Digital Path to Purchase

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Digital Path to Purchase

  1. 1. DIGITAL PATH TO PURCHASE / JASON XENOPOULOS
  2. 2. THE CHANGING FACES OF ONLINE MEDIA2 DIGITAL PATH TO PURCHASE - JASON XENOPOULOS
  3. 3. 1.0 EDITORIAL During the nineties, the INSERT IMAGE IN web was primarily a BACKGROUND publish and browse medium MAKE SURE IT FILLS THIS SPACE 100%3 DIGITAL PATH TO PURCHASE - JASON XENOPOULOS
  4. 4. 2.0 SOCIAL The web has become a INSERT IMAGE IN blackboard on which BACKGROUND everyone is invited to make their mark. MAKE SURE IT FILLS THIS SPACE 100%4 DIGITAL PATH TO PURCHASE - JASON XENOPOULOS
  5. 5. 3.0 INTEGRATION Social Media has INSERT IMAGE IN fundamentally changed BACKGROUND the dynamic between consumers and brands MAKE SURE IT FILLS THIS SPACE 100%5 DIGITAL PATH TO PURCHASE - JASON XENOPOULOS
  6. 6. INSERT IMAGE IN BACKGROUND MAKE SURE IT FILLS THE SCREEN 100%6 DIGITAL PATH TO PURCHASE - JASON XENOPOULOS
  7. 7. INSERT IMAGE IN BACKGROUND MAKE SURE IT FILLS THE SCREEN 100%7 DIGITAL PATH TO PURCHASE - JASON XENOPOULOS
  8. 8. INSERT IMAGE IN BACKGROUND MAKE SURE IT FILLS THE SCREEN 100%8 DIGITAL PATH TO PURCHASE - JASON XENOPOULOS
  9. 9. INSERT IMAGE IN BACKGROUND MAKE SURE IT FILLS THE SCREEN 100%9 DIGITAL PATH TO PURCHASE - JASON XENOPOULOS
  10. 10. INSERT IMAGE IN BACKGROUND MAKE SURE IT FILLS THE SCREEN 100%10 DIGITAL PATH TO PURCHASE - JASON XENOPOULOS
  11. 11. INSERT IMAGE IN BACKGROUND MAKE SURE IT FILLS THE SCREEN 100%11 DIGITAL PATH TO PURCHASE - JASON XENOPOULOS
  12. 12. AMR SALAMA Political Activist INSERT IMAGE IN “The people revolted against BACKGROUND Governments today… butMAKE SURE IT FILLS THIS tomorrow they will revolt SPACE 100% against products and brands.”12 DIGITAL PATH TO PURCHASE - JASON XENOPOULOS
  13. 13. PAUL POLMAN CEO Unilever INSERT IMAGE IN “If they could bring down a BACKGROUND regime in Egypt in 6 weeks, MAKE SURE IT FILLS THIS they can bring us down in SPACE 100% Nanoseconds.”13 DIGITAL PATH TO PURCHASE - JASON XENOPOULOS
  14. 14. INSERT IMAGE IN BACKGROUND MAKE SURE IT FILLS THE SCREEN 100%14 DIGITAL PATH TO PURCHASE - JASON XENOPOULOS
  15. 15. TRENDS INSERT IMAGE IN BACKGROUND 1.  Social MediaMAKE SURE IT FILLS THIS 2.  Mobile Telephony SPACE 100% 3.  Branded Content 4.  Functional Integration15 DIGITAL PATH TO PURCHASE - JASON XENOPOULOS
  16. 16. SOCIAL MEDIA16 DIGITAL PATH TO PURCHASE - JASON XENOPOULOS
  17. 17. INTERNET PENETRATION 2010 -2012 World Wide Worx10m5m 10m 8,5m 6,5m0m 2010 2011 2012F17 DIGITAL PATH TO PURCHASE - JASON XENOPOULOS
  18. 18. INTERNET PENETRATION INSERT IMAGE IN “Penetration is now approaching 20 percent, and BACKGROUND for the first time we can see the MAKE SURE IT FILLS THIS mass market embracing digital SPACE 100% tools on their phones” Arthur Goldstuck18 DIGITAL PATH TO PURCHASE - JASON XENOPOULOS
  19. 19. 19 DIGITAL PATH TO PURCHASE - JASON XENOPOULOS
  20. 20. SOCIAL MEDIA USAGE IN SOUTH AFRICA – 2011/201210m5m MXIT (10m) FACEBOOK DSTV (4,9m) (3,7m) TWITTER LINKEDIN (1,1m) (1,1m)0m20 DIGITAL PATH TO PURCHASE - JASON XENOPOULOS
  21. 21. INSERT IMAGE IN BACKGROUND MAKE SURE IT FILLS THE SCREEN 100%21 DIGITAL PATH TO PURCHASE - JASON XENOPOULOS
  22. 22. SOCIAL BY DESIGN INSERT IMAGE IN »  Social media is changing the BACKGROUND way we use the Internet…MAKE SURE IT FILLS THIS »  Changing the way we SPACE 100% advertise… »  Changing the way we do business…22 DIGITAL PATH TO PURCHASE - JASON XENOPOULOS
  23. 23. THE OLD PURCHASE PROCESS AWARENESS INTEREST DECISION ACTION23 DIGITAL PATH TO PURCHASE - JASON XENOPOULOS
  24. 24. THE NEW PURCHASE PROCESS RECOMMENDATION ACTION AWARENESS DECISION INTEREST24 DIGITAL PATH TO PURCHASE - JASON XENOPOULOS
  25. 25. 25 DIGITAL PATH TO PURCHASE - JASON XENOPOULOS
  26. 26. 26 DIGITAL PATH TO PURCHASE - JASON XENOPOULOS
  27. 27. 27 DIGITAL PATH TO PURCHASE - JASON XENOPOULOS
  28. 28. 28 DIGITAL PATH TO PURCHASE - JASON XENOPOULOS
  29. 29. SOCIAL BY DESIGN Social Beyond Digital INSERT VIDEO HERE29 DIGITAL PATH TO PURCHASE - JASON XENOPOULOS
  30. 30. SOCIAL BY DESIGN C&A Fashion Like INSERT VIDEO HERE30 DIGITAL PATH TO PURCHASE - JASON XENOPOULOS
  31. 31. SOCIAL RETAIL Magazine Luiza Magazine Voce INSERT VIDEO HERE31 DIGITAL PATH TO PURCHASE - JASON XENOPOULOS
  32. 32. INSERT IMAGE IN BACKGROUND MAKE SURE IT FILLS THE SCREEN 100% BEYOND SOCIAL MEDIA32 DIGITAL PATH TO PURCHASE - JASON XENOPOULOS
  33. 33. INSERT IMAGE IN BACKGROUND MAKE SURE IT FILLS THE SCREEN 100%GOING VIRAL 400%33 DIGITAL PATH TO PURCHASE - JASON XENOPOULOS
  34. 34. 34 DIGITAL PATH TO PURCHASE - JASON XENOPOULOS
  35. 35. BEYONDSOCIAL MEDIA Share a Coke with your Mate INSERT VIDEO HERE35 DIGITAL PATH TO PURCHASE - JASON XENOPOULOS
  36. 36. INSERT IMAGE IN BACKGROUND MAKE SURE IT FILLS THE SCREEN 100% THE CONVERSATION IS THE CANVAS*Dick Costolo - CEO Twitter 36 DIGITAL PATH TO PURCHASE - JASON XENOPOULOS
  37. 37. MOBILE37 DIGITAL PATH TO PURCHASE - JASON XENOPOULOS
  38. 38. MOBILE INSERT IMAGE IN Right Time, Right Place BACKGROUND has now become MAKE SURE IT FILLS THIS SPACE 100% Right Here, Right Now38 DIGITAL PATH TO PURCHASE - JASON XENOPOULOS
  39. 39. MOBILE How will mobile INSERT IMAGE IN computing disrupt and BACKGROUND MAKE SURE IT FILLS THIS redefine the customer SPACE 100% journey within your industry?39 DIGITAL PATH TO PURCHASE - JASON XENOPOULOS
  40. 40. MOBILE INSERT IMAGE IN View your customer’s BACKGROUND mobile phone as their MAKE SURE IT FILLS THIS SPACE 100% remote control for your business40 DIGITAL PATH TO PURCHASE - JASON XENOPOULOS
  41. 41. INSERT IMAGE IN BACKGROUND MAKE SURE IT FILLS THE SCREEN 100%TESCO IN KOREA41 DIGITAL PATH TO PURCHASE - JASON XENOPOULOS
  42. 42. MOBILE Red Tomato Pizza VIP Fridge Magnet INSERT VIDEO HERE42 DIGITAL PATH TO PURCHASE - JASON XENOPOULOS
  43. 43. INSERT IMAGE IN BACKGROUND MAKE SURE IT FILLS THE SCREEN 100%43 DIGITAL PATH TO PURCHASE - JASON XENOPOULOS
  44. 44. 44 DIGITAL PATH TO PURCHASE - JASON XENOPOULOS
  45. 45. 45 DIGITAL PATH TO PURCHASE - JASON XENOPOULOS
  46. 46. 46 DIGITAL PATH TO PURCHASE - JASON XENOPOULOS
  47. 47. FEATURE PHONES INSERT IMAGE IN BACKGROUND DOMINATE MAKE SURE IT FILLS THE SCREEN 100%47 DIGITAL PATH TO PURCHASE - JASON XENOPOULOS
  48. 48. MOBILE PHONES IN AFRICA Feature Phones Dominate INSERT IMAGE IN BACKGROUND MAKE SURE IT FILLS THIS SPACE 100%48 DIGITAL PATH TO PURCHASE - JASON XENOPOULOS
  49. 49. INNOVATIVE TEXT SERVICES SMS, INSERT IMAGE IN USSD, BACKGROUND PLEASE CALL ME, MAKE SURE IT FILLS THIS M-PESA SPACE 100%49 DIGITAL PATH TO PURCHASE - JASON XENOPOULOS
  50. 50. MOBILE INTEGRATION Carling Black Label Be the Coach INSERT VIDEO HERE50 DIGITAL PATH TO PURCHASE - JASON XENOPOULOS
  51. 51. THE RISE OF SMARTPHONES »  IDEOS $100 Android phone has become INSERT IMAGE IN smartphone bestseller in Kenya. BACKGROUND »  By 2013 there will be smart phones retailing at less than $50 in many AfricanMAKE SURE IT FILLS THIS markets. SPACE 100% »  265 million data subscribers in Africa by 2015 up from about 12 million today (Informa Telecoms)51 DIGITAL PATH TO PURCHASE - JASON XENOPOULOS
  52. 52. MOBILE Smartphones & tablets INSERT VIDEO HERE52 DIGITAL PATH TO PURCHASE - JASON XENOPOULOS
  53. 53. MOBILE Smartphones & Tablets INSERT VIDEO HERE53 DIGITAL PATH TO PURCHASE - JASON XENOPOULOS
  54. 54. BRANDED CONTENT54 DIGITAL PATH TO PURCHASE - JASON XENOPOULOS
  55. 55. BRANDED CONTENT ONLY INSERT VIDEO HERE The Liberation55 DIGITAL PATH TO PURCHASE - JASON XENOPOULOS
  56. 56. CONTENT CELEBRITIES Volkswagen INSERT VIDEO HERE NikkieTutorials56 DIGITAL PATH TO PURCHASE - JASON XENOPOULOS
  57. 57. CONTENT CONSUMERS Mont Blanc INSERT VIDEO HEREThe Beauty of a Second57 DIGITAL PATH TO PURCHASE - JASON XENOPOULOS
  58. 58. FUNCTIONAL INTEGRATION58 DIGITAL PATH TO PURCHASE - JASON XENOPOULOS
  59. 59. ` INSERT VIDEO HERE59 DIGITAL PATH TO PURCHASE - JASON XENOPOULOS
  60. 60. HORIZONTAL INTEGRATION60 DIGITAL PATH TO PURCHASE - JASON XENOPOULOS
  61. 61. VERTICAL INTEGRATION61 DIGITAL PATH TO PURCHASE - JASON XENOPOULOS
  62. 62. FUNCTIONAL INTEGRATION62 DIGITAL PATH TO PURCHASE - JASON XENOPOULOS
  63. 63. ECOSYSTEMS OF VALUE63 DIGITAL PATH TO PURCHASE - JASON XENOPOULOS
  64. 64. 64 DIGITAL PATH TO PURCHASE - JASON XENOPOULOS
  65. 65. FUNCTIONAL INTEGRATION… In the 21st Century, brands will have to be functionally integrated or they will become commoditized.65 DIGITAL PATH TO PURCHASE - JASON XENOPOULOS
  66. 66. INSERT IMAGE IN BACKGROUND MAKE SURE IT FILLS THE SCREEN 100%66 DIGITAL PATH TO PURCHASE - JASON XENOPOULOS
  67. 67. NIKE FUEL Introducing Nike Fuel INSERT VIDEO HERE67 DIGITAL PATH TO PURCHASE - JASON XENOPOULOS
  68. 68. NIKE FUEL Introducing the Nike+ Fuel Band INSERT VIDEO HERE68 DIGITAL PATH TO PURCHASE - JASON XENOPOULOS
  69. 69. INSERT IMAGE IN BACKGROUND MAKE SURE IT FILLS THE SCREEN 100%69 DIGITAL PATH TO PURCHASE - JASON XENOPOULOS
  70. 70. INSERT IMAGE IN BACKGROUND MAKE SURE IT FILLS THE SCREEN 100%70 DIGITAL PATH TO PURCHASE - JASON XENOPOULOS
  71. 71. CONCLUSION71 DIGITAL PATH TO PURCHASE - JASON XENOPOULOS
  72. 72. 72 DIGITAL PATH TO PURCHASE - JASON XENOPOULOS
  73. 73. THANK YOU

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