0
Mobile ReportMAY2013
INSERT IMAGE IN BACKGROUNDMAKE SURE IT FILLS THE SCREEN 100%A MONTHLY SNAPSHOT OFMOBILE NEWS, VIEWS, EVENTS& DEVELOPMENTS ...
HOWTOUSETHISREPORTThisreportisintendedasaneasy-to-referencetoolItisaresourcethatallowsyoutoeasilyflipthroughinyourowntime–...
CONTENTS»  ExecutiveSummary»  Section1:MobileLandscape»  Section2:MobileDevicesandOperatingSystems»  Section3:MobileNetwor...
Executive Summary
EXECUTIVESUMMARY1.  Google killsoffSMSSearchinlightoftheglobalgrowthofsmartphonesandaccessibilitytotheweb.2.  OrnicoandMar...
EXECUTIVESUMMARY10.  FrenchTelecom,Orange,seesstronggrowthinAfricanmarketandexpectsdoubledigitgrowthin2013,withmajorinvest...
Mobile LandscapeSECTION1
MOBILEBREAKSTHEMOULDINTECHINNOVATION»  IntherecentKPMG2012TechnologyInnovationSurvey,itwasfoundthatmobileisaclearthemeinte...
GOOGLE KILLSOFFSMSSEARCH»  Googleiswellknownforitsregularboutsofspringcleaningwhenitkillsoffanumberofproductsinonefellswoo...
HOWBANKINGISGOINGMOBILE»  Overtheyears, retailbanks haveinnovatedtomakepersonalbankingmoreconvenientandconsumer-friendly.T...
THEAFRICAANNUAL2013»  OrnicoandMarkLives.compresentTheAfricaAnnualfor2013,acompilationofsomeofAfricasremarkablestoriesandr...
DMMACELEBRATES10YEARSINDIGITAL»  10yearsago,anationalbodywasformedthatwouldintegrallychangeSouthAfricasdigitallandscapefor...
R900MPLEDGEFORDIGITALJOBSINAFRICA»  TheRockefellerFoundationwillpledgeclosetoUS$100million(R900m)tocreatedigitalfieldjobsi...
INTERNETINSA:LANGUAGESTATISTICS»  ThelatestDMMA/EffectiveMeasurestatisticsrevealedthatSouthAfrica’sInternetusersmostlyspea...
JOBURGBROADBANDNETWORKTOGOLIVE INJULY»  TheCityofJoburgBroadbandProjectwillgoliveon1July2013followingathreeyearbuildphase,...
SA’SPRICECHECKWINSBLACKBERRYAPPOFTHEYEAR»  SouthAfricanmobileshoppingapp, PriceCheck,haswonthecovetedBlackBerryAppoftheYea...
SUNDAYTIMESGENERATIONNEXT2013AWARDS»  ThemuchanticipatedSundayTimes GenerationNextAwardsceremonywasheld,showcasingSouthAfr...
ADREVIEWWINNERSANNOUNCED»  TheAdReviewAwards giverecognitiontotheadagenciesthathaveperformedbestduringthepreviousfullcalen...
Mobile devices andoperating systemsSECTION2
BIGGESTGLOBALMOBILEDATAUSERSREVEALED»  AkamaiTechnologiesreleaseditsQ42012StateoftheInternetReport,revealingthatAndroidand...
BB,SYMBIANSTILLLEADSASMARTPHONEMARKET»  BlackBerry’sshareofSouthAfrica’ssmartphonemarketisholdingsteadyinfirstplaceataroun...
BLACKBERRYTOLAUNCHBBMONANDROIDANDIOS»  CEOThorstenHeinsannouncedBBMwillsoonbeavailableonAndroidandiOS.ThisisahugemoveforBl...
SASTILLBLACKBERRYPEOPLE»  DespitetheflackBlackBerrygotfromSouthAfricanswhenitannouncedthepopularR59permonthBlackBerryInter...
APPLEREMAINSNO.1INTHEBRANDZTOP100»  AppleremainstheBrandZTop100MostValuableGlobalBrandfor2013,worth$185billion.Applegrewju...
TIMCOOKCONFIRMSIOS7COMINGATWWDC»  AppleCEOTimCookconfirmedwhatmanyhavelongassumed—thatJonyIveisworkingonanewversionofiOS,a...
SAMSUNGANNOUNCES5GDATABREAKTHROUGH»  SamsungElectronicssaidithassuccessfullytestedsuper-fastfifth-generation(5G)wirelesste...
Mobile NetworksSECTION 3
BESTREPUTATION:MOBILENETWORKSRANKED»  TheMail&GuardianhasreleaseditsTopCompaniesReputationIndex(TCRI),revealingthatVodacom...
ORANGEEYES20%GROWTHINAFRICA»  FranceTelecom-OrangeistargetingdoubledigitgrowthinAfricain2013,whichwouldemulateitsperforman...
MTN-THEHIGHESTRANKEDAFRICANBRAND»  MTNhasonceagainemergedheadandshouldersaboveitspeersonthecontinent,toppingthelistasthehi...
Social NetworksSECTION4
TWITTERISTHEFASTESTGROWINGSOCIALPLATFORM»  Twitteristhefastestgrowingsocialplatformintheworldbyactiveusers,andisbeingdrive...
FACEBOOKPASSES1.11BILLIONMONTHLYACTIVEUSERS»  Whilesharingitsfinancialresultsforitsfirstquarter,Facebookannouncedanumberof...
HPFIRSTTOHIT1MILLIONFOLLOWERSONLINKEDIN»  LinkedInannouncedthatHPhasbecomethefirstcompanyonthesocialnetworktohitonemillion...
YOUTUBETURNSEIGHTYEARSOLD»  ThestaggeringuseofYouTubeshowsnosignsofslowingasthefirmturnseightyears,andtocelebrate,thestrea...
YOUTUBELAUNCHESPAY-TO-SUBSCRIBEOPTION»  YouTubehasstartedrollingoutsome53paidchannels,whichrequirepeopletopurchaseamonthly...
BESTDAYSANDTIMESTOPIN»  UnlikeTwitterandFacebook,wherebrandsdriveengagementwiththeircontentthroughofficialaccountsandpages...
WORLDSFIRSTCASHLESSFASHIONBOUTIQUE»  Theworldsfirstcashlessfashionboutique,TheExchange,hasbeenopenedbyNATIVEatCavendishSqu...
TAKEAVIRTUALTOUROFTHEAUTOBAHNWITHOPEL»  ThecampaignforthelaunchofOpel’snewAstraandAstraOPCincludesaracinggameonFacebookcal...
BOOKLYBRINGSE-BOOKSTOMXIT»  NATIVEhaslaunchedanapplicationforMxitcalledBookly.Itturnsthemobilesocialnetworkandinstantmessa...
ANCMOBILISESVIAMXIT»  TheANCintheWesternCapehaslaunchedanapponsocialplatformMxit,inanefforttoattractvotersintheprovince.» ...
Sources and Contacts
SOURCES»  AdvantageMagazine»  AkamaiTechnologies»  Bizcommunity»  BusinessInsider»  BusinessTechbyMyBroadband»  CityPress»...
CONTACTUSVuyisile Sisulu | Mobile Technologist[tel] +27 (11) 555-3800[cell] +27 (82) 679 5415[fax] 0867210884[email] vuyil...
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Native Mobile Report May 2013

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May 2013 marks one year since NATIVE introduced the our mobile report into the industry. It's acceptance has astounded us and has been downloaded thousands of times by people from all around the world. We hope you continue to enjoy it and are always open to feedback and requests.

The 13th edition of the NATIVE mobile report see's the celebration of more birthdays including the DMMA and YouTube.

Learn more about the future of Blackberry's BBM, Bookly – an e-reader for Mxit, award winners and brand rankings for the month.

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Transcript of "Native Mobile Report May 2013"

  1. 1. Mobile ReportMAY2013
  2. 2. INSERT IMAGE IN BACKGROUNDMAKE SURE IT FILLS THE SCREEN 100%A MONTHLY SNAPSHOT OFMOBILE NEWS, VIEWS, EVENTS& DEVELOPMENTS LOCALLYAND ABROAD
  3. 3. HOWTOUSETHISREPORTThisreportisintendedasaneasy-to-referencetoolItisaresourcethatallowsyoutoeasilyflipthroughinyourowntime–andnottonecessarilyreaditfromfront-to-back
  4. 4. CONTENTS»  ExecutiveSummary»  Section1:MobileLandscape»  Section2:MobileDevicesandOperatingSystems»  Section3:MobileNetworks»  Section4:SocialNetworks»  SourcesandContacts
  5. 5. Executive Summary
  6. 6. EXECUTIVESUMMARY1.  Google killsoffSMSSearchinlightoftheglobalgrowthofsmartphonesandaccessibilitytotheweb.2.  OrnicoandMark.LiveshaveintroducedanewresearchresourcecalledtheAfricaAnnualincludingstoriesofinnovation,gamechangers,marketingandmedia.3.  DMMAcelebratesits10yearanniversaryindigitalandwelookatsomeofitsmajormilestones.4.  ArthurGoldstuck,MDofresearchfirmWorldWideWorx,releasedhislatestestimatesonthesmartphonemarketinSAwithBlackberryandSymbianremainingatthetop.5.  PriceCheck,amobileshoppingappdevelopedinSouthAfricawonBlackberryAppoftheYear,competingagainstmorethan100000appsfromaroundtheworld.6.  Thismonthsawtheannouncementofwinnersandresultsfromthe2013SundayTimesGenerationAwardsandAdReviewAwards.7.  BlackberrymadeahugeannouncementthatBBM willsoonbeavailableonAndroidandIOS,openingupthemessagingplatformtomillionsmoreusers.8.  Samsunghasbeentesting5Gmobiletechnology,claimingamajorbreakthroughthatcouldseeitlaunchedby2020.9.  TimCookconfirmsthatthelongawaitediOS7willbelaunchedatnextmonths(July2013)WWDCConference.
  7. 7. EXECUTIVESUMMARY10.  FrenchTelecom,Orange,seesstronggrowthinAfricanmarketandexpectsdoubledigitgrowthin2013,withmajorinvestmentontheAfricancontinentsettobearound30%ofitsoverallinvestment.11.  MTNhasbeenrankedhighestrankedbrandintheMillward-BrownBrandzTop100GlobalBrands2013–theonlyAfricanbrand inthe2013survey.12.  TheMail&Guardian’sTopCompaniesReputationIndexratedVodacomwiththebestreputationamongsttelecomproviders.Coming1stand2ndforoverallresultswereCoca-ColaandStandardBankrespectively.13.  Twitteristhefastestgrowingsocialplatform,whileFacebookisthelargest,passingover1.11billionmonthlyactiveusers.14.  YouTubeturns8andreleasesitslateststatisticsonvideouploads.Inthesamemonth,YouTubealsolaunchedit’spay-to-subscribechannels,anewfeatureforpartnerstomakemoneyfromtheircontent.15.  HPbecomesthefirstbrandtoreach1millionfollowersonLinkedIn,amassivefeatconsideringthatittakeslongertobuildupafollowingonLinkedInthanonanyothersocialnetwork.16.  AnewapplicationforMxitcalledBookly,hasbeenlaunchedtobringe-bookstoMxitusers.Userscannowdownloadthesee-booksontoanymobilephone,ultimatelyturningitintoapocket-sizede-reader.TheapplicationhopestoproveusefultoSouthAfrica’seducationsector.
  8. 8. Mobile LandscapeSECTION1
  9. 9. MOBILEBREAKSTHEMOULDINTECHINNOVATION»  IntherecentKPMG2012TechnologyInnovationSurvey,itwasfoundthatmobileisaclearthemeintechnologyinnovationandcomesaclosesecondinitspotentialtoshakeupconsumerandenterprisemarkets.»  Ofthe668technologyexecutiveswhotookpartinthesurvey,44%forecastmobile(broadlycategorisedtoincludecommunications,commerce,platforms,software,andapplications)asthenextindispensableconsumertechnology.»  ThisringstrueinAfricaaswell.Withtheplethoraofmobileapps,solutions,andplatformsthatarebeingmadeavailableacrosstheAfricancontinent,weareseeingnewandinnovativeusesformobileplatformstosuitourspecificneedsandrequirements.»  Thesurveyidentifiedkeymobilebenefits:convenience,bettercommunications,increasedproductivity,greatersavingsonpurchases,andmostofall,easieraccesstoreal-timepersonalisedinformation.Source: KPMG, 15 May 2013
  10. 10. GOOGLE KILLSOFFSMSSEARCH»  Googleiswellknownforitsregularboutsofspringcleaningwhenitkillsoffanumberofproductsinonefellswoop,butitalsosometimesmakesquickchangesin-betweenthebiggerannouncements.»  OneofthosehasnowhititsportfolioofSMS-basedproductsaimedatusersoflowerenddevices:GooglehasquietlycloseddownSMSSearch.»  SMSSearchwasaserviceGooglehadcreatedthatletuserssendsearchqueriesbytextmessagetoashortnumber,inthiscase466453.Thesearchresultswouldreturnastextmessages.Thesewouldnotbelinkstofurtherwebpages,butactualinformation,likecurrencyconversions,weatherandlocallistings.Thiswasmainlyintendedforfeaturephoneswithlimiteddataconnections.»  Thankstotheriseofweb-connectedsmartphones,thedemandforSMS-basedsearchhasdwindled,givingGoogleanopportunitytoshuttheservicedown.Source: TechCrunch,12 May 2013
  11. 11. HOWBANKINGISGOINGMOBILE»  Overtheyears, retailbanks haveinnovatedtomakepersonalbankingmoreconvenientandconsumer-friendly.Theyvebuiltsprawlingbranchnetworks,introducedcreditcards,anddevelopedautomatictellermachines.»  Withsmartphonesandtabletsincreasinglyatthecenteroffinancialdecisions—especiallythoseofyoungerconsumers—bankshavetogettheirmobilestrategiesright.Iftheydont,theyrisklosingbusinesstomoremobile-savvycompetitors,aswellastechcompanieslikePayPal,thataredevelopingtheirownpaymentandpersonalfinancesolutions.–  App race: Banks have begun to invest heavily to integrate the latestand greatest features into their smartphone apps and mobile sites.–  Bottom-up: Mobile banking has caught on in poorer countries, andcould expand bank and credit access worldwide.–  Mobile-first bank: If the legacy banks dont succeed in redefiningtheir services for the mobile age, they risk losing out to upstartslike Simple with innovative mobile-first banking formulas.–  Adoption barriers: There is still some resistance to mobile banking,reflected in relatively low adoption rates. Source: Business Insider, 4 May 2013
  12. 12. THEAFRICAANNUAL2013»  OrnicoandMarkLives.compresentTheAfricaAnnualfor2013,acompilationofsomeofAfricasremarkablestoriesandresourcesforbusinesses;andmedia,marketingandbrandingenthusiasts.»  Thisresourcedocuments Africanstoriesoninnovation,gamechangers,marketingandmedia.Veryimportantly,theAfricaAnnualembodiesthefactthatAfricaisnotacountry,buta54marketstrongcontinent,withgreatpotentialforglobalandlocalbusinessesthatwanttoexpand.»  InTheAfricaAnnual2013youllfind:5countriestowatch;Africasmobileeconomy;ThenewAfricanconsumer;MediaTrendsinAfrica;GetJayNaidoosthoughtsonMediaandDevelopment;Nigeriasbroadcastingindustry;andTheinfluential,must-followTwitterlist.»  Theresourceisavailablefordownloadhere.Source: Bizcommunity, 29 May 2013
  13. 13. DMMACELEBRATES10YEARSINDIGITAL»  10yearsago,anationalbodywasformedthatwouldintegrallychangeSouthAfricasdigitallandscapeforever.ThemonthofMaycelebratedthe10thbirthdayoftheDigitalMediaandMarketingAssociation(DMMA).»  On21May2003theOnlinePublishersAssociation(OPA)waslaunchedwhen16ofSouthAfricasmostwell-respectedpublisherscametogetherwiththeaimofpromotingthegrowthandprofitabilityoftheonlinepublishingindustry.»  SomeofitsmilestonesincludethelaunchoftheBookmarksAwardsin2008,aninitiativebytheOPAwhichaimedtorecogniseandrewardexcellenceindigital.Alsoin2008,theDMMAopenedupmembershiptoagenciesandsmallerpublishers.In2010,theOPAchangeditsnametotheDMMAtosignifythisbroadening.TheDMMAaimedtopromoteengagementandfacilitategrowthbetweenallmajorplayersintheSouthAfricandigitalindustry,includingonlineandmobilepublishers,advertisingandmediaagencies,anddigitaldevelopmentagencies.»  Incelebrationofits10yearmilestone,theDMMAhasanumberofexcitinginitiativesplannedthatwillberolledoutovertheremainderof2013.Formore,gotowww.dmma.co.zaSource: Bizcommunity, 22 May 2013
  14. 14. R900MPLEDGEFORDIGITALJOBSINAFRICA»  TheRockefellerFoundationwillpledgeclosetoUS$100million(R900m)tocreatedigitalfieldjobsinAfrica.ThiswasannouncedattheWorldEconomicForumonAfrica.»  “ThereisnobetterplacetoannouncetheofficiallaunchoftheRockefellerFoundation’sDigitalJobsAfricainitiative,aUS$97millioninvestment,”saidthephilanthropicorganisation’spresidentJudithRodininCapeTown.»  Theinitiativehopedtoreachonemillionpeopleinthenextsevenyears.»  Themoneywillbepumpedintotrainingworkseekersandgettingthemjobsinthedigitalfieldssuchasdataentry,servicecentresupport,onlineresearchandwebdesign.Theinitiativewouldberolledoutinsixcountries–SouthAfrica,Kenya,Nigeria,Ghana,MoroccoandEgypt.»  “WewillleveragetherisingdemandfromAfrican-basedorganisations,governmentsmovingtoe-governmentusingdigitaltools,andmultinationalcorporations,tocreatesustainableemploymentopportunities,whichisawin-winforall,cuttingcostsinmanycasesby40%,whileincreasingincomesforworkersby40to200%,”Rodinsaid.Source: BusinessTech by MyBroadband, 9 May 2013
  15. 15. INTERNETINSA:LANGUAGESTATISTICS»  ThelatestDMMA/EffectiveMeasurestatisticsrevealedthatSouthAfrica’sInternetusersmostlyspeakEnglishandAfrikaansathome.»  EffectiveMeasure’sFebruary2013demographicsreportshowedthat66%oflocalInternetusersspeakEnglishathome,while42%spokeAfrikaansathome.»  9%ofInternetusersinSAspeakIsiZuluathome,while5.5%speakIsiXhosaand5.3%speakSetswana.»  Itshouldbenotedthatuserswereallowedtoselectanylanguagespokenathome.Thismeansthatmultiplelanguagescouldbeselectedbyauser.»  ThetableshowsthelanguagesspokenathomebySouthAfricanInternetusers.Source: MyBroadband, 25 May 2013
  16. 16. JOBURGBROADBANDNETWORKTOGOLIVE INJULY»  TheCityofJoburgBroadbandProjectwillgoliveon1July2013followingathreeyearbuildphase,whichBWiredwilloperatefor12years.Thecompletionofthefibreopticnetworkcoversall7regionsoftheCityofJohannesburg(CoJ)municipality.»  Thenetworkwillofferkeyservicestoallmunicipalbuildingsconnectedtothenetwork.»  ThisfibreopticnetworkwasdesignedbyEricssonSouthAfrica,witha1.2Tbcorecapacityand940kmcoverage.»  WhentheNetworkgoesliveon1July2013,itwillofferfullWANaccessibility,VPNservices,andwillbringinternettoalloftheCoJbuildingsintheregion.»  “TheCoJBroadbandProjectwillenabledigitalinclusionthroughtheprovisionofaffordablebroadbandtothepublic,”BWiredsaidinapressstatement.Source: MyBroadband, 14 May 2013
  17. 17. SA’SPRICECHECKWINSBLACKBERRYAPPOFTHEYEAR»  SouthAfricanmobileshoppingapp, PriceCheck,haswonthecovetedBlackBerryAppoftheYearcategoryinthe BlackBerryAchievementAwards,beatingoff competitionfrommorethan100 000world-classappsfromaroundtheglobe.»  Theawards(formerlytheWirelessAchievementAwards),celebrateshowBlackBerrytechnologyhelpstopowerinnovationandbringsideastolife.TheAwardswereannouncedat BlackBerryLive inOrlando,Floridaon15th May.»  PriceCheckislocallydesignedinSouthAfricaandgivesshoppersaccesstopricesandreviewsofaround30millionproductsinthousandsofcategories.Theappalsoprovidesdirectaccesstohundredsofon-andofflinestores.Abarcodescannerformspartoftheappandmakescomparingandfindingbestpricesinstoreveryeasy.Source: IT News Africa, 16 May 2013
  18. 18. SUNDAYTIMESGENERATIONNEXT2013AWARDS»  ThemuchanticipatedSundayTimes GenerationNextAwardsceremonywasheld,showcasingSouthAfrica’smostpopularproducts,brands,celebrities,andsportsmenandwomen–asvotedbysixthousandyouthsaged8to22.»  TheGenerationNextSurvey,covering73categories,wasconductedbyHDIYouthMarketeerstogaugetheinfluenceofproductsandpeopleinthelivesofSouthAfrica’syouth.Importantlyithighlightswhattheyconsidertobe‘cool’.»  FNB(CoolestBank),Blackberry(CoolestCellphone),SAA(CoolestDomesticAirline),Vodacom(CoolestTelecommsProvider)andBMW(CoolestMotorVehicle)continuedtobefirmfavouriteswithyoungsters.»  TheAppleiPhonewasnamedCoolestHi-TechGadget,overtakinglastyear’snumberone,Blackberry.FIFA13wasvotedCoolestConsole/ComputerGamewhileInfinitywasvotedCoolestChewingGum–bothbeingnewcategoriesintroducedinto2013’ssurvey.Source: Advantage Magazine, 31 May 2013
  19. 19. ADREVIEWWINNERSANNOUNCED»  TheAdReviewAwards giverecognitiontotheadagenciesthathaveperformedbestduringthepreviousfullcalendaryear–fromJanuarytoDecember2012.Everypossiblemeasureofagencyperformanceisusedtodecidewhichagencyperformedbestacrossthefullspectrumofpossibleactivities.Thisisnotapurelycreativeaward,thoughcreativityisoneofthemoreimportantcriteriaformakingthechoice.»  Winnersarechoseninanumberofcategories,andtheoverallAgencyoftheYearischosenfromthecategorywinners.Thenetwascastwide,andevenagenciesthatdon’tsubmitaformalentrycanwin.»  ThebiggestfailingofSouthAfricanadvertisinghasbeenitsinabilitytowinawardsindigitaladvertising.Creativecompetenceinthisareais"absolutelyessential,"saysJupiterDrawingRoomchairmanGrahamWarsop."Withoutit,SouthAfricawillneverberegardedasacredibleplayerintheforefrontofglobalcommunications."HeisstillwaitingforsomeonetoclaimhiscaseofFrenchchampagneforthenextwinnerofaCyberLionattheCannesadvertisingfestival.»  Viewallthewinnershere:AdReview2013Magazineonline  Sources: Advantage Magazine, 29 May 2013Bizcommunity, 23 May 2013
  20. 20. Mobile devices andoperating systemsSECTION2
  21. 21. BIGGESTGLOBALMOBILEDATAUSERSREVEALED»  AkamaiTechnologiesreleaseditsQ42012StateoftheInternetReport,revealingthatAndroidandiOSusersconsumemoredatapermonththantheircounterpartsusingWindows,BlackBerry,andSymbianmobileoperatingsystems.»  BasedondatagatheredfromtheAkamaiIntelligentPlatform,theStateoftheInternetreportprovidesinsightintokeyglobalstatisticsincludingmobiledatausageandmobileplatformpopularity.»  Accordingtothereport,thelargestaveragepersubscriptiontrafficvolumescanbemeasuredonAndroidsmartphones,rangingupto2.2GBpermonth.Thisisonnetworkswherehigh-endmodelsdominate.»  However,whenoperatorsfocusonthelow-endAndroidsegmenttheaverageusageisusuallysmallerthanforiPhones.»  TherearelargedifferencesbetweentrafficvolumesofphoneswithdifferentversionsofWindowsOS.TheaveragevaluesmightincreasesignificantlyinthefuturewhenWindows8devicesoutnumberolderWindowsMobileandWindowsPhone7devices.Source: MyBroadband, 24 May 2013
  22. 22. BB,SYMBIANSTILLLEADSASMARTPHONEMARKET»  BlackBerry’sshareofSouthAfrica’ssmartphonemarketisholdingsteadyinfirstplaceataround5-milliondevices,andtheoverallmarkethasgrowntoroughly12-milliondevicesfrom10-millioninJune2012.»  That’saccordingtoArthurGoldstuck,MDofresearchfirmWorldWideWorx,whorecentlyrevealedhislatestestimatesofthenumberofsmartphonesinSouthAfrica.»  Goldstuckemphasisedthattheseareonlyapproximatenumbersandareconstantlyshiftingbasedonthefeedbacktheyreceivefromindustry.»  “Thefiguresarebasedoncontinuallychattingwithpeopleintheindustry,fromnetworkstomanufacturers,andgettingthemtoadmittosmallpiecesofthepie,”Goldstuckexplained.»  Someofit,liketheAndroidnumber,isbasedindirectinterviews,Goldstucksaid.TheBlackBerrynumberontheotherhand,isbasedonprimaryresearchconductedbyWorldWideWorx.»  “Soit’smixedmethodologiestopindownamixed-upmarket,”saidGoldstuck.Source: MyBroadband, 31 May 2013
  23. 23. BLACKBERRYTOLAUNCHBBMONANDROIDANDIOS»  CEOThorstenHeinsannouncedBBMwillsoonbeavailableonAndroidandiOS.ThisisahugemoveforBlackBerryasitbringsBB10’sstrongestfeaturetoliterallyhundredsofmillionsofpotentialusers.»  “Itisastateofconfidence,”Heinsexplained.“TheBB10platformissostrongandtheresponsehasbeensogoodthatthetimeisrightforBBMtobecomeanindependentmobilemessagingplatform.”»  TheappwillbefreeonbothAndroidandiOS.Muchlikeothermessagingapps,itwillbeastandaloneapplication.iOS6orIceCreamSandwichareberequired.»  Initially,onlymessagingandgroupfeatureswillbeavailable.ButHeinspromisedthattherestofBBMwilleventuallymakeitswaytotheAndroidandiOSversionsincludingscreensharing,BBMvoiceandthejust-announcedBBMchannels.»  WearemakingtheBBMplatformmorepowerfulthanever”,Heinsproudlystated.AndwiththisveryuncharacteristicmovefromBlackBerry,it’shardtoargueagainsthisstatement.Source: TechCrunch, 14 May 2013
  24. 24. SASTILLBLACKBERRYPEOPLE»  DespitetheflackBlackBerrygotfromSouthAfricanswhenitannouncedthepopularR59permonthBlackBerryInternetServices(BIS)wouldnolongerbeavailableonitsnew-generationsmartphones,thecompanyhasseenconsiderableuptakeofitsnewBB10OS.»  AlexandraZagury,MDforSouthandSouthernAfricaatBlackBerry,saysalthough thischangepresentedwhatwasperhapsthecompany’sbiggestchallenge,“SAisstillacountryfullofBlackBerrypeople”.Shepointsoutthat,accordingtoGfK(SocietyforConsumerResearch),BlackBerryhasbeennumberoneinSAfor28consecutivemonths.»  TheresearchfirmplacesBlackBerry’sflagship10OSdevice,theZ10,inthetopfivesellingsmartphonesinSA.»  WhileBlackBerrydealswithSA’sfivemaincarriers–Vodacom,MTN,CellC,TelkomandVirginMobile–shenotesthatSAisuniqueinthatabout30%to40%ofsmartphonesell-throughexistsviaindependentretailers.»  “EvenfashionstoressellBlackBerryproducts–andthisisuniquetotheSouthAfricanmarket.Youcangoclothesshoppingandatthesametimepurchaseaphone.”Source: ITWeb, 21 May 2013
  25. 25. APPLEREMAINSNO.1INTHEBRANDZTOP100»  AppleremainstheBrandZTop100MostValuableGlobalBrandfor2013,worth$185billion.Applegrewjust+1%inthelastyearcomparedtoa+51%growthforitsclosestcompetitor,Samsung,whichisnowno.30intheglobalrankingwithabrandvalueof$21billion.»  Googleisalsoaseriouschallengerfortheno.1spot,reversinglastyearsdeclinetogrow+5%inbrandvaluethisyear.Thebrandisno.2intherankingwithavalueof$114billion.IBMisno.3intherankingwithabrandvalueof$112billion.»  TechnologyandTelecombrandstogethermakeupthelargestsegmentoftheBrandZTop100,bothinthenumberofbrandsrepresentedandintheiraggregatevalue,withsixintheTop10.MTN,theAfricanmultinationalbrand,rose23percentinbrandvalue,thegreatestappreciationintheBrandZtelecomranking.Thebrand,whichoperatesthroughoutAfricaandinpartsoftheMiddleEast,enjoyedstrongrevenueandearningsgrowthfollowinga15percentincreaseinsubscribersanda58.5percenthikeinrevenuederivedfromdata.»  DownloadthecompleteBrandZrankinghereSource: Bizcommunity, 22 May 2013
  26. 26. TIMCOOKCONFIRMSIOS7COMINGATWWDC»  AppleCEOTimCookconfirmedwhatmanyhavelongassumed—thatJonyIveisworkingonanewversionofiOS,andthatitwillberevealedatWWDCnextmonth.SpeakingattheD11conference,CooksaidthatApple"recognizedthatJonyhadcontributedsignificantlytothelookandfeelofAppleovermanymanyyearsandcoulddothatforoursoftwareaswell,"callingthedesigner"absolutelyincredible."»  IveisthecreativeforcebehindmanyofApplesmosticonichardwaredesigns,butwashandedanadditionalrolein"humaninterface"lastyearfollowingtheremovalofScottForstallasiOSseniorVP.RecentweekshaveseenrumoursthatiOS7willfeaturea"flat"UIthatremovesmuchoftheglossy,realisticsheencurrentlyseeninApplessoftware.»  WhenaskedifthenewversionofiOSisindeedwhatIvehasbeenworkingon,Cookrepliedintheaffirmative,callinghim"reallykey"totheupdate.TheCEOwouldntbedrawnonspecifics,onlysayingthatnewversionsofbothiOSandOSXwouldbeonshowatApplesdeveloperconferenceinlessthantwoweeks,andthathewill"letyoubethejudge"astohowsignificantthechangesare.Source: The Verge, 28 May 2013
  27. 27. SAMSUNGANNOUNCES5GDATABREAKTHROUGH»  SamsungElectronicssaidithassuccessfullytestedsuper-fastfifth-generation(5G)wirelesstechnologythatwouldeventuallyallowuserstodownloadanentiremovieinonesecond.»  TheSouthKoreangiantsaidtodaythetesthadwitnesseddatatransmissionofmorethanonegigabytepersecondoveradistanceoftwokilometres.»  Thenewtechnology,whichwillnotbereadyforthecommercialmarketbefore2020attheearliest,wouldoffertransmittingspeeds“uptoseveralhundredtimesfaster”thanexisting4Gnetworks,itsaidinastatement.»  Thatwillpermitusersto“transmitmassivedatafilesincludinghighqualitydigitalmoviespracticallywithoutlimitation”,itsaid.»  “Asaresult,subscriberswillbeabletoenjoyawiderangeofservicessuchas3Dmoviesandgames,real-timestreamingofultrahigh-definition(UHD)content,andremotemedicalservices,”itadded.»  Samsungsaidithadfoundawaytoharnessmillimeter-wavebandswhichhaveprovedtobeastickingpointforthemobileindustrytodate.Source: City Press, 13 May 2013
  28. 28. Mobile NetworksSECTION 3
  29. 29. BESTREPUTATION:MOBILENETWORKSRANKED»  TheMail&GuardianhasreleaseditsTopCompaniesReputationIndex(TCRI),revealingthatVodacom,MTN,andTelkomarethetelecomsproviderswiththebestreputations.»  Thestudy,whichwasconductedbyPlus94Research,assessesthe“reputationswhichcompanieshaveestablishedwithSouthAfricanconsumers”.»  ThemostreputablebusinessesinSouthAfricaareratedaccordingtotheir“reputationindex”score(outof100).»  Accordingtotheresearch,Vodacomhasthebestreputationinthetelecomssector,followedbyMTN,TelkomSA,CellC,and8ta.»  VodacomandMTNwasrankedatnumber3and4respectivelywhenlookingatoverallresults.Source: MyBroadband, 27 May 2013
  30. 30. ORANGEEYES20%GROWTHINAFRICA»  FranceTelecom-OrangeistargetingdoubledigitgrowthinAfricain2013,whichwouldemulateitsperformanceonthecontinentin2012,asitsmarketsinEuropebegintostall.»  Orangehad230.7millioncustomersat31December2012,with81.6millionmobilecustomersinAfricaandtheMiddleEast.»  Jean-LucLasnier,generalmanagerforOrangeBusinessServicesintheMiddleEastandAfricasaidthatthegroupachievedgrowthof20%in2012inAfrica,with2013“showingthesamestrongtrend”.»  HesaidthatOrangewouldspend30%ofitsoverallinvestmentonthecontinent,somewhereintheregionof7billioneuros.»  InJanuary2013,OrangeannounceditsintentiontoservetheSouthAfricanconsumermarketthroughanewsubsidiarycalledOrangeHorizons.Thegrouplaunchedane-commercewebsite,whichsellstelecoms-relateddevicesandaccessories,whilefutureprojectscouldincludethelaunchofonlinestoressellingtelecoms-relatedequipmentorairtime;theintroductionofflexibletravelsolutions;orthelaunchofavirtualmobileoperator(MVNO)activity,itsaid.Source: MyBroadband, 17 May 2013
  31. 31. MTN-THEHIGHESTRANKEDAFRICANBRAND»  MTNhasonceagainemergedheadandshouldersaboveitspeersonthecontinent,toppingthelistasthehighestrankedAfricanbrandintheprestigiousMillward-BrownBrandzTop100MostValuableGlobalBrands2013survey.»  ThisyearslistingshowsthatMTNmovedupnineplacestoposition79th,withanoverallincreaseinbrandvalueof23%.MTNdebutedatposition88inthesurveylastyear.MTNisagaintheonlyAfricanbrandinthe2013survey."TheMillward-BrownBrandZTop100GlobalBrands2013listingisparticularlyexcitingandtimely,asweembarkonournewvisiontoleadthedeliveryofabold,newdigitalworldtoourcustomers,"saysJenniferForrester,executiveforGroupMarketingatMTN.Developedbyleadingresearchagency,MillwardBrownOptimor,BrandZTop100MostValuableGlobalBrandsistheonlybrandrankingsthatincludeconsumerdataasacomponentelementinarrivingatthebrandvalue.Therankingssurveyover150,000peoplearoundtheworld.»  Withnearly200millionsubscribersacrossAfrica,AsiaandtheMiddleEast,MTNisamarketleaderin70%ofthe22countrieswhereweoperate.Source: Bizcommunity, 21 May 2013
  32. 32. Social NetworksSECTION4
  33. 33. TWITTERISTHEFASTESTGROWINGSOCIALPLATFORM»  Twitteristhefastestgrowingsocialplatformintheworldbyactiveusers,andisbeingdrivenby55to64yearolds,accordingtoanewstudybyGlobalWebIndex.»  Twitterhasseenevenfasteractiveusergrowthat44%growthinthesameperiod,whileGoogle+grewby33%betweenQ22012andQ12013,theSocialStreamQ12013studyfound.»  “Thedrivingforcesbehindtheseimpressiveperformances–especiallyinterestinggiventheevidenceof“FacebookFatigue”–aretwokeyfactors:mobileandolderusers,”saidBrettPetersen,directorofstrategyconsultingatGlobalWebIndex.»  Petersonnotedthatmobileisbyfarthelargerfactor,andsinceQ12011,thenumberofpeopleaccessingtheInternetviaamobilephonehasincreasedby60.3%to818.4millionacrossthe31GWImarkets.»  GWIputsFacebook’susersat860million,withGoogle+at602millionaccounts,whileTwitteruserswereapproaching500million, currentlysittingat476.5millionusers.Source: BusinessTech by MyBroadband, 2 May 2013
  34. 34. FACEBOOKPASSES1.11BILLIONMONTHLYACTIVEUSERS»  Whilesharingitsfinancialresultsforitsfirstquarter,Facebookannouncedanumberofnewmilestones.»  Dailyactiveusers(DAUs)were665milliononaverageforMarch2013,anincreaseof26% year-over-year.»  Monthlyactiveusers(MAUs)were1.11billionasofMarch31,2013,anincreaseof23%year-over-year.»  MobileMAUswere751millionasofMarch31,2013,anincreaseof54%year-over-year.»  Outofallthesenumbers,themostimportantoneisofcoursemobile:Facebookneedstokeepgrowingthenumberofitsuserssigninginonphonesandtabletstostayrelevant.Infact,it’sworthnotingthat67.66%ofFacebook’stotaluserbasenowaccessestheservicefromamobiledevice.Source: The Next Web, 1 May 2013
  35. 35. HPFIRSTTOHIT1MILLIONFOLLOWERSONLINKEDIN»  LinkedInannouncedthatHPhasbecomethefirstcompanyonthesocialnetworktohitonemillionfollowers.»  NickBesbeas,VPofmarketingatLinkedIn,explainedinablogpostthatHPbuiltupafollowingbypostingrelevantupdatesandinsights,andbyusing"targeted"LinkedInFollowads,thelatterofwhichhelpedHPtoadd300,000followersoveratwo-monthperiod.»  HPsfollowingonLinkedInissignificantlyhigherthanitisonTwitter,whereithasjustunder180,000followers,butitisstilllessthanhalfthe2.2millionfansithasonFacebook.Evenso,HPnotedinastatementthatLinkedInis"critical"forcompanyoutreachtocustomers.»  "LinkedInhasbeencriticalforHPinsuccessfullyreachingandbuildingrelationshipswithourcommunityofcustomers,partnersandprospectiveemployees,"saidNatalieMalaszenko,VPofdigitalmarketingforHP.“»  IthastakencompaniessignificantlylongertobuildupafollowingonLinkedInthanonothersocialnetworks.Google+,forinstance,hadseveralbrandshitpassmillionfollowerswithinthefirstyearaftertheywereallowedtojointhenetwork.Source: Mashable, 28 February 2013
  36. 36. YOUTUBETURNSEIGHTYEARSOLD»  ThestaggeringuseofYouTubeshowsnosignsofslowingasthefirmturnseightyears,andtocelebrate,thestreamingvideoservicesharedthelatestbatchofstatisticspertainingtoitscontent.»  AccordingtoTheVerge,YouTubewasseeing48hoursworthofvideobeinguploadedeveryminutein2011.Lastyearthatnumberhadrisento72hoursuploadedperminute.YouTubehasnowrevealedthatusersareuploadingamassive100hoursworthofvideoeveryminutetotheservice.Thisisthesameasfourdaysofvideobeinguploadedeveryminute,whileonebillionvisitsaremadetothesiteeverymonth.»  YouTubeclaimsmillionsofpartnersinvolvedinmakingcontentforviewingandalsosaysthat“almostoneoutofeverytwopeopleontheInternet”paysavisittothesiteeverymonth.Morethan1billionpeoplearemakingstopsatYouTube,mostofthemtowatchcatvideosinalllikelihood.Source: Stuff, 20 May 2013
  37. 37. YOUTUBELAUNCHESPAY-TO-SUBSCRIBEOPTION»  YouTubehasstartedrollingoutsome53paidchannels,whichrequirepeopletopurchaseamonthlysubscriptioninordertowatchtheirvideos.»  Inanofficialblogpostannouncingthenewfeature,thevideosharingsitesaiditdecidedtooffersubscriptionsforanumberofitspartnerchannelstoofferthemanadditionalwaytomakemoneyfromtheircontent.Thesepartnerchannels,whichnownumberover1-million,arethosewhichhaveenabledmonetisationoptionslikeadvertisingtodisplayontheirvideos.»  Thesubscriptioncostsforthechannelsincludedinthepilot—whichincludeNationalGeographicKids,Comedy.tvandJimHendersonFamilyTVforfansofTheMuppets—startatUS$0.99permonth,andbeginwitha14dayfreetrial.YouTubesaysanumberofthechannelsarealsoofferingusersdiscountedratesiftheysubscribeforanentireyear.Thevideosyouhavetopaytowatchareclearlymarkedasdistinctfromnormalvideoswithgreendollarsigns,anddon’tfeatureanyadditionaladvertising.Source: Memeburn, 10 May 2013
  38. 38. BESTDAYSANDTIMESTOPIN»  UnlikeTwitterandFacebook,wherebrandsdriveengagementwiththeircontentthroughofficialaccountsandpages,70%ofbrandengagementonPinterestisgeneratedbythecommunityitself, accordingtoanewreportby DigitasandCuralate.»  Thestudy,whichanalysednearly10millionpinsspecifictothefashion/retail,automotiveandelectronicsindustries,alsofoundthatthebestday/timetopinforoptimumcommunityengagementvariedbytopic/industry:–  Fashion/Retail - 3 PM ET on Fridays–  Automotive  - 12 PM ET on Fridays–  Electronics - 10 PM ET on Mondays»  82%ofallfashionandretail-relatedimagesarebeingpinnedbythecommunity,withbrandspinningonly18%ofcontent. »  Inthefashioncategory,womensfashion—particularlydresses—isthetopicmosttalkedabout.»  75%oftheconversationandengagementaroundautosonPinterestisbeingdrivenbythecommunity,withonly25%ofcontentoriginatingfrombrands.Source: City Press, 13 May 2013
  39. 39. WORLDSFIRSTCASHLESSFASHIONBOUTIQUE»  Theworldsfirstcashlessfashionboutique,TheExchange,hasbeenopenedbyNATIVEatCavendishSquareinCapeTown.»  Stockedwithclothingandaccessoriesfrommorethan25ofSouthAfricastopdesigners,nothinginthestorecanbepurchasedwithcashorcreditcards–andcanbeattainedonlybybecominganorgandonor.»  TheconceptforTheExchangewasconceivedbyRyanMcManus,ExecutiveCreativeDirectoratNATIVE."Fashionhastypicallybeensynonymouswithconsumerism,"heexplains."Wewerelookingforawayinwhichwecouldchangethecurrencyofmeaninglessconsumerismandshiftittothecurrencyoflifebypurchasingfashionwithorgandonorregistration.WepartneredwiththeOrganDonorFoundationandcameupwiththeideaofopeningafashionboutiquewhere,inexchangeforagarment,theconsumercanliterallypurchaseanitembyregisteringasanorgandonortopotentiallysavelives.”»  Thepop-upboutiqueopenedon10May2013andwillremainopenuntilalltheclothingandaccessorieshavebeenexchanged.»  Toregisterasadonoronline,visitwww.facebook.com/organdonorfan.Source: Bizcommunity, 10 May 2013
  40. 40. TAKEAVIRTUALTOUROFTHEAUTOBAHNWITHOPEL»  ThecampaignforthelaunchofOpel’snewAstraandAstraOPCincludesaracinggameonFacebookcalledWirLebenAutobahn,whereusersdriveavirtualOpelAstraorOpelAstraOPConaGoogleMapsversionoftheAutobahn.Participantsarerankedandthetop50fastestdrivingtimeswillwinanopportunitytotestouttheirrealworlddrivingskillsattheOpelAcademy.Followingthat,thetoptwofinisherswillwinatriptotheNürburgringinGermany.»  ‘”Todatewehadover2100visitstothegamewhile92%ofvisitorsopenedandviewedthenewOpelAstracommercial,”saysRyanMcManus,ExecutiveCreatorDirectoratNATIVE,theagencybehindthecampaign.»  “Thegameissimple,yetappealstoawideaudiencewhilstgivingpeopleasenseoftheAutobahnplayedoutonGoogleMaps.WealsointroducedacolourfulrangeofGermaniccharacterssuchasTheHof(DavidHasselhof),barmaids,and‘zemaninzelederhosen’thatplayersencounterontheroute.”»  TheWirLebenAutobahnGamewillcontinueforthreemonths,afterwhichthewinnerswillbeselectedandthenextstageofthecompetitionwillkickin.Source: Memeburn, 3 May 2013
  41. 41. BOOKLYBRINGSE-BOOKSTOMXIT»  NATIVEhaslaunchedanapplicationforMxitcalledBookly.Itturnsthemobilesocialnetworkandinstantmessagingplatformintoapocket-sizede-reader.Thoughlimitedtomainstreampublishersfornow,NATIVEhopestheappwilleventuallyproveusefultotheeducationsector.»  Theappallowsuserstodownloadandreade-booksontheirmobilephones.Theycancreateapersonallibraryofcontentandmakebookmarksandnotesastheyread.»  LevonRivers,NATIVE’sHeadofInventions,saysthecompanychosetodevelopforMxitbecauseofthereachtheplatform,bothintermsofthenumberofusersoftheserviceandtherangeofmobilephonessupported—itworksoneventhemostbasicfeaturephones.»  InadditiontothefreecontentfromProjectGutenbergandFeedbooks,twocommercialpublishers—RandomHouseStruikandModjajiBooks—areofferingselectedtitlesviaBooklyforafee.UserscanpurchasebooksonechapteratatimeorallatoncewiththeaveragegoingrateforachapteraroundR1,50andwholebookspricedaroundR30.Source: NATIVE, 16 May 2013
  42. 42. ANCMOBILISESVIAMXIT»  TheANCintheWesternCapehaslaunchedanapponsocialplatformMxit,inanefforttoattractvotersintheprovince.»  Accordingtoastatementreleasedbythepartyyesterday,theMyANCWCapplication“heraldsanewerainsocialmediaandtechnology”toeducatevotersandmobilisethemtovote.»  ANCWesternCapechairmanMariusFransmansaidthepartyaimstofocusontheyouthand,therefore,choseaplatformusedmainlybytheyouthtobeabletoengagewiththemdirectly.TheapplicationallowsuserstolearnmoreabouttheANC,getmoreinformationaboutvotingandhowtoregister,andcheckwhethertheyareregistered.»  UserscanalsoengagewiththeANConissuesthatconcernthem.AccordingtoFransman,thesitewillbemonitoredsothatissuesraisedarefollowedupbyANCrepresentatives.»  FransmannotesthatbecauseMxitisusedonallphonesandnotonlysmartphones,itisaccessibletoawideraudience.Source: ITWeb, 22 May 2013
  43. 43. Sources and Contacts
  44. 44. SOURCES»  AdvantageMagazine»  AkamaiTechnologies»  Bizcommunity»  BusinessInsider»  BusinessTechbyMyBroadband»  CityPress»  DMMA»  EffectiveMeasure»  GlobalWebIndex»  ITNewsAfrica»  ITWeb»  KPMG»  Mail&Guardian»  Mark.Lives»  Mashable»  Memeburn»  Milward-Brown»  MobileMoneyAfrica»  MyBroadband»  NATIVE»  Ornico»  Stuff»  TechCentral»  TechCrunch»  TheNextWeb»  TheVerge
  45. 45. CONTACTUSVuyisile Sisulu | Mobile Technologist[tel] +27 (11) 555-3800[cell] +27 (82) 679 5415[fax] 0867210884[email] vuyilisle@native.co.za[twitter] @Vuyisile_SisuluTracy Aberman | Mobile Strategist[tel] +27 (11) 555-3800[cell] +27 (82) 754 6111[fax] 0867210884[email] tracya@native.co.za[twitter] @TracyInSAAngus Robinson | Director: Mobile & Innovation[tel] +27 (11) 555-3800[cell] +27 (83) 635 4400[fax] 0867210884[email] angus@native.co.za[twitter] @angusrobinsonHave a look at all previous Mobile Reports and other mobile work on our site -http://www.native.co.za/home?keyword=mobileShould you have any mobile insight, strategy, campaign or solutionrequirements please contact any one of us.
  46. 46. The end.
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