Native Mobile Monthly Report - April 2013

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  • http://www.itweb.co.za/index.php?option=com_content&view=article&id=61692:Mxit-s-smartphone-challenge
  • http://www.itweb.co.za/index.php?option=com_content&view=article&id=61692:Mxit-s-smartphone-challenge
  • http://www.advantagemagazine.co.za/stability-is-the-overall-trend-for-south-africas-media/
  • http://www.itweb.co.za/index.php?option=com_content&view=article&id=61692:Mxit-s-smartphone-challenge
  • http://www.itweb.co.za/index.php?option=com_content&view=article&id=61692:Mxit-s-smartphone-challenge
  • http://www.itweb.co.za/index.php?option=com_content&view=article&id=61692:Mxit-s-smartphone-challenge
  • http://www.itweb.co.za/index.php?option=com_content&view=article&id=61692:Mxit-s-smartphone-challenge
  • Native Mobile Monthly Report - April 2013

    1. 1. Mobile ReportAPRIL2013
    2. 2. INSERT IMAGE IN BACKGROUNDMAKE SURE IT FILLS THE SCREEN 100%A MONTHLY SNAPSHOT OFMOBILE NEWS, VIEWS,EVENTS & DEVELOPMENTSLOCALLY AND ABROAD
    3. 3. HOW TO USE THIS REPORTThis report is intended as an easy-to-reference toolIt is a resource that allows you to easily flip through in yourown time – and not to necessarily read it from front-to-back
    4. 4. CONTENTS» Executive Summary» Section 1: Mobile Landscape» Section 2: Mobile Networks» Section 3: Social Networks» Sources and Contacts
    5. 5. Executive Summary
    6. 6. EXECUTIVE SUMMARY» Itwasexactly40years agothatfirstphonecallwasmadefromamobilephone.» Forthefirsttimeinhistory,smartphonesareoutsellingfeaturephones.» Absa,thelastofthebigfourbanksinSouthAfrica,releaseditsmobilebankingapplication.ThiswashotofftheheelsofInvestecwhoalsolaunchedtheirownmobilebankingapp.» 22SevendebutedaniPhoneapplicationinresponsetocustomerrequests.» AsmobilemoneyboomsacrossAfrica,FNBandMoneyGram partnertobringanewmobilemoneytransferservice.» SAARFreleaseditsresultsforAMPSdatain2012showingthatallmediachannelsarerelativelystable,whiletheInternethasseenimprovedusagefiguresforLSM5andup.» Withawardsseasonaroundthecorner,aworkshopheldbytheDMMAprovidedinsightsandtipsonhowtowinanaward.» Mxitreleasedthenumberofthetop20brandsonMxit.SuperSportisthemostfollowedbrand overallandforsports,whileStandardBankisthetopbankingbrandandSparthetopretailbrand.
    7. 7. Mobile LandscapeSECTION1
    8. 8. THE CELLPHONE TURNS 40» Mobilephones,andtheirpromiseofunprecedentedconnectivity,havealteredthewaywelive.Anditallstarted40yearsagoonApril3rd 1973» ThatswhenMartinCooper,avicepresidentatMotorola,steppedontoaNewYorkCitysidewalkandmadethefirstknowncellphonecallinhistory.» InmidtownManhattan,CoopercalledJoelEngel—headofrivalresearchdepartmentBellLabs—saying"Joel,thisisMarty.Imcallingyoufromacellphone,arealhandheldportablecellphone."ThecallwasplacedonaMotorolaDynaTAC8000x,whichweighed2.5pounds,afarcryfromtodays4-ouncehandsets.» Weknewthatsomedayeverybodywouldhavea(cell)phone,butitwashardtoimaginethatthatwouldhappeninmylifetime,"CoopersaidtoCNNlastyear."Andnowwevegotalmostfivebillionphonesintheworld.Wow.‖» Itwouldtake10yearsforaversionofthatDynaTAC(DynamicAdaptiveTotalAreaCoverage)phonetohitthemarket,forahefty$3,900.Source: CNN , 4 April 2013In this image from 1972, a modeldemonstrates a "portable radio-telephone" by PyeTelecommunications at a Londonexhibition called "CommunicationsToday, Tomorrow and the Future."
    9. 9. SMARTPHONES OUTSELLFEATURE PHONES FOR THEFIRST TIME» Forthefirsttimeinhistory,smartphoneshaveoutsoldfeaturephones.» ThemainforcedrivingthesmartphonesurgeistheemergenceofcheapAndroidhandsetsfromthelikesofHuawei,LenovoandZTE,somethingwhichhasseenthemdisplacetraditionallystrongplayerssuchasHTCandBlackBerryatthetopofthesmartphoneladder.» AccordingtoresearchcompanyIDC,smartphonevendorsshipped216.2-millionunitsinthefirstquarterof2013,whichmarkedthefirsttimemorethanhalf(51.6%)thetotalphoneshipmentsinaquarterweresmartphones.Themarketgrew41.6%comparedtothe152.7-millionunitsshippedinthesamequarterin2012,but5.1%lowerthanthe227.8-millionunitsshippedinthepreviousquarter.» Samsungremainsthechiefbeneficiaryofthosesales,withAppletrailingitinsecondplace.Oneinterestingmovewasthere-emergenceofLGasatopfiveplayer.Source: Memeburn, 26 April 2013
    10. 10. COKE DITCHES TVADVERTISING FOR DIGITAL» Iftheresonecompanyknownforgoingall-outfortelevisionadvertising,itsCoke.» It’slatestcampaign-taglineTheAhhEffect-willbethefirsttoincludenoTVcommercialsatall,relyingpurelyonitsdigitalreach,andinparticulartargetingsmartphones.» InacampaignmastermindedbyWieden+Kennedy,thesoftdrinksgianthasboughtup61URL’scontainingthewordahh,withanincreasingnumberofaddedhs-ahh.com;ahhh.com,ahhhh.comandsoon.Theumbrellasiteiswww.aah.com,andthisURLwillbeimprintedontheinsideof16ozand20ozbottlesofCoke.» Ratherthanonecentralisedvideoormessage,eachofthedomainswillhostavarietyofsnackablecontent,includingonlinegames,animatedGIFsandfunnyvideos,inanattempttoappealtoanewteenagemarket.» Butnothinghasbeensetinstone;contentwillbeaddedandremovedonatrialanderrorbasistothe61Ahhsitesdependingonitspopularity.Source: Creative Bloq, 25 April 2013
    11. 11. TOYOTAGOES TABLET-FIRST FOR NEWTOYOTA.COM» Toyotahasredesigneditshomepage,Toyota.com,andmadescalabilitytodifferentmobiledevicesapriority.Theredesign,forexample,includesanewiPadapp,which,perthecompany,isintendedtoexpeditepurchasedecisions.» Theautomakeralsosaysthesiteisespeciallydesignedtoappealtoconsumerswhoarebetweentheagesof40and60,andthatthecompanysresearchsuggeststhesepeopleareamongthefastest-growingdemographicsonline,andareadeptattogglingbackandforthbetweenscreens--mobileorotherwise.» AmongchangestoToyota.comarelong-formpagesthatscrollnotjustvertically,butalsohorizontally,whichmakessenseifyouareusingyourfingerstoswipepages.Theresalsoa"ShopAssist"feature highlightinglocalspecials,inventoryanddealers--easingthevehicleshoppingprocess.Source: MarketingDaily, 8 April 2013
    12. 12. WHY BITCOINS MATTER» AccordingtotheWallStreetJournal,CIO’sarewatchingtheevolutionofthedigitalcryptographiccurrencycuriously,waryofbeing―blindsided‖bysuchanalternativetotraditionalgovernment-issuedpapermoney,andreceptivetotheopportunitiesthataconvenient,low-fee,cross-borderelectronicpaymentmethodmaypresenttotheirbusinesses.» Already,manyonlinebusinesses,andsomereal-worldfirms,acceptpaymentinbitcoins,andifanything,thistrendseemstobeaccelerating.» It’sappealliesinthefactthatitisatruealternativecurrency,backedbycomputingtimeandprotectedbycryptographyandacomplextrustnetwork.Likecash,itisfairlyanonymous,andtransactionscannotbereversedoncecommitted,exceptbyadeliberatecounter-transactiontowhichbothpartiesagree.» ―Bitcoinistobankswhate-mailwastopostoffices,‖theeditorofBitcoinmagazine,MahaiAlisie,toldtheBBC,inavideoinsertthatcastsitscreatorsasshiftysquatterswithpimples,nojobsandananarchistgleamintheircrazyeyes.Source: ITWeb, 22 April 2013
    13. 13. THE RISE OF THE CONSTANTLYCONNECTED TRAVELLER» AglobalsurveyreleasedtodayfromBuzzCity,theglobalmobileadvertisingnetwork,showsthatconsumersarenowconstantlyconnectedandheavilyreliantontheirmobileswhentravelling,withthemajority(60%)regardingtheirmobilesasindispensable.» ThelatesteditionofTheBuzzCityReportshowshowmuchconsumersinteractwiththeirmobileswhenonthemove,revealingthatphonesarethehighestpriorityitemforpeopletotakewiththemastheyleavethehouse(60%).Themajorityofconsumersareusingtheirmobilephonestostayconstantlyconnectedandupdated-inrealtime-wherevertheyare-aroundtwothirds(65%)checktheiremailsbothbeforeandduringtravel.Almostthreequarters(69%)usetheirdailycommutetolistentomusic,watchvideosorreademails,tweetsandstatusupdatesfromfriendsviatheirhandsets.» Manyregardtheirmobileasmoreimportantthanmoney(39%),keys(29%)orfood(16%),andalmosthalfofleisuretravellers(49%)usetheirmobilefortravel-relatedactivitiessuchascheckingroutes(17%),researchingpublictransportschedules(7%)orfindinglocalattractions,amenitiesorgeneraltouristinformation(25%).Aquarterofrespondents(25%)usetheirmobilestomakelastminutebookingsandreservations.Source: BuzzCity, 16 April 2013
    14. 14. MOBILE MONEY BOOMINGINAFRICA» GSMA’sGlobalMobileMoneyAdoptionsurveyfor2012revealedthat224milliontransactions,totalling$4.6billion,wereprocessedonmobilemoneyplatformsinfourAfricancountriesinonemonth.» ThesurveybyGSMAanalysesthestateofthemobilemoneyindustryin2012,andshowsconsiderablegrowthinthenumberofactivemobilemoneyusers.» Morethan30millionpeopleundertook224.2milliontransactionstotalling$4.6billionduringthemonthofJune2012alone.Thisexceedsthe196.3milliontransactionsperformedbyPaypalcustomersonaverageeachmonthduringthethirdquarterof2012.» Thesurveydoesnotgivethetotalamountandvalueofmobilemoneytransactionsforthefullyear2012.» LookingatthemobilemoneyindustryinSouthAfrica,thereisavastdifferenceinadoption,withfiguresreflectingthecontrastwithotherAfricannations.SA’sstrictbankingregulationshavebeencitedhasoneofthebiggesthurdlesformobilemoneytoachievesuccessinthecountry.Source: ITWeb, 25 April 2013
    15. 15. ABSAUNVEILS BANKINGAPP» Absa,SouthAfrica’slargestbankbyclientnumbers,haslauncheditslonganticipatedbankingappformobileandtablet.» Absasaidtheappwouldbethefirstreal,nativefinancialservicesappforsmartphonesandtabletsinSouthAfrica,availableforbothretailandbusinesscustomers.» ItiscurrentlyavailableforAndroidandAppledeviceswithsupportforBlackBerrydevicesexpectedtobereleasedsoon.» ―Ourappisoptimisedforsmartphoneandtabletscreensandencompassesavisuallyrichinterface,‖saidArrieRautenbach,Absaheadofretailbanking.» ―Thenewtechnology,whichalsointegratesseamlesslywithallotherAbsadigitalbankingchannelsincorporatesmanyaspectsoftraditionaltransactionalservices,whilstcombiningsmartdevicefeaturessuchasyourGPSlocationtoallowforeasyandinstantsearchtotheclosestAbsabranchorATM,‖Rautenbachsaid.Source: BusinessTech By MyBroadband , 10 April 2013
    16. 16. INVESTECS MOBILE APPTO MAKE RICH RICHER» SpecialistbankandassetmanagerInvesteclaunchedamobilebankingapplication,aninitiativethatwillenablethebanksSouthAfricancustomerstotradesharesinrealtimewhilehavingaccesstotheirglobalportfoliosusingasingleplatform.Thenewapplicationisavailabletonon-Investecclients,butaccessislimitedtoresearchandinsightsanddelayed-timemarketdata.» ThemobileapplicationforApplesiPadisexpectedtoberolledouttoAndroidandBlackBerryphoneslater.» ItshouldgiveInvestecanopportunitytocross-sellitsproductstothoseclientswhoonlyknowthecompanyasaprivatebankratherthanawealthandinvestmentmanager.» Investecsprivatebankingunithasabout70,000customers.Anestimated40%oftheseclientsalreadyusethebanksonlineplatformsfortheirbanking.» InvestecPrivateBankheadofbankingRyanTholetsaidthemobileapplicationwasaimedatgivingcustomersflexibility.Thebankwouldnotprescribetoclientswhichplatformstouse.Source: Bizcommunity, 10 April 2013
    17. 17. 22SEVEN DEBUTS IPHONEAPP» Personalfinancialmanagement(PFM)service22sevenisnowavailableasamobileapponwhatCEOandfounderChristoDavelsaysisitscustomers’preferredplatform–theAppleiPhone.» Thelocalstart-up,acentreofdebateinthelocalbankingindustrylastyear,yesterdayannounceditsnewapp–―aworkinprogress‖–isavailableasafirstedition,withmorefeaturestobeaddedinfuture,followedbyanAndroidversionoftheapp.» ThePFMservice,whichlaunchedinpublicbetainJanuarylastyearandcameoutofbetaaboutfourmonthslater,saysithas―hugeambitionsformobile‖.Earlierthisyear,whenDavelannouncedtheiPhoneappwasintestingphase,hesaidtherehadalreadybeenpressuretorolloutamobileplatformfor22Ssevenusers.» ThedecisiontobuildaniOSappfirst,saidDavel,wasbasedonresearchintowhichplatformwasthemostpopularamong22seven’suserbase.» 22sevensaysitisworkingontheAndroidappanduserswillbeabletousetheiPhoneappfreeofchargeforthemonthofMay.Source: ITWeb, 23 April 2013
    18. 18. 10 MINUTE MONEY TRANSFERSERVICE LAUNCHED IN SA» MoneyGramandFirstNationalBank(FNB)havelaunchedtheirfirstmobilemoneytransferserviceinAfrica,givingFNBaccountholdersthroughoutSouthAfricatheoptionofsendingandreceivinginternationalmoneytransfersusingtheirmobiledevices.» Theservicefeaturesanadvanceddataencryptionsystemthatprotectsaccountholderinformation.Transactionssentfromamobiledeviceareavailableforcollectionwithin10minutes,subjecttoanagent’shoursofoperationandlocallawsandregulations.» ―InlessthanayearintoourrelationshipwithFNB,wehaveextendedourproductservicestoofferamobileserviceinAfrica,‖saidCarlScheible,MoneyGramexecutivevicepresidentforAfricaandEurope.» AccordingtotheWorldBank,SouthAfricaisthethirdlargestrecipientofAfricanmigrantsintheworld,estimatedat1.8millionpeople.Closeto900,000SouthAfricanslivingabroadsendmoneybacktotheirfamilies.Almost50%ofallremittanceusersremitfundsonceamonth.Source: Mobile Money Africa, 9 April 2013
    19. 19. STABILITY IS THE OVERALLTREND FOR SOUTHAFRICA» TheSouthAfricanAudienceResearchFoundation(SAARF)hasreleasedthe2012resultsoftheAllMediaandProductsSurvey. AMPSDec2012showsfewsignificantaudiencemovements,withstabilitytheoveralltrendforSouthAfrica’smediaproducts.» Theinternetasamediumpostedsignificantlyimprovedusagefigures,gainingusersfromawidesectionofsociety,fromLSM5rightupto10.» Onanaverageday,15.7%ofadultsgoonline,upfrom13.4%inthepreviousAMPSrelease;that’sanincreaseofjustover800000users,bringingdailyinternetaudiencefiguresto5,484-million.GrowthcamefromLSM5andup.» Weeklyusagerosefrom19.0%to21.5%,or7,513-millionusersintotal.» Internetusageacrossfourweeksincreasedfrom22.2%intheprevioussurveyto24.6%,with8,600-millionusers.Source: Advantage Magazine, 12 April 2013
    20. 20. SAFAILING TOADAPT TODIGITAL MARKETING» AnewstudybyeMarketerhasrevealedthatUScompaniesspendabout35%oftheirbudgetsononlinemarketing,with71%ofbusinessesexpectingtoincreasetheirdigitalspendin2013.» Incomparison,SouthAfricancompaniesspendonly2%oftheirbudgetondigitalmarketing,63%onbroadcastandanother30%onprintmediums.» BreakingdowntheSouthAfricanonlineuser’sneeds,arecentsurveybytheDigitalMediaandMarketingAssociation(DMMA)revealedthat59%ofusersfoundadvertsplacedonwebsitesmostrelevanttotheirneeds,followedbysocialnetworks(36%),withmobileapplications(3%)andmobilesites(2%)beingleastrelevant.» GrantShippey,CEOatAmorphous,saysSouthAfricancompanieshavesimplyfailedtoadopttheshifttodigital,andlocalfirmscontinuetoplacetoomuchemphasisontraditionalmarketingchannels.Source: ITWeb, 10 April 2013
    21. 21. HOW TO TAKE HOME ATROPHY» Withawardsseasonuponus,theDMMA heldaworkshoponhowtosubmitanaward-winningentry,fromThecaptainsofourindustrygathered inSandtontosharetheirtipsonhowtowinawards.» Whyareawardsgood?Theyhelpliftthecreativestandard,theygiveusinternationalstandingandmostimportantly,accordingtoresearchbyAndrewHuman(CEOoftheLoeries),creativelyawardedworkis11%moreeffectiveatgeneratingmarketshare.» Asexpected,therearenogoldenrulesormagicalrecipesandifsomeonehasit,they’recertainlynotgoingtoletthecatoutthebag.Butwhatcanbesaidisthatitallstartswithagreatideaandnoamountofgiftwrappingandspritzingcanmakeabadideabrilliant.AsFranLuckin,soaptlypointedout,―Youwon’tsurviveawardsshowsuntilyouhaveagreatidea.‖» TheeventendedwithapertinentreminderofGrahamWarsop’schallengetotheindustry.Ofourtotalwinningssince1990,we’veonlywon2CyberLions.WarsopendedbysayingthatheispassingthebatonontothedigitalagenciesandthenextagencytowinaCyberLiongetstotoasttheawardwithacaseofBollinger,courtesyoftheJupiterDrawingRoom.Source: NATIVE, 29 April 2013
    22. 22. Mobile NetworksSECTION 2
    23. 23. BROADBANDAND CELLULARPRICES IN SA» TheWorldEconomicForum(WEF)releaseditsGlobalInformationTechnologyReport2013,showingthatSouthAfrica’srankingonmobilecellularandbroadbandaffordabilityisatanall-timelow.» TheGlobalInformationTechnologyReport2013featuresthelatestresultsoftheNetworkedReadinessIndex(NRI),offeringanoverviewofthecurrentstateofICTreadinessintheworld.» SouthAfricacurrentlyranksatnumber117outof144countrieswhenitcomestotheaffordabilityofmobilecellulartariffs.» Lookingatfixedbroadbandaffordability,SouthAfricaranked89thoutofthe144countriesinthereport.» TheGlobalInformationTechnologyReportsoverthelast5yearsshowsSouthAfricaislesscompetitivethanithaseverbeen.ThegraphshowsSouthAfrica’scellularaffordabilityrelativetotheothercountrieswhichformedpartofthereports.ThegraphindicateswhereSouthAfricarankedrelativetothemiddle/averagecountryinthereport.Source: MyBroadband, 22 April 2013
    24. 24. EYE-OPENING MOBILEPORTING NUMBERS» CellCsaysthataround8timesasmanypeopleportfromVodacomandMTNtoCellCthantheotherwayaround.Thisisdespiteaveryineffectiveportingsystem.» CellCCEOAlanKnott-CraigtoldMyBroadbandthataround6,000peopleporttoCellCeveryweek,andthatitisalargenetreceiverofsubscribersthroughmobilenumberportability(porting).» However,thisnumbercouldbemuchhigher,theoperatorsaid.Knott-Craigsaidthatportingshouldbeaveryquickandsimpleprocess,andshouldnottakemorethananhour.» MyBroadbandhasreceivedreliableinformationaboutSouthAfrica’sportingnumbersforthefirstquarterof2013,whichshowedthatCellCwasthebiggestnetgainerthroughporting.Accordingtotheinformationreceived,CellCgainedjustover15,000subscribersoverthelastthreemonths.» Incomparison,Telkom(8ta)gained800newuserswhileVodacomlost5,000subscribersandMTNlost11,000users.Source: BusinessTech, 4 April 2013
    25. 25. BESTAND WORSTTELECOMS STORES IN SA» TheSouthAfricanCustomerSatisfactionIndex(SACSI)hasreleaseditsmobiletelecomsretailoutletsreport,showingthatVodacomandMTN’sretailstoresarethebestinthecountry.» SACSIisanationaleconomicindicatorofcustomerevaluationsofthequalityofproductsandservicesavailabletohouseholdconsumersinSouthAfrica.» InthelatestSACSIresearch,customersgavethemobiletelecomsretailstoresindustryanaveragesatisfactionscoreof74.8outof100.Vodacomscored4.1%higherthanthisaverageandMTNscored1.7%higher.» CellCscoredonparwiththeindustryaverage,whilstTelkomDirectandAltechAutopageCellularbothscoredbelowparat6.6%and12.8%belowindustryaveragerespectively.Source: MyBroadband, 10 April 2013
    26. 26. VODAFONE SHIFTS RESOURCES TOHIGH-GROWTH MARKETS INAFRICA» VodafoneGroup,thesecond-largestmobileserviceprovider,isboostinginvestmentsinitsAfricanbusinessesashighergrowthratespromiserelieffromstagnantearningsinEurope.» Vodafone’sbiggestAfricanpartnerandSouthAfrica’slargestwirelesscarrier,VodacomGroupLtd.,saidfull-yearearningspershareroseatleast25%asthecompanyexpandsintonewcountriesonthecontinent.» Vodacomrepresentedthesecond-largestpoolofsubscribersforVodafoneattheendoflastfiscalyearwith57.3millioncustomers.» VodafoneisrelyingincreasinglyonAfricaasprofitfromits65%stakeinVodacomsurpassedthatfromtheNewbury,U.K.-basedcompany’sBritishunitin2010andoutpacedtheSpanishdivisionthefollowingyear.Photographer:NadineHutton/Bloomberg» Africawillbethemobile-phoneindustry’sfastest-growingregionbysubscribersoverthenextfiveyearsascompaniesbuildadvancednetworksandcustomersswitchtobroadband,accordingtoconsultantATKearneyInc.Source: Bloomberg, 24 March 2013
    27. 27. MTN HITS 195MSUBSCRIBERS» JSE-listedMTNhasboosteditssubscriberbasebyanother6.1millioninthefirstthreemonthsoftheyearandsaysitisontracktoaddatotalof21millionnewsubscribersbyDecember2013.» Thegroup issuedastatementnotingthatrevenuegrew42.2%year-on-yearanditscapitalexpenditureprogrammeisontrack.Atyear-end,MTN,whichhasoperationsin22countriesacrossAfricaandtheMiddleEast,saiditwouldspendR28.2billiononcapitalitemsthisyear.» MTNpresidentandCEOSifisoDabengwasaysMTN―startedtheyearstrongly,increasingsubscribernumbersby3.2%quarter-on-quarter,to195.4million.Thissupportedgrowthintrafficvolumesandlocalcurrencyrevenue.‖Source: ITWeb, 25 April 2013
    28. 28. CELL C CUTS DATARATESAGAIN» CellChasagainchoppedmobiledataprices,thistimeonathree-monthpromotionalbasis,cuttingthecostof500MBofmonthlydatatoR39/monthforcontractcustomers.» Themove,theoperatorsays,ismeanttosenda―clearmessage‖toitscustomersanditscompetitors.―Withthesenewrates,wearetellingourcustomersthatCellCiswillingtocompetetoprovidethebestofferingsonthemarket,‖Knott-Craigsays.» ―CellChasalwaysprovidedcustomerswiththebestdatapropositionsandisdeterminedtocontinueofferingthebestvalueproductsavailabletodatausersintheSouthAfricanmobilemarket,‖saysCellCCEOAlanKnott-Craiginastatement.» Underthepromotionalprices,whichrununtiltheendofJune,CellCcontractcustomerscanget1GB/monthofferingforR69/month,or7c/MB.A10GBmonthlypackagecostsR499/monthand20GBR999/monthSource: TechCentral , 9 April 2013
    29. 29. Social NetworksSECTION3
    30. 30. TOP 20 SOUTHAFRICAN BRANDS ONMXIT» Mobilesocialnetwork,Mxit,hasreleaseditslistofmostfollowedSouthAfricanbrands.Supersportisinthenumberonespothavinghad1,824,129Mxitusersaddtheapptotheircontactroster.» ThenumbersoffollowersonMxitofteneclipsethenumbersbrandsachieveonothersocialmedia.Forexample,SuperSporthas206,458likesonFacebookand130,240followersonTwitter.» VincentMaher,CMOofMxit,says,"Mxitusersarequicktointeractwithappsthatkeeptheircontentfresh,havehighlevelsofuserengagementandstayrelevant.Lookingatthetop20brandsitseasytoseewhatSouthAfricansareinto-sport,phones,food,andfunandalittlebitofbanking.Whatallofthesebrandshaveincommonisthattheykeeptheircontentupdated,entertainingandfocused.‖Source: Bizcommunity, 17 April 2013Category Brand NumbersTop MobilebrandCell C 460 778Top BankingbrandStandard Bank 319 076Top financialservices brand1life 322 572Top sportingbrandNike Football 438 589Top mediabrandSuperSport 1 824 129Top retailbrandSpar 423 698
    31. 31. THE FACEBOOK PHONE ISHOME» The"FacebookPhone"isfinallyhere,butitsnotwhatyouthink.FacebookCEOMarkZuckerbergunveiledanewwaytointegrateitsnetworkonAndroiddevices.CalledFacebookHome,itrepresentsarethinkingofhowFacebookexistsonAndroidphones,Zuckerbergsaid,puttingpeoplefirstinsteadofapps.» "YouregoingtobeabletoturnyourAndroidphoneintoagreatsocialdevice,"Zuckerbergsaidattheunveiling."Ourphonestodayaredesignedaroundapps,notpeople.Wewanttoflipthataround.‖» FacebookHomewillputupdatesfromthesocialnetworkrightonthehomescreenviaafeaturecalledCoverFeed.ContentfromFacebooktakesuptheentirescreen,withnonavigationor"chrome"whatsoever,anduserscannavigatethroughupdatessimplybyswiping.Appsarestillthere,accessedthroughalauncherthatappearsviaswipingup.Source: Mashable, 4 April 2013
    32. 32. FACEBOOK’S NEW TOOLS FORMOBILE» Facebookannouncedthreenewproducts,includingOpenGraphformobile,toboostitspresenceinthefast-growingsmartphoneandtabletmarkets.» ThecompanysaidinablogpostandatitsmobiledeveloperconferenceinNewYorkthatalongwithmakingiteasiertoimplementOpenGraphonmobile,FacebookalsoisimprovingFacebookLoginandisreleasinganewSDK3.5foriOS.» Inaddition,FacebookalsoannouncedanewpartnerprogrammetohelpdevelopersintegrateFacebookonavarietyofmobileplatforms.SomeearlypartnersincludeC#SDKforWindows8byMicrosoft,CoronaSDKbyCoronaLabs,andKinvey.» Facebookhasbeentoutingitsnew"mobilefirst"strategyforsometime,withallengineerstaskedonfirstfiguringouthowaproductworksforsmartphonesandtabletsandthenmovingtothewebversion.ThatledtothecreationofFacebooksHomeapp,aswellasotherfeatures.Source: CNET, 18 April 2013
    33. 33. THE TRUTHABOUT SAFACEBOOK STATS» ReportsthatFacebookusersinSouthAfricaareinrapiddeclinearegreatlyexaggerated,accordingtoArthurGoldstuck,theMDoflocalresearchfirmWorldWideWorx.» CitingdatafromSocialBakers,itwasreportedthat922,940usershadleftthepopularsocialnetworkingserviceinthepastthreemonths.» GoldstuckexplainedthatwhilethedatafromFacebook’sadplanningtooldoesshowadramaticdecreaseinregisteredusersoverthelastthreemonths,itdoesn’ttellthewholestory.» WhilesomeoftheaccountclosuresreportedbyFacebookareusersdecidingtoleavetheserviceanddeletingtheiraccounts,themajorityarenot,Goldstucksaid.» TheanomalyoccurredbecauseFacebookwascullingaccountsthatwereduplicates,fake,orusedforspamming,Goldstuckexplained.Source: BusinessTech by MyBroadband , 9 April 2013
    34. 34. Sources and Credits
    35. 35. SOURCES» AdvantageMagazine» Bloomberg» BuzzCity» BusinessTechbyMyBroadband» CNET» CNN» CreativeBloq» DMMA» IDC» ITWeb» MarketingDaily» Mashable» Memeburn» MobileMoneyAfrica» MyBroadband» NATIVE» SAARF» SACSI» TechCentral» TheVerge» WEF
    36. 36. CONTACT USVuyisile Sisulu | Mobile Technologist[tel] +27 (11) 555-3800[cell] +27 (82) 679 5415[fax] 0867210884[email] vuyilisle@native.co.za[twitter] @Vuyisile_SisuluTracy Aberman | Mobile Strategist[tel] +27 (11) 555-3800[cell] +27 (82) 754 6111[fax] 0867210884[email] tracya@native.co.za[twitter] @TracyInSAAngus Robinson | Director: Mobile & Innovation[tel] +27 (11) 555-3800[cell] +27 (83) 635 4400[fax] 0867210884[email] angus@native.co.za[twitter] @angusrobinsonHave a look at all previous Mobile Reports and other mobile work on our site -http://www.native.co.za/home?keyword=mobileShould you have any mobile insight, strategy, campaign or solutionrequirements please contact any one of us.
    37. 37. The end.

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