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Diversification of Access Pathways and the Role of Demand Driven Acquisition

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The combined influence of rapidly changing technology and the economic downturn has forced librarians and publishers to reassess their respective roles in the delivery of information. Many are …

The combined influence of rapidly changing technology and the economic downturn has forced librarians and publishers to reassess their respective roles in the delivery of information. Many are realizing that the costs of traditional collection management through journal subscriptions and particularly the 'Big Deal' are not only burdensome but unsustainable. The result of these forces will likely be continuing diversification in access models, with institutions acquiring content through subscriptions, aggregators, demand driven acquisition, document delivery, and repositories. Increased complexity in business models and the high cost of information, will bring increasing need for careful evaluation and analysis of financial efficiencies. The obvious place for such analysis to occur is in the Library. Demand Driven Acquisition offers inherent cost savings for libraries, as the library only pays for the content that is read. In this session, we will describe a trial of a demand driven service, designed by the technology company Labtiva, and executed in partnership between the University of Utah and Nature publishing Group. The goals of the project are to provide instantaneous access to content for patrons, while providing the means for just-in-time delivery, at a reduced cost per usage.

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Transcript

  • 1. readcubePhill JonesVP Business DevelopmentMark EnglandCollection Development Librarian
  • 2. •––••••
  • 3. •••
  • 4. ••––•–
  • 5. • Scholarly output doublesevery 20 years• This is in-line with:1. Research output2. Number of paperspublished•••
  • 6. -50%0%50%100%150%200%250%300%1986 1988 1990 1992 1994 1996 1998 2000 2002 2004Changesince1986Serial Expenditures in ARL Libraries (n=107)Serial (Unit cost)Serial ExpenditureSerials PurchasedCosts continueto rise linearlyThe Big Dealimproved accessAP introducesBig Deal
  • 7. •••Percentageofrespondents
  • 8. •••••Results consistent with “Access to ScholarlyContent: Gaps and Barriers,” JiSC/RiN Dec-2011
  • 9. Google
  • 10. • Transitional period requires extra funding• Cost for UK alone = £38m per year• The UK is setting up a £10m fund to offsetthese costshttp://repository.jisc.ac.uk/610/
  • 11. ••••
  • 12. •••••––•–
  • 13. •••OpenAccessPublishersSubscription AccessInter-LibraryLoanPatronDrivenAcquisitionRepositories
  • 14. ––––
  • 15. ••••••
  • 16. •–––•–––
  • 17. •––•••
  • 18. Accessiblefor…Open in anyPDF viewerPrintable PriceRental 48 Hrs No No $3.99CloudPurchaseIndefinitely No No $7.99• ReadCube Access designed to be a lower cost single article solution• Articles are delivered instantly to the patron• Articles purchased in ReadCube Access have usage restrictions– Articles can be downloaded to the user’s desktop but cannot be openedin any other software– Users can choose to rent an article, which becomes inaccessible after48Hrs and cannot be printed
  • 19. Title Online ISSNReadCubeDownloadsSept 2012 -June 2013(ApprovedUsers)ILL RequestsSubmitted Sept2012 - June 2013(Entire Campus)Cell Death and Differentiation 1476-5403 0 1Cell Research 1748-7838 0 0European Journal of Human Genetics 1476-5438 0 1Heredity 1365-2540 0 0Journal of Human Genetics 1435-232X 0 0Nature Climate Change 1758-6798 12 3Nature Communications 2041-1723 25 27Nature Digest 1880-0556 0 0Nature Methods 1548-7105 0 1Nature News 1744-7933 0 1Nature Photonics 1749-4893 0 1
  • 20. TitleSubscriptionCostReadCube UsesSept - June 2013ReadCube CostsSept - June 2013ILL UsesSept - June2013ILL Costs Sept -June 2013(estimated)Nature Climate Change $4,985 12 $96 3 $21NatureCommunications$3,525 25 $195 27 $900
  • 21.
  • 22. Next Steps: ReadCube Access 2
  • 23. ••••
  • 24. •–––•–
  • 25. ••••
  • 26. More to follow…•••
  • 27. •–––––•––––•
  • 28. •••–$$ArticlesArticles
  • 29. ••••