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Native Mobile Monthly Report - January 2013

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  • 1. MOBILE REPORT / JANUARY 2013
  • 2. A MONTHLY INSERT IMAGE IN BACKGROUND SNAPSHOT OF MAKE SURE IT FILLS THE SCREEN 100% MOBILE NEWS, VIEWS, EVENTS & DEVELOPMENTS LOCALLY AND ABROAD2 MOBILE REPORT/JANUARY 2013
  • 3. HOW TO USE THIS REPORT » This report is intended as an easy-to-reference tool » It is a resource that allows you to easily flip through in your own time – and not to necessarily read it from front-to-back3 MOBILE REPORT/JANUARY 2013
  • 4. EXECUTIVE SUMMARY 1. Industry experts expect that “mobile” as we know it will never be the same. It’s definition is changing to facilitate more connected machines and gadgets 2. Tomi Ahonen predicts 2013 to be the year of the Mobile Moment – when mobile handsets exceed the human population (no gadget in the world has ever achieved this) 3. Mobile ad spend doubled last year, with double-digit growth expected for 2013. The Africa region appears to be on par with worldwide estimates for the year 4. The Mobile Marketing Association (MMA) plans to measure the value of mobile and standardise mobile advertising industry guidelines 5. The highly anticipated ‘Jobs’ movie is set to be released on Apple’s 37th Anniversary this year4 MOBILE REPORT/JANUARY 2013
  • 5. EXECUTIVE SUMMARY 6. Get the latest South African statistics from the DMMA Media Consumption Measurement Conference 7. Find out about the newest South African apps like FNB’s app for Blackberry 10, Find Free Wifi, Mango, and TUT 8. Old Mutual makes a strategic move in the acquisition of the personal financial management app 22seven 9. See how the automotive industry uses mobile to revolutionise the way it designs vehicles, engages with consumers, and develops technology 10. The total mobile device market for year ending 2012 showed Samsung, Nokia and the big surprise Huawei taking top spots5 MOBILE REPORT/JANUARY 2013
  • 6. EXECUTIVE SUMMARY 11. Mark Shuttleworth announced that he plans to release a Linux-based Ubuntu operating system (OS) for smartphones 12. The first Firefox OS handsets were revealed. What makes them special? Every phone feature (calling, messaging, games and so on) is an HTML5 application 13. Orange launches a retail telecoms website to build brand awareness in South Africa ahead of the possible launch of an MVNO 14. All eyes were on the launch of the Blackberry 10. It also renamed it’s Blackberry App World to Blackberry World and Research in Motion (RIM) to Blackberry 15. The social networks were also busy, with MySpace opening again for business, the launch of Facebook’s Social Graph, and Twitter’s Vine 16. We are keeping a close eye on Mxit, with the naming of a new executive committee, new innovate apps and very ambitious plans for 2013- watch this space6 MOBILE REPORT/JANUARY 2013
  • 7. EXECUTIVE SUMMARY » Global mobile subscribers, phones, and users at end of 2012: – Planet: 7.1 Billion humans – Mobile accounts: 6.7 Billion total active subscriptions (94% of all humans) – Phones in use: 5.2 Billion including those with 2 phones (73% of all humans) – Unique users: 4.3 Billion humans who have at least one phone and account (60% of all humans) Source: TomiAhonen Almanac 20137 MOBILE REPORT/JANUARY 2013
  • 8. CONTENTS » Section 1: Mobile Landscape……………………………. 9 » Section 2: Mobile Marketing and Innovation……………. 21 » Section 3: Mobile Devices & Operating Systems……… 35 » Section 4: Mobile Networks………………………………. 50 » Section 5: Social Networks ………………………………. 54 » Section 6: Summary & Contacts…………………………. 668 MOBILE REPORT/JANUARY 2013
  • 9. SECTION 1 MOBILE LANDSCAPE9 MOBILE REPORT/JANUARY 2013
  • 10. FORBES PREDICTIONS FOR MOBILE IN 2013 » The definition of “mobile” will broaden. Today the smartest machine in many homes, besides a desktop computer or laptop, is a smartphone. Everything else from the TV to the toaster, are dumb by comparison. But that’s changing. More devices will go mobile, augmenting the very definition of the term, and the smartphone will become increasingly important as the “mothership” that controls them all » HTML5 will make a comeback, helping to make smartphones cheaper » Samsung will continue to dominate » Dark horses will challenge the third ecosystem » Carriers will lose more control to software providers » Big demand for big data Forbes, 2 January 201310 MOBILE REPORT/JANUARY 2013
  • 11. WILL WE EXPERIENCE THE MOBILE MOMENT IN 2013? » The moment in time when human evolution reaches the point, where a single consumer gadget exceeds the total human population by users i.e. when mobile phones will exceed the total human population alive » Never in human history has any gadget or technology achieved 100% penetration levels » Asia is almost at 100% and Africa will reach 100% penetration rate level well before this decade is done. Leading countries are past 200% like the UAE and Hong Kong » Tomi Ahonen’s projects that it will happen in July of 2013. The planet is at 7.07 Billion humans and we are at 6.71 Billion mobile subscriptions now in January 2013. We are growing new mobile accounts at a rate of about 54 million per month TomiAhonen Almanac 2013, 15 January 201311 MOBILE REPORT/JANUARY 2013
  • 12. CONNECTIVITY IS CORE FOR MOBILE CONSUMERS » Deloittes second Global Mobile Consumer Survey, provides a unique insight into the mobile consumer behavior of 26,960 respondents across 15 countries (Argentina, Belgium, Brazil, Canada, Croatia, France, Finland, Germany, Japan, Mexico, Russia, South Africa, Turkey, United Kingdom, and the United States) » The surveys scope ranges from quantifying ownership of devices to understanding how these are being connected and used » Other areas covered include LTE (long term evolution), apps, NFC (near field communication), tariffs and billing, and mobile advertising » Download the report here Deloitte, 7 January 201312 MOBILE REPORT/JANUARY 2013
  • 13. MORE AD MONEY IS GOING MOBILE » Mobile ad spending around the world more than doubled last year, eMarketer estimates, and though growth will moderate this year, double- digit increases in mobile ad spending will continue in coming years as outlays approach $37 billion by 2016 » In 2012, mobile spending was at $8.41 billion. Estimates of worldwide mobile ad spending include dollars going toward display and search advertising only, and exclude spending on messaging-based formats. Spending on tablets is also included eMarketer, 11 January 201313 MOBILE REPORT/JANUARY 2013
  • 14. MOMS MOBILE SHOPPING SKYROCKETED IN 2012 » Although moms may regulate cellphone use for their kids, they definitely love spending one-on-one time with their own smartphones » An infographic from pregnancy app BabyBump shows that 93% of moms spent more time shopping on their cellphone in 2012 than in 2011, while 34% did more than half their shopping from their mobile device last year » When it comes to what they bought, moms relied heavily on input and recommendations from other moms (58%) » Dozens of studies that suggest smartphones make parenting easier by lowering back-to-school stress to keeping parents organised and even acting as emergency kits Mashable, 9 January 201314 MOBILE REPORT/JANUARY 2013
  • 15. FIVE CRUCIAL CONSUMER TRENDS FOR BUSINESS LEADERS » Get ready for an explosion in products and services from emerging markets for emerging markets. Think Chinese and Brazilian brands selling to the middle classes here in South Africa, or in Turkey or India, and vice versa » In 2013, consumers will look to their mobile devices to help them maximise every moment. Banks have embraced the mobile revolution better than most, but other companies, such as Cape Towns Taxi Rank are also jumping in » If data is the new valuable resource, in 2013 expect consumers to start demanding their share of this value. Increasingly savvy consumers will start to reverse the flow, seeking to profit from their lifestyle data, and turning to brands that use this data to offer advice proactively on how to save money and/or optimise behaviour Bizcommunity, 9 January 201315 MOBILE REPORT/JANUARY 2013
  • 16. MOBILE AD INDUSTRY CALLS FOR STANDARDS » With the proliferation of tablets, smartphones and corresponding apps and mobile websites, mobile ad unit inventory is varied, complex and constantly growing. For creative shops, this has meant a difficulty in devising campaigns engineered to run on a myriad of devices. Publishers, likewise, have been left with painfully low CPM rates for mobile ads even as consumption on mobile devices has increased » The Mobile Marketing Association (MMA) and the Interactive Advertising Bureau (IAB) are hoping to change that by imposing a new set of industry guidelines. The two groups released the "Mobile Phone Creative Guidelines” in order to help standardise mobile advertising industry-wide Adage, 25 January 201316 MOBILE REPORT/JANUARY 2013
  • 17. MMA, NIELSEN PREPARE TO MEASURE VALUE OF MOBILE » Nielsen and the Mobile Marketing Association (MMA) are preparing to launch their joint bid to measure the economic value of mobile advertising » The pair are preparing to launch SMoX.me (Smart Mobile Cross Marketing Effectiveness) which they claim is the industry’s first panel-based research study, and Coca-Cola and Colgate-Palmolive are backing the study » SMoX.me will help brands optimise their campaign budgets to accommodate the shifts on media consumption, especially the trend towards mobile devices » Paul Berney, MMA’s CMO and managing director for EMEA, says: “We’re 99% of the way there with the methodology and what we aim to do is work out the economic value of mobile [marketing] against [spend] on other platforms such as the internet and other media.” Marketing Week, 21 January 201317 MOBILE REPORT/JANUARY 2013
  • 18. JOBS SET FOR APPLE ANNIVERSARY RELEASE » It’s a film that’s been under intense public scrutiny since being announced six months after the legendary Apple co-founder passed away — and one month before Sony Pictures hired The Social Network scribe Aaron Sorkin to write a script based on Walter Isaacson’s official biography » The film, which is set to play on the last night of the Sundance film festival, stars Ashton Kutcher in the title role » The release date was carefully chosen to coincide with Apple’s 37th anniversary — April 19 2013 » The film will only chronicle Jobs’ life from 1971 to 2000 — which will show his term as CEO of Apple, him leaving the company in the 80s and the founding of Next Memeburn, 24 January 2013 The Verge, 26 January 201318 MOBILE REPORT/JANUARY 2013
  • 19. TOP INSIGHTS FROM DMMA CONFERENCE » 75% of people who access the internet on their mobile phones, do so every single day » Internet Explorer is still favoured over Google’s Chrome browser » Which ads are most noticed? Mostly on websites, then social networks. Banner ads have the biggest Call To Action » Almost 1 in 5 internet users are likely to spend more than 5 hours a day on Facebook! » 72% say they actively follow or like brands on social networks » 22% say they have changed their mind about buying a brand after seeing negative feedback on their social networks » Top three online shopping satisfaction brands: 1. Kalahari, 2. TakeAlot, 3. Woolworths » 47% of SAs online traffic comes from Gauteng, with 22% from Western Cape Heavy Chef, 31 January 201319 MOBILE REPORT/JANUARY 2013
  • 20. SA TO GET ANOTHER MUSIC STREAMER » Another online music service, France’s Deezer, has been launched — or “soft-launched”, according to a company source » France’s Deezer, which enjoys a close business relationship with France Telecom/Orange in Europe, is the third music streaming service to arrive on South African shores, following the entrance in 2012 of Germany’s Simfy — launched with Primedia’s eXactmobile, and the UK’s rara.com » Although Deezer’s entry into the market is on a “soft-launch” basis for now, the move means South Africans are now served by three online music streaming providers, with a fourth — from software giant Microsoft — set to launch in the form of Xbox Music soon TechCentral, 18 January 201320 MOBILE REPORT/JANUARY 2013
  • 21. SECTION 2 MOBILE MARKETING & INNOVATION21 MOBILE REPORT/JANUARY 2013
  • 22. STARBUCKS IS 2012 MOBILE MARKETER OF THE YEAR » This is the second time in the past three years that Starbucks has received this prestigious award, which is an impressive feat in the competitive world of mobile advertising » Mickey Alam Khan, editor in chief of Mobile Marketer. “It shows Starbucks’ understanding that mobile is not just the future of marketing, but also retail.” » In recent years, the company has implemented a mobile- first strategy never before seen in the mobile marketing arena. Their approach spans the spectrum from the advanced technology of augmented reality and QR codes, to the more traditional channels of mobile apps and SMS. » Most of all, it’s the brand’s 360-degree mobile marketing strategy that serves a comprehensive range of functions and provides an endless array of opportunities to develop ongoing relationships with its customers MDG Advertising, 13 January 201322 MOBILE REPORT/JANUARY 2013
  • 23. DIGITAL LIFESTYLE IN THE CAR » A Mercedes-Benz executive at the 2013 Mobile Marketing Association Forum San Francisco said that the car of the future is less about the design and more about connecting users digitally » During “The Connected Life: From Mobile to automobile – Driving Consumers to Your Brand” session, executives from Mercedes-Benz and Glympse spoke about the company’s partnership. Additionally, the session presented ideas on how mobile and social are playing an increased role for marketers » The Mercedes-Benz Digital DriveStyle application can be downloaded to drivers’ mobile devices. The app then recognizes when a user is in a car and turns the vehicles dashboard into a virtual hub for drivers Mobile Marketer, 31 January 201323 MOBILE REPORT/JANUARY 2013
  • 24. BMW CAR TO BECOME A TRULY MOBILE 4G LTE HOTSPOT » Let’s say you want to go on a long road trip and you are taking along your wife and kids and naturally all of them have an iPhone or iPad or laptop or all three. They’ll be spending the entire ride playing around on those things, streaming movies, playing social games, answering emails, and reading the news » To make that all faster and more enjoyable, you could bring a mobile hotspot. Or, your car could be the mobile hotspot » BMW has enabled, and rolled out a new feature that will let passengers stay connected, by adding 4G LTE WiFi connectivity to its cars. BMW owners will be able to buy an optional hotspot that connects with the car and can use its antenna to provide blazing-fast wireless Internet speeds Tech Crunch, 11 January 201324 MOBILE REPORT/JANUARY 2013
  • 25. HYUNDAI LEVERAGES MOBILE, SOCIAL TO ENGAGE » Hyundai created a social experience specifically designed for mobile to support its Super Bowl marketing strategy for the new Santa Fe viia a second-screen engagement » The Find Your 7 social experience enables users to create a team from their Facebook friends, with each assigned a character archetype such as ‘the bully’ or ‘the brains’. The goal is to harness Facebook to provide a second-screen experience, enabling users to create their own dream team and have fun with friends across social media sites during the Super Bowl game. » “People use their mobile phone and tablet to stay connected across social media sites every day,” said Steve Shannon, vice president of marketing at Hyundai Motor America. Mobile Marketer, 31 January 201325 MOBILE REPORT/JANUARY 2013
  • 26. US BANK EXPLORES NFC- EQUIPPED IPHONE CASE » The iPhone may not come with built-in NFC, but that hasnt stopped it from finding itself at the center of plenty of NFC- based payment projects. The latest comes courtesy of US Bank, which is now kicking off trials of its new Go Mobile service in Salt Lake City, Utah, and Portland, Oregon » As with similar efforts from RBS and the Commonwealth Bank of Australia (among others), this service relies on an iPhone case equipped with an NFC chip (iPhone 4 and 4S only), which lets customers pay by swiping their phone over an NFC reader at participating retailers -- in this case, anyone that accepts Visa payWave » Unfortunately, US Bank isnt offering many details about its plans beyond this initial trial, saying only that its looking to introduce it "more broadly in 2013." Engadget, 12 January 201326 MOBILE REPORT/JANUARY 2013
  • 27. BIG BANKS ADAPTING TO MOBILE PLATFORMS » In South Africa, mobile money transfer and payments are increasing, according to research which shows that by the end of 2012, 14-million mobile users in South Africa will have made a total of R7bn on mobile payments » Brett St Clair, Head of New Products at Google’s sub- Saharan Africa office says 65% of South African smart phone users access the internet at least once a day » "On average they have 17 (applications) installed on their smart phones compared with the average of over 30 installed in mature markets," he says » "Some of the opportunities open to banks include that smart phones provide a secure, intelligent platform — that caters to the fact that 85% of South Africans have researched a product or service on their phone.” BDLive, 4 December 201327 MOBILE REPORT/JANUARY 2013
  • 28. FNB LAUNCHES APP FOR BLACKBERRY 10 » FNB, which is yet to release a banking app for Windows Phone, announced hours before Blackberry launched BB10, that it has a version of the app available for the new platform » FNB’s app, which works on a range of devices running Android, iOS and other operating systems, has 380 000 active clients and is adding new users at a rate of 40 000/month » Farren Roper, head of the FNB Connect Internet service provider and the bank’s business operations, says BlackBerrys are among the most popular with active app clients. “BlackBerry currently constitutes 29% of our app user base.” TechCentral, 30 January 201328 MOBILE REPORT/JANUARY 2013
  • 29. NEW WEB, MOBISITE OFFERS NPO DONATION OPTIONS » To encourage South Africans to support non-profit organisations (NPOs), Vodacom has created a newly launched web and mobisite that enables the public to search for an NPO, read its basic profile, view what projects and needs it has, contact it and make a cash donation in a safe and easy way through a dedicated short code SMS » This initiative forms part of the Vodacom Change the World (CtW) programme, a programme that enables volunteers to work for any NPO of their choice for a year, at no cost to the volunteer and host organisation. » Visit: vodacom.mobi/changetheworld Bizcommunity, 23 January 201329 MOBILE REPORT/JANUARY 2013
  • 30. SA APP ‘FIND FREE WIFI’ GATHERS MOMENTUM » Finding freely available public WiFi spots in South Africa could become easier thanks to a crowd- sourcing online tool that has tracked almost 400 access points across the country » FindFreeWiFi.co.za was started as a tech project by its founder Simon Stewart along with other developers just over a year ago. The online offering has been further developed since to include mobile apps for Android and Apple devices that help users submit and find lists of exact locations of freely accessible WiFi points in the country » This data is then displayed on a digital map of the country on the Finding Free WiFi website and mobile apps ITWeb Africa, 8 January 201330 MOBILE REPORT/JANUARY 2013
  • 31. TUT STUDENTS ACCESS INFORMATION VIA MOBILE DEVICES » Following a successful pilot project in December 2012, students at the Tshwane University of Technology (TUT) will be able to access academic and financial information on their mobile devices through ITS Mobile’s new app. It will be the first institution to go live on the application in South Africa » The app provides students with access to their university data from a variety of mobile platforms, including tablets, smartphones and other cellphones. It gives 24/7 on demand access to available academic, financial and residential information to students, including exam timetable information, exam results, registration information, admission status, financial statements and financial aid information » more, go to www.itsmobile.co.za Bizcommunity, 11 January 201331 MOBILE REPORT/JANUARY 2013
  • 32. MANGO AIRLINE LAUNCHES APP » Mango announced that it is the first domestic airline in SA to launch an app in the Apple App Store » Nico Bezuidenhout, CEO of Mango, said that the popularity of their mobile website which launched last year indicated the need for mobile accessibility, such as apps » Since the launch of its mobi-site, Mango said it has logged in excess of 30,000 flight queries from it. Usage via Apple platforms dominates device types used, making up 60% of enquiry volume » Mango’s app will let users book, pay, change flights, receive updated airline communication, and participate in promotions, the airline said » An information wallet will also lets users store generic travel details, Mango said. MyBroadband, 30 January 201332 MOBILE REPORT/JANUARY 2013
  • 33. POOR LOCAL MARKETING FAILS MOBILE APPS » Mobile device applications (apps) are not marketed well enough in South Africa to make substantial money for their developers or companies. Mobile apps are a multi- billion dollar industry in the US, Europe and Asia, but have not yet taken off commercially in South Africa according to Arthur Goldstuck, managing director of World Wide Worx » Goldstuck said PriceCheck, an app built in South Africa which allows comparisons of the prices of products from different shops, was well made.Property24’s appening, a gig guide for Johannesburg which can be downloaded onto cellphones and bidorbuy are two apps that are gaining popularity » Mxit, South Africas largest local social network with more than 9-million users, had about 2,500 app developers using its software Bizcommunity, 2 January 201333 MOBILE REPORT/JANUARY 2013
  • 34. 22SEVEN ACQUIRED BY OLD MUTUAL » Local personal financial management start-up, 22seven has been acquired by long-term savings and investment group, Old Mutual » 22seven says business will continue as usual for the service and its current team will remain the foundation of a group "that will expand over time" and will remain based in Cape Town » 22seven was officially launched in January 2012, and caused a stir in the local banking sector. The service links to users online banking accounts and draws the information into a single “smart statement”, with detailed categorisation of spending, and mechanisms to assist in meeting savings goals ITWeb, 31 January 201334 MOBILE REPORT/JANUARY 2013
  • 35. SECTION 3 MOBILE DEVICES & OPERATING SYSTEMS35 MOBILE REPORT/JANUARY 2013
  • 36. APPLE REPLACED AS WORLDS MOST VALUABLE COMPANY » Apple was dethroned as the worlds most valuable company as its shares continued to fall, dropping from a high of about US$700 to US$439 a share and giving it a market capitalisation of US$413bn » Oil giant ExxonMobis shares rose 0.36% to US$91.68 giving it a market cap of $418bn to edge back into first place » Apple first overtook ExxonMobil in August 2011 as the most valuable company in the world based on the value of its stock. A year later, Apple dethroned longtime rival Microsoft as the most valuable company in history based on the value of its stock at US$622bn » Apples profit was US$13.1bn on revenue of US$54.5bn for the quarter that ended in December. However, sales of iPhones and iPads set quarterly records Bizcommunity, 29 January 201336 MOBILE REPORT/JANUARY 2013
  • 37. HUAWEI GETS 3RD PLACE FINISH IN 2012: IDC » The IDC’s release outlines the fourth quarter mobile device market share breakdown for the end of 2012, with none other than Huawei taking third place. Groups like LG, Motorola, and Nokia do not appear in the top 5 for smartphone sales in the quarter, while Nokia sits pretty in second place for total mobile phone “Vendors, Shipments, and Market Share” for 2012 (that includes non-smart phones) » Samsung and Apple are right up on top of the smartphone market in the fourth quarter of 2012, as it was expected, with a 29% and 21.8% market share respectively. Compared to these numbers, the third place entrant (Huawei) brings on a tiny 4.9%, while Sony and ZTE come in fourth and fifth with 4.5% and 4.3% respectively, the all-encompassing “Others” category gathering up the rest with 35.5% of the market total SlashGear, 27 January 201337 MOBILE REPORT/JANUARY 2013
  • 38. THE WRISTWATCH, JUST REINVENTED » Arguably the most exciting of the smart watch projects is the $150 Pebble E-Paper Watch – first seen on Kickstarter.com » A new generation of modern wristwatches can help you get into shape, monitoring your exercise and offering you advice, after you’ve been lazing on that couch for too long to name a few » Anyone can build third-party apps for Pebble, too, thanks to a free software development kit — a smart move by Pebble’s developers, who won’t have thought of all possible applications, to extend the functionality of the device. » Pebble connects to Android smartphones and the Apple iPhone using Bluetooth and the watch can show you who’s calling and your latest messages, as well as Facebook and Twitter updates, weather alerts and reminders about meetings TechCentral, 23 January 201338 MOBILE REPORT/JANUARY 2013
  • 39. APPLE TV COMES TO SA » South African Apple distributor Core Group has begun selling the Apple TV set-top box at a recommended retail price of R1 099 » The move may, of course, be a precursor to the launch of more content in the local iTunes Store, possibly including television shows, which have been available in markets like the US for some time. For now, though, the selection of content available to South Africans remains limited » The Apple TV set-top box, is essentially a tiny box that gives consumers access to the iTunes library of movies and music » It is available at Makro, Incredible Connection, Dion Wired, Hi-Fi Corp, Digicape and iStore outlets TechCentral, 16 January 201339 MOBILE REPORT/JANUARY 2013
  • 40. SAMSUNG DEBUTS S III MINI » Amid rumours of Apple planning an iPhone mini for release later in the year, Samsung has stolen a march with a "mini" version of its market-leading Galaxy S III » As the best-selling smartphone model in the world for the past year, a mini version will cement Samsungs market leadership » The device is positioned as an optimal choice for consumers who are looking for a more affordable super smartphone, without losing the benefit of the key features » The Galaxy S III mini is available at recommended retail prices starting from: 8GB - R4 599 and 16GB - R4 999 Gadget, 23 January 201340 MOBILE REPORT/JANUARY 2013
  • 41. NOKIA EXCEEDS EXPECTATIONS’ » Nokia says on the back of strong sales of its Lumia and lower-end Asha smartphones, the company has “exceeded expectations” and achieved underlying profitability in the fourth quarter of 2012 » According to the preliminary financial results, Nokia’s ‘smart device’ net sales brought in €1.2 billion (about R13.8 billion) with a total of 6.6 million units sold. Of those, 4.4 million were Lumia smartphones » In the third quarter of 2012, Nokia reported it had sold 2.9 million Lumia devices (down from four million in Q2 2012). In terms of smartphones, Nokia says a total of 15.9 million units were sold, 9.3 million of those being Asha smartphones and 2.2 million were Symbian handsets ITWeb, 11 January 201341 MOBILE REPORT/JANUARY 2013
  • 42. NOKIA’S PLANS FOR AFRICA » HumanIPO caught up with Tom Erskine, Nokia’s Head of Smart Devices for India, Middle East & Africa, to get an idea of where Africa fits into Nokia’s strategy and plans. This is what he had to say: » “Nokia has a wide portfolio, making sure we cater to a number of different customer needs The Nokia Asha range is our major mobile phone brand, with the key strategic goal of connecting the next billion consumers to the Internet” » “I think people write Nokia off at their peril. We are still a major player in mobile…Africa is an essential market for Nokia, and one that we are fully invested in.“ HumanIPO, 10 January 201342 MOBILE REPORT/JANUARY 2013
  • 43. MOBILE UBUNTU – LINUX POWERED SMARTPHONE » Mark Shuttleworth, South African IT millionaire and Open Source Champion recently announced and demonstrated the planned release of the Linux-based Ubuntu operating system (OS) for smartphones » It is planned that you would be able to install Ubuntu on most Android devices because it is built on Linux in the same way that Android. » During his keynote address earlier this year, Shuttleworth continually referred to emerging markets as the battleground on which an Ubuntu Phone would fight it out for impact... "Its this sector, the low-end, that the battle for the hearts, minds and hands of the less tech-savvy will take place." Bizcommunity, 21 January 201343 MOBILE REPORT/JANUARY 2013
  • 44. RIM LAUNCHES NEW ENTERPRISE SOFTWARE» In the run up to launch of the Blackberry 10, Research in Motion (RIM), the company has launched its new Enterprise Mobility Management (EMM) solution, BlackBerry Enterprise Service 10 (BES 10)» According to RIM, BlackBerry Enterprise Service 10 re-invents the company’s mobility management by bringing together device management. This is the first of RIM’s EMM solutions to also provide management for rival devices, including those running Android and iOS» RIM is currently offering a 60 day free trial of the server software, which includes client access licenses as well as a programme for current BlackBerry servers Memeburn, 23 January 201344 MOBILE REPORT/JANUARY 2013
  • 45. BB APP WORLD GETS A REBRAND + MORE TO COME » A week before the official launch of Blackberry 10, RIM officially flicked the switch and implemented the new name for its store — it’s dropped the word ‘app’ from BlackBerry App World and gone with a more open BlackBerry World. And because it’s not all just about apps anymore, it has also taken the opportunity to reiterate that its store will soon be stocked with music, TV shows and movies for download, along with the usual apps and games » There will be 70 000 apps available at launch in BlackBerry World. BlackBerry’s VP of Business Development, Marty Mallick, singled out Skype, Amazon Kindle, Whatsapp and Angry Birds. Sadly, neither Instagram nor Flipboard made the cut Memeburn, 21 January 2013 Gearburn, 31 January 201345 MOBILE REPORT/JANUARY 2013
  • 46. BB 10 LAUNCH AND RIM RENAMED » BlackBerry CEO Thorstein Heins confirmed the rumours. Research In Motion has been renamed and will now be known as BlackBerry. » To launch the Blackberry 10, BlackBerry held simultaneous launch events in Dubai, Toronto, London, Paris and Johannesburg with video being streamed live from New York » BlackBerry will launch with two devices. The full-touch BlackBerry Z10 and the QWERTY-touch hybrid Q10. The Z10 features a 4.2-inch, 356PPI display — 1280 x 768 resolution — and will be available in both black and white. The Q10 has a 3.1-inch, 720 x 720 display, translating into a pixel density of 360PPI. The Q10 also has a unique glass weave back which is “thinner, lighter and stronger than plastic.” Gearburn, 31 January 201346 MOBILE REPORT/JANUARY 2013
  • 47. BLACKBERRY 10 BIS CHANGES IN SA CONFIRMED » South African mobile operator 8ta has confirmed that Blackberry has redesigned the architecture of its mobile operating system for BlackBerry 10 » BlackBerry 10 traffic will terminate on the carrier’s “Internet” APN – unlike the current BlackBerry Internet Services (BIS) and BlackBerry Enterprise Server (BES) traffic that terminates on the “blackberry.net” APN » Subscription charges on the popular BIS data packages (hence the unlimited, flat-rated data packages) will fall away with the BlackBerry 10 operating system » This is to “enhance the user experience of consumers who download apps, games, music, videos, books, magazines and more via their handset,” 8ta said MyBroadband, 30 January 201347 MOBILE REPORT/JANUARY 2013
  • 48. FIRST FIREFOX OS HANDSETS REVEALED » Mozilla has revealed the first official phones to run the Firefox mobile operating system. The handsets will be made available for purchase to developers in February » Mozilla first revealed its intentions to build its own fully open, HTML5-based OS for smartphones and push against the siloed nature of existing mobile platforms in February last year, under the project name “Boot 2 Gecko” » The browser maker released a beta version of its Firefox OS simulator in December last year, and now the new handsets are the first real-world pieces of hardware to be built to run the Firefox OS » The OS offers a new phone architecture whereby every phone feature (calling, messaging, games and so on) is an HTML5 application. The first handsets, named the Keon and the Peak, have been built by Spanish start-up Geeksphone (in partnership with Telefonica) ITWeb, 23 January 201348 MOBILE REPORT/JANUARY 2013
  • 49. APPLE ADDS LTE SUPPORT FOR VODACOM » Apple has released an updated version of its mobile operating system, iOS 6.1, which has added LTE capabilities for 36 new iPhone carriers – including Vodacom in SA » The full list of supported iPhone LTE carriers can be seen here. Vodacom is currently the only carrier to be listed for SA, and it is unclear why MTN has not been included. Both MTN and Vodacom launched their commercial LTE networks towards the end of last year » The iOS 6.1 update also includes LTE support for an additional 23 iPad carriers. However, SA does not yet feature on the full list of supported carriers » Vodacom customers wanting to enable LTE on their iPhone 5 handsets will need to ensure they have an LTE-enabled SIM, and can call the Vodacom helpdesk to activate the service ITWeb, 29 January 201349 MOBILE REPORT/JANUARY 2013
  • 50. SECTION 4 MOBILE NETWORKS50 MOBILE REPORT/JANUARY 2013
  • 51. ORANGE TO ENTER SOUTH AFRICAN MOBILE MARKET » French telecommunications group, Orange, could launch a mobile virtual network operator (MVNO) service in South Africa, as part of its aggressive plans to enter the lucrative mobile market in Africa’s largest economy and other parts of the continent » Orange, owned by France Telecom, has been operating in South Africa for more than 10 years through subsidiary Orange Business Services, which provides technology services to corporate clients » But now the company intends to enter the mobile services market and is using its sponsorship of Africa’s biggest football tournament, the African Nations Cup (Afcon), to unveil several initiatives to position itself in the market » Visit the online store: http://store.orange.com/za/p_orange_home.aspx » Editors note – could a Cell C tie-up be on the cards? Ventures Africa, 18 January 201351 MOBILE REPORT/JANUARY 2013
  • 52. CELL C, MWEB PROMOTE CHEAPER BROADBAND » MWeb, SA’s second biggest Internet service provider (ISP), and Cell C, third mobile operator, have teamed up to introduce reduced mobile data packages as part of the duo’s campaign for cheaper broadband » As well a promotional offer of 2GB for R89 per month, MWeb subscribers can also sign up for 5GB, 10GB and 20GB 12-month packages for R499, R899 and R1 799 per month, respectively » Cell C CEO Alan Knott-Craig is also an ardent advocate for the introduction of a wholesale model in SA. While he has been making waves in the mobile data space with lower prices since his induction as CEO last year, he says a lot needs to be done by government to enable providers to offer cheaper data ITWeb, 8 January 201352 MOBILE REPORT/JANUARY 2013
  • 53. CELL C STEPS UP MOBILE PRICE WAR » Mobile operator Cell C will from next month give prepaid and top-up consumers, who recharge with R500 or higher, free, unlimited calls to other Cell C subscribers for 30 days from the date of recharge. The new product, called Supacharge, comes into effect in February » Cell C CEO Alan Knott-Craig says the operator’s new offering will be part of its standard product offering rather than simply being a promotional offer. » In addition to the unlimited calls, Cell C customers that recharge with R500 or more will receive a thousand SMS messages for use to other Cell C customers and 1GB of data. These will also be valid for 30 days TechCentral, 30 January 201353 MOBILE REPORT/JANUARY 2013
  • 54. SECTION 5 SOCIAL NETWORKS54 MOBILE REPORT/JANUARY 2013
  • 55. HASHTAG DECLARED 2012S WORD OF THE YEAR » The American Dialect Society has named "hashtag" as the word of the year, beating out "Gangnam Style," "YOLO" and "fiscal cliff," among others. Or, to put it another way: #winning » Each year, the group nominates a series of words and phrases, and then votes to decide the word of the year. It also determines the top word in other categories, including: most useful, outrageous, unnecessary and creative » "Hashtag" is hardly a new word, but the judges concluded that it really came to prominence in 2012 Mashable, 6 January 201355 MOBILE REPORT/JANUARY 2013
  • 56. MEET THE NEW JUSTIN TIMBERLAKE-FUELED MYSPACE » Anyone going to Myspace would’ve been met by a picture of Justin Timberlake, with an invitation to join or sign in to the social network to listen to his new single » The Myspace makeover has been in the works for some time now. What the company teased looked beautiful. Gone were the messages from Tom, the insane backgrounds and, it seems, the music that used to blare as soon as you entered a page » Instead of the old clutter, imagery was emphasised, there’s looked to be a static footer for navigation, a left-to-right timeline of posts and a built-in music player Memeburn, 15 January 201356 MOBILE REPORT/JANUARY 2013
  • 57. INSTAGRAM RELEASES USER FIGURES » Popular photo sharing platform Instagram has reported its monthly user stats for the first time. According to the company’s site it currently has 90-million monthly active users sharing 40-million photographs a day » The number is up 10% in the period from December to January “Instagram continues to see very strong growth around the world,” Instagram co-founder Kevin Systrom told AllThingsD. » According to the reported stats, the platform handles more than 1 000 comments per second and over 8 000 likes in a second. A second post by the company’s other co-founder Mike Krieger contradicts the figures a bit stating that Instagram is actually handling more than 10 000 likes a second MyBroadband, 18 January 201357 MOBILE REPORT/JANUARY 2013
  • 58. FACEBOOK LAUNCHES GRAPH SEARCH » Facebook unveiled its take on search, the social giant’s major push into helping its users find content from within Facebook » For as big as Facebook has grown, something like this has been sorely needed. More than one billion people are on Facebook’s network, with upward of 240 billion photos and more than a trillion connections within the social graph. For anyone looking for a specific topic of information, place or person, that’s a lot of stuff to sort through » “Indexing all this content and making it so you can find it easily is a really hard problem,” CEO Mark Zuckerberg said. “Graph search is designed to take a precise query and return to you the precise answer.” AllThingsD, 15 January 201358 MOBILE REPORT/JANUARY 2013
  • 59. FB TO PUT MOBILE-FIRST AT CORE OF STRATEGY » Facebook’s mobile advertising revenue continues to grow and represented approximately 23% of overall advertising revenue for the fourth quarter ended Dec. 31 2012, up from 14% in the third quarter » The number of active mobile users is still growing at a healthy pace and daily mobile users outnumber Web users for the first time » One way that Facebook will look to build an even strong mobile presence this year is with new mobile-first experiences. “A lot of what we had to do last year was simply improve our mobile development process,” said Mark Zuckerberg, CEO of Facebook » “That is going to be a big theme for us this year. If we do it well, we should be able to bring even more relevant content to users.” Mobile Marketer, 31 January 201359 MOBILE REPORT/JANUARY 2013
  • 60. FACEBOOK MOBILE BY NUMBERS » While Facebook does not widely share the statistics on its mobile users apart from overall numbers, an independent technology analyst has compiled a detailed breakdown of Facebook’s mobile user base for the first time » The numbers compiled by Benedict Evans of Enders Analysis show that while iOS is currently the biggest platform for Facebook’s mobile app, Android is showing the fastest growth rate and will soon become the most important platform for the social network » In September 2012, Facebook reported 470m users of its smartphone apps for iPhone, Android, RIM, Nokia, Windows Phone and J2ME (Feature phones) » Out of 1.07bn total users, Facebook reported 604m mobile users, implying that 134m were not using these apps and hence were using the mobile web ITWeb, 7 January 201360 MOBILE REPORT/JANUARY 2013
  • 61. TWITTER MOVES BEYOND TEXT WITH VINE » Twitter is continuing to pursue its rich-media ambitions and has released Vine, a social video app that offers deep integration with the micro-blogging platform » Vine allows users to share six-second looping videos (with optional sound) both on the service and within embedded tweets. The videos play directly inside tweets and in expanded tweets within the tweet stream » Vine marks an interesting step for Twitter and is the micro-blogging platform’s first standalone app for non- text-based media creation. Twitter will no doubt be hoping the new type of content within the tweet stream will keep users engaged with the site for longer » Editor’s note – an unintended consequence has been the surge in flesh-toned videos. AMR ITWeb, 25 January 201361 MOBILE REPORT/JANUARY 2013
  • 62. NEW MXIT ANDROID APP COMING SOON » Mxit is set to release version 6.4 of its Android App, which will offer numerous visual enhancements, improved performance and improved profile photos » New Mxit Chief Marketing Officer Vincent Maher explained that these significant enhancements may be unusual for a point release, but there is a reason behind this decision » “The reasoning is that Android is our flagship smartphone platform and we use it to gauge user opinion about new features and functionality before we roll it out to our larger base of feature phone users,” said Maher » The new Mxit Android app will be more data efficient, support larger profile pictures and have better memory handling » It further supports Mxit’s speed dial, and users will be able to cut and paste in-message MyBroadband, 20 January 201362 MOBILE REPORT/JANUARY 2013
  • 63. MXIT’S BIG PLANS FOR 2013 » Mxit has announced a new executive team which will drive the company forward in its quest to double its user base in 2013 » Mxit announced the official appointment of Vincent Maher as Chief Marketing Officer, Andrew Davies as Chief Operating Officer, and Richard Newton as Chief Financial Offer » These executives will support CEO Francois Swart in the company’s quest to grow its subscriber base and extend into various other market segments » The mobile platform is also getting ready for releasing a movie on Mxit in February. “It’s via an app called ‘Cinemo’ and the movie is broken into 4 minute ‘episodes’ with one episode appearing every day until its finished,” explains Mxit spokesperson Sarah Rice MyBroadband, 21 January 201363 MOBILE REPORT/JANUARY 2013
  • 64. USERS CAN NOW BROWSE TWITTER ON MXIT » As a platform, Mxit seems to be evolving. In the last year it has expanded the user experience by opening up its API and allowing third-party developers to build apps for the mobile social network » In December a third-party developer quietly launched Tweetr on Mxit, an app that allows users to browse tweets from Twitter’s mobile site without the need for a Twitter account » According to the app developer, users can add the app as a contact on Mxit and then browse for channels that are of interest to them. The channels work as categories, such as comedians, facts and quotes, football teams and religion. The tweets that appear on Mxit are updated every 20 minutes from chosen Twitter handles. Users with Twitter accounts can reply, retweet or simply email from the app Venturburn, 21 January 201364 MOBILE REPORT/JANUARY 2013
  • 65. TELKOM FINALLY BOARDS SOCIAL MEDIA TRAIN » Telkom’s social media inauguration yesterday got a cynical reception as many social network commentators responded to the news with sarcastic quips and critical inferences » SA’s telecoms giant has joined three of the social networking world’s biggest sites – Facebook, Twitter and LinkedIn – roughly nine, seven and 10 years, respectively, afterthe inception of the platforms » Asked why it had taken Telkom – as a leading ICT entity – so long to board the social media train, Telkom said (via Twitter) that it wanted to be sure all the correct systems were in place » “We do understand that we are late. We know the importance of social media, so we want to make certain that we deliver.” ITWeb, 29 January 201365 MOBILE REPORT/JANUARY 2013
  • 66. SECTION 6 CREDITS AND CONTACTS66 MOBILE REPORT/JANUARY 2013
  • 67. CREDITS » AllThingsD » ITWeb » Memeburn » Bizcommunity » ITWeb Africa » MIT Technology Review » BDLive » SlashGear » Mobile Marketer » Business Insider » TechCentral » Mobile Money Africa » Deloitte » Tech Crunch » MyBroadband » DMMA » Tech Talk Africa » MyBroadband BusinessTech » Forbes » TomiAhonen Almanac 2013 » Network World » eConsultancy » Trendwatching » World Wide Worx » Engadget » The Verge » VentureBeat » eMarketer » MarketingWeek » Ventures Africa » Gadget » Mashable » HumanIPO » MDG Advertising67 MOBILE REPORT/JANUARY 2013
  • 68. CONTACT US Should you have any mobile insight, strategy, campaign or solutions requirements please contact any one of us. Angus Robinson | Director: Mobile, Content, Community & Media [tel] +27 (11) 555-3800 [cell] +27 (83) 635 4400 [fax] 0867210884 [email] angus@native.co.za INSERT VIDEO HERE [twitter] @angusrobinson Tracy Aberman | Mobile Strategist Vuyisile Sisulu | Mobile Technologist [tel] +27 (11) 555-3800 [tel] +27 (11) 555-3800 [cell] +27 (82) 754 6111 [cell] +27 (82) 679 5415 [fax] 0867210884 [fax] 0867210884 [email] tracya@native.co.za [email] vuyilisle@native.co.za [twitter] @TracyInSA [twitter] @Vuyisile_Sisulu68 MOBILE REPORT/JANUARY 2013
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