Native Mobile Report May 2013

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May 2013 marks one year since NATIVE introduced the our mobile report into the industry. It's acceptance has astounded us and has been downloaded thousands of times by people from all around the …

May 2013 marks one year since NATIVE introduced the our mobile report into the industry. It's acceptance has astounded us and has been downloaded thousands of times by people from all around the world. We hope you continue to enjoy it and are always open to feedback and requests.

The 13th edition of the NATIVE mobile report see's the celebration of more birthdays including the DMMA and YouTube.

Learn more about the future of Blackberry's BBM, Bookly – an e-reader for Mxit, award winners and brand rankings for the month.

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  • 1. Mobile ReportMAY2013
  • 2. INSERT IMAGE IN BACKGROUNDMAKE SURE IT FILLS THE SCREEN 100%A MONTHLY SNAPSHOT OFMOBILE NEWS, VIEWS, EVENTS& DEVELOPMENTS LOCALLYAND ABROAD
  • 3. HOWTOUSETHISREPORTThisreportisintendedasaneasy-to-referencetoolItisaresourcethatallowsyoutoeasilyflipthroughinyourowntime–andnottonecessarilyreaditfromfront-to-back
  • 4. CONTENTS»  ExecutiveSummary»  Section1:MobileLandscape»  Section2:MobileDevicesandOperatingSystems»  Section3:MobileNetworks»  Section4:SocialNetworks»  SourcesandContacts
  • 5. Executive Summary
  • 6. EXECUTIVESUMMARY1.  Google killsoffSMSSearchinlightoftheglobalgrowthofsmartphonesandaccessibilitytotheweb.2.  OrnicoandMark.LiveshaveintroducedanewresearchresourcecalledtheAfricaAnnualincludingstoriesofinnovation,gamechangers,marketingandmedia.3.  DMMAcelebratesits10yearanniversaryindigitalandwelookatsomeofitsmajormilestones.4.  ArthurGoldstuck,MDofresearchfirmWorldWideWorx,releasedhislatestestimatesonthesmartphonemarketinSAwithBlackberryandSymbianremainingatthetop.5.  PriceCheck,amobileshoppingappdevelopedinSouthAfricawonBlackberryAppoftheYear,competingagainstmorethan100000appsfromaroundtheworld.6.  Thismonthsawtheannouncementofwinnersandresultsfromthe2013SundayTimesGenerationAwardsandAdReviewAwards.7.  BlackberrymadeahugeannouncementthatBBM willsoonbeavailableonAndroidandIOS,openingupthemessagingplatformtomillionsmoreusers.8.  Samsunghasbeentesting5Gmobiletechnology,claimingamajorbreakthroughthatcouldseeitlaunchedby2020.9.  TimCookconfirmsthatthelongawaitediOS7willbelaunchedatnextmonths(July2013)WWDCConference.
  • 7. EXECUTIVESUMMARY10.  FrenchTelecom,Orange,seesstronggrowthinAfricanmarketandexpectsdoubledigitgrowthin2013,withmajorinvestmentontheAfricancontinentsettobearound30%ofitsoverallinvestment.11.  MTNhasbeenrankedhighestrankedbrandintheMillward-BrownBrandzTop100GlobalBrands2013–theonlyAfricanbrand inthe2013survey.12.  TheMail&Guardian’sTopCompaniesReputationIndexratedVodacomwiththebestreputationamongsttelecomproviders.Coming1stand2ndforoverallresultswereCoca-ColaandStandardBankrespectively.13.  Twitteristhefastestgrowingsocialplatform,whileFacebookisthelargest,passingover1.11billionmonthlyactiveusers.14.  YouTubeturns8andreleasesitslateststatisticsonvideouploads.Inthesamemonth,YouTubealsolaunchedit’spay-to-subscribechannels,anewfeatureforpartnerstomakemoneyfromtheircontent.15.  HPbecomesthefirstbrandtoreach1millionfollowersonLinkedIn,amassivefeatconsideringthatittakeslongertobuildupafollowingonLinkedInthanonanyothersocialnetwork.16.  AnewapplicationforMxitcalledBookly,hasbeenlaunchedtobringe-bookstoMxitusers.Userscannowdownloadthesee-booksontoanymobilephone,ultimatelyturningitintoapocket-sizede-reader.TheapplicationhopestoproveusefultoSouthAfrica’seducationsector.
  • 8. Mobile LandscapeSECTION1
  • 9. MOBILEBREAKSTHEMOULDINTECHINNOVATION»  IntherecentKPMG2012TechnologyInnovationSurvey,itwasfoundthatmobileisaclearthemeintechnologyinnovationandcomesaclosesecondinitspotentialtoshakeupconsumerandenterprisemarkets.»  Ofthe668technologyexecutiveswhotookpartinthesurvey,44%forecastmobile(broadlycategorisedtoincludecommunications,commerce,platforms,software,andapplications)asthenextindispensableconsumertechnology.»  ThisringstrueinAfricaaswell.Withtheplethoraofmobileapps,solutions,andplatformsthatarebeingmadeavailableacrosstheAfricancontinent,weareseeingnewandinnovativeusesformobileplatformstosuitourspecificneedsandrequirements.»  Thesurveyidentifiedkeymobilebenefits:convenience,bettercommunications,increasedproductivity,greatersavingsonpurchases,andmostofall,easieraccesstoreal-timepersonalisedinformation.Source: KPMG, 15 May 2013
  • 10. GOOGLE KILLSOFFSMSSEARCH»  Googleiswellknownforitsregularboutsofspringcleaningwhenitkillsoffanumberofproductsinonefellswoop,butitalsosometimesmakesquickchangesin-betweenthebiggerannouncements.»  OneofthosehasnowhititsportfolioofSMS-basedproductsaimedatusersoflowerenddevices:GooglehasquietlycloseddownSMSSearch.»  SMSSearchwasaserviceGooglehadcreatedthatletuserssendsearchqueriesbytextmessagetoashortnumber,inthiscase466453.Thesearchresultswouldreturnastextmessages.Thesewouldnotbelinkstofurtherwebpages,butactualinformation,likecurrencyconversions,weatherandlocallistings.Thiswasmainlyintendedforfeaturephoneswithlimiteddataconnections.»  Thankstotheriseofweb-connectedsmartphones,thedemandforSMS-basedsearchhasdwindled,givingGoogleanopportunitytoshuttheservicedown.Source: TechCrunch,12 May 2013
  • 11. HOWBANKINGISGOINGMOBILE»  Overtheyears, retailbanks haveinnovatedtomakepersonalbankingmoreconvenientandconsumer-friendly.Theyvebuiltsprawlingbranchnetworks,introducedcreditcards,anddevelopedautomatictellermachines.»  Withsmartphonesandtabletsincreasinglyatthecenteroffinancialdecisions—especiallythoseofyoungerconsumers—bankshavetogettheirmobilestrategiesright.Iftheydont,theyrisklosingbusinesstomoremobile-savvycompetitors,aswellastechcompanieslikePayPal,thataredevelopingtheirownpaymentandpersonalfinancesolutions.–  App race: Banks have begun to invest heavily to integrate the latestand greatest features into their smartphone apps and mobile sites.–  Bottom-up: Mobile banking has caught on in poorer countries, andcould expand bank and credit access worldwide.–  Mobile-first bank: If the legacy banks dont succeed in redefiningtheir services for the mobile age, they risk losing out to upstartslike Simple with innovative mobile-first banking formulas.–  Adoption barriers: There is still some resistance to mobile banking,reflected in relatively low adoption rates. Source: Business Insider, 4 May 2013
  • 12. THEAFRICAANNUAL2013»  OrnicoandMarkLives.compresentTheAfricaAnnualfor2013,acompilationofsomeofAfricasremarkablestoriesandresourcesforbusinesses;andmedia,marketingandbrandingenthusiasts.»  Thisresourcedocuments Africanstoriesoninnovation,gamechangers,marketingandmedia.Veryimportantly,theAfricaAnnualembodiesthefactthatAfricaisnotacountry,buta54marketstrongcontinent,withgreatpotentialforglobalandlocalbusinessesthatwanttoexpand.»  InTheAfricaAnnual2013youllfind:5countriestowatch;Africasmobileeconomy;ThenewAfricanconsumer;MediaTrendsinAfrica;GetJayNaidoosthoughtsonMediaandDevelopment;Nigeriasbroadcastingindustry;andTheinfluential,must-followTwitterlist.»  Theresourceisavailablefordownloadhere.Source: Bizcommunity, 29 May 2013
  • 13. DMMACELEBRATES10YEARSINDIGITAL»  10yearsago,anationalbodywasformedthatwouldintegrallychangeSouthAfricasdigitallandscapeforever.ThemonthofMaycelebratedthe10thbirthdayoftheDigitalMediaandMarketingAssociation(DMMA).»  On21May2003theOnlinePublishersAssociation(OPA)waslaunchedwhen16ofSouthAfricasmostwell-respectedpublisherscametogetherwiththeaimofpromotingthegrowthandprofitabilityoftheonlinepublishingindustry.»  SomeofitsmilestonesincludethelaunchoftheBookmarksAwardsin2008,aninitiativebytheOPAwhichaimedtorecogniseandrewardexcellenceindigital.Alsoin2008,theDMMAopenedupmembershiptoagenciesandsmallerpublishers.In2010,theOPAchangeditsnametotheDMMAtosignifythisbroadening.TheDMMAaimedtopromoteengagementandfacilitategrowthbetweenallmajorplayersintheSouthAfricandigitalindustry,includingonlineandmobilepublishers,advertisingandmediaagencies,anddigitaldevelopmentagencies.»  Incelebrationofits10yearmilestone,theDMMAhasanumberofexcitinginitiativesplannedthatwillberolledoutovertheremainderof2013.Formore,gotowww.dmma.co.zaSource: Bizcommunity, 22 May 2013
  • 14. R900MPLEDGEFORDIGITALJOBSINAFRICA»  TheRockefellerFoundationwillpledgeclosetoUS$100million(R900m)tocreatedigitalfieldjobsinAfrica.ThiswasannouncedattheWorldEconomicForumonAfrica.»  “ThereisnobetterplacetoannouncetheofficiallaunchoftheRockefellerFoundation’sDigitalJobsAfricainitiative,aUS$97millioninvestment,”saidthephilanthropicorganisation’spresidentJudithRodininCapeTown.»  Theinitiativehopedtoreachonemillionpeopleinthenextsevenyears.»  Themoneywillbepumpedintotrainingworkseekersandgettingthemjobsinthedigitalfieldssuchasdataentry,servicecentresupport,onlineresearchandwebdesign.Theinitiativewouldberolledoutinsixcountries–SouthAfrica,Kenya,Nigeria,Ghana,MoroccoandEgypt.»  “WewillleveragetherisingdemandfromAfrican-basedorganisations,governmentsmovingtoe-governmentusingdigitaltools,andmultinationalcorporations,tocreatesustainableemploymentopportunities,whichisawin-winforall,cuttingcostsinmanycasesby40%,whileincreasingincomesforworkersby40to200%,”Rodinsaid.Source: BusinessTech by MyBroadband, 9 May 2013
  • 15. INTERNETINSA:LANGUAGESTATISTICS»  ThelatestDMMA/EffectiveMeasurestatisticsrevealedthatSouthAfrica’sInternetusersmostlyspeakEnglishandAfrikaansathome.»  EffectiveMeasure’sFebruary2013demographicsreportshowedthat66%oflocalInternetusersspeakEnglishathome,while42%spokeAfrikaansathome.»  9%ofInternetusersinSAspeakIsiZuluathome,while5.5%speakIsiXhosaand5.3%speakSetswana.»  Itshouldbenotedthatuserswereallowedtoselectanylanguagespokenathome.Thismeansthatmultiplelanguagescouldbeselectedbyauser.»  ThetableshowsthelanguagesspokenathomebySouthAfricanInternetusers.Source: MyBroadband, 25 May 2013
  • 16. JOBURGBROADBANDNETWORKTOGOLIVE INJULY»  TheCityofJoburgBroadbandProjectwillgoliveon1July2013followingathreeyearbuildphase,whichBWiredwilloperatefor12years.Thecompletionofthefibreopticnetworkcoversall7regionsoftheCityofJohannesburg(CoJ)municipality.»  Thenetworkwillofferkeyservicestoallmunicipalbuildingsconnectedtothenetwork.»  ThisfibreopticnetworkwasdesignedbyEricssonSouthAfrica,witha1.2Tbcorecapacityand940kmcoverage.»  WhentheNetworkgoesliveon1July2013,itwillofferfullWANaccessibility,VPNservices,andwillbringinternettoalloftheCoJbuildingsintheregion.»  “TheCoJBroadbandProjectwillenabledigitalinclusionthroughtheprovisionofaffordablebroadbandtothepublic,”BWiredsaidinapressstatement.Source: MyBroadband, 14 May 2013
  • 17. SA’SPRICECHECKWINSBLACKBERRYAPPOFTHEYEAR»  SouthAfricanmobileshoppingapp, PriceCheck,haswonthecovetedBlackBerryAppoftheYearcategoryinthe BlackBerryAchievementAwards,beatingoff competitionfrommorethan100 000world-classappsfromaroundtheglobe.»  Theawards(formerlytheWirelessAchievementAwards),celebrateshowBlackBerrytechnologyhelpstopowerinnovationandbringsideastolife.TheAwardswereannouncedat BlackBerryLive inOrlando,Floridaon15th May.»  PriceCheckislocallydesignedinSouthAfricaandgivesshoppersaccesstopricesandreviewsofaround30millionproductsinthousandsofcategories.Theappalsoprovidesdirectaccesstohundredsofon-andofflinestores.Abarcodescannerformspartoftheappandmakescomparingandfindingbestpricesinstoreveryeasy.Source: IT News Africa, 16 May 2013
  • 18. SUNDAYTIMESGENERATIONNEXT2013AWARDS»  ThemuchanticipatedSundayTimes GenerationNextAwardsceremonywasheld,showcasingSouthAfrica’smostpopularproducts,brands,celebrities,andsportsmenandwomen–asvotedbysixthousandyouthsaged8to22.»  TheGenerationNextSurvey,covering73categories,wasconductedbyHDIYouthMarketeerstogaugetheinfluenceofproductsandpeopleinthelivesofSouthAfrica’syouth.Importantlyithighlightswhattheyconsidertobe‘cool’.»  FNB(CoolestBank),Blackberry(CoolestCellphone),SAA(CoolestDomesticAirline),Vodacom(CoolestTelecommsProvider)andBMW(CoolestMotorVehicle)continuedtobefirmfavouriteswithyoungsters.»  TheAppleiPhonewasnamedCoolestHi-TechGadget,overtakinglastyear’snumberone,Blackberry.FIFA13wasvotedCoolestConsole/ComputerGamewhileInfinitywasvotedCoolestChewingGum–bothbeingnewcategoriesintroducedinto2013’ssurvey.Source: Advantage Magazine, 31 May 2013
  • 19. ADREVIEWWINNERSANNOUNCED»  TheAdReviewAwards giverecognitiontotheadagenciesthathaveperformedbestduringthepreviousfullcalendaryear–fromJanuarytoDecember2012.Everypossiblemeasureofagencyperformanceisusedtodecidewhichagencyperformedbestacrossthefullspectrumofpossibleactivities.Thisisnotapurelycreativeaward,thoughcreativityisoneofthemoreimportantcriteriaformakingthechoice.»  Winnersarechoseninanumberofcategories,andtheoverallAgencyoftheYearischosenfromthecategorywinners.Thenetwascastwide,andevenagenciesthatdon’tsubmitaformalentrycanwin.»  ThebiggestfailingofSouthAfricanadvertisinghasbeenitsinabilitytowinawardsindigitaladvertising.Creativecompetenceinthisareais"absolutelyessential,"saysJupiterDrawingRoomchairmanGrahamWarsop."Withoutit,SouthAfricawillneverberegardedasacredibleplayerintheforefrontofglobalcommunications."HeisstillwaitingforsomeonetoclaimhiscaseofFrenchchampagneforthenextwinnerofaCyberLionattheCannesadvertisingfestival.»  Viewallthewinnershere:AdReview2013Magazineonline  Sources: Advantage Magazine, 29 May 2013Bizcommunity, 23 May 2013
  • 20. Mobile devices andoperating systemsSECTION2
  • 21. BIGGESTGLOBALMOBILEDATAUSERSREVEALED»  AkamaiTechnologiesreleaseditsQ42012StateoftheInternetReport,revealingthatAndroidandiOSusersconsumemoredatapermonththantheircounterpartsusingWindows,BlackBerry,andSymbianmobileoperatingsystems.»  BasedondatagatheredfromtheAkamaiIntelligentPlatform,theStateoftheInternetreportprovidesinsightintokeyglobalstatisticsincludingmobiledatausageandmobileplatformpopularity.»  Accordingtothereport,thelargestaveragepersubscriptiontrafficvolumescanbemeasuredonAndroidsmartphones,rangingupto2.2GBpermonth.Thisisonnetworkswherehigh-endmodelsdominate.»  However,whenoperatorsfocusonthelow-endAndroidsegmenttheaverageusageisusuallysmallerthanforiPhones.»  TherearelargedifferencesbetweentrafficvolumesofphoneswithdifferentversionsofWindowsOS.TheaveragevaluesmightincreasesignificantlyinthefuturewhenWindows8devicesoutnumberolderWindowsMobileandWindowsPhone7devices.Source: MyBroadband, 24 May 2013
  • 22. BB,SYMBIANSTILLLEADSASMARTPHONEMARKET»  BlackBerry’sshareofSouthAfrica’ssmartphonemarketisholdingsteadyinfirstplaceataround5-milliondevices,andtheoverallmarkethasgrowntoroughly12-milliondevicesfrom10-millioninJune2012.»  That’saccordingtoArthurGoldstuck,MDofresearchfirmWorldWideWorx,whorecentlyrevealedhislatestestimatesofthenumberofsmartphonesinSouthAfrica.»  Goldstuckemphasisedthattheseareonlyapproximatenumbersandareconstantlyshiftingbasedonthefeedbacktheyreceivefromindustry.»  “Thefiguresarebasedoncontinuallychattingwithpeopleintheindustry,fromnetworkstomanufacturers,andgettingthemtoadmittosmallpiecesofthepie,”Goldstuckexplained.»  Someofit,liketheAndroidnumber,isbasedindirectinterviews,Goldstucksaid.TheBlackBerrynumberontheotherhand,isbasedonprimaryresearchconductedbyWorldWideWorx.»  “Soit’smixedmethodologiestopindownamixed-upmarket,”saidGoldstuck.Source: MyBroadband, 31 May 2013
  • 23. BLACKBERRYTOLAUNCHBBMONANDROIDANDIOS»  CEOThorstenHeinsannouncedBBMwillsoonbeavailableonAndroidandiOS.ThisisahugemoveforBlackBerryasitbringsBB10’sstrongestfeaturetoliterallyhundredsofmillionsofpotentialusers.»  “Itisastateofconfidence,”Heinsexplained.“TheBB10platformissostrongandtheresponsehasbeensogoodthatthetimeisrightforBBMtobecomeanindependentmobilemessagingplatform.”»  TheappwillbefreeonbothAndroidandiOS.Muchlikeothermessagingapps,itwillbeastandaloneapplication.iOS6orIceCreamSandwichareberequired.»  Initially,onlymessagingandgroupfeatureswillbeavailable.ButHeinspromisedthattherestofBBMwilleventuallymakeitswaytotheAndroidandiOSversionsincludingscreensharing,BBMvoiceandthejust-announcedBBMchannels.»  WearemakingtheBBMplatformmorepowerfulthanever”,Heinsproudlystated.AndwiththisveryuncharacteristicmovefromBlackBerry,it’shardtoargueagainsthisstatement.Source: TechCrunch, 14 May 2013
  • 24. SASTILLBLACKBERRYPEOPLE»  DespitetheflackBlackBerrygotfromSouthAfricanswhenitannouncedthepopularR59permonthBlackBerryInternetServices(BIS)wouldnolongerbeavailableonitsnew-generationsmartphones,thecompanyhasseenconsiderableuptakeofitsnewBB10OS.»  AlexandraZagury,MDforSouthandSouthernAfricaatBlackBerry,saysalthough thischangepresentedwhatwasperhapsthecompany’sbiggestchallenge,“SAisstillacountryfullofBlackBerrypeople”.Shepointsoutthat,accordingtoGfK(SocietyforConsumerResearch),BlackBerryhasbeennumberoneinSAfor28consecutivemonths.»  TheresearchfirmplacesBlackBerry’sflagship10OSdevice,theZ10,inthetopfivesellingsmartphonesinSA.»  WhileBlackBerrydealswithSA’sfivemaincarriers–Vodacom,MTN,CellC,TelkomandVirginMobile–shenotesthatSAisuniqueinthatabout30%to40%ofsmartphonesell-throughexistsviaindependentretailers.»  “EvenfashionstoressellBlackBerryproducts–andthisisuniquetotheSouthAfricanmarket.Youcangoclothesshoppingandatthesametimepurchaseaphone.”Source: ITWeb, 21 May 2013
  • 25. APPLEREMAINSNO.1INTHEBRANDZTOP100»  AppleremainstheBrandZTop100MostValuableGlobalBrandfor2013,worth$185billion.Applegrewjust+1%inthelastyearcomparedtoa+51%growthforitsclosestcompetitor,Samsung,whichisnowno.30intheglobalrankingwithabrandvalueof$21billion.»  Googleisalsoaseriouschallengerfortheno.1spot,reversinglastyearsdeclinetogrow+5%inbrandvaluethisyear.Thebrandisno.2intherankingwithavalueof$114billion.IBMisno.3intherankingwithabrandvalueof$112billion.»  TechnologyandTelecombrandstogethermakeupthelargestsegmentoftheBrandZTop100,bothinthenumberofbrandsrepresentedandintheiraggregatevalue,withsixintheTop10.MTN,theAfricanmultinationalbrand,rose23percentinbrandvalue,thegreatestappreciationintheBrandZtelecomranking.Thebrand,whichoperatesthroughoutAfricaandinpartsoftheMiddleEast,enjoyedstrongrevenueandearningsgrowthfollowinga15percentincreaseinsubscribersanda58.5percenthikeinrevenuederivedfromdata.»  DownloadthecompleteBrandZrankinghereSource: Bizcommunity, 22 May 2013
  • 26. TIMCOOKCONFIRMSIOS7COMINGATWWDC»  AppleCEOTimCookconfirmedwhatmanyhavelongassumed—thatJonyIveisworkingonanewversionofiOS,andthatitwillberevealedatWWDCnextmonth.SpeakingattheD11conference,CooksaidthatApple"recognizedthatJonyhadcontributedsignificantlytothelookandfeelofAppleovermanymanyyearsandcoulddothatforoursoftwareaswell,"callingthedesigner"absolutelyincredible."»  IveisthecreativeforcebehindmanyofApplesmosticonichardwaredesigns,butwashandedanadditionalrolein"humaninterface"lastyearfollowingtheremovalofScottForstallasiOSseniorVP.RecentweekshaveseenrumoursthatiOS7willfeaturea"flat"UIthatremovesmuchoftheglossy,realisticsheencurrentlyseeninApplessoftware.»  WhenaskedifthenewversionofiOSisindeedwhatIvehasbeenworkingon,Cookrepliedintheaffirmative,callinghim"reallykey"totheupdate.TheCEOwouldntbedrawnonspecifics,onlysayingthatnewversionsofbothiOSandOSXwouldbeonshowatApplesdeveloperconferenceinlessthantwoweeks,andthathewill"letyoubethejudge"astohowsignificantthechangesare.Source: The Verge, 28 May 2013
  • 27. SAMSUNGANNOUNCES5GDATABREAKTHROUGH»  SamsungElectronicssaidithassuccessfullytestedsuper-fastfifth-generation(5G)wirelesstechnologythatwouldeventuallyallowuserstodownloadanentiremovieinonesecond.»  TheSouthKoreangiantsaidtodaythetesthadwitnesseddatatransmissionofmorethanonegigabytepersecondoveradistanceoftwokilometres.»  Thenewtechnology,whichwillnotbereadyforthecommercialmarketbefore2020attheearliest,wouldoffertransmittingspeeds“uptoseveralhundredtimesfaster”thanexisting4Gnetworks,itsaidinastatement.»  Thatwillpermitusersto“transmitmassivedatafilesincludinghighqualitydigitalmoviespracticallywithoutlimitation”,itsaid.»  “Asaresult,subscriberswillbeabletoenjoyawiderangeofservicessuchas3Dmoviesandgames,real-timestreamingofultrahigh-definition(UHD)content,andremotemedicalservices,”itadded.»  Samsungsaidithadfoundawaytoharnessmillimeter-wavebandswhichhaveprovedtobeastickingpointforthemobileindustrytodate.Source: City Press, 13 May 2013
  • 28. Mobile NetworksSECTION 3
  • 29. BESTREPUTATION:MOBILENETWORKSRANKED»  TheMail&GuardianhasreleaseditsTopCompaniesReputationIndex(TCRI),revealingthatVodacom,MTN,andTelkomarethetelecomsproviderswiththebestreputations.»  Thestudy,whichwasconductedbyPlus94Research,assessesthe“reputationswhichcompanieshaveestablishedwithSouthAfricanconsumers”.»  ThemostreputablebusinessesinSouthAfricaareratedaccordingtotheir“reputationindex”score(outof100).»  Accordingtotheresearch,Vodacomhasthebestreputationinthetelecomssector,followedbyMTN,TelkomSA,CellC,and8ta.»  VodacomandMTNwasrankedatnumber3and4respectivelywhenlookingatoverallresults.Source: MyBroadband, 27 May 2013
  • 30. ORANGEEYES20%GROWTHINAFRICA»  FranceTelecom-OrangeistargetingdoubledigitgrowthinAfricain2013,whichwouldemulateitsperformanceonthecontinentin2012,asitsmarketsinEuropebegintostall.»  Orangehad230.7millioncustomersat31December2012,with81.6millionmobilecustomersinAfricaandtheMiddleEast.»  Jean-LucLasnier,generalmanagerforOrangeBusinessServicesintheMiddleEastandAfricasaidthatthegroupachievedgrowthof20%in2012inAfrica,with2013“showingthesamestrongtrend”.»  HesaidthatOrangewouldspend30%ofitsoverallinvestmentonthecontinent,somewhereintheregionof7billioneuros.»  InJanuary2013,OrangeannounceditsintentiontoservetheSouthAfricanconsumermarketthroughanewsubsidiarycalledOrangeHorizons.Thegrouplaunchedane-commercewebsite,whichsellstelecoms-relateddevicesandaccessories,whilefutureprojectscouldincludethelaunchofonlinestoressellingtelecoms-relatedequipmentorairtime;theintroductionofflexibletravelsolutions;orthelaunchofavirtualmobileoperator(MVNO)activity,itsaid.Source: MyBroadband, 17 May 2013
  • 31. MTN-THEHIGHESTRANKEDAFRICANBRAND»  MTNhasonceagainemergedheadandshouldersaboveitspeersonthecontinent,toppingthelistasthehighestrankedAfricanbrandintheprestigiousMillward-BrownBrandzTop100MostValuableGlobalBrands2013survey.»  ThisyearslistingshowsthatMTNmovedupnineplacestoposition79th,withanoverallincreaseinbrandvalueof23%.MTNdebutedatposition88inthesurveylastyear.MTNisagaintheonlyAfricanbrandinthe2013survey."TheMillward-BrownBrandZTop100GlobalBrands2013listingisparticularlyexcitingandtimely,asweembarkonournewvisiontoleadthedeliveryofabold,newdigitalworldtoourcustomers,"saysJenniferForrester,executiveforGroupMarketingatMTN.Developedbyleadingresearchagency,MillwardBrownOptimor,BrandZTop100MostValuableGlobalBrandsistheonlybrandrankingsthatincludeconsumerdataasacomponentelementinarrivingatthebrandvalue.Therankingssurveyover150,000peoplearoundtheworld.»  Withnearly200millionsubscribersacrossAfrica,AsiaandtheMiddleEast,MTNisamarketleaderin70%ofthe22countrieswhereweoperate.Source: Bizcommunity, 21 May 2013
  • 32. Social NetworksSECTION4
  • 33. TWITTERISTHEFASTESTGROWINGSOCIALPLATFORM»  Twitteristhefastestgrowingsocialplatformintheworldbyactiveusers,andisbeingdrivenby55to64yearolds,accordingtoanewstudybyGlobalWebIndex.»  Twitterhasseenevenfasteractiveusergrowthat44%growthinthesameperiod,whileGoogle+grewby33%betweenQ22012andQ12013,theSocialStreamQ12013studyfound.»  “Thedrivingforcesbehindtheseimpressiveperformances–especiallyinterestinggiventheevidenceof“FacebookFatigue”–aretwokeyfactors:mobileandolderusers,”saidBrettPetersen,directorofstrategyconsultingatGlobalWebIndex.»  Petersonnotedthatmobileisbyfarthelargerfactor,andsinceQ12011,thenumberofpeopleaccessingtheInternetviaamobilephonehasincreasedby60.3%to818.4millionacrossthe31GWImarkets.»  GWIputsFacebook’susersat860million,withGoogle+at602millionaccounts,whileTwitteruserswereapproaching500million, currentlysittingat476.5millionusers.Source: BusinessTech by MyBroadband, 2 May 2013
  • 34. FACEBOOKPASSES1.11BILLIONMONTHLYACTIVEUSERS»  Whilesharingitsfinancialresultsforitsfirstquarter,Facebookannouncedanumberofnewmilestones.»  Dailyactiveusers(DAUs)were665milliononaverageforMarch2013,anincreaseof26% year-over-year.»  Monthlyactiveusers(MAUs)were1.11billionasofMarch31,2013,anincreaseof23%year-over-year.»  MobileMAUswere751millionasofMarch31,2013,anincreaseof54%year-over-year.»  Outofallthesenumbers,themostimportantoneisofcoursemobile:Facebookneedstokeepgrowingthenumberofitsuserssigninginonphonesandtabletstostayrelevant.Infact,it’sworthnotingthat67.66%ofFacebook’stotaluserbasenowaccessestheservicefromamobiledevice.Source: The Next Web, 1 May 2013
  • 35. HPFIRSTTOHIT1MILLIONFOLLOWERSONLINKEDIN»  LinkedInannouncedthatHPhasbecomethefirstcompanyonthesocialnetworktohitonemillionfollowers.»  NickBesbeas,VPofmarketingatLinkedIn,explainedinablogpostthatHPbuiltupafollowingbypostingrelevantupdatesandinsights,andbyusing"targeted"LinkedInFollowads,thelatterofwhichhelpedHPtoadd300,000followersoveratwo-monthperiod.»  HPsfollowingonLinkedInissignificantlyhigherthanitisonTwitter,whereithasjustunder180,000followers,butitisstilllessthanhalfthe2.2millionfansithasonFacebook.Evenso,HPnotedinastatementthatLinkedInis"critical"forcompanyoutreachtocustomers.»  "LinkedInhasbeencriticalforHPinsuccessfullyreachingandbuildingrelationshipswithourcommunityofcustomers,partnersandprospectiveemployees,"saidNatalieMalaszenko,VPofdigitalmarketingforHP.“»  IthastakencompaniessignificantlylongertobuildupafollowingonLinkedInthanonothersocialnetworks.Google+,forinstance,hadseveralbrandshitpassmillionfollowerswithinthefirstyearaftertheywereallowedtojointhenetwork.Source: Mashable, 28 February 2013
  • 36. YOUTUBETURNSEIGHTYEARSOLD»  ThestaggeringuseofYouTubeshowsnosignsofslowingasthefirmturnseightyears,andtocelebrate,thestreamingvideoservicesharedthelatestbatchofstatisticspertainingtoitscontent.»  AccordingtoTheVerge,YouTubewasseeing48hoursworthofvideobeinguploadedeveryminutein2011.Lastyearthatnumberhadrisento72hoursuploadedperminute.YouTubehasnowrevealedthatusersareuploadingamassive100hoursworthofvideoeveryminutetotheservice.Thisisthesameasfourdaysofvideobeinguploadedeveryminute,whileonebillionvisitsaremadetothesiteeverymonth.»  YouTubeclaimsmillionsofpartnersinvolvedinmakingcontentforviewingandalsosaysthat“almostoneoutofeverytwopeopleontheInternet”paysavisittothesiteeverymonth.Morethan1billionpeoplearemakingstopsatYouTube,mostofthemtowatchcatvideosinalllikelihood.Source: Stuff, 20 May 2013
  • 37. YOUTUBELAUNCHESPAY-TO-SUBSCRIBEOPTION»  YouTubehasstartedrollingoutsome53paidchannels,whichrequirepeopletopurchaseamonthlysubscriptioninordertowatchtheirvideos.»  Inanofficialblogpostannouncingthenewfeature,thevideosharingsitesaiditdecidedtooffersubscriptionsforanumberofitspartnerchannelstoofferthemanadditionalwaytomakemoneyfromtheircontent.Thesepartnerchannels,whichnownumberover1-million,arethosewhichhaveenabledmonetisationoptionslikeadvertisingtodisplayontheirvideos.»  Thesubscriptioncostsforthechannelsincludedinthepilot—whichincludeNationalGeographicKids,Comedy.tvandJimHendersonFamilyTVforfansofTheMuppets—startatUS$0.99permonth,andbeginwitha14dayfreetrial.YouTubesaysanumberofthechannelsarealsoofferingusersdiscountedratesiftheysubscribeforanentireyear.Thevideosyouhavetopaytowatchareclearlymarkedasdistinctfromnormalvideoswithgreendollarsigns,anddon’tfeatureanyadditionaladvertising.Source: Memeburn, 10 May 2013
  • 38. BESTDAYSANDTIMESTOPIN»  UnlikeTwitterandFacebook,wherebrandsdriveengagementwiththeircontentthroughofficialaccountsandpages,70%ofbrandengagementonPinterestisgeneratedbythecommunityitself, accordingtoanewreportby DigitasandCuralate.»  Thestudy,whichanalysednearly10millionpinsspecifictothefashion/retail,automotiveandelectronicsindustries,alsofoundthatthebestday/timetopinforoptimumcommunityengagementvariedbytopic/industry:–  Fashion/Retail - 3 PM ET on Fridays–  Automotive  - 12 PM ET on Fridays–  Electronics - 10 PM ET on Mondays»  82%ofallfashionandretail-relatedimagesarebeingpinnedbythecommunity,withbrandspinningonly18%ofcontent. »  Inthefashioncategory,womensfashion—particularlydresses—isthetopicmosttalkedabout.»  75%oftheconversationandengagementaroundautosonPinterestisbeingdrivenbythecommunity,withonly25%ofcontentoriginatingfrombrands.Source: City Press, 13 May 2013
  • 39. WORLDSFIRSTCASHLESSFASHIONBOUTIQUE»  Theworldsfirstcashlessfashionboutique,TheExchange,hasbeenopenedbyNATIVEatCavendishSquareinCapeTown.»  Stockedwithclothingandaccessoriesfrommorethan25ofSouthAfricastopdesigners,nothinginthestorecanbepurchasedwithcashorcreditcards–andcanbeattainedonlybybecominganorgandonor.»  TheconceptforTheExchangewasconceivedbyRyanMcManus,ExecutiveCreativeDirectoratNATIVE."Fashionhastypicallybeensynonymouswithconsumerism,"heexplains."Wewerelookingforawayinwhichwecouldchangethecurrencyofmeaninglessconsumerismandshiftittothecurrencyoflifebypurchasingfashionwithorgandonorregistration.WepartneredwiththeOrganDonorFoundationandcameupwiththeideaofopeningafashionboutiquewhere,inexchangeforagarment,theconsumercanliterallypurchaseanitembyregisteringasanorgandonortopotentiallysavelives.”»  Thepop-upboutiqueopenedon10May2013andwillremainopenuntilalltheclothingandaccessorieshavebeenexchanged.»  Toregisterasadonoronline,visitwww.facebook.com/organdonorfan.Source: Bizcommunity, 10 May 2013
  • 40. TAKEAVIRTUALTOUROFTHEAUTOBAHNWITHOPEL»  ThecampaignforthelaunchofOpel’snewAstraandAstraOPCincludesaracinggameonFacebookcalledWirLebenAutobahn,whereusersdriveavirtualOpelAstraorOpelAstraOPConaGoogleMapsversionoftheAutobahn.Participantsarerankedandthetop50fastestdrivingtimeswillwinanopportunitytotestouttheirrealworlddrivingskillsattheOpelAcademy.Followingthat,thetoptwofinisherswillwinatriptotheNürburgringinGermany.»  ‘”Todatewehadover2100visitstothegamewhile92%ofvisitorsopenedandviewedthenewOpelAstracommercial,”saysRyanMcManus,ExecutiveCreatorDirectoratNATIVE,theagencybehindthecampaign.»  “Thegameissimple,yetappealstoawideaudiencewhilstgivingpeopleasenseoftheAutobahnplayedoutonGoogleMaps.WealsointroducedacolourfulrangeofGermaniccharacterssuchasTheHof(DavidHasselhof),barmaids,and‘zemaninzelederhosen’thatplayersencounterontheroute.”»  TheWirLebenAutobahnGamewillcontinueforthreemonths,afterwhichthewinnerswillbeselectedandthenextstageofthecompetitionwillkickin.Source: Memeburn, 3 May 2013
  • 41. BOOKLYBRINGSE-BOOKSTOMXIT»  NATIVEhaslaunchedanapplicationforMxitcalledBookly.Itturnsthemobilesocialnetworkandinstantmessagingplatformintoapocket-sizede-reader.Thoughlimitedtomainstreampublishersfornow,NATIVEhopestheappwilleventuallyproveusefultotheeducationsector.»  Theappallowsuserstodownloadandreade-booksontheirmobilephones.Theycancreateapersonallibraryofcontentandmakebookmarksandnotesastheyread.»  LevonRivers,NATIVE’sHeadofInventions,saysthecompanychosetodevelopforMxitbecauseofthereachtheplatform,bothintermsofthenumberofusersoftheserviceandtherangeofmobilephonessupported—itworksoneventhemostbasicfeaturephones.»  InadditiontothefreecontentfromProjectGutenbergandFeedbooks,twocommercialpublishers—RandomHouseStruikandModjajiBooks—areofferingselectedtitlesviaBooklyforafee.UserscanpurchasebooksonechapteratatimeorallatoncewiththeaveragegoingrateforachapteraroundR1,50andwholebookspricedaroundR30.Source: NATIVE, 16 May 2013
  • 42. ANCMOBILISESVIAMXIT»  TheANCintheWesternCapehaslaunchedanapponsocialplatformMxit,inanefforttoattractvotersintheprovince.»  Accordingtoastatementreleasedbythepartyyesterday,theMyANCWCapplication“heraldsanewerainsocialmediaandtechnology”toeducatevotersandmobilisethemtovote.»  ANCWesternCapechairmanMariusFransmansaidthepartyaimstofocusontheyouthand,therefore,choseaplatformusedmainlybytheyouthtobeabletoengagewiththemdirectly.TheapplicationallowsuserstolearnmoreabouttheANC,getmoreinformationaboutvotingandhowtoregister,andcheckwhethertheyareregistered.»  UserscanalsoengagewiththeANConissuesthatconcernthem.AccordingtoFransman,thesitewillbemonitoredsothatissuesraisedarefollowedupbyANCrepresentatives.»  FransmannotesthatbecauseMxitisusedonallphonesandnotonlysmartphones,itisaccessibletoawideraudience.Source: ITWeb, 22 May 2013
  • 43. Sources and Contacts
  • 44. SOURCES»  AdvantageMagazine»  AkamaiTechnologies»  Bizcommunity»  BusinessInsider»  BusinessTechbyMyBroadband»  CityPress»  DMMA»  EffectiveMeasure»  GlobalWebIndex»  ITNewsAfrica»  ITWeb»  KPMG»  Mail&Guardian»  Mark.Lives»  Mashable»  Memeburn»  Milward-Brown»  MobileMoneyAfrica»  MyBroadband»  NATIVE»  Ornico»  Stuff»  TechCentral»  TechCrunch»  TheNextWeb»  TheVerge
  • 45. CONTACTUSVuyisile Sisulu | Mobile Technologist[tel] +27 (11) 555-3800[cell] +27 (82) 679 5415[fax] 0867210884[email] vuyilisle@native.co.za[twitter] @Vuyisile_SisuluTracy Aberman | Mobile Strategist[tel] +27 (11) 555-3800[cell] +27 (82) 754 6111[fax] 0867210884[email] tracya@native.co.za[twitter] @TracyInSAAngus Robinson | Director: Mobile & Innovation[tel] +27 (11) 555-3800[cell] +27 (83) 635 4400[fax] 0867210884[email] angus@native.co.za[twitter] @angusrobinsonHave a look at all previous Mobile Reports and other mobile work on our site -http://www.native.co.za/home?keyword=mobileShould you have any mobile insight, strategy, campaign or solutionrequirements please contact any one of us.
  • 46. The end.