Social Media in the Workplace: Risks and Opportunities


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Social Networking is changing the workplace. Ethics Resource Center data, first in the 2011 National Business Ethics Survey and subsequently in a supplemental survey of social networkers conducted in 2012, make clear that social networking is now the norm and that a growing number of employees spend some of their workday connected to a social network. More than one in ten employees are “Active Social Networkers” (ASNs) who spend at least 30 percent of their workday linked up to one or more networks.
Almost everyone is a social networker.
Three quarters of American workers surveyed in NBES 2011 reported that they belong to one or more social networks and participation is almost certainly higher than that by now. While those under 30 are most likely to belong to a social network, social networking is not just for the youngest workers. More than seven of ten workers (72 percent) over the age of 30 said they take part in social networking activity either at home or at work. Active Social Networkers (ASNs) are different from their peers –and they do skew younger. Workers under 30, for example, make up just a quarter of the total workforce, but represent about 47 percent of ASNs.
The emergence of social networking has serious implications for the work place.
The sheer frequency of social networking activity is a challenge. Nearly three out of four social networkers (72 percent) say they spend at least some time on their social networks during every workday, and almost three in ten (28 percent) say such activity adds up to an hour or more of each day they spend at work.
Very little of the online time is work-related. One-third of those (33 percent) who spend an hour or more of the workday on social networking say that none of the activity is related to work. Another 28 percent say just a small fraction (10 percent of their online time) has something to do with their job. In other words, a growing number of workers are getting paid for time spent on personal interests.

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Social Media in the Workplace: Risks and Opportunities

  1. 1. WWW.ETHICS.ORG | ©2013 ETHICS RESOURCE CENTER Agenda  Introductions  Social networking today: what’s going on at work?  Getting to know your social networkers  Seizing opportunities to enhance compliance and ethics 2
  2. 2. WWW.ETHICS.ORG | ©2013 ETHICS RESOURCE CENTER Nick Fetzer, Assistant Director, Program Development Ingrid Fredeen, JD, Vice President, Ethical Leadership Group - NAVEX Global Andrea Falcione, JD, CCEP, Managing Director, Risk Assurance - PwC Introductions About the ERC:  Non-profit organization; est. 1922  Advances high ethical standards and practices in public and private institutions  Key activities:  Identify drivers of good conduct in business  Support companies seeking to improve ethics cultures  Educate policymakers about drivers of good conduct 3
  3. 3. WWW.ETHICS.ORG | ©2013 ETHICS RESOURCE CENTER Sponsors of ERC’s 2012 NBES-SN 4
  4. 4. WWW.ETHICS.ORG | ©2013 ETHICS RESOURCE CENTER  ERC’s National Business Ethics Survey®  Longitudinal study; seven since 1994  Workplace ethics from employee perspective  National benchmark on state of ethics in U.S. workplaces  The 2012 NBES-SN surveyed 2,089 American employees  The margin of error is +/- 2.1% at the 95% confidence level Social Networking: New Risks and Opportunities at Work 5
  5. 5. WWW.ETHICS.ORG | ©2013 ETHICS RESOURCE CENTER 75% of U.S. employees belong to one or more social networking sites. Everybody’s doing it! 6 Source: ERC’s NBES-SN 2012
  6. 6. WWW.ETHICS.ORG | ©2013 ETHICS RESOURCE CENTER … Social Networkers Closely Mirror the Overall U.S. Workforce The similarity also applies to gender, management level, education, union status and compensation status. Source: ERC’s NBES-SN 2012 7
  7. 7. WWW.ETHICS.ORG | ©2013 ETHICS RESOURCE CENTER Definitions of Social Networkers Source: ERC’s NBES-SN 2012 8
  8. 8. WWW.ETHICS.ORG | ©2013 ETHICS RESOURCE CENTER9 Source: ERC’s NBES-SN 2012 How Much Social Networking is Going On?
  9. 9. WWW.ETHICS.ORG | ©2013 ETHICS RESOURCE CENTER10 Source: ERC’s NBES-SN 2012 And With What Frequency?
  10. 10. WWW.ETHICS.ORG | ©2013 ETHICS RESOURCE CENTER11 Source: ERC’s NBES-SN 2012 Which Employees Are Engaging in Social Networking at Work?
  11. 11. WWW.ETHICS.ORG | ©2013 ETHICS RESOURCE CENTER Source: ERC’s NBES-SN 2012 Active Social Networkers Pose Risks 12
  12. 12. WWW.ETHICS.ORG | ©2013 ETHICS RESOURCE CENTER Active Social Networkers: Very different ethics-related work experiences 13 ASNs US Employees Observed misconduct 72% 56% Reported observed misconduct 73% 66% Experienced retaliation for reporting misconduct 56% 18% Source: ERC’s NBES 2011
  13. 13. WWW.ETHICS.ORG | ©2013 ETHICS RESOURCE CENTER Source: PwC State of Compliance 2013 study Social Media Risk is Real But Not Prioritized 14
  14. 14. WWW.ETHICS.ORG | ©2013 ETHICS RESOURCE CENTER The Ups and Downs of Active Social Networkers Source: ERC’s NBES-SN 2012 15
  15. 15. WWW.ETHICS.ORG | ©2013 ETHICS RESOURCE CENTER  Employees are engaging in social networking at work  Increasingly, it’s how business gets done  Stopping it is not feasible  They don’t need your network or computers to do it!  They have smartphones and tablets that can access the internet  Their devices are small and portable Stopping the Tsunami 16
  16. 16. WWW.ETHICS.ORG | ©2013 ETHICS RESOURCE CENTER Stopping the Tsunami Source: ERC’s NBES-SN 2012 17
  17. 17. WWW.ETHICS.ORG | ©2013 ETHICS RESOURCE CENTER ■ Does your organization have a policy on social media use? 1. Yes, we have a dedicated policy 2. No 3. No, but we mention social media use in other policies 4. Not sure Polling Question 18
  18. 18. WWW.ETHICS.ORG | ©2013 ETHICS RESOURCE CENTER Social Networking Policies = Increased Mindfulness 19 Social Networking Policies = Increased Mindfulness Source: ERC’s NBES-SN 2012
  19. 19. WWW.ETHICS.ORG | ©2013 ETHICS RESOURCE CENTER Policy Best Practices ■ Don’t manage social media risks in a silo ■ Create a true custom policy for your organization; don’t just use a policy off the internet ■ Be realistic about the rules ■ Understand the legal landscape ■ Update your policy regularly (every 6 months) ■ Get legal advice
  20. 20. WWW.ETHICS.ORG | ©2013 ETHICS RESOURCE CENTER Policy Disconnect Is Concerning ■ There is a significant gap in policy awareness  NBES-SN: 32% of employers have policies  PWC: 72% of employers have policies ■ Employees are less likely to say they have policies than employers. ■ A policy is not effective unless it is well communicated.
  21. 21. WWW.ETHICS.ORG | ©2013 ETHICS RESOURCE CENTER  Does your organization train employees about social media use and risks? 1. Yes, we have a dedicated training course 2. Yes, we have burst or awareness materials 3. Both 1 & 2 4. No 5. Not sure Polling Question 22
  22. 22. WWW.ETHICS.ORG | ©2013 ETHICS RESOURCE CENTER23 Source: ERC’s NBES-SN 2012 Training Reduces Risky Behavior
  23. 23. WWW.ETHICS.ORG | ©2013 ETHICS RESOURCE CENTER Training Best Practices Select the right method (Live, eLearning, blended) Make it continuous  Refresher training  Burst Training (periodic 5-7 minute reminders)  Compliance communication materials  Company intranets Redistribute key policies via training program Make it engaging  Scenario-based  Realistic (contemporary) issues and stories  Focus on behaviors not the law  Not overly legalistic – make the content accessible
  24. 24. WWW.ETHICS.ORG | ©2013 ETHICS RESOURCE CENTER Significant missteps are happening in HR and recruiting: • Profiling • Third party recruitment practices LinkedIn • New connections = leak of confidential information • Endorsements = job search • Endorsements destroy your reference policy • Email notices continue long after you have left your company • Resume fraud and material misrepresentations It’s Not Just Facebook & YouTube 25
  25. 25. WWW.ETHICS.ORG | ©2013 ETHICS RESOURCE CENTER  Have you incorporated social media or collaborative learning into your ethics and compliance program? 1. Yes. 2. No. 3. Not sure. Polling Question 26
  26. 26. WWW.ETHICS.ORG | ©2013 ETHICS RESOURCE CENTER Current Use of Social Media in E&C Programs Source: PwC State of Compliance 2013 study 27
  27. 27. WWW.ETHICS.ORG | ©2013 ETHICS RESOURCE CENTER  Common concerns and challenges  Too risky  Would take too much time  Hard to control the conversation  Not sure what to try  Not sure how to get people using it Barriers To Using Social Media 28
  28. 28. WWW.ETHICS.ORG | ©2013 ETHICS RESOURCE CENTER Used with permission by the ECOA What is Social Media, exactly? 29
  29. 29. WWW.ETHICS.ORG | ©2013 ETHICS RESOURCE CENTER30 How Can We Use Social Media to Our Advantage
  30. 30. WWW.ETHICS.ORG | ©2013 ETHICS RESOURCE CENTER How Can We Use Social Media to Our Advantage 31
  31. 31. WWW.ETHICS.ORG | ©2013 ETHICS RESOURCE CENTER  Companies can learn from social networking employees to get a better picture of what employees do and how they communicate. Engaging social networkers will ultimately help:  Enhance the company’s reputation  Strengthen employees’ ethical performance  Create a closer relationship between company and employees How Can We Use Social Media to Our Advantage 32
  32. 32. WWW.ETHICS.ORG | ©2013 ETHICS RESOURCE CENTER Texts Campaigns Blogs Videos Polls Social networks What about Ethics & Compliance? 33
  33. 33. WWW.ETHICS.ORG | ©2013 ETHICS RESOURCE CENTER Polling Question ■ Would you like more information or someone to contact you from: (choose all that apply)  ERC  NAVEX Global  PwC
  34. 34. Questions Nick Fetzer Assistant Director, Program Development Ingrid Fredeen, JD, Vice President, Ethical Leadership Group - NAVEX Global Andrea Falcione, JD, CCEP, Managing Director, Risk Assurance - PwC