Your SlideShare is downloading. ×
Towergate marketing co-ordinator job spec - aug 2011
Towergate marketing co-ordinator job spec - aug 2011
Towergate marketing co-ordinator job spec - aug 2011
Towergate marketing co-ordinator job spec - aug 2011
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Towergate marketing co-ordinator job spec - aug 2011

403

Published on

Job vacancy - Towergate Marketing Co-ordinator

Job vacancy - Towergate Marketing Co-ordinator

Published in: Career, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
403
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. JOB SPECIFICATIONName:Title: Marketing Co-ordinatorReports to: Sales Director
  • 2. Job OutlineTo devise, implement and co-ordinate successful sales and marketing initiatives inconjunction with senior management and appropriate other staff, in order for the businessto achieve its development objectives.To help develop and promote a strong and recognisable Company image to customersand potential customers.Principle Objectives and Responsibilities including the following, other objectivesmay be assigned: Assist in the design and production of marketing literature including flyers, letters, adverts and other documents used by the business, preparation of artwork and drafts using the company online system (PAM), in-house design team or external agencies Prepare all planned and ad-hoc marketing literature for corporate and schemes teams Arrange for printing of marketing literature, using preferred suppliers, within agreed timescales and costs and ensure effective distribution to existing/potential customers and affinity partners. To design marketing literature for schemes incorporating any offers/incentives applicable at the time ensuring ROI is recorded Ensure all marketing literature remains up to date/compliant Compile letters/flyers to be sent to prospective/lost clients as part of new business prospecting process Manage all websites/landing pages/e-shots, preparing content for the web team to upload whilst recording all costs Compile and cleanse email address database of prospects and clients for the quarterly retail marketing newsletter Research and prepare articles relevant for the local business and trade association publications Prepare and distribute central and internal press releases to the local Northamptonshire press Manage internal communications by updating the news boards, providing news to the Intranet, Teamsport and Broking “Good News Stories”
  • 3. Organise and manage any social or corporate hospitality events internally orexternallyTake responsibility for the planning and organisation of specific “Sales Days” orother office wide campaigns/projects/seminarEnsure activity from Sales Days is monitored and renewal dates are gatheredWork along side Operations and Sales Directors to produce marketing plans andbudget and keep record of costsProvide research facility for identification of new proposals and/or potential for newmarketing initiativeImplement, control and report results of any agreed specific sales or marketingcampaignsLiaise with affinity partners to carry out joint marketing plansMaintain the Financial Promotions Register
  • 4. KNOWLEDGE/SKILLSThe role requires: A good appreciation and knowledge of the various sales and marketing disciplines, methods and procedures appropriate to the business A basic understanding of Commercial Insurance covers (however, an in-depth knowledge is not required as the job holder is not required to provide detailed advice with regard to a potential client’s specific insurance needs) Interpersonal skills to aid successful development work with potential customers and colleagues Gain an understanding of compliance requirements with regard to Sales and Marketing materialNB: This job description may be amended as the Company develops and in conjunction with the post holderAgreed by Employee: …………………………………….Date: …………………………………….Supervisor/Line Manager: …………………………………….Date: …………………………………….

×