Native Mobile Monthly Report - August 2012


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August 2012

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Native Mobile Monthly Report - August 2012

  3. 3. CONTENTS » Section 1: Mobile Landscape » Section 2: Mobile Handsets & Operating Systems » Section 3: Samsung vs. Apple » Section 4: Mobile Networks » Section 5: Mobile Banking » Section 6: Social Networks » Section 7: Summary & Credits3 NATIVE MOBILE REPORT FOR AUGUST 2012
  5. 5. MOBILE IS A KEY TREND SHAPINGDIGITAL MARKETING» Speaking at the Google Think 2013 Summit, Googles director of government and local markets, Sam Sebastian said that “Going forward, the big question is on the mobile side – where will it all go?”, adding that mobility answers the question of how to connect the unconnected» Speaking of monetisation concerns, Sebastian said the sheer pace of mobile growth is a concern for Google. “I believe the industry, as a whole, hasnt taken advantage enough of the utility of the mobile phone for advertising, so this is a top priority for Google.”» Watch Google’s video titled “The Time for Mobile is Now”: ITWeb Africa, 22 August 20125 NATIVE MOBILE REPORT FOR AUGUST 2012
  6. 6. WORLD WIDE WEB CELEBRATES ITS21ST BIRTHDAY» 21 years ago, a modest British scientist launched his new invention. At the time, almost no-one noticed, but it has since revolutionised our lives. Tim Berners-Lee called his invention the "world-wide-web”» The web has evolved into something far more than Berners-Lee could have imagined, with the likes of Google, Facebook, Twitter, Instagram, Pinterest, Yahoo, Amazon etc. being created» Our entire industry may not have existed if it not for the WWW, and for that we thank Tim Berners-Lee» The worlds first website can still be visited today, more than two decades after its creation: BBC, 6 August 2012 Memeburn, 6 August 20126 NATIVE MOBILE REPORT FOR AUGUST 2012
  7. 7. GOOGLE UPGRADES MOBILE SEARCH» Google has now made searching on mobile even better. The search giant has announced a host of new features to make Googling on your cellphone or tablet more visual and interactive to make sure you get the answers you’re looking for as easily on mobile as you do on a desktop computer» Areas include finance, currency conversion, unit conversion, dictionary definitions, local time lookup, and holiday and sunrise times… the things you’d actually use the most on mobile devices» Now you’ll see all the graphs and quick responses at the top of your search results page, just as you would on the desktop version Memeburn, 10 August 20127 NATIVE MOBILE REPORT FOR AUGUST 2012
  8. 8. FLIPBOARD HITS 20 MILLIONUSERS» Flipboard’s efforts to increase availability on different mobile operating systems has contributed to its continued growth hitting 20 million users and reaching over 3 billion flips per month» 1.5 million users log in daily, and they spend, on average, 86 minutes per month in the app» 75% of readers connect their social networks in Flipboard, and perform a total of 14.5 million social actions (favouriting, liking, sharing, etc.) in the app per month.» The top day for tablet reading is Sunday» The top day for smartphone users is Thursday with top reading hours being from 10-11pm TechCrunch, 28 August 20128 NATIVE MOBILE REPORT FOR AUGUST 2012
  9. 9. SONY TO ROLL OUT PLAYSTATIONMOBILE» Sony has pinned its long-term growth on mobile and gaming devices. Sony Computer Entertainment Inc. will roll out its PlayStation Mobile cross-platform gaming service in the coming months - offering application software and other content across devices like the handheld PlayStation Vita and Xperia smartphones and tablets» Previously branded the PlayStation Suite, it will provide a platform for third-party software developers and publishers to create new content such as games for Sony’s portable devices MyBroadband, 15 August 20129 NATIVE MOBILE REPORT FOR AUGUST 2012
  10. 10. MCDONALD’S TESTS MOBILE PAYMENTS APP » Fast food giant McDonald’s is testing a new mobile payments service with PayPal that lets consumers order their favorite meals at participating restaurants in France » Through the service, consumers can order food either online or through the McDonald’s mobile app and checkout via PayPal. From there, consumers can pick up their meal from a separate line » McDonald’s is following in the footsteps of companies such as Burger King, Starbucks and Dunkin’ Donuts who have all implemented their own mobile payments systems Mobile Commerce Daily, 21 August 201210 NATIVE MOBILE REPORT FOR AUGUST 2012
  11. 11. QR CODES TO DETECT FAKE HP PRODUCTS » Multinational hardware and software company, Hewlett-Packard, plans to roll- out a verification code-technology that could help some African consumers detect fake ink, cartridges or toners » The verification mechanism takes the form of a Quick Response (QR) code that consumers can use to verify if the equipment is genuine ITWeb Africa, 13 August 201211 NATIVE MOBILE REPORT FOR AUGUST 2012
  12. 12. TOP BRANDS IN THE SA TECH SECTORS » The Sunday Times published its annual Top Brands supplement for 2012, dividing the winners up into consumer and business categories. » Top cellphone brands- – Consumer: Nokia(1), Blackberry (2), Samsung (3) – Business: iPhone (1), Blackberry (2) Nokia (3) » Top telecoms brands- – Consumer: Vodacom (1), MTN (2), Cell C (3) – Business: Vodacom (1), MTN (2), Nashua Mobile (3) » The survey also revealed a new category for the computer tablet/e-reader with the iPad coming first, followed by Samsung’s Galaxy Tab ITWeb, 13 August 201212 NATIVE MOBILE REPORT FOR AUGUST 2012
  13. 13. STUDY SHOWS SOUTH AFRICANS HAVE CLOSE RELATIONSHIP WITH THEIR PHONES » Time Magazine and global telecoms company Qualcomm, conducted a poll to determine how the global mobile industry is affecting the everyday lives of people » The poll shows South African cellphone users are almost constantly connected to their devices, with 63% of checking their phone at least once every 30 minutes and 42% conceding they check it at least once every 10 minutes » 61% say they browse the Internet on their wireless mobile device at least a few times a week, up from only 27%, five years ago » Almost double the global figure, 43% of SAs motorists use their devices while driving (compared to 26% globally) ITWeb, 23 August 201213 NATIVE MOBILE REPORT FOR AUGUST 2012
  14. 14. SYNOVATE RELEASES IPSOS SOCIALOGUE » The ebook is full of infographics and commentary on trends and behaviours that define peoples lives in todays social media age » Some insights include: – 57% of online South Africans have read an ad on their mobile phone – 53% of South Africans have recommended a brand they “like” or follow on a social network – 29% of people open emails from retailers on their mobile phones » To see the full report go to: Synovate, 28 August 201214 NATIVE MOBILE REPORT FOR AUGUST 2012
  15. 15. EDCON LAUNCHES MOBILE SHOPPING APP » Edcon‚ owner of Edgars‚ Legit and Jet‚ launched its SmartShop mobile application‚ aimed at delivering a "multi-layered retail experience" for in-store shoppers » The app allows customers to use their phones camera to scan and read the barcode on a product, check the price and look up stock in real time to see what sizes are currently available in all stores‚ and view their account details, as well as Facebook integration - allowing users to upload details of specific items to the social network » The Edcon SmartShop application is available for free download from the Apple‚ Android, Windows Phone and BlackBerry app stores Bizcommunity, 2 August 201215 NATIVE MOBILE REPORT FOR AUGUST 2012
  16. 16. SA’S NEW MUSIC STREAMING SERVICE » Simfy, the R60/month music streaming service, with more than 16m tracks, 2m albums and 650 000 artists, was launched in SA on 27 August » South Africa’s first homegrown music streaming operation is a partnership between the European streaming provider, Simfy, and local digital content company eXactmobile » Simfy Africa has a Web version and mobile applications for Android, BlackBerry and iOS. Ryan Birkin, Simfy Africa’s chief business development officer, says these were viewed as the most important platforms for the SA market » Users are able to pay by credit card or electronic funds transfer, or using their mobile airtime TechCentral, 20 August 201216 NATIVE MOBILE REPORT FOR AUGUST 2012
  17. 17. IS ITUNES COMING TO SOUTH AFRICA? » Speculation is rife that the Apple iTunes Store will become available for South African users in September 2012 » The announcement was made by Yoel Kenan, (founder and CEO of Africori, a licensing platfrom for African music) at the Mobile Entertainment Africa 2012 Conference » Asked about the launch of iTunes in SA, Core Group, local distributor for Apple products said: “There has been no announcement from Apple and we have no further information” » While the move will be welcomed by many it remains to be seen what quality of content will be available for South African Apple Fans MyBroadband, 29 August 2012 Memeburn, 29 August 201217 NATIVE MOBILE REPORT FOR AUGUST 2012
  18. 18. ROLLING STONE SA GETS AN AUGMENTED REALITY (AR) COVER » In the upcoming September issue of Rolling Stone South Africa, people will be able to scan the front cover to get a free music video » The AR app Layar allows readers real-time access to watch former Springbok Nude Girls singer Arno Carsten’s new music video, “Two Dogs” as well as preview its interview with him. They’ll also be able to share the story with friends on Facebook and Twitter » Although this is a first for Rolling Stone, it is far from the first AR magazine cover in the country. As early as April 2011, motoring magazine Car launched an AR issue, which included a track test video of a BMW M3 Memeburn, 31 August 201218 NATIVE MOBILE REPORT FOR AUGUST 2012
  19. 19. WI-FI IN GAUTENG HIGH COURTS» LexisNexis SA and Law Credit have joined forces to furnish the Johannesburg and Pretoria High Courts with WiFi facilities» “Visitors simply need to purchase data bundles and follow the step-by-step instructional material, visible throughout the corridors of the court, which explains the connectivity process to users,” says LexisNexis» “Providing significant value to all visitors, the WiFi facility will, in particular, benefit legal professionals who can now access their My LexisNexis accounts, an online research platform for the legal industry, to view law reports and statutes while at court.” ITWeb, 17 August 201219 NATIVE MOBILE REPORT FOR AUGUST 2012
  20. 20. BIZCOMMUNITY.COM TURNS 11 » August 2012 marks 11 years of, and since its inception in 2001, Bizcommunity has expanded from a single marketing and media portal with a South Africa focus to a total of 35 industry-specific portals each with various categories of defined interest, including mobile » The company has grown to become one of South Africas best-loved online media brands by marketing and media industry professionals, companies and communities We wish Bizcommunity a very happy 11th birthday! Bizcommunity, 1 August 201220 NATIVE MOBILE REPORT FOR AUGUST 2012
  22. 22. GLOBAL SMARTPHONE SALES UP 42.7% IN Q2 » Gartner says while worldwide sales of mobile phones declined 2.3% in the second quarter of 2012, smartphone sales surged 42.7%, led by demand for Samsung’s Galaxy S3 » Worldwide sales of mobile phones to end users reached 419 million units in the second quarter of 2012, with smartphone sales accounting for 36.7% of total mobile phone sales. » Anshul Gupta, principal research analyst at Gartner said, “The challenging economic environment and users postponing upgrades to take advantage of high-profile device launches like the iPhone 5 and promotions available later in the year slowed demand across markets.” Memeburn, 14 August 2012 BusinessTech by MyBroadband, 17 August 201222 NATIVE MOBILE REPORT FOR AUGUST 2012
  23. 23. CHINA PREDICTED TO SURPASS U.S. AS SMARTPHONE LEADER » The latest figures out from IDC confirm that this is the year that China will overtake the U.S. as the world’s biggest smartphone market with its 25.5% share, a significant lead over the U.S.’s 17.8% » The tipping point has been a long time coming with China the world’s most populated country, but the trend has accelerated in the last couple of years with the rise of cheap sub-$200 devices built for Android » This trend will continue to drive growth at China, too, which will see its share expand at a rate of 26.2% TechCrunch, 30 August 201223 NATIVE MOBILE REPORT FOR AUGUST 2012
  24. 24. MICROSOFT GETS REBRANDED » With a serious spate of major product releases coming up, including Windows 8, Windows Phone 8 and the Surface Tablet, Microsoft has updated its logo. “Its been 25 years since weve updated the Microsoft logo and now is the perfect time for a change” » There is a common look and feel across the new products providing a familiar and seamless experience on PCs, phones, tablets and TVs, “It represents a new era for Microsoft, so our logo should evolve to visually accentuate this new beginning” » Microsoft also created a YouTube video about the logo change titled “Microsoft unveils new look”: CNET, 23 August 201224 NATIVE MOBILE REPORT FOR AUGUST 2012
  25. 25. IPHONE WORTH MORE THAN ALL OF MICROSOFT » One Apple product, something that didn’t exist five years ago, has higher sales than everything Microsoft has to offer » More than Windows, Office, Xbox, Bing, Windows Phone, and every other product that Microsoft has created since 1975 » In the quarter ended March 31, 2012, iPhone had sales of $22.7 billion; Microsoft Corporation, $17.4 billion » If we break down Apple’s performance as a whole we are able to see what Apple makes in a second, hour, day, month: Forbes, 19 August 201225 NATIVE MOBILE REPORT FOR AUGUST 2012
  26. 26. APPLE EDGING TOWARDS A GOOGLE FREE IPHONE » Apple confirmed that the latest version of its mobile software will not come with YouTube preloaded » This comes after Apple also announced that Google Maps will be dropped » The move follows Apple’s decision to launch its own mapping application this fall as the standard part of iOS 6 » There should be no doubt that this manoeuvre was all about Apple removing Google from a key part of its devices TechCrunch, 6 August 201226 NATIVE MOBILE REPORT FOR AUGUST 2012
  27. 27. GOOGLE’S PLANS FOR MOTOROLA » Almost exactly a year ago, Google shocked the industry by buying Motorola for $12.5 billion » Google appears to be remaking Motorola rather than burying it. It is getting Motorola out of the feature- phone market where margins are very low and it is already underperforming » Motorola likely will be tasked with creating a series of high-end smartphones to challenge the iPhone and Samsung Galaxy series » “Just like Nokia and RIM, Moto is being forced to concentrate on its core growth areas, and not try to compete for business at the low end where it can’t win," said industry analyst Jack Gold with J. Gold Associates ReadWriteWeb, 13 August 201227 NATIVE MOBILE REPORT FOR AUGUST 2012
  28. 28. GOOGLE PLAY STORE ADDS PERSONALISED APP RECOMMENDATIONS » One thing that Google has continued to work on since the launch of the then-Android-Market is app discovery. Even with thousands of great apps ready to download and install, they are useless if no-one can find them » Google started making things personal last month with a “Recommended for You” section on the web- based Play Store. This feature is now coming to the Play Store app as well » It takes into account factors like which apps your Google+ friends enjoy and the general geographical area in which you live Mashable, 30 August 201228 NATIVE MOBILE REPORT FOR AUGUST 2012
  29. 29. ADOBE FLASH PLAYER EXITS ANDROID GOOGLE PLAY STORE » Adobe is pulling its Flash Player plug-in from Androids Google Play store, following a decision to halt development of the software for mobile devices » Smartphone owners who had upgraded to the latest Android version, known as Jelly Bean, should uninstall the Flash Player if it was already on their device because it was likely to exhibit "unpredictable behaviour” » Adobe will continue to develop the player for PCs. It will also support Air - a tool which lets developers turn web-based applications using Flash into standalone mobile apps BBC, 15 August 201229 NATIVE MOBILE REPORT FOR AUGUST 2012
  30. 30. HUAWEI FOSTERS AFRICAN LTE » LTE, commonly referred to as “4G”, provides download speeds of more than five times those of the incumbent 3G networks » Global ICT solutions provider Huawei has been selected to provide its IP microwave solution for a number of early commercial long-term evolution (LTE) networks in Africa » Huawei announced it would deploy its “advanced” IP microwave solution for the next-generation backhaul networks of Movicel, in Angola, and Mobile Telecommunications, in Namibia – the first two operators in Africa to provide commercial LTE ITWeb, 28 August 201230 NATIVE MOBILE REPORT FOR AUGUST 2012
  31. 31. AFRICA’S BEST SELLING MOBILE HANDSETS TO DATE » Information on the best-selling devices in Africa is scarce, so IT News Africa reviewed a number of the top rated mobile handsets on the continent and found that while smartphones occupy a large portion, feature phones are just as important for everyday communication as they were years ago » The list includes: 1. Nokia XpressMusic 5130 2. Samsung E250 3. Nokia 2700 4. Nokia 3310 5. Huawei Ideos U8150 6. BlackBerry Curve 8520 IT News Africa, 27 August 201231 NATIVE MOBILE REPORT FOR AUGUST 2012
  32. 32. SAMSUNG ANNOUNCES DUAL-SIM PHONE FOR AFRICA » Samsung is introducing the low-cost dual-SIM Samsung Chief Hero to the African market during September » The Samsung Chief Hero will allow users to automatically switch between two SIM cards without having to carry an additional handset, or turn off the phone to swop out a SIM, addresses a critical need, Samsung said » The Samsung Chief Hero has dual-band GPRS support and claims 11-hour talk time with 550 hours standby time on its 1000mAh battery MyBroadband, 29 August 201232 NATIVE MOBILE REPORT FOR AUGUST 2012
  33. 33. LENOVO ENTERS MOBILE HANDSET MARKET IN SA » The company is set to release a dual-SIM, low- cost, Android, smartphone in SA before the end of the year, a move that could annoy operators while delighting consumers » Jack Lee, Lenovo’s vice-president and GM for the Middle East and Africa, says the company has decided to go “beyond the PC” and its strategy involves the “four screens” of smartphones, smart TVs, PCs and desktops, and laptops » The Lenovo S880 — called “LePhone” in some markets — should be available in SA by the 4th quarter of this year. Lee says the dual-Sim, 5-inch “phablet” retails in China for the equivalent of R2 000 but the SA price has yet to be set TechCentral, 13 August 201233 NATIVE MOBILE REPORT FOR AUGUST 2012
  34. 34. THE PHABLET IS A GROWING TREND » One trend – some are calling it a fad – is the push for larger smartphone displays » The average smartphone screen size has grown nearly an inch over the last two years, from roughly 3.8-inches to around 4.7-inches » We have seen some phones breach the 5-inch barrier, like the Galaxy Note at 5.3-inches and the LG Optimus Vu at 5-inches even » These phone-tablet hybrids were originally conceived as very niche devices » These giant smartphones – appropriately dubbed phablets – overcame insurmountable adversity and have actually become relatively popular since the original launch of the Galaxy Note Phonedog, 16 August 201234 NATIVE MOBILE REPORT FOR AUGUST 2012
  36. 36. THE TRIAL THAT HAS BEEN SHAKING UP THE MOBILE HANDSET INDUSTRY » Apple and Samsung have been going at heads in a patents dispute, mirroring a struggle for industry supremacy between two rivals that control more than half of worldwide smartphone sales » The U.S. company accused Samsung of copying the design and some features of its iPad and iPhone, and was asking for a sales ban in addition to monetary damages. The Korean company, which is trying to expand in the U.S., said Apple infringed some of its key wireless technology patents » The vast majority of patent disputes settle before trial, particularly between competitors. In this case though, the stakes were just too high – and the two companies ultimately had very different views ITWeb, 27 August 2012 ITWeb, 13 August 201236 NATIVE MOBILE REPORT FOR AUGUST 2012
  37. 37. THE PRESENTATION THAT ULTIMATELY LED TO SAMSUNG’S DEMISE » It became very clear that Samsung had a case of iPhone envy when Apple released a 132 page evidence document to the court, which was then released to the public » Titled “Relative Evaluation Report on S1, iPhone”, this document by Samsung’s Product Engineering Team in 2010 gave some pretty harsh criticism to the Galaxy S’s interface, and compares it step by step to the iPhone » Was this simply part of a thorough product comparison procedure, which is pretty standard in any research and development environment, or did it prove Samsung copied the Apple look and feel? Bandwidth Blog, 8 August 201237 NATIVE MOBILE REPORT FOR AUGUST 2012
  38. 38. APPLE WINS LANDMARK CASE AGAINST SAMSUNG » A U.S. court has ordered Samsung to pay Apple $1.05bn in damages for infringing intellectual property » The jury decided several Samsung devices had infringed iPhone-maker Apples software and design patents, the jury said, but rejected counter-claims by Samsung » Whether damages will be tripled is a decision for the judge in the coming weeks » Apple and Samsung are far from settling their differences and we could see the patent wars carry on indefinitely » Apple will now seek import bans on several of its rivals products. Samsung has said it will appeal » And no, Samsung did not pay its fine to Apple in nickels… ITWeb, 27 August 2012 TechCentral, 27 August 201238 NATIVE MOBILE REPORT FOR AUGUST 2012
  39. 39. WHAT DOES THE RULING REALLY MEAN?» To competitors: Microsoft seems happy with the ruling with Microsoft senior director of Windows Phone marketing Bill Cox posting on Twitter: “Windows Phone is looking gooooood right now”» To consumers: Now the consumers can decide if they want to pay a premium for Apple’s products or pay for the similar Samsung product which generally would cost less. However, consumers may have to now pay more for products that have to license Apple patents» To Samsung: The $1bn that Samsung has to pay in damages could be seen as small change, only $1,5% of its annual revenue – not much to become the 2nd biggest smartphone player in the world TechCentral, 27 August 201239 NATIVE MOBILE REPORT FOR AUGUST 2012
  40. 40. WHAT DOES THE COURT RULING MEAN FOR GOOGLE? » In response to the verdict, Google has already said the court of appeals would review both the infringement and the validity of the patent claims » “Most of these don’t relate to the core Android operating system, and several are being reexamined by the US Patent Office,” Google said » This clearly indicates that Google is trying to distance itself from the ruling and is not, at this point, coming directly to the defense of manufacturers using Android. » The statement also points out that the rulings in their current form do not directly affect Android. The company would probably have responded in a vastly different manner if this was the case BBC, 25 August 201240 NATIVE MOBILE REPORT FOR AUGUST 2012
  42. 42. DO SOUTH AFRICAN’S WANT DUAL-SIM CARDS? » While many emerging markets have seen sales of dual- SIM mobile phones flourishing, the market for dual SIMs in SA remains negligible » The operators are often blamed for failing to offer dual- SIM devices on their networks, fearing that consumers will route their calls over the cheapest network at any given time, but it appears a lack of demand may be playing a larger role for the lack of take-up » Liza De Wet, marketing director for Hauwei devices in SA thinks this may change when the feature is added to higher-end devices » Zunaid Dinath, Vodacom’s managing executive for the consumer market, agrees saying “In SA, the market uptake has been slow due to the fact that these handsets have fewer features and are more expensive TechCentral, 29 August 201242 NATIVE MOBILE REPORT FOR AUGUST 2012
  43. 43. STUDY SHOWS SOUTH AFRICAN’S ARE UNHAPPY WITH CELLULAR PROVIDERS » A new study commissioned by inMobi, has revealed that a massive 70% of South Africans are unhappy with their cellphone providers » The majority of complaints are the following: – 17% percent of cellphone consumers are unhappy about the price of the service – 25% of people are not happy with only limited data coverage – 8% are frustrated about hidden charges – 7% are not happy with customer service » The network that came out on top with users is Vodacom, scoring 57% for customer service, 60% for network coverage, and 42% for value News24, 1 August 201243 NATIVE MOBILE REPORT FOR AUGUST 2012
  44. 44. CELL C LAUNCHES NEW CALLING PLANS » Cell C has announced that it is cutting call rates to a further 177 countries after introducing a 99c/minute rate to 50 countries in recent months » The operator has grouped countries into 5 different zones based on different call rates. The rates will be available to all Cell C customers, whether they are prepaid, hybrid or postpaid » All calls will be billed on a per-second basis and the new rates will be applicable to fixed-line and mobile numbers in the respective countries TechCentral, 30 August 201244 NATIVE MOBILE REPORT FOR AUGUST 2012
  45. 45. CELL C CHANGES HOW A2P SMS MESSAGES ARE TERMINATED (SENT) » A recent change in how Cell C is terminating application-to-person (A2P) SMS messaging is shaking up the local mobile messaging industry » For years, all incumbent mobile network operators had a “gentleman’s agreement” not to compete on A2P SMS messaging traffic, which has resulted in higher SMS prices for A2P SMS messages, benefiting the network operators and the WASPs, but negatively impacting on the communication costs of businesses » Recently, Cell C began allowing all WASPs to terminate A2P SMS messages onto other networks » This could have a major impact on the revenue of Vodacom and MTN, and it may need to be an issue addressed by the Independent Communications Authority of South Africa (ICASA) MyBroadband, 31 August 201245 NATIVE MOBILE REPORT FOR AUGUST 2012
  46. 46. ALAN KNOTT-CRAIG SENDS WARNINGS » Cell C CEO, Alan Knott-Craig sent a warning to his cellular rivals, saying that the cellular battle has not started yet and that “when we get into the ring, be careful. Someone is going to get hurt” » Speaking to Business Times, Knott-Craig said that he has “not been taking jabs at his rivals yet, despite announcing new specials weekly” » Knott-Craig seems to be preparing the company for a high volume, low margin environment where data will play an increasingly important role BusinessTech by MyBroadband, 13 August 201246 NATIVE MOBILE REPORT FOR AUGUST 2012
  47. 47. VODACOM NOT SHOWING SIGNS OF DEFEAT » Vodacom’s new chief consumer officer, Phil Patel said that, despite the lower prices from Cell C and 8ta, they are not losing market share to these two companies » Patel highlighted that, while pricing is important, it is not the only consideration. He said that issues like network quality and service availability are also important considerations to consumers » Despite the fact that Vodacom is still showing strong growth in the data market, Patel said that they will continue to ensure that their pricing remains competitive, and may even go to 15c per MB like Cell C if they “have to” » However, Patel said that there is currently no need for Vodacom to match Cell C’s 15c per MB to remain competitive MyBroadband, 14 August 201247 NATIVE MOBILE REPORT FOR AUGUST 2012
  48. 48. VIRGIN MOBILE SA TAKES FOCUS OFF MASS MARKET » Virgin Mobile SA is looking to build its brand and enhance the customer experience within a particular set of demographics, rather than chasing mass market share » This is according to Jonathan Marchbank, the new CEO, who took the helm at the South African operation earlier this month » In terms of market share, Marchbank says the MVNO is aiming for a humble 2%, or one million customers » Marchbank says that “Whereas the incumbents are competing on tariff and handsets, he says, VMSA is targeting brand affinity and customer engagement ITWeb, 28 August 201248 NATIVE MOBILE REPORT FOR AUGUST 2012
  49. 49. INCREASED SUBSCRIBER BASE FOR MTN » Africas largest cellular operator, MTN, says it “delivered a satisfactory set of results” for the first 6 months of the year to June » The group grew subscribers 6.9% to 176 million compared with its base at the end of December » Data, excluding SMS, contributed 10% to revenue, increasing 69.6% to R6.7 million. “This was mainly attributable to strong data growth in South Africa and Nigeria, which contributed 46.8% and 28.4% respectively to total group data revenue,” it says ITWeb, 8 August 201249 NATIVE MOBILE REPORT FOR AUGUST 2012
  50. 50. BOOSTING MOBILE BROADBAND IN SA » Cellular network operators in South Africa are ready for Long Term Evolution (LTE), a high speed mobile broadband technology, but they have all expressed a dire need for additional spectrum to roll out LTE » The Independent Communications Authority of South Africa (ICASA) was to assign spectrum ideal for the use of LTE, but withdrew its invitation to apply (ITA) pending a “policy direction” from the Minister of Communications » Forging ahead in spite of spectrum limitations, MTN recently revealed its plans to launch commercial LTE services on a refarmed spectrum during Q4 2012 MyBroadband, 18 August 201250 NATIVE MOBILE REPORT FOR AUGUST 2012
  51. 51. RIM INTRODUCES BLACKBERRY BUDDIES » Research in Motion (RIM) has introduced a human element into the support structure for its BlackBerry devices with “BlackBerry Buddies” » BlackBerry Buddies is a group of people based in shopping malls across SA, who are dedicated to helping BlackBerry users understand, manage and get the most out of their BlackBerry devices » The BlackBerry Buddies are based at designated stands in the following shopping centres: Sandton City in Johannesburg, Menlyn Park in Pretoria, Mimosa Mall in Bloemfontein, Canal Walk in Cape Town, and Gateway Shopping Centre in Durban ITWeb, 21 August 201251 NATIVE MOBILE REPORT FOR AUGUST 2012
  52. 52. TELKOM FINED R499M » The Competition Tribunal has fined Telkom R449m for abusing its dominance in the telecommunications industry over a five-year period between 1999 and 2004 » “The tribunal concluded that Telkom leveraged its upstream monopoly in the facilities market to advantage its own subsidiary in the competitive value-added network service (Vans) market,” the regulatory body says in a statement » Half of the penalty is to be paid within six months of the tribunal’s decision while the balance is payable within 12 months thereafter. However, Telkom has the right to appeal against the decision » Telkom has since filed a notice of appeal against the R449 million penalty TechCentral, 7 August 201252 NATIVE MOBILE REPORT FOR AUGUST 2012
  54. 54. MXIT AND STANDARD BANK PROVIDE GATEWAY TO THE UNBANKED » Standard Bank and Mxit have partnered to bring real money transactions through a new mobile commerce platform » Mxit has long-served as a platform for transactions involving Moola – Mxit’s native currency – and has now extended the platform to facilitate online payments for real-world purchases » The new mobile commerce platform makes use of Standard Bank’s Instant Money services, which is an electronic currency used between people (where one or both parties are unbanked) without the need for credit cards or bank accounts MyBroadband, 15 August 201254 NATIVE MOBILE REPORT FOR AUGUST 2012
  55. 55. NEDBANK RELEASES APP SUITE FOR ANDROID » Nedbank has released its banking app to the public but its only available on Android for the time being » The bank says it intends rolling out apps for Android tablets, Apple’s iPhone and iPad, BlackBerry handsets and feature phones before the end of the year, with support for Windows Phone planned for the first quarter of next year » “The Nedbank App Suite is unique in that it will be available on smartphones as well as a wide range of feature phones. It is our intention to provide an easy to use app that is safe, convenient and available to as many South Africans as possible,” says Nedbank CEO Mike Brown TechCentral, 27 August 201255 NATIVE MOBILE REPORT FOR AUGUST 2012
  56. 56. CROSS-BORDER PAYMENTS GO MOBILE » FNB has launched cross-border payments to Swaziland and Lesotho through its Pay2Cell service » Pay2Cell was launched by FNB in September 2011, and allows the banks mobile phone banking customers to make payments directly into FNB accounts using only the recipients mobile number » "Offering cross-border payments from a cellphone allows our customers to send and receive money instantly. In addition to this, the use of only the recipients cellphone number makes the payment process extremely simple for our customers” said Chief Operating Officer for Cellphone Banking, Dione Sankar Sainfo Reporter, 15 August 201256 NATIVE MOBILE REPORT FOR AUGUST 2012
  57. 57. CELL C, FNB PARTNER FOR BUNDLES » FNB Cellphone Banking customers are now able to buy Cell C SMS and data bundles via the banks USSD channel and mobile application » Until now, the only Cell C product that was offered via cellphone banking was prepaid airtime. Cell C says FNB is the first, and currently the only, bank to enter into a partnership with the operator to enable its customers to purchase bundles » Karin Fourie, Cell Cs executive head of communications, says the operators aim is to leverage the current growth in the data market and form partnerships with relevant industry players ITWeb, 29 August 201257 NATIVE MOBILE REPORT FOR AUGUST 2012
  58. 58. FRUSTRATED DEV MAKES OWN ABSA APP » Having read that Absa would not be making an official banking application available until the end of the year or early in 2013, Johannesburg-based developer and entrepreneur Tyler Reed, frustrated at the time it is taking the bank to develop the app, has opted to make his own » Reed essentially built a “wrapper” for Absa’s mobile banking portal, and has no plans to release the app to the public » Christo Vrey, Absa’s managing executive for digital channels, says the bank acknowledges that some of its customers are anxious for a full-fledged mobile app but suggests that the final product, when it is eventually released will be worth the wait TechCentral, 7 August 201258 NATIVE MOBILE REPORT FOR AUGUST 2012
  59. 59. BARCLAYS TO LAUNCH MOBILE BANKING APP IN KENYA » The app, which was unveiled six months ago in the UK, has already achieved over one million downloads in that country » And Kenya marks the first international rollout of the Pingit app, even ahead of a planned roll- out in European countries in 2013 » The app will allow Kenyans in the diaspora to send money to recipients via their mobile phones at no cost » Barclays plans to unveil the service also in Botswana, South Africa, Zambia, Tanzania, Ghana, Egypt, Zimbabwe, Uganda, Seychelles and Mauritius by the end of 2012 ITWeb Africa, 23 August 201259 NATIVE MOBILE REPORT FOR AUGUST 2012
  60. 60. IS GOOGLE WALLET THE FUTURE OF MOBILE PAYMENT? » A new way to pay has emerged from search giant, Google, piggybacking on the growing availability of NFC » Smartphones like the Google Nexus S or Samsung Galaxy Nexus, allow you to download the Google Wallet app and link it up to your accounts, subsequently using your phone to buy goods and services when you are out and about » NFC terminals attached to tills of various shops and outlets let you tap your handset against them and your account is then charged the amount that is required to be covered in a given transaction Tech Talk Africa, 24 August 201260 NATIVE MOBILE REPORT FOR AUGUST 2012
  61. 61. IS SA READY FOR A CASHLESS SOCIETY» A study conducted by Visa reveals that South Africans are the top cards-over-cash adopters in the world (along with the Koreans), with 61% preferring to use cards instead of cash» SA has already had big developments in mobile payments, with a number of financial services and products available for use with mobile phones» This year’s Oppikoppi, the South African music festival held in rural Limpopo, saw the introduction of a new cashless “tap-‘n-go” payment system from Standard Bank BusinessTech by MyBroadband, 28 August 2012 MyBroadband, 16 August 201261 NATIVE MOBILE REPORT FOR AUGUST 2012
  62. 62. EXPECT SLOW ADOPTION OF NFC » According to Tim Walter, executive head of marketing at Nashua Mobile, South African banks and retailers are likely to be slow to adopt near- field communications (NFC) technology » The reason for this, Walter told BusinessTech in April, is due to the high costs of installing point-of- sale terminals and other enabling infrastructure » “Most of the major handset manufacturers are bringing NFC to market in the latest models of their mid to high-end smartphones,” Walter said. “Yet we are still a long way off from the critical mass that would really justify massive investment in the technology by banks and retailers.” BusinessTech by MyBroadband, 28 August 201262 NATIVE MOBILE REPORT FOR AUGUST 2012
  64. 64. FACEBOOK, TWITTER GROWTH DRIVEN BY SMARTPHONES IN SA » The number of Facebook users in South Africa grew by 500,000 people, or 11%, to 4.9 million users in 2012, with the rapid rise in smartphone ownership fueling most of that growth » LinkedIn is the no. 2 social network in the country, with 1.8 million users (35.3%), narrowly ahead of 3rd place Twitter (1.2 million users, 17.1%), which has also seen rapid growth in the past 12 months » Google+ has 460,000 users (6.54%) » Some 20% of South Africans now own a smartphone, and more than 80% (4 million) have accessed Facebook from their mobile phones. Curiously, Nokia and Blackberry account for 87% of all smartphones in the country, with the iPhone Strategy Worx controlling a share of just 3% Media Bistro, 28 August 201264 NATIVE MOBILE REPORT FOR AUGUST 2012
  65. 65. LINKEDIN Q2 RESULTS BEATS ANALYST PREDICTIONS » Revenue in Q2 was $228.2 million, which is up 89% from a year ago when LinkedIn announced $121 million in Q2 2011 revenue. Analysts were expecting revenue of $216 million for the quarter » LinkedIn’s a user base now consists of 175 million people. That figure was 150 million 6 months ago when LinkedIn announced its Q4 2011 financials » LinkedIn’s stock price has also jumped 48.5% since the beginning of the year Mashable, 2 August 2012 Marketing Land, 2 August 201265 NATIVE MOBILE REPORT FOR AUGUST 2012
  66. 66. PINTEREST RELEASES APPS FOR ANDROID SMARTPHONES / TABLETS AND IPAD » Pinterest, a pinboard-style photo sharing website can now be used as mobile apps for Android smartphones and tablets, as well as the Apple iPad » Pinterest’s mobile apps have the same set of features on all platforms such as browsing through other people’s profiles, re-pinning their items, creating new pins (with your camera, if you want to), and follow other people / brands » The smartphone app uses a two-column layout whereas the tablet version makes use of all the extra space by giving you double the columns and more information upfront Redmond Pie, 15 August 201266 NATIVE MOBILE REPORT FOR AUGUST 2012
  67. 67. FACEBOOK TAKES A “BIG STEP FORWARD” FOR MOBILE » Facebook has released a new native Facebook app for iOS » According to CEO Mark Zuckerberg, the application was completely rewritten from the ground up in order to focus on speed » Facebook engineer Jonathan Dann says: “The development of this new app signals a shift in how Facebook is building mobile products, with a focus on digging deep into individual platforms”.. » With the iOS app revamped, Facebooks next priority is its Android experience. ITWeb, 24 August 201267 NATIVE MOBILE REPORT FOR AUGUST 2012
  68. 68. FACEBOOK UNVEILS MOBILE AD UNIT TO PROMOTE APPS » Facebook has launched another ad unit, this time designed to help mobile app developers market themselves » The units drive users to new apps. If a user clicks on an ad and they don’t have the app already, they’ll be directed to the App Store or Google Play to download it » This ad unit fully trackable as you can use Facebook’s analytics tools to assess its performance » The introduction comes after Facebook introduced Sponsored Stories for the News Feed in June Mashable, 7 August 201268 NATIVE MOBILE REPORT FOR AUGUST 2012
  69. 69. INSTAGRAM PURCHASE IN THE CLEAR FOR FACEBOOK » The U.S. Federal Trade Commission cleared Facebooks acquisition of Instagram » The move frees Facebook to complete its purchase of the mobile photo application maker, the biggest acquisition in its history. » Under the terms of the deal, Facebook will acquire Instagram for $300 million in cash and roughly 23 million shares of Facebook common stock » The deal also ensures the fast-growing mobile app, which said it had 80 million users in July, will not fall into the hands of a Facebook rival such as Twitter or Google ITWeb, 23 August 201269 NATIVE MOBILE REPORT FOR AUGUST 2012
  70. 70. THE WORLD’S FIRST REAL-MONEY FACEBOOK GAME LAUNCHES IN THE UK » Bingo Friendzy is a new Facebook game from online gambling operator Gamesys, which gives users the opportunity to play with and win real money in 90 ball bingo games. No, not Facebook credits - actual money » It may be the first of its kind, but other online gaming companies are reportedly working on real money versions of its own games too. According to the BBC, Zynga could roll out real cash games as early as next year » It’s not a world-wide launch — different countries have different laws regarding online gambling (for example, it’s illegal in the United States), so the use of app is restricted Memeburn, 7 August 201270 NATIVE MOBILE REPORT FOR AUGUST 2012
  71. 71. GOOGLE ACQUIRES WILDFIRE » Wildfire, the social media startup that’s making huge strides in online marketing, has just been snapped up by Google for an undisclosed price » Google wants to own (and eventually integrate) the online marketing experience. It wants to have a single destination where a brand marketing manager can go to create and control all online campaigns, from search marketing to Twitter CRM to Facebook campaigns » Wildfire co-founder and CEO Victoria Ransom, said when it came to Google+, marketers weren’t as interested due to the (real or perceived) lack of richness in content and interaction on the newer social network Venturebeat, 31 July 201271 NATIVE MOBILE REPORT FOR AUGUST 2012
  72. 72. MXIT WANTS TO BE A SOCIAL PLATFORM » Mxit is planning on shifting from an instant messaging platform to a fully-fledged social platform » Speaking at the Mobile Entertainment Africa 2012 conference, Mxit’s Head of Product Development, Peter Matthaei said that the instant messaging platform is working on improving discoverability through sharing, user recommendations and applying algorithms to social networking » Despite increased competition from other mobile messaging services such as BlackBerry Messenger (BBM) and WhatsApp Messenger, Mxit has become the largest mobile social network in Africa TechLoy, 29 August 201272 NATIVE MOBILE REPORT FOR AUGUST 2012
  73. 73. MXIT STORY AVAILABLE ON THE SOCIAL NETWORK » Mobinomics, the book by Alan Knott-Craig and Gus Silber on Mxit and Africa’s mobile revolution, has been published to the social network. This is the first time a printed book, available in national book stores, has been distributed via Mxit. » The publishing of Mobinomics on the social media network is part of a bigger strategy to increase access to books by creating pricing and distribution models that make sense to the broader South African population and eventually the entire African continent » To read Mobinomics please go onto Mxit> Tradepost> Mxit Reach> Mobi books> FunDza She’s the Geek, x August 201273 NATIVE MOBILE REPORT FOR AUGUST 2012
  75. 75. We are seeing more and more mobile products being rolled The uptake of smartphones is increasing with every out by brands globally and locally quarter, and we may reach a tipping point with The disconnect between marketers and consumers is emerging overtaking emerged markets after the getting smaller month of SeptemberThe price wars between South Africa’s networksare heating up with Cell C disrupting every area ofthe business The rate and scale of change is accelerating all the time. Mobile payment technologies like NFC are Key trends in however two or three years away from adoption in mobile for South Africa August 2012With the success of dual-SIM mobile handsets in therest of Africa, the jury is still out as to whether there isenough demand in South Africa, and if networkoperators will open up to the idea In the meantime, banks are looking for alternative ways of bringing banking to the people of South Africa We will soon witness, and even experience the ripple effect of the Apple and Samsung trial Growth of social networks in South Africa and Africa is being driven mostly by mobile users75
  76. 76. CREDITS » Altimeter Group » TechCrunch » News24 » BBC » TechLoy » ReadWriteWeb » Bandwidth Blog » TechSmart » Redmond Pie » Bizcommunity » Tech Talk Africa » Venturebeat » CNET » Today’s iPhone » Forbes » Marketing Land » IT News Africa » Mashable » ITWeb » Media Bistro » ITWeb Africa » Memeburn » Sainfo Reporter » Mobile Commerce Daily » She’s the Geek » MyBroadband » TechCentral » MyBroadband BusinessTech76 NATIVE MOBILE REPORT FOR AUGUST 2012
  77. 77. CONTACT US Should you have any mobile insight, strategy, campaign or solutions requirements please contact any one of us. Angus Robinson | Director: Mobile, Content, Community & Media [tel] +27 (11) 555-3800 INSERT VIDEO HERE [cell] +27 (83) 635 4400 [fax] 0867210884 [email] [twitter] @angusrobinson Tracy Aberman | Mobile Strategist Vuyisile Sisulu | Mobile Technologist [tel] +27 (11) 555-3800 [tel] +27 (11) 555-3800 [cell] +27 (82) 754 6111 [cell] +27 (82) 679 5415 [fax] 0867210884 [fax] 0867210884 [email] [email] [twitter] @TracyInSA [twitter] @Vuyisile_Sisulu77 NATIVE MOBILE REPORT FOR AUGUST 2012
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