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John reihl

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  • 1. A SPECIAL WEB SEMINAR EVENT…NCADD’s New Website - Enhancing Communications with its Network of Affiliates Featured Speakers Roger Bensinger Robert Lindsey John Riehl Chairman President & CEO President & COO NCADD Communications NCADD MMC Worldwide Committee Presenter Presenter Host TODAY’S TOPICS:  The NCADD’s Affiliate Network Communications Goals & Obligations  NCADD’s Use of its New Website to Showcase Affiliate Network Accomplishments  “Login Credentials” that Offer Network Affiliates Access to a Reservoir of New Resources  How the NCADD & its Affiliate Websites can Best Serve Those in Need of our Services  Introduction to Affordable/Impactful Ways to Upgrade and Enhance Your Affiliate Website THIS EVENT IS PRESENTED IN COLLABORATION WITH… &
  • 2. SUBMITTING QUESTIONS OR RESPONDING TO POLLS: SUBMIT YOUR QUESTION: RESPOND TO POLLING QUESTION: When submitting a question, please use the  We may also ask questions of each attendee and“Q&A” window located at the lower right-hand when doing so a question will automatically appear insection of your screen. (1) Select person to whom the “Polling” window located on the right hand side ofyour question is directed; (2) Enter question in the your screen. Please (1) read the polling question; (2)box located in the bottom of the Q&A window; (3) move your mouse so that it is positioned over yourclick “Send”. desired response and then click on mouse; (3) click “Submit”. Please respond to polling questions as quickly as possible.Enter your question hereand then click “Send”
  • 3. A SPECIAL WEB SEMINAR EVENT…NCADD’s New Website - Enhancing Communications with its Network of Affiliates Featured Speakers Roger Bensinger Robert Lindsey John Riehl Chairman President & CEO President & COO NCADD Communications NCADD MMC Worldwide Committee Presenter Presenter Host TODAY’S TOPICS:  The NCADD’s Affiliate Network Communications Goals & Obligations  NCADD’s Use of its New Website to Showcase Affiliate Network Accomplishments  “Login Credentials” that Offer Network Affiliates Access to a Reservoir of New Resources  How the NCADD & its Affiliate Websites can Best Serve Those in Need of our Services  Introduction to Affordable/Impactful Ways to Upgrade and Enhance Your Affiliate Website THIS EVENT IS PRESENTED IN COLLABORATION WITH… &
  • 4. AFFILIATE NETWORK COMMUNICATIONS GOALS:NCADD MISSION STATEMENT The National Council on Alcoholism and Drug Dependence, Inc. (NCADD) and its Affiliate Network is a voluntary health organization dedicated to fighting the Nation’s #1 health problem – alcoholism, drug addiction and the devastating consequences of alcohol and other drugs on individuals, families and communities. Polling Questions: Q: In your opinion, does the Affiliate Network Overview page on the new NCADD website provide an Affiliate Member with the direction he/she needs to locate the information they are seeking? Q: If no, should either the narrative on the overview page or site navigation within the Affiliate Network Section provide a more specific list of services and/or additional guidance regarding how to best to access the various NCADD Affiliate-related services? Please respond to polling questions on the right…
  • 5. AFFILIATE NETWORK COMMUNICATIONS GOALS:NCADD MISSION STATEMENT The National Council on Alcoholism and Drug Dependence, Inc. (NCADD) and its Affiliate Network is a voluntary health organization dedicated to fighting the Nation’s #1 health problem – alcoholism, drug addiction and the devastating consequences of alcohol and other drugs on individuals, families and communities.NCADD COMMUNICATIONS GOALS AND OBLIGATIONS FOR 2011 AND BEYOND Establish Two-way Communication between National Office Website and the Affiliate Network  National to Provide Quarterly Information about Medical and Scientific Data on Alcohol and Drugs, Federal and State Legislative Activity, Successful Programs being Implemented at the Community Level.  Affiliates Requested to Share Information about Program Activities, Stories of Recovery, State-specific Activities Seek Suggestions from Affiliate Network on how Best to make the National Website more Useful Unify Efforts to Grow the National Network of Affiliates – xx NCADD Affiliate Offices by 2020  New Questionnaire/Suggestion Form to be distributed by December 15th Assist Local Affiliates with Development or Enhancement of their Online Communications Strategies  Websites, Blogs, Social Media SitesCOMPARISON OF NCADD WEBSITE UTILIZATION – OLD VERSUS NEW
  • 6. NCADD WEBSITE TRAFFIC ANALYSIS: FOUR-YEAR “JULY-AUGUST” UNIQUE VISITOR COMPARISON AVERAGE DAILY VISITSUnique Visitors July 2008 – 256 visitors/day July 2009 – 248 visitors/day 40,000 July 2010 – 193 visitors/day July July 2011 – 825 visitors/day 20,000 August 328% increase over July 2010 0 August August 2008 – 227 visitors/day 2008 July August 2009 – 225 visitors/day 2009 2010 August 2010 – 194 visitors/day 2011 August 2011 – 1,083 visitors/day 458% increase over August 2010 FOUR-YEAR ANNUAL UNIQUE VISITOR COMPARISON AVERAGE DAILY VISITS Unique Visitors 2008 – 333 visitors/day 400,000 2009 – 286 visitors/day 300,000 2010 – 232 visitors/day 2011 – 954 visitors/day 200,000 (projected) 100,000 0 243% increase over 2010 2008 Annual 2009 2010 2011
  • 7. WEBSITE SHOWCASES LOCAL AFFILIATE ACCOMPLISHMENTS: Polling Questions: Q: Have you had the chance to visit the new NCADD website since the time of its launch in July 2011? Q: During your visit to the new website, did you take a moment to view one or more of the videos that we were produced to highlight NCADD’s national and community-based accomplishments?Please respond to polling questions on the right…
  • 8. WEBSITE SHOWCASES LOCAL AFFILIATE ACCOMPLISHMENTS:VIDEO PRODUCTIONS: The NCADD’s Stories of… Hope Help HealingAFFILIATE SPOTLIGHT:
  • 9. AFFILIATE LOGIN OFFERS NEW & GREATER RESOURCES:INDIVIDUAL LOGIN CREDENTIALS:  Offer Shared Affiliate File and Document Resources  “Secure” Network Affiliate Profile Information  Access to Community Affiliate Education and Treatment Program  Purchasing Discounts at the NCADD Online Bookstore  and More…ONLINE AFFILIATE RESOURCES:
  • 10. SERVING THE NEEDS OF PEOPLE WITH ALCOHOL AND OTHER ADDICTIONS:NCADD ONLINE RESOURCES: Self-Assessment Stories that Inspire In the NewsCREATION OF A NATIONAL INFORMATION EXCHANGE COMMUNITY:  Central Theme is to Share as Much as Information as Possible to Ensure the Greatest Program Impact and Best Possible Outcomes  Goal is for the Whole of the NCADD to be Greater than its Individual Parts  By Strengthening of the NCADD Brand, We can also Increase our Donor Support
  • 11. QUESTION AND ANSWER SESSION: Featured Speakers Roger Bensinger Robert Lindsey John Riehl Chairman President & CEO President & COO NCADD Communications NCADD MMC Worldwide Committee Presenter Presenter Host HOW TO SUBMIT YOUR QUESTIONS: When submitting your question, please use the“Q&A” window by clicking on the “?” icon locatedat the lower right-hand section of your screen.Enter question in the lower text box and then click“Send”.
  • 12. WEBSITE DEVELOPMENT AND SUPPORT: Polling Questions: Q: Does your affiliate organization have a website at the present time? Q: If you have a website, does its design and the information it provides meet your present needs? Q: Are you presently seeking a solution to your internet communications challenges?Please respond to polling questions on the right…
  • 13. WEBSITE DEVELOPMENT AND SUPPORT:AFFILIATE WEBSITE, OPTION #1: $795  Use of Single Template and Style Sheet, Four Standard Modules, Choice of 1-of-3 Color Palettes, Insertion of Existing Logo, Navigation w/limited customization  Website Built on the NCADD’s Content Management System – Affiliate URL: www.affiliate_name.ncadd.org  Also Includes: Website Hosting and twelve (12) hours of post-launch supportAFFILIATE WEBSITE, OPTION #2: $1895  Use of Single Template and Style Sheet, Access to All Standard Modules, Choice of 1-of-6 Color Palettes, Insertion of Existing Logo,  Website Built on the Affiliates Standalone Content Management System – Unique URL  Also Includes: Website Hosting, fifteen (15) email accounts and twenty-four (24) hours of post-launch supportAFFILIATE WEBSITE, OPTION #3: Fixed Fee using $85/hour calculation  Development of Scope of Work, Architectural Site Design, Wireframes and Custom Graphic Layout  Installation of a Standalone incidence of the Joomla Content Management System, Development of Customized Style Sheets and Program Modules  Also Includes: Website Hosting, unlimited number of email accounts and forty-eight (48) hours of post- launch support
  • 14. CONCLUSIONS:BUILD STRONGER COMMUNICATIONS BETWEEN NATIONAL AND AFFILIATES BY… Establishing Two-way Communication Process between National Office Website and the Affiliate Network Developing a Method to Continuously Improve the NCADD National Website Requesting Affiliate Involvement in the Growth of the NCADD National Network of Affiliates Offering Affordable Ways for Development or Enhance of Affiliate Websites Where it May be Needed THANK YOU!