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Neal Thompson of Maritz at MPITechCon on RFID
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Neal Thompson of Maritz at MPITechCon on RFID


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Neal Thompson explores RFID technologies in the event and meetings industry at MPITechCon - the premiere tech conference for the meetings and events industry hosted by MPI Chicago

Neal Thompson explores RFID technologies in the event and meetings industry at MPITechCon - the premiere tech conference for the meetings and events industry hosted by MPI Chicago

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  • 1. @thomace RFID Technologies Neal Thompson Director, Strategic Technologies Maritz Travel Company
  • 2. Background Working with RFID since 2010 Partnership between Maritz Travel and Capture Technologies
  • 3. Types of RFID Tags Active (Battery enabled)  Toll Collection Passive Tags (RF signal provides power)  Electronic store security
  • 4. Passive RFID Tags Receives power from the reader Data Broadcast RFID Tag Reader
  • 5. Passive RFID Tags Frequency Type Frequency Range Contactless 13.56mHz 2-6 Inches Smart Card NFC 13.56mHz 2-6 Inches UHF 928mHz Up to 30 Feet Antenna Type Frequency 2D Orientation Sensitive 3D Complete Orientation Insensitive
  • 6. Storing Data on RFID TagsEPC Global Class 1 Gen-2 UHF RFID Tag 4 Memory Banks EPC (Electronic TID (Tag Reserved User Memory Product Identifier) Code) Access and Identification Type of Tag Writable Area Kill Password of Host of Memory Product Pre-written 128-496 bit 32 to 512 bit
  • 7. Tag Modes Read Once  Read tag, switch to B mode  Remain in B mode until power is lost Continuous Read  Read tag, switch to B mode  Can’t find any more tags  Read again switch to A mode
  • 8. Getting Tags on Badges Two methods  Associate the EPC to the attendee at time of print  Write the Attendee ID to the tag at time of print
  • 9. Tag Association ProcessProcess Challenges Badge is printed  Slow at time of attendee Sticker with RFID tag is badge pick-up applied to the badge  Prone to human error Sticker contains a barcode (forgot to scan) with EPC  Does not test the tag for Barcode is scanned into readability onsite system and a record  Tag may be removed from is created for association the badge  Pre-Print is labor intensive
  • 10. Tag Write ProcessProcess Advantages Blank badges are  Process is fast and ordered with RFID seamless tags factor adhered  Very little training of staff  100% of tags are quality Badges are printed checked and the tag is written  No separate data file with with the AttendeeID tag associations Tag is verified read to  Easier to “disable” a badge ensure tag viability  Reads of “rouge” tags are eliminated
  • 11. Hardware Type of Readers  Hand Held  Reader/Writers  Long-Range Antennas Use Cases  AccessControl  Room Monitoring
  • 12. Access ControlHow It’s Used What To Consider Uses a tap and go  Badge design being model comfortable for Each attendee must attendees “tap” the badge on a  Power and reader infrastructure outside Most vendors are the door moving away from laptops to tablets  Monitors to ensure attendee adherance
  • 13. Room MonitoringHow It’s Used What To Consider Passive: Panels are  Panels are not 100% installed either to the accurate side of the door, or over trusses  Greater infrastructure Active: Tap and Go and time for setup for with no access control panels Key is to measure  Panels are more time in the session convenient
  • 14. EngagementHow Its Used What To Consider Panels are setup in  Reporting can be areas (exhibit floor) challenging  Setup time / overall Strategically located booth look and feel around content areas  Very valuable data for Attendees are exhibitors especially measured by duration when combined with LR data in locations
  • 15. The RFID Ecosystem My Surveys My Exhibits My Content Electronic Drink Tickets Engagement and Analytics
  • 16. Case StudyTop 100 technology company
  • 17. Event Overview User conference 6,000 attendees, world wide Numerous sessions Large interactive exhibit area
  • 18. Sessions Access control for C level sessions Participation reporting:  Engagement  Topic interest  Partner driven sessions  Triggering surveys
  • 19. Exhibit Hall Monitor attendee behavior on the show floor Provide exhibitor value of overall traffic Create heat maps of the exhibitor to determine what is most impactful Identify which accounts are most engaged in what solutions
  • 20. Putting the Data to Use Partner sessions became required during registration Exhibit hall design was re-tooled to be experiential Attendees registered for time to be on exhibit floor: moved away from welcome reception concept
  • 21. ReportingConcepts of RFID Reporting
  • 22. Overall Attendance
  • 23. Track Attendance
  • 24. Attendee Type Engagement
  • 25. Topic Detail
  • 26. Lessons LearnedWhat works.What remains challenging.
  • 27. What Works Gain insight and data into attendee behavior More efficient / accurate scanning than barcodes Tablet session scanning provides digital signage
  • 28. Evaluating Providers Investment: Look at total cost Experience with registration system Efficient tag association model at check-in RFID scan storage on devices Reporting turnaround
  • 29. Demonstration