Cannes in a Can 2013

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NATIVE VML's CEO, Jason Xenopoulos, attends Cannes Lions every year and returns to South Africa with insight and inspiration.

Published in: Marketing, Business, Technology
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Cannes in a Can 2013

  1. 1. @NATIVE #CANNESINACAN
  2. 2. THE AWARDS
  3. 3. THE PARTIES
  4. 4. THE SEMINARS
  5. 5. CELEBRITIES
  6. 6. LUMINARIES
  7. 7. 35 765 ENTRIES ACROSS 17 CATEGORIES INSERT IMAGE IN BACKGROUND MAKE SURE IT FILLS THIS SPACE 100% 11 000 DELEGATES FROM 90 COUNTRIES 150 LEARNING SESSIONS
  8. 8. “AN ERA DEFINED BY THE STORYTELLING POWER OF TELEVISION IS GIVING WAY TO A WORLD WHERE MEDIA DOES MORE THAN ENTERTAIN - IT INFORMS, CONNECTS AND ENABLES.” - R/GA “IN A TIME WHERE DISCIPLINES CROSSPOLLINATE AND TECHNOLOGY AND CREATIVITY ARE COLLIDING IN NEW AND THOUGHTPROVOKING WAYS, WE FIND OURSELVES AT THE BRINK OF ANOTHER CREATIVE REVOLUTION.” - TED
  9. 9. “USE THE RIGHT TECHNOLOGY TO BRING THE RIGHT IDEA TO LIFE” - PARTY “INNOVATION ISN’T EVERYTHING. EMOTION IS EVERYTHING.” - PARTY “INNOVATION THAT DOESN’T SEEK TO IMPROVE PEOPLE’S LIVES IS JUST INNOVATION FOR THE SAKE OF INNOVATION.” - CHEIL WORLDWIDE
  10. 10. “GO BEYOND SIMPLY PUSHING PRODUCTS. AIM TO INCREASE YOUR BRAND'S SHARE OF CONSUMERS' EVERYDAY LIVES.” – CHEIL “MOVE FROM ‘MIND-SHARE’ TO ‘LIFESHARE’.” – CHEIL
  11. 11. - DENTSU
  12. 12. “EVERY COMPANY IS A MEDIA COMPANY” - TOM FORENSKI (REFERENCED BY CHEIL)
  13. 13. “ARDUINO, MAKERBOT, SHAPEWAYS AND QUIRKY ARE POWERING A DO-IT-YOURSELF CREATIVITY THAT SITS AT THE CORE OF NEXT GENERATION SOCIAL BUSINESS.” - CP+B
  14. 14. “ARDUINO, MAKERBOT, SHAPEWAYS AND QUIRKY ARE POWERING A DO-IT-YOURSELF CREATIVITY THAT SITS AT THE CORE OF NEXT GENERATION SOCIAL BUSINESS.” - CP+B “PROTOTYPE AND EVOLVE.” - DAVID DROGA “DON’T JUST INNOVATE THE WORK. INNOVATE THE PROCESS IN ORDER TO CREATE NEW THINGS” - PARTY “MAKE NEW WAYS TO MAKE!” - PARTY
  15. 15. “THE EXPLOSION OF DATA CREATED THROUGH SOCIAL MEDIA AND MOBILE ALLOWS MARKETERS TO UNDERSTAND CONSUMERS AS INDIVIDUALS.” – -JOHN KENNEDY, IBM “OUR INDUSTRY BELIEVES THAT IF WE SHOOT MESSAGING AT THE RIGHT TARGET WE'LL SCORE. ITS NOT ABOUT CREATING MESSAGES, ITS ABOUT FORGING EMOTIONAL CONNECTIONS.” – DAVID WHELDON
  16. 16. “IN THE FUTURE THE CMO WILL HAVE A BETTER VIEW OF THE BUSINESS THAN THE CFO." MARKETING IS MOVING FROM BEING AN EXPENSE TO BEING A BUSINESS DRIVER.” - ANN LEWNES -LISA DONOHUE, STARCOM MEDIAVEST “WE NEED TO BE OBSESSED BY THE OUTCOME WE CREATE, NOT THE OUTPUT WE MAKE.” – CP+B
  17. 17. “DIGITAL IS CHANGING AND TRANSFORMING BUSINESSES” – BOB GREENBERG “IT'S NOT ABOUT WHAT YOU WANT TO SELL, BUT ABOUT HOW YOU WANT TO GROW” – IDEO
  18. 18. THANKS

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