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NASW Ambassador Training


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Become an NASW Ambassador

Become an NASW Ambassador

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  • 1. Moving the Ohio Chapter Forward
    Restoring Ohio as a Mega Chapter
  • 2. We have the potential…
  • 3.
  • 4. What’s the problem?
    Seven Year Comparison of Membership Dues
  • 5. Problems with Membership
    Transitional Members- We have a hard time retaining members after their first year
    Regular Members- We have a hard time recruiting full paying members
  • 6. NASW Ohio needs YOU
    NASW members have to recruit other social workers to join or we will not reach our goal
    You should join NASW! This is why I’m a member…
  • 7. Reach out to…
    Your colleagues
    Individual social workers
    Your interns
    Individual professors
  • 8. ?
    Potential Members want to know…
    What’s in it for me?
  • 9. Key Message- NASW is here for you!
    There are many issues affecting the profession. NASW is actively working to protect the profession of social work. NASW is here for you.
    Workplace Safety
    Educational Debt
    Low salaries
    High caseload ratios
    Professional social workers are members of their professional association
    NASW has a complete inventory of resources to help make your work easier so you can better serve your clients, advance professionally, and stay protected from liability in your daily practice … NASW has the tools to help you succeed.
  • 10. NASW has Solutions
  • 11. NASW has Solutions
  • 12. Support and Protection
    Ethics Consultation Line
    We helped to create licensure and we are here to protect it
    Discounted malpractice, disability, and other types
    NASW is the advocate for social workers. NASW is the only advocate for the profession as a whole.
  • 13. Advocacy
    NASW is the voice for social workers and those that we serve at the state and federal levels
    The Ohio Chapter is a member of 18 coalitions to address client needs
    The top priorities of the Ohio Chapter are social worker safety, educational debt, and salaries.
    With 4,000 members NASW Ohio Chapter is a strong advocate. Imagine our voice at 5,000+
  • 14. CEUs- Free and Discounted
    Lunchtime Series
    NASW Ohio Chapter Online CEUs
    Regular calendar of workshops
    Regional offerings
    Members can get most of their 30 CEUs for free or at a steep discount.
  • 15. Specialty Sections
    These professional communities focus on a single practice area, keeping you up-to-date on research, professional development, and other practice-specific news and information that you can apply to your work or studies.
    You can get information and CEUs that are specific to your area of practice when you join a specialty section.
  • 16. Communications
    NASW News
    Research journals
    Leadership Ladders
    Practice Perspectives
    Ohio Update, printed newsletter
    Monthly e-Newsletter
    Weekly updates
    Communications at both the State and Federal level have improved in the past two years. NASW membership keeps you updated and informed.
  • 17. Social Media
    The Ohio Chapter has a “Job of the Day” on Facebook and Twitter
  • 18. Career Services
    Social Work Career Center- Ability to post your resume and have employers find you
    CareerConnection- Has networking opportunities, licensure information, continuing education opportunities and more!
    As a member of NASW you get access to job listings at a state and federal level. The Ohio Chapter’s CareerConnection usually has anywhere from 40-80 jobs listed!
  • 19. Other
    Recognition by regional, state, and national awards
    Scholarships for students
    NASW Wireless Center
    Pennywise Office Supplies
    Hotel Discounts
    Car Rental Discounts
  • 20. The Details
    Members can join for the FIRST time online at, by calling 1-800-742-4089, or by filling our a paper application
    If a member has been expired for more than 3 months they can only call the phone number or submit a paper application
    Credit cards can be taken by collecting the information on the paper application
  • 21. Cost of Membership
    Regular Full Member
    MSW & DSW & PhD Full Membership Dues Annually: $190
    BSW Full Membership Dues Annually: $125
    Student Member (Must be from a CSWE school)
    BSW & MSW Student Membership Dues Annually: $48
    Doctoral Student (in a Social Work/Social Welfare Program) Membership Dues Annually: $143
    Associate Member
    Associate Membership Dues Annually: $190
    Open to any person who has a professional interest in, or is supportive of, the issues addressed by, or the client populations served by, the social work profession. Associate members may not hold national or chapter elective office. After five years of continuous membership, associate members are granted the right to vote in national or chapter elections.
  • 22. Communicating these benefits to recruit and retain members
  • 23. Creating “Seven Exposures” to NASW
    Regular presentations to schools and agencies on membership
    Asking supervisors or faculty/staff to talk to their supervisees or students about the importance of membership (Mentor to mentee asks)
    Peer to peer dialogue and asks
    Regular media coverage of NASW
    Strong social media presence
    Newsletter campaigns to potential/lapsed members- use the newsletter as our top marketing item
    Posters in schools and agencies
  • 24. Identify Yourself
    Identify yourself as a social worker, NASW member and leader
    Add it to your signature line
    We can make business cards for you
    Add it to your resume
  • 25. The best thing you can do is just tell those around you about the benefitsPeer to Peer Recruitment
  • 26. Ways to Encourage others to Join
    Send an application to a colleague
    Encourage others to join online- add the link to join to your e-mail signature
    Share your positive experiences
    Mention NASW services
    Send them a copy of the newsletter
    Write an article for your organization’s/ university’s newsletter about joining NASW
    Don’t forget to follow-up
  • 27. Doing Presentations
    Contact employers, professors, or schools to setup presentations
    Use PowerPoints on disc
    Provide handouts
    Talk about your own experience and why membership is important to you
  • 28. Asking Others to Ask Others
    Expand the network of ambassadors- ask your colleagues to ask other social workers or associates to join
    Provide them with a toolkit
  • 29. Making the ASK
    Ask if the person is a member of NASW
    Tell them why you are a member
    Respond to their excuses
    Provide a mechanism to join (referral to website, paper application)
    Follow up
    Join NASW today!
  • 30. Common Excuses
    It Costs too much!
    Focus on the cost per month (no more than $15.83)
    It all comes down to priorities. What is their priority for their money? Protecting their career or a lunch at a restaurant?
    NASW is the same or cheaper than other professional associations. You also get 2 memberships for one- national and state membership
    American Counseling Association (No State office)- $175
    American Association for Marriage and Family Therapy- $250
    Association of Behavioral Health Management (No state office)- $200
    American Case Management Association (No state office)- $135
    American Nurses Association- $548
  • 31. Common Excuses
    I’m Retired why should I join/reinstate?
    Response- Retired social workers are critical to forming a strong, collective voice for social workers.
  • 32. Common Excuses
    I’m unemployed why should I join/reinstate?
    Response- NASW offers a discounted rate for unemployed social workers. NASW membership demonstrates your commitment to the profession and many employers are looking for membership on your resume. NASW also provides you with many career resources like job listings. To receive a discounted rate just call the 1-800 number.
  • 33. Common Excuses
    I’m a student why should I join/reinstate?
    Response- NASW membership for students is only $48 per year. Part of being a professional social worker is being a part of your professional association. You should join now to take advantage of the reduced rate and start building your career as a social worker!
  • 34. Common Excuses
    NASW isn’t doing anything for me in my area of practice
    Response: NASW is engaged in advocacy and provides resources for nearly all areas of practice within social work.
  • 35. Let’s Practice
    Ask someone to join
    30 second “elevator” speech on NASW
  • 36. Topic Triggers
    We were instrumental in passing mandatory licensure legislation in Ohio in 1986.
    We monitor rule changes to ensure that our ability to practice across our scope is not diminished.
    We are advocating elimination of the civil service exemptions which allows non-social workers to have the title social worker.
  • 37. Topic Triggers
    Schools / Education
    We have lobbied educational reform in Ohio to include licensed social workers.
    We advocated against educational funding cuts in the state budget
    We are lobbying for educational debt relief for social workers in Ohio in the form of loan forgiveness, grants, or scholarships.
    Nationally, we introduced “Dorothy I Height, Whitney M Young Jr. Reinvestment Act” – seeks to provide loan forgiveness for graduates who practice in high need areas.
  • 38. Topic Triggers
    Professional Continuing Education
    We offer CE series both locally and through teleconferences on a national level.
    We provide specialty practice sections to further education for specific social work fields.
    We successfully advocated for the reduction of CEU’s required to help offset the 2008 increase in licensure fees for social workers.
    We keep social workers educated and up to date on HIPAA Guidelines through website resources.
  • 39. Topic Triggers
    Children / Safety
    We participate in coalitions that seek to protect children and families
    We conduct political advocacy for legislation that would increase services and safety for children.
    Nationally, we have a new online tool kit for suicide prevention in teenage girls called NASW SHIFT Project: Suicide Prevention for Adolescent Girls; Shifting Behavior Shifting Outcomes.
  • 40. Topic Triggers
    Health Care
    We support Health Care for Americans Now (HCAN).
    We support President Obama’s effort to enact health care reform which includes protecting families’ financial health, making health care coverage affordable, working towards universality, providing portability of coverage, guaranteeing choices, investing in health and wellness, improving quality of care and maintaining sustainability.
    We are a strong supporter of mental health parity.
  • 41. Topic Triggers
    Economy / Poverty / Unemployment
    27.8% of young children in Ohio lived below or near poverty (2005) therefore we actively oppose budget cuts that contribute to the increase in poverty, homelessness and loss of services for all of OH’s citizens.
    We provide job listings for social workers on a national and state level.
    NASW/Assurance Services refunded 15% of some insurance premiums to assist in times of economic hardships.
  • 42. Topic Triggers
    Strengthening the Profession
    At the state level, we are addressing issues of workplace safety, educational debt, and low salaries.
    “Dorothy I Height, Whitney M Young Reinvestment Act” – federal legislation to elevate the profession of social work through investment in education, safety and research.
    Social Work Month Activities including recognition for outstanding peers and educating the public about the importance and breadth of the field of social work.
    “The Foundation” run by national is committed to enriching the social work profession and encouraging social workers to be leaders in social policy and practice through education, research and local projects.
    National Social Work Public Education Campaign informs the public on a variety of ways that social workers help families, communities and individuals and it is totally funded by donations, not by member dues.
    The NASW Pioneers Program that honors distinguished social workers who have made a difference and it informs the public on the contributions they have made. serves as a consumer website that helps the community learn about how a social worker can help them and how to access a social worker.
  • 43. Topic Triggers
    Community Advocacy
    We offer training to teach social workers and the general public how to easily and effectively conduct advocacy surrounding public policy.
    We assist social workers in advocacy activities by providing programs and list serves to identify topics that need support and allowing them to easily conduct those advocacy activities through letters and phone calls.
  • 44. Topic Triggers
    Elections / Officials
    National and State level PACE committee’s investigate and research persons running for office to determine if they support social work values
    NASW PACE provides endorsements and community support for those who represent our values.
  • 45. Topic Triggers
    Legal Support
    Legal Defense Fund provides financial legal assistance and support for legal cases and issues of concern to NASW members and the social work profession.
    LDF also supports educational projects and programs to improve the legal status and knowledge of the social work profession.
    We file Amicus Briefs expressing the social work perspective of social justice in multiple cases. Some recent examples were in support of gay parent’s rights to maintain relationships with the children they had raised and maintaining employment after initiating a sexual harassment investigation.
    We keep social workers educated and up to date on HIPAA Guidelines through website resources.
  • 46. Topic Triggers
    The Ohio Chapter is a member of the Equality Ohio coalition that is currently seeking the passage of a bill that would prohibit housing and employment discrimination on the basis of sexual orientation
    We were a major supporter for the Fair Pay Act that was signed by President Obama continuing the fight for women’s equal rights.
  • 47. Topic Triggers
    Insurance (Provided through Assurance Services)
    Offers professional liability / malpractice insurance, student liability and agency liability.
    Offers group life, disability and accident insurance.
    Refunded 15% of life and disability premiums to help in hard economic times.
    Provides guidance on understanding and avoiding malpractice.
    Launched a new “Health Choices Program” which can help members locate affordable health insurance if they qualify.