• Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
657
On Slideshare
0
From Embeds
0
Number of Embeds
2

Actions

Shares
Downloads
25
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • http://www.itweb.co.za/index.php?option=com_content&view=article&id=61692:Mxit-s-smartphone-challenge
  • http://www.itweb.co.za/index.php?option=com_content&view=article&id=61692:Mxit-s-smartphone-challenge
  • http://www.advantagemagazine.co.za/stability-is-the-overall-trend-for-south-africas-media/
  • http://www.itweb.co.za/index.php?option=com_content&view=article&id=61692:Mxit-s-smartphone-challenge
  • http://www.itweb.co.za/index.php?option=com_content&view=article&id=61692:Mxit-s-smartphone-challenge
  • http://www.itweb.co.za/index.php?option=com_content&view=article&id=61692:Mxit-s-smartphone-challenge
  • http://www.itweb.co.za/index.php?option=com_content&view=article&id=61692:Mxit-s-smartphone-challenge

Transcript

  • 1. Mobile ReportAPRIL2013
  • 2. INSERT IMAGE IN BACKGROUNDMAKE SURE IT FILLS THE SCREEN 100%A MONTHLY SNAPSHOT OFMOBILE NEWS, VIEWS,EVENTS & DEVELOPMENTSLOCALLY AND ABROAD
  • 3. HOW TO USE THIS REPORTThis report is intended as an easy-to-reference toolIt is a resource that allows you to easily flip through in yourown time – and not to necessarily read it from front-to-back
  • 4. CONTENTS» Executive Summary» Section 1: Mobile Landscape» Section 2: Mobile Networks» Section 3: Social Networks» Sources and Contacts
  • 5. Executive Summary
  • 6. EXECUTIVE SUMMARY» Itwasexactly40years agothatfirstphonecallwasmadefromamobilephone.» Forthefirsttimeinhistory,smartphonesareoutsellingfeaturephones.» Absa,thelastofthebigfourbanksinSouthAfrica,releaseditsmobilebankingapplication.ThiswashotofftheheelsofInvestecwhoalsolaunchedtheirownmobilebankingapp.» 22SevendebutedaniPhoneapplicationinresponsetocustomerrequests.» AsmobilemoneyboomsacrossAfrica,FNBandMoneyGram partnertobringanewmobilemoneytransferservice.» SAARFreleaseditsresultsforAMPSdatain2012showingthatallmediachannelsarerelativelystable,whiletheInternethasseenimprovedusagefiguresforLSM5andup.» Withawardsseasonaroundthecorner,aworkshopheldbytheDMMAprovidedinsightsandtipsonhowtowinanaward.» Mxitreleasedthenumberofthetop20brandsonMxit.SuperSportisthemostfollowedbrand overallandforsports,whileStandardBankisthetopbankingbrandandSparthetopretailbrand.
  • 7. Mobile LandscapeSECTION1
  • 8. THE CELLPHONE TURNS 40» Mobilephones,andtheirpromiseofunprecedentedconnectivity,havealteredthewaywelive.Anditallstarted40yearsagoonApril3rd 1973» ThatswhenMartinCooper,avicepresidentatMotorola,steppedontoaNewYorkCitysidewalkandmadethefirstknowncellphonecallinhistory.» InmidtownManhattan,CoopercalledJoelEngel—headofrivalresearchdepartmentBellLabs—saying"Joel,thisisMarty.Imcallingyoufromacellphone,arealhandheldportablecellphone."ThecallwasplacedonaMotorolaDynaTAC8000x,whichweighed2.5pounds,afarcryfromtodays4-ouncehandsets.» Weknewthatsomedayeverybodywouldhavea(cell)phone,butitwashardtoimaginethatthatwouldhappeninmylifetime,"CoopersaidtoCNNlastyear."Andnowwevegotalmostfivebillionphonesintheworld.Wow.‖» Itwouldtake10yearsforaversionofthatDynaTAC(DynamicAdaptiveTotalAreaCoverage)phonetohitthemarket,forahefty$3,900.Source: CNN , 4 April 2013In this image from 1972, a modeldemonstrates a "portable radio-telephone" by PyeTelecommunications at a Londonexhibition called "CommunicationsToday, Tomorrow and the Future."
  • 9. SMARTPHONES OUTSELLFEATURE PHONES FOR THEFIRST TIME» Forthefirsttimeinhistory,smartphoneshaveoutsoldfeaturephones.» ThemainforcedrivingthesmartphonesurgeistheemergenceofcheapAndroidhandsetsfromthelikesofHuawei,LenovoandZTE,somethingwhichhasseenthemdisplacetraditionallystrongplayerssuchasHTCandBlackBerryatthetopofthesmartphoneladder.» AccordingtoresearchcompanyIDC,smartphonevendorsshipped216.2-millionunitsinthefirstquarterof2013,whichmarkedthefirsttimemorethanhalf(51.6%)thetotalphoneshipmentsinaquarterweresmartphones.Themarketgrew41.6%comparedtothe152.7-millionunitsshippedinthesamequarterin2012,but5.1%lowerthanthe227.8-millionunitsshippedinthepreviousquarter.» Samsungremainsthechiefbeneficiaryofthosesales,withAppletrailingitinsecondplace.Oneinterestingmovewasthere-emergenceofLGasatopfiveplayer.Source: Memeburn, 26 April 2013
  • 10. COKE DITCHES TVADVERTISING FOR DIGITAL» Iftheresonecompanyknownforgoingall-outfortelevisionadvertising,itsCoke.» It’slatestcampaign-taglineTheAhhEffect-willbethefirsttoincludenoTVcommercialsatall,relyingpurelyonitsdigitalreach,andinparticulartargetingsmartphones.» InacampaignmastermindedbyWieden+Kennedy,thesoftdrinksgianthasboughtup61URL’scontainingthewordahh,withanincreasingnumberofaddedhs-ahh.com;ahhh.com,ahhhh.comandsoon.Theumbrellasiteiswww.aah.com,andthisURLwillbeimprintedontheinsideof16ozand20ozbottlesofCoke.» Ratherthanonecentralisedvideoormessage,eachofthedomainswillhostavarietyofsnackablecontent,includingonlinegames,animatedGIFsandfunnyvideos,inanattempttoappealtoanewteenagemarket.» Butnothinghasbeensetinstone;contentwillbeaddedandremovedonatrialanderrorbasistothe61Ahhsitesdependingonitspopularity.Source: Creative Bloq, 25 April 2013
  • 11. TOYOTAGOES TABLET-FIRST FOR NEWTOYOTA.COM» Toyotahasredesigneditshomepage,Toyota.com,andmadescalabilitytodifferentmobiledevicesapriority.Theredesign,forexample,includesanewiPadapp,which,perthecompany,isintendedtoexpeditepurchasedecisions.» Theautomakeralsosaysthesiteisespeciallydesignedtoappealtoconsumerswhoarebetweentheagesof40and60,andthatthecompanysresearchsuggeststhesepeopleareamongthefastest-growingdemographicsonline,andareadeptattogglingbackandforthbetweenscreens--mobileorotherwise.» AmongchangestoToyota.comarelong-formpagesthatscrollnotjustvertically,butalsohorizontally,whichmakessenseifyouareusingyourfingerstoswipepages.Theresalsoa"ShopAssist"feature highlightinglocalspecials,inventoryanddealers--easingthevehicleshoppingprocess.Source: MarketingDaily, 8 April 2013
  • 12. WHY BITCOINS MATTER» AccordingtotheWallStreetJournal,CIO’sarewatchingtheevolutionofthedigitalcryptographiccurrencycuriously,waryofbeing―blindsided‖bysuchanalternativetotraditionalgovernment-issuedpapermoney,andreceptivetotheopportunitiesthataconvenient,low-fee,cross-borderelectronicpaymentmethodmaypresenttotheirbusinesses.» Already,manyonlinebusinesses,andsomereal-worldfirms,acceptpaymentinbitcoins,andifanything,thistrendseemstobeaccelerating.» It’sappealliesinthefactthatitisatruealternativecurrency,backedbycomputingtimeandprotectedbycryptographyandacomplextrustnetwork.Likecash,itisfairlyanonymous,andtransactionscannotbereversedoncecommitted,exceptbyadeliberatecounter-transactiontowhichbothpartiesagree.» ―Bitcoinistobankswhate-mailwastopostoffices,‖theeditorofBitcoinmagazine,MahaiAlisie,toldtheBBC,inavideoinsertthatcastsitscreatorsasshiftysquatterswithpimples,nojobsandananarchistgleamintheircrazyeyes.Source: ITWeb, 22 April 2013
  • 13. THE RISE OF THE CONSTANTLYCONNECTED TRAVELLER» AglobalsurveyreleasedtodayfromBuzzCity,theglobalmobileadvertisingnetwork,showsthatconsumersarenowconstantlyconnectedandheavilyreliantontheirmobileswhentravelling,withthemajority(60%)regardingtheirmobilesasindispensable.» ThelatesteditionofTheBuzzCityReportshowshowmuchconsumersinteractwiththeirmobileswhenonthemove,revealingthatphonesarethehighestpriorityitemforpeopletotakewiththemastheyleavethehouse(60%).Themajorityofconsumersareusingtheirmobilephonestostayconstantlyconnectedandupdated-inrealtime-wherevertheyare-aroundtwothirds(65%)checktheiremailsbothbeforeandduringtravel.Almostthreequarters(69%)usetheirdailycommutetolistentomusic,watchvideosorreademails,tweetsandstatusupdatesfromfriendsviatheirhandsets.» Manyregardtheirmobileasmoreimportantthanmoney(39%),keys(29%)orfood(16%),andalmosthalfofleisuretravellers(49%)usetheirmobilefortravel-relatedactivitiessuchascheckingroutes(17%),researchingpublictransportschedules(7%)orfindinglocalattractions,amenitiesorgeneraltouristinformation(25%).Aquarterofrespondents(25%)usetheirmobilestomakelastminutebookingsandreservations.Source: BuzzCity, 16 April 2013
  • 14. MOBILE MONEY BOOMINGINAFRICA» GSMA’sGlobalMobileMoneyAdoptionsurveyfor2012revealedthat224milliontransactions,totalling$4.6billion,wereprocessedonmobilemoneyplatformsinfourAfricancountriesinonemonth.» ThesurveybyGSMAanalysesthestateofthemobilemoneyindustryin2012,andshowsconsiderablegrowthinthenumberofactivemobilemoneyusers.» Morethan30millionpeopleundertook224.2milliontransactionstotalling$4.6billionduringthemonthofJune2012alone.Thisexceedsthe196.3milliontransactionsperformedbyPaypalcustomersonaverageeachmonthduringthethirdquarterof2012.» Thesurveydoesnotgivethetotalamountandvalueofmobilemoneytransactionsforthefullyear2012.» LookingatthemobilemoneyindustryinSouthAfrica,thereisavastdifferenceinadoption,withfiguresreflectingthecontrastwithotherAfricannations.SA’sstrictbankingregulationshavebeencitedhasoneofthebiggesthurdlesformobilemoneytoachievesuccessinthecountry.Source: ITWeb, 25 April 2013
  • 15. ABSAUNVEILS BANKINGAPP» Absa,SouthAfrica’slargestbankbyclientnumbers,haslauncheditslonganticipatedbankingappformobileandtablet.» Absasaidtheappwouldbethefirstreal,nativefinancialservicesappforsmartphonesandtabletsinSouthAfrica,availableforbothretailandbusinesscustomers.» ItiscurrentlyavailableforAndroidandAppledeviceswithsupportforBlackBerrydevicesexpectedtobereleasedsoon.» ―Ourappisoptimisedforsmartphoneandtabletscreensandencompassesavisuallyrichinterface,‖saidArrieRautenbach,Absaheadofretailbanking.» ―Thenewtechnology,whichalsointegratesseamlesslywithallotherAbsadigitalbankingchannelsincorporatesmanyaspectsoftraditionaltransactionalservices,whilstcombiningsmartdevicefeaturessuchasyourGPSlocationtoallowforeasyandinstantsearchtotheclosestAbsabranchorATM,‖Rautenbachsaid.Source: BusinessTech By MyBroadband , 10 April 2013
  • 16. INVESTECS MOBILE APPTO MAKE RICH RICHER» SpecialistbankandassetmanagerInvesteclaunchedamobilebankingapplication,aninitiativethatwillenablethebanksSouthAfricancustomerstotradesharesinrealtimewhilehavingaccesstotheirglobalportfoliosusingasingleplatform.Thenewapplicationisavailabletonon-Investecclients,butaccessislimitedtoresearchandinsightsanddelayed-timemarketdata.» ThemobileapplicationforApplesiPadisexpectedtoberolledouttoAndroidandBlackBerryphoneslater.» ItshouldgiveInvestecanopportunitytocross-sellitsproductstothoseclientswhoonlyknowthecompanyasaprivatebankratherthanawealthandinvestmentmanager.» Investecsprivatebankingunithasabout70,000customers.Anestimated40%oftheseclientsalreadyusethebanksonlineplatformsfortheirbanking.» InvestecPrivateBankheadofbankingRyanTholetsaidthemobileapplicationwasaimedatgivingcustomersflexibility.Thebankwouldnotprescribetoclientswhichplatformstouse.Source: Bizcommunity, 10 April 2013
  • 17. 22SEVEN DEBUTS IPHONEAPP» Personalfinancialmanagement(PFM)service22sevenisnowavailableasamobileapponwhatCEOandfounderChristoDavelsaysisitscustomers’preferredplatform–theAppleiPhone.» Thelocalstart-up,acentreofdebateinthelocalbankingindustrylastyear,yesterdayannounceditsnewapp–―aworkinprogress‖–isavailableasafirstedition,withmorefeaturestobeaddedinfuture,followedbyanAndroidversionoftheapp.» ThePFMservice,whichlaunchedinpublicbetainJanuarylastyearandcameoutofbetaaboutfourmonthslater,saysithas―hugeambitionsformobile‖.Earlierthisyear,whenDavelannouncedtheiPhoneappwasintestingphase,hesaidtherehadalreadybeenpressuretorolloutamobileplatformfor22Ssevenusers.» ThedecisiontobuildaniOSappfirst,saidDavel,wasbasedonresearchintowhichplatformwasthemostpopularamong22seven’suserbase.» 22sevensaysitisworkingontheAndroidappanduserswillbeabletousetheiPhoneappfreeofchargeforthemonthofMay.Source: ITWeb, 23 April 2013
  • 18. 10 MINUTE MONEY TRANSFERSERVICE LAUNCHED IN SA» MoneyGramandFirstNationalBank(FNB)havelaunchedtheirfirstmobilemoneytransferserviceinAfrica,givingFNBaccountholdersthroughoutSouthAfricatheoptionofsendingandreceivinginternationalmoneytransfersusingtheirmobiledevices.» Theservicefeaturesanadvanceddataencryptionsystemthatprotectsaccountholderinformation.Transactionssentfromamobiledeviceareavailableforcollectionwithin10minutes,subjecttoanagent’shoursofoperationandlocallawsandregulations.» ―InlessthanayearintoourrelationshipwithFNB,wehaveextendedourproductservicestoofferamobileserviceinAfrica,‖saidCarlScheible,MoneyGramexecutivevicepresidentforAfricaandEurope.» AccordingtotheWorldBank,SouthAfricaisthethirdlargestrecipientofAfricanmigrantsintheworld,estimatedat1.8millionpeople.Closeto900,000SouthAfricanslivingabroadsendmoneybacktotheirfamilies.Almost50%ofallremittanceusersremitfundsonceamonth.Source: Mobile Money Africa, 9 April 2013
  • 19. STABILITY IS THE OVERALLTREND FOR SOUTHAFRICA» TheSouthAfricanAudienceResearchFoundation(SAARF)hasreleasedthe2012resultsoftheAllMediaandProductsSurvey. AMPSDec2012showsfewsignificantaudiencemovements,withstabilitytheoveralltrendforSouthAfrica’smediaproducts.» Theinternetasamediumpostedsignificantlyimprovedusagefigures,gainingusersfromawidesectionofsociety,fromLSM5rightupto10.» Onanaverageday,15.7%ofadultsgoonline,upfrom13.4%inthepreviousAMPSrelease;that’sanincreaseofjustover800000users,bringingdailyinternetaudiencefiguresto5,484-million.GrowthcamefromLSM5andup.» Weeklyusagerosefrom19.0%to21.5%,or7,513-millionusersintotal.» Internetusageacrossfourweeksincreasedfrom22.2%intheprevioussurveyto24.6%,with8,600-millionusers.Source: Advantage Magazine, 12 April 2013
  • 20. SAFAILING TOADAPT TODIGITAL MARKETING» AnewstudybyeMarketerhasrevealedthatUScompaniesspendabout35%oftheirbudgetsononlinemarketing,with71%ofbusinessesexpectingtoincreasetheirdigitalspendin2013.» Incomparison,SouthAfricancompaniesspendonly2%oftheirbudgetondigitalmarketing,63%onbroadcastandanother30%onprintmediums.» BreakingdowntheSouthAfricanonlineuser’sneeds,arecentsurveybytheDigitalMediaandMarketingAssociation(DMMA)revealedthat59%ofusersfoundadvertsplacedonwebsitesmostrelevanttotheirneeds,followedbysocialnetworks(36%),withmobileapplications(3%)andmobilesites(2%)beingleastrelevant.» GrantShippey,CEOatAmorphous,saysSouthAfricancompanieshavesimplyfailedtoadopttheshifttodigital,andlocalfirmscontinuetoplacetoomuchemphasisontraditionalmarketingchannels.Source: ITWeb, 10 April 2013
  • 21. HOW TO TAKE HOME ATROPHY» Withawardsseasonuponus,theDMMA heldaworkshoponhowtosubmitanaward-winningentry,fromThecaptainsofourindustrygathered inSandtontosharetheirtipsonhowtowinawards.» Whyareawardsgood?Theyhelpliftthecreativestandard,theygiveusinternationalstandingandmostimportantly,accordingtoresearchbyAndrewHuman(CEOoftheLoeries),creativelyawardedworkis11%moreeffectiveatgeneratingmarketshare.» Asexpected,therearenogoldenrulesormagicalrecipesandifsomeonehasit,they’recertainlynotgoingtoletthecatoutthebag.Butwhatcanbesaidisthatitallstartswithagreatideaandnoamountofgiftwrappingandspritzingcanmakeabadideabrilliant.AsFranLuckin,soaptlypointedout,―Youwon’tsurviveawardsshowsuntilyouhaveagreatidea.‖» TheeventendedwithapertinentreminderofGrahamWarsop’schallengetotheindustry.Ofourtotalwinningssince1990,we’veonlywon2CyberLions.WarsopendedbysayingthatheispassingthebatonontothedigitalagenciesandthenextagencytowinaCyberLiongetstotoasttheawardwithacaseofBollinger,courtesyoftheJupiterDrawingRoom.Source: NATIVE, 29 April 2013
  • 22. Mobile NetworksSECTION 2
  • 23. BROADBANDAND CELLULARPRICES IN SA» TheWorldEconomicForum(WEF)releaseditsGlobalInformationTechnologyReport2013,showingthatSouthAfrica’srankingonmobilecellularandbroadbandaffordabilityisatanall-timelow.» TheGlobalInformationTechnologyReport2013featuresthelatestresultsoftheNetworkedReadinessIndex(NRI),offeringanoverviewofthecurrentstateofICTreadinessintheworld.» SouthAfricacurrentlyranksatnumber117outof144countrieswhenitcomestotheaffordabilityofmobilecellulartariffs.» Lookingatfixedbroadbandaffordability,SouthAfricaranked89thoutofthe144countriesinthereport.» TheGlobalInformationTechnologyReportsoverthelast5yearsshowsSouthAfricaislesscompetitivethanithaseverbeen.ThegraphshowsSouthAfrica’scellularaffordabilityrelativetotheothercountrieswhichformedpartofthereports.ThegraphindicateswhereSouthAfricarankedrelativetothemiddle/averagecountryinthereport.Source: MyBroadband, 22 April 2013
  • 24. EYE-OPENING MOBILEPORTING NUMBERS» CellCsaysthataround8timesasmanypeopleportfromVodacomandMTNtoCellCthantheotherwayaround.Thisisdespiteaveryineffectiveportingsystem.» CellCCEOAlanKnott-CraigtoldMyBroadbandthataround6,000peopleporttoCellCeveryweek,andthatitisalargenetreceiverofsubscribersthroughmobilenumberportability(porting).» However,thisnumbercouldbemuchhigher,theoperatorsaid.Knott-Craigsaidthatportingshouldbeaveryquickandsimpleprocess,andshouldnottakemorethananhour.» MyBroadbandhasreceivedreliableinformationaboutSouthAfrica’sportingnumbersforthefirstquarterof2013,whichshowedthatCellCwasthebiggestnetgainerthroughporting.Accordingtotheinformationreceived,CellCgainedjustover15,000subscribersoverthelastthreemonths.» Incomparison,Telkom(8ta)gained800newuserswhileVodacomlost5,000subscribersandMTNlost11,000users.Source: BusinessTech, 4 April 2013
  • 25. BESTAND WORSTTELECOMS STORES IN SA» TheSouthAfricanCustomerSatisfactionIndex(SACSI)hasreleaseditsmobiletelecomsretailoutletsreport,showingthatVodacomandMTN’sretailstoresarethebestinthecountry.» SACSIisanationaleconomicindicatorofcustomerevaluationsofthequalityofproductsandservicesavailabletohouseholdconsumersinSouthAfrica.» InthelatestSACSIresearch,customersgavethemobiletelecomsretailstoresindustryanaveragesatisfactionscoreof74.8outof100.Vodacomscored4.1%higherthanthisaverageandMTNscored1.7%higher.» CellCscoredonparwiththeindustryaverage,whilstTelkomDirectandAltechAutopageCellularbothscoredbelowparat6.6%and12.8%belowindustryaveragerespectively.Source: MyBroadband, 10 April 2013
  • 26. VODAFONE SHIFTS RESOURCES TOHIGH-GROWTH MARKETS INAFRICA» VodafoneGroup,thesecond-largestmobileserviceprovider,isboostinginvestmentsinitsAfricanbusinessesashighergrowthratespromiserelieffromstagnantearningsinEurope.» Vodafone’sbiggestAfricanpartnerandSouthAfrica’slargestwirelesscarrier,VodacomGroupLtd.,saidfull-yearearningspershareroseatleast25%asthecompanyexpandsintonewcountriesonthecontinent.» Vodacomrepresentedthesecond-largestpoolofsubscribersforVodafoneattheendoflastfiscalyearwith57.3millioncustomers.» VodafoneisrelyingincreasinglyonAfricaasprofitfromits65%stakeinVodacomsurpassedthatfromtheNewbury,U.K.-basedcompany’sBritishunitin2010andoutpacedtheSpanishdivisionthefollowingyear.Photographer:NadineHutton/Bloomberg» Africawillbethemobile-phoneindustry’sfastest-growingregionbysubscribersoverthenextfiveyearsascompaniesbuildadvancednetworksandcustomersswitchtobroadband,accordingtoconsultantATKearneyInc.Source: Bloomberg, 24 March 2013
  • 27. MTN HITS 195MSUBSCRIBERS» JSE-listedMTNhasboosteditssubscriberbasebyanother6.1millioninthefirstthreemonthsoftheyearandsaysitisontracktoaddatotalof21millionnewsubscribersbyDecember2013.» Thegroup issuedastatementnotingthatrevenuegrew42.2%year-on-yearanditscapitalexpenditureprogrammeisontrack.Atyear-end,MTN,whichhasoperationsin22countriesacrossAfricaandtheMiddleEast,saiditwouldspendR28.2billiononcapitalitemsthisyear.» MTNpresidentandCEOSifisoDabengwasaysMTN―startedtheyearstrongly,increasingsubscribernumbersby3.2%quarter-on-quarter,to195.4million.Thissupportedgrowthintrafficvolumesandlocalcurrencyrevenue.‖Source: ITWeb, 25 April 2013
  • 28. CELL C CUTS DATARATESAGAIN» CellChasagainchoppedmobiledataprices,thistimeonathree-monthpromotionalbasis,cuttingthecostof500MBofmonthlydatatoR39/monthforcontractcustomers.» Themove,theoperatorsays,ismeanttosenda―clearmessage‖toitscustomersanditscompetitors.―Withthesenewrates,wearetellingourcustomersthatCellCiswillingtocompetetoprovidethebestofferingsonthemarket,‖Knott-Craigsays.» ―CellChasalwaysprovidedcustomerswiththebestdatapropositionsandisdeterminedtocontinueofferingthebestvalueproductsavailabletodatausersintheSouthAfricanmobilemarket,‖saysCellCCEOAlanKnott-Craiginastatement.» Underthepromotionalprices,whichrununtiltheendofJune,CellCcontractcustomerscanget1GB/monthofferingforR69/month,or7c/MB.A10GBmonthlypackagecostsR499/monthand20GBR999/monthSource: TechCentral , 9 April 2013
  • 29. Social NetworksSECTION3
  • 30. TOP 20 SOUTHAFRICAN BRANDS ONMXIT» Mobilesocialnetwork,Mxit,hasreleaseditslistofmostfollowedSouthAfricanbrands.Supersportisinthenumberonespothavinghad1,824,129Mxitusersaddtheapptotheircontactroster.» ThenumbersoffollowersonMxitofteneclipsethenumbersbrandsachieveonothersocialmedia.Forexample,SuperSporthas206,458likesonFacebookand130,240followersonTwitter.» VincentMaher,CMOofMxit,says,"Mxitusersarequicktointeractwithappsthatkeeptheircontentfresh,havehighlevelsofuserengagementandstayrelevant.Lookingatthetop20brandsitseasytoseewhatSouthAfricansareinto-sport,phones,food,andfunandalittlebitofbanking.Whatallofthesebrandshaveincommonisthattheykeeptheircontentupdated,entertainingandfocused.‖Source: Bizcommunity, 17 April 2013Category Brand NumbersTop MobilebrandCell C 460 778Top BankingbrandStandard Bank 319 076Top financialservices brand1life 322 572Top sportingbrandNike Football 438 589Top mediabrandSuperSport 1 824 129Top retailbrandSpar 423 698
  • 31. THE FACEBOOK PHONE ISHOME» The"FacebookPhone"isfinallyhere,butitsnotwhatyouthink.FacebookCEOMarkZuckerbergunveiledanewwaytointegrateitsnetworkonAndroiddevices.CalledFacebookHome,itrepresentsarethinkingofhowFacebookexistsonAndroidphones,Zuckerbergsaid,puttingpeoplefirstinsteadofapps.» "YouregoingtobeabletoturnyourAndroidphoneintoagreatsocialdevice,"Zuckerbergsaidattheunveiling."Ourphonestodayaredesignedaroundapps,notpeople.Wewanttoflipthataround.‖» FacebookHomewillputupdatesfromthesocialnetworkrightonthehomescreenviaafeaturecalledCoverFeed.ContentfromFacebooktakesuptheentirescreen,withnonavigationor"chrome"whatsoever,anduserscannavigatethroughupdatessimplybyswiping.Appsarestillthere,accessedthroughalauncherthatappearsviaswipingup.Source: Mashable, 4 April 2013
  • 32. FACEBOOK’S NEW TOOLS FORMOBILE» Facebookannouncedthreenewproducts,includingOpenGraphformobile,toboostitspresenceinthefast-growingsmartphoneandtabletmarkets.» ThecompanysaidinablogpostandatitsmobiledeveloperconferenceinNewYorkthatalongwithmakingiteasiertoimplementOpenGraphonmobile,FacebookalsoisimprovingFacebookLoginandisreleasinganewSDK3.5foriOS.» Inaddition,FacebookalsoannouncedanewpartnerprogrammetohelpdevelopersintegrateFacebookonavarietyofmobileplatforms.SomeearlypartnersincludeC#SDKforWindows8byMicrosoft,CoronaSDKbyCoronaLabs,andKinvey.» Facebookhasbeentoutingitsnew"mobilefirst"strategyforsometime,withallengineerstaskedonfirstfiguringouthowaproductworksforsmartphonesandtabletsandthenmovingtothewebversion.ThatledtothecreationofFacebooksHomeapp,aswellasotherfeatures.Source: CNET, 18 April 2013
  • 33. THE TRUTHABOUT SAFACEBOOK STATS» ReportsthatFacebookusersinSouthAfricaareinrapiddeclinearegreatlyexaggerated,accordingtoArthurGoldstuck,theMDoflocalresearchfirmWorldWideWorx.» CitingdatafromSocialBakers,itwasreportedthat922,940usershadleftthepopularsocialnetworkingserviceinthepastthreemonths.» GoldstuckexplainedthatwhilethedatafromFacebook’sadplanningtooldoesshowadramaticdecreaseinregisteredusersoverthelastthreemonths,itdoesn’ttellthewholestory.» WhilesomeoftheaccountclosuresreportedbyFacebookareusersdecidingtoleavetheserviceanddeletingtheiraccounts,themajorityarenot,Goldstucksaid.» TheanomalyoccurredbecauseFacebookwascullingaccountsthatwereduplicates,fake,orusedforspamming,Goldstuckexplained.Source: BusinessTech by MyBroadband , 9 April 2013
  • 34. Sources and Credits
  • 35. SOURCES» AdvantageMagazine» Bloomberg» BuzzCity» BusinessTechbyMyBroadband» CNET» CNN» CreativeBloq» DMMA» IDC» ITWeb» MarketingDaily» Mashable» Memeburn» MobileMoneyAfrica» MyBroadband» NATIVE» SAARF» SACSI» TechCentral» TheVerge» WEF
  • 36. CONTACT USVuyisile Sisulu | Mobile Technologist[tel] +27 (11) 555-3800[cell] +27 (82) 679 5415[fax] 0867210884[email] vuyilisle@native.co.za[twitter] @Vuyisile_SisuluTracy Aberman | Mobile Strategist[tel] +27 (11) 555-3800[cell] +27 (82) 754 6111[fax] 0867210884[email] tracya@native.co.za[twitter] @TracyInSAAngus Robinson | Director: Mobile & Innovation[tel] +27 (11) 555-3800[cell] +27 (83) 635 4400[fax] 0867210884[email] angus@native.co.za[twitter] @angusrobinsonHave a look at all previous Mobile Reports and other mobile work on our site -http://www.native.co.za/home?keyword=mobileShould you have any mobile insight, strategy, campaign or solutionrequirements please contact any one of us.
  • 37. The end.