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NASW Ambassador Training

NASW Ambassador Training



Become an NASW Ambassador

Become an NASW Ambassador



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    NASW Ambassador Training NASW Ambassador Training Presentation Transcript

    • Moving the Ohio Chapter Forward
      Restoring Ohio as a Mega Chapter
    • We have the potential…
    • What’s the problem?
      Seven Year Comparison of Membership Dues
    • Problems with Membership
      Transitional Members- We have a hard time retaining members after their first year
      Regular Members- We have a hard time recruiting full paying members
    • NASW Ohio needs YOU
      NASW members have to recruit other social workers to join or we will not reach our goal
      You should join NASW! This is why I’m a member…
    • Reach out to…
      Your colleagues
      Individual social workers
      Your interns
      Individual professors
    • ?
      Potential Members want to know…
      What’s in it for me?
    • Key Message- NASW is here for you!
      There are many issues affecting the profession. NASW is actively working to protect the profession of social work. NASW is here for you.
      Workplace Safety
      Educational Debt
      Low salaries
      High caseload ratios
      Professional social workers are members of their professional association
      NASW has a complete inventory of resources to help make your work easier so you can better serve your clients, advance professionally, and stay protected from liability in your daily practice … NASW has the tools to help you succeed.
    • NASW has Solutions
    • NASW has Solutions
    • Support and Protection
      Ethics Consultation Line
      We helped to create licensure and we are here to protect it
      Discounted malpractice, disability, and other types
      NASW is the advocate for social workers. NASW is the only advocate for the profession as a whole.
    • Advocacy
      NASW is the voice for social workers and those that we serve at the state and federal levels
      The Ohio Chapter is a member of 18 coalitions to address client needs
      The top priorities of the Ohio Chapter are social worker safety, educational debt, and salaries.
      With 4,000 members NASW Ohio Chapter is a strong advocate. Imagine our voice at 5,000+
    • CEUs- Free and Discounted
      Lunchtime Series
      NASW Ohio Chapter Online CEUs
      Regular calendar of workshops
      Regional offerings
      Members can get most of their 30 CEUs for free or at a steep discount.
    • Specialty Sections
      These professional communities focus on a single practice area, keeping you up-to-date on research, professional development, and other practice-specific news and information that you can apply to your work or studies.
      You can get information and CEUs that are specific to your area of practice when you join a specialty section.
    • Communications
      NASW News
      Research journals
      Leadership Ladders
      Practice Perspectives
      Ohio Update, printed newsletter
      Monthly e-Newsletter
      Weekly updates
      Communications at both the State and Federal level have improved in the past two years. NASW membership keeps you updated and informed.
    • Social Media
      The Ohio Chapter has a “Job of the Day” on Facebook and Twitter
    • Career Services
      Social Work Career Center- Ability to post your resume and have employers find you
      CareerConnection- Has networking opportunities, licensure information, continuing education opportunities and more!
      As a member of NASW you get access to job listings at a state and federal level. The Ohio Chapter’s CareerConnection usually has anywhere from 40-80 jobs listed!
    • Other
      Recognition by regional, state, and national awards
      Scholarships for students
      NASW Wireless Center
      Pennywise Office Supplies
      Hotel Discounts
      Car Rental Discounts
    • The Details
      Members can join for the FIRST time online at www.socialworkers.org, by calling 1-800-742-4089, or by filling our a paper application
      If a member has been expired for more than 3 months they can only call the phone number or submit a paper application
      Credit cards can be taken by collecting the information on the paper application
    • Cost of Membership
      Regular Full Member
      MSW & DSW & PhD Full Membership Dues Annually: $190
      BSW Full Membership Dues Annually: $125
      Student Member (Must be from a CSWE school)
      BSW & MSW Student Membership Dues Annually: $48
      Doctoral Student (in a Social Work/Social Welfare Program) Membership Dues Annually: $143
      Associate Member
      Associate Membership Dues Annually: $190
      Open to any person who has a professional interest in, or is supportive of, the issues addressed by, or the client populations served by, the social work profession. Associate members may not hold national or chapter elective office. After five years of continuous membership, associate members are granted the right to vote in national or chapter elections.
    • Communicating these benefits to recruit and retain members
    • Creating “Seven Exposures” to NASW
      Regular presentations to schools and agencies on membership
      Asking supervisors or faculty/staff to talk to their supervisees or students about the importance of membership (Mentor to mentee asks)
      Peer to peer dialogue and asks
      Regular media coverage of NASW
      Strong social media presence
      Newsletter campaigns to potential/lapsed members- use the newsletter as our top marketing item
      Posters in schools and agencies
    • Identify Yourself
      Identify yourself as a social worker, NASW member and leader
      Add it to your signature line
      We can make business cards for you
      Add it to your resume
    • The best thing you can do is just tell those around you about the benefitsPeer to Peer Recruitment
    • Ways to Encourage others to Join
      Send an application to a colleague
      Encourage others to join online- add the link to join to your e-mail signature
      Share your positive experiences
      Mention NASW services
      Send them a copy of the newsletter
      Write an article for your organization’s/ university’s newsletter about joining NASW
      Don’t forget to follow-up
    • Doing Presentations
      Contact employers, professors, or schools to setup presentations
      Use PowerPoints on disc
      Provide handouts
      Talk about your own experience and why membership is important to you
    • Asking Others to Ask Others
      Expand the network of ambassadors- ask your colleagues to ask other social workers or associates to join
      Provide them with a toolkit
    • Making the ASK
      Ask if the person is a member of NASW
      Tell them why you are a member
      Respond to their excuses
      Provide a mechanism to join (referral to website, paper application)
      Follow up
      Join NASW today!
    • Common Excuses
      It Costs too much!
      Focus on the cost per month (no more than $15.83)
      It all comes down to priorities. What is their priority for their money? Protecting their career or a lunch at a restaurant?
      NASW is the same or cheaper than other professional associations. You also get 2 memberships for one- national and state membership
      American Counseling Association (No State office)- $175
      American Association for Marriage and Family Therapy- $250
      Association of Behavioral Health Management (No state office)- $200
      American Case Management Association (No state office)- $135
      American Nurses Association- $548
    • Common Excuses
      I’m Retired why should I join/reinstate?
      Response- Retired social workers are critical to forming a strong, collective voice for social workers.
    • Common Excuses
      I’m unemployed why should I join/reinstate?
      Response- NASW offers a discounted rate for unemployed social workers. NASW membership demonstrates your commitment to the profession and many employers are looking for membership on your resume. NASW also provides you with many career resources like job listings. To receive a discounted rate just call the 1-800 number.
    • Common Excuses
      I’m a student why should I join/reinstate?
      Response- NASW membership for students is only $48 per year. Part of being a professional social worker is being a part of your professional association. You should join now to take advantage of the reduced rate and start building your career as a social worker!
    • Common Excuses
      NASW isn’t doing anything for me in my area of practice
      Response: NASW is engaged in advocacy and provides resources for nearly all areas of practice within social work.
    • Let’s Practice
      Ask someone to join
      30 second “elevator” speech on NASW
    • Topic Triggers
      We were instrumental in passing mandatory licensure legislation in Ohio in 1986.
      We monitor rule changes to ensure that our ability to practice across our scope is not diminished.
      We are advocating elimination of the civil service exemptions which allows non-social workers to have the title social worker.
    • Topic Triggers
      Schools / Education
      We have lobbied educational reform in Ohio to include licensed social workers.
      We advocated against educational funding cuts in the state budget
      We are lobbying for educational debt relief for social workers in Ohio in the form of loan forgiveness, grants, or scholarships.
      Nationally, we introduced “Dorothy I Height, Whitney M Young Jr. Reinvestment Act” – seeks to provide loan forgiveness for graduates who practice in high need areas.
    • Topic Triggers
      Professional Continuing Education
      We offer CE series both locally and through teleconferences on a national level.
      We provide specialty practice sections to further education for specific social work fields.
      We successfully advocated for the reduction of CEU’s required to help offset the 2008 increase in licensure fees for social workers.
      We keep social workers educated and up to date on HIPAA Guidelines through website resources.
    • Topic Triggers
      Children / Safety
      We participate in coalitions that seek to protect children and families
      We conduct political advocacy for legislation that would increase services and safety for children.
      Nationally, we have a new online tool kit for suicide prevention in teenage girls called NASW SHIFT Project: Suicide Prevention for Adolescent Girls; Shifting Behavior Shifting Outcomes.
    • Topic Triggers
      Health Care
      We support Health Care for Americans Now (HCAN).
      We support President Obama’s effort to enact health care reform which includes protecting families’ financial health, making health care coverage affordable, working towards universality, providing portability of coverage, guaranteeing choices, investing in health and wellness, improving quality of care and maintaining sustainability.
      We are a strong supporter of mental health parity.
    • Topic Triggers
      Economy / Poverty / Unemployment
      27.8% of young children in Ohio lived below or near poverty (2005) therefore we actively oppose budget cuts that contribute to the increase in poverty, homelessness and loss of services for all of OH’s citizens.
      We provide job listings for social workers on a national and state level.
      NASW/Assurance Services refunded 15% of some insurance premiums to assist in times of economic hardships.
    • Topic Triggers
      Strengthening the Profession
      At the state level, we are addressing issues of workplace safety, educational debt, and low salaries.
      “Dorothy I Height, Whitney M Young Reinvestment Act” – federal legislation to elevate the profession of social work through investment in education, safety and research.
      Social Work Month Activities including recognition for outstanding peers and educating the public about the importance and breadth of the field of social work.
      “The Foundation” run by national is committed to enriching the social work profession and encouraging social workers to be leaders in social policy and practice through education, research and local projects.
      National Social Work Public Education Campaign informs the public on a variety of ways that social workers help families, communities and individuals and it is totally funded by donations, not by member dues.
      The NASW Pioneers Program that honors distinguished social workers who have made a difference and it informs the public on the contributions they have made.
      Helpstartshere.org serves as a consumer website that helps the community learn about how a social worker can help them and how to access a social worker.
    • Topic Triggers
      Community Advocacy
      We offer training to teach social workers and the general public how to easily and effectively conduct advocacy surrounding public policy.
      We assist social workers in advocacy activities by providing programs and list serves to identify topics that need support and allowing them to easily conduct those advocacy activities through letters and phone calls.
    • Topic Triggers
      Elections / Officials
      National and State level PACE committee’s investigate and research persons running for office to determine if they support social work values
      NASW PACE provides endorsements and community support for those who represent our values.
    • Topic Triggers
      Legal Support
      Legal Defense Fund provides financial legal assistance and support for legal cases and issues of concern to NASW members and the social work profession.
      LDF also supports educational projects and programs to improve the legal status and knowledge of the social work profession.
      We file Amicus Briefs expressing the social work perspective of social justice in multiple cases. Some recent examples were in support of gay parent’s rights to maintain relationships with the children they had raised and maintaining employment after initiating a sexual harassment investigation.
      We keep social workers educated and up to date on HIPAA Guidelines through website resources.
    • Topic Triggers
      The Ohio Chapter is a member of the Equality Ohio coalition that is currently seeking the passage of a bill that would prohibit housing and employment discrimination on the basis of sexual orientation
      We were a major supporter for the Fair Pay Act that was signed by President Obama continuing the fight for women’s equal rights.
    • Topic Triggers
      Insurance (Provided through Assurance Services)
      Offers professional liability / malpractice insurance, student liability and agency liability.
      Offers group life, disability and accident insurance.
      Refunded 15% of life and disability premiums to help in hard economic times.
      Provides guidance on understanding and avoiding malpractice.
      Launched a new “Health Choices Program” which can help members locate affordable health insurance if they qualify.