Hello. My name is Kelley Dennings and I am with the NC DENR, Recycling Office. Thank you for joining us today. If there is a question I can’t answer I will try my hardest to find the answer after this session. With funding from the Environmental Protection Agency, North Carolina’s RE3.org recycling campaign kicked off in 2005 for high schoolers, college students and twenty-something’s. The campaign uses social marketing techniques, main stream and new media options and includes promotional items. The ultimate goal of the campaign is to motivate the target demographic to start recycling. This campaign may differ from other recycling campaigns in that it uses different messaging, graphics and media outlets.
RE3.org Social Media & Marketing Webinar - Presentation Transcript
Mecklenburg County NC Beverage Association NC State NC SWANA Orange County Pasquotank County Raleigh Waste Management/Recycle America Wayne County Asheboro Recycling Brunswick County Cary Catawba County Chatham County Container Recycling Alliance Dare County [email_address] Envision Plastics Iredell County Johnston County Lee County
Research of previous studies
National Soft Drink Association Focus Group Data
Survey of college students done at NC State University
IDENTIFY BARRIERS
http://www.youtube.com/ncdppea STRATEGY TOOLS
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http://re3.org
Number of Visits to RE3.org Over Time EVALUATE
90’s – Email - - Internet - - Web Site Creation - - Digital Cameras New Millennium – Music Sharing sites - - Searchable Online Databases - - Social Networking Sites - - Digital Video - - Blogs - - YouTube
Survey Respondents’ Use of Various News Sources Percent of Respondents
http://re3org.blogspot.com/ SOCIAL MEDIA
http://www.youtube.com/re3org
http://www.myspace.com/re3org
http://www.facebook.com/group.php?gid=4722719197
http://www.flickr.com/re3org/
Google Analytics – http://www.google.com/analytics/ -
Tracks hits on your blog
Google Alerts - http://www.google.com/alerts -
Finds words on Internet & sends you an email when posted
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