    11. 15. http://www.myspace.com/re3org
    12. 16. http://www.facebook.com/group.php?gid=4722719197
    13. 17. http://www.flickr.com/re3org/
    14. 18. <ul><li>Google Analytics – http://www.google.com/analytics/ - </li></ul><ul><li>Tracks hits on your blog </li></ul><ul><li>Google Alerts - http://www.google.com/alerts - </li></ul><ul><li>Finds words on Internet & sends you an email when posted </li></ul><ul><li>Survey Monkey – http://www.surveymonkey.com/ - </li></ul><ul><li>On-line tool to create and analyze surveys </li></ul><ul><li>Constant Contact - http://www.constantcontact.com/ - </li></ul><ul><li>On-line tool to create e-newsletters and manage contacts </li></ul>SUPPORT SITES
    15. 19. How Survey Respondents Spend Free Time Percent of Respondents Activity 67% 67% 59%
    16. 20. Thank You! Kelley Dennings [email_address] 919-715-6507 This PPT can be found here -

    ×