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Tom Beall: NCC Let's Talk About Chlamydia
Tom Beall: NCC Let's Talk About Chlamydia
Tom Beall: NCC Let's Talk About Chlamydia
Tom Beall: NCC Let's Talk About Chlamydia
Tom Beall: NCC Let's Talk About Chlamydia
Tom Beall: NCC Let's Talk About Chlamydia
Tom Beall: NCC Let's Talk About Chlamydia
Tom Beall: NCC Let's Talk About Chlamydia
Tom Beall: NCC Let's Talk About Chlamydia
Tom Beall: NCC Let's Talk About Chlamydia
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Tom Beall: NCC Let's Talk About Chlamydia

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Introduction of "Let's Talk about Chlamydia" panel by Tom Beall, Managing Director, Global Director of Social Marketing, Ogilvy Public Relations Worldwide

Introduction of "Let's Talk about Chlamydia" panel by Tom Beall, Managing Director, Global Director of Social Marketing, Ogilvy Public Relations Worldwide

Published in: Business, Education
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  • 1. Let’s Talk About Chlamydia National Chlamydia Coalition December 3, 2009
  • 2. Our Session Objectives
    • Explore effective communications about Chlamydia for adolescents/young adults, healthcare providers, and parents
    • Discuss challenges and strategies for overcoming barriers to effective communications
    • Identify ways to increase reach and effectiveness of our communications
  • 3. Our Panelists
    • Elizabeth Schroeder, Ed.D., M.S.W., Executive Director, ANSWER , Rutgers University
    • Yolanda Wimberly, M.D., M.Sc., Assistant Professor of Clinical Pediatrics, Morehouse School of Medicine
    • Mara Leff, George Washington University Undergraduate, Partnership for Prevention Intern
    • Tom Beall, M.H.S.A., Managing Director, Global Social Marketing Practice, Ogilvy Public Relations Worldwide
  • 4. Talking Effectively About STDS, We’ve Come A Long Way
  • 5. Talking Effectively About STDS, We’ve Come A Long Way
  • 6. Talking Effectively About STDS, We’ve Come A Long Way
  • 7. Talking Effectively About STDS, We’ve Come A Long Way
  • 8. Talking Effectively About STDS, We’ve Come A Long Way
  • 9. What Do Effective Communications Need to Do?
    • Inform
    • Generate interest
    • Establish relevance
    • Raise importance
    • Educate
    • Prompt and support action
  • 10. Essential Ingredients of Effective Communications
    • Factual, science-based information
    • Emotional connection
    • A clear call to action
    • Audience-centered

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