EXPO-nential Success ReduxorIf You Plan It They Will ComeJoann JanoskoNASIG June 8,2013
Indiana University of Pennsylvania• Member of the Pennsylvania State System ofHigher Education• Rural Campus in Western PA...
Traditional DB Promotion• Database page list or page accessible bysubject or topic and/or format• Training sessions by ven...
Inspiration• Lack of participation at traditional databaseworkshops• Vendor suggestion – Library Vendor Fairs• Promote Lib...
IUPDatabaseExpoOctober 21, 2010
Library Planning• Initial vendor contact by E-Resources Librarian• Planning meeting of faculty, staff, andmanagers• Volunt...
Dean’s Contributions• Involve more library personnel• Snack foods• Vendor luncheon
Vendor Participants Year 1• EBSCO Publishing• Films on Demand• Gale• Proquest• Web of Science• WilsonWeb• ScienceDirect*• ...
Vendor Relations• Greeting duties• WilsonWeb table during presentation• Attended Web of Science presentation• IUP Librarie...
Vendor Relations• Michael Bragg -- Web of Science– email exchange– Accommodations needed for his vendor table• Library IT ...
VendorRelationsin action!
Marketing• Book Marks• Posters• Flyers• Table tents• Digital Signage• IUP Daily• Email• Word of Mouth
Visit 4 Vendor Boothsor2 Vendor BoothsandAttend 1 Vendor Sessionto be Eligible to Win ourDoor Prizes
Attendees Fall 2010• 49 Undergraduates• 19 Grads• 11 Staff• 1 Administrator• 9 Faculty• 82 total
Prize Vendor WinnerKindle Thomson Reuters HMiPod Shuffle ScienceDirect/Elsevier BBCoffee Mug with Giftcards ($25 iTunes,$2...
Evaluation
Presentation Stats• Library Expo 101• Films on Demand 8• WilsonWeb 3• Web of Science 8• EBSCO 5• Sage 2
Other vendors I would like to see2010• Jstor (4)• Google Scholar• Health Care tables• ISI Web Of Science• LMS• National Ar...
Comments 2010• Useful informational update on researchcapabilities• The web of science database would be reallyhelpful to ...
To the Future• Vendor Fair YES– Change hours, semesters?– Earlier in the semester– Ask other vendors• Presentations NO– On...
Other Suggestions• More lead time• Involve more Staff• Every 3rd Semester• Keep the Food!
Vendor Participants--Spring 2012• EBSCO Publishing• Films on Demand• Web of Science• Proquest• JSTOR• Alexander StreetPres...
Attendees Spring 2012• 64 Undergraduates• 21 Grads• 7 Staff• 2 Administrator• 9 Faculty• 103 total
Library Database ExpoVisitor SurveyHere’s how I heard about the Expo:_____ E-mail _____ Flyer_____ IUP Daily _____ Book ma...
Survey ResponsesScale 1 to 5Fall 2010 Spring 2012• Day/Time 4.14 4.34• Location 4.44 4.53• Vendor Displays 4.38 4.29• Pres...
Comments 2012• The information I was able to find here was fantastic.I think this type of thing should become a class.• It...
Other vendors I would like to see2012• Artstor (4)• Lexis Nexis (2)• Films On Demand• Routledge• Sage (2)• Anthrosource (2...
Next Step?• College Technology Fair– College of Education and Educational Technology– 6 sessions, 3 vendors• Proquest• EBS...
Spring 2014 Vendor Fair• Twitter and Facebook• Use LibGuides• Email Liaisons• Earlier in the semester February???• More PR...
Promote Databases throughLibGuides• Business Resources– http://libraryguides.lib.iup.edu/content.php?pid=430779&sid=352373...
What does the Literature Say?• 5 Keys to Engaging Faculty– Briggs, Campus Technology• “Database of the Week”– Dugan, Journ...
What does the Literature Say?• Take it to the Street– Wilson, netconnect 2004• How to Market Electronic Resources– Dowd, E...
Why Promote, Market, Outreach?• Serve our Faculty, Students, Staff– Introduce new databases– Enhance use of Subscribed Con...
Questions?Joann Janosko– Collection Development/E-Resources Librarian– janosko@iup.edu– 724-357-6106
EXPO-nential Success Redux or If You Plan It they will Come
EXPO-nential Success Redux or If You Plan It they will Come
EXPO-nential Success Redux or If You Plan It they will Come
EXPO-nential Success Redux or If You Plan It they will Come
EXPO-nential Success Redux or If You Plan It they will Come
EXPO-nential Success Redux or If You Plan It they will Come
EXPO-nential Success Redux or If You Plan It they will Come
EXPO-nential Success Redux or If You Plan It they will Come
EXPO-nential Success Redux or If You Plan It they will Come
EXPO-nential Success Redux or If You Plan It they will Come
EXPO-nential Success Redux or If You Plan It they will Come
EXPO-nential Success Redux or If You Plan It they will Come
EXPO-nential Success Redux or If You Plan It they will Come
EXPO-nential Success Redux or If You Plan It they will Come
EXPO-nential Success Redux or If You Plan It they will Come
EXPO-nential Success Redux or If You Plan It they will Come
EXPO-nential Success Redux or If You Plan It they will Come
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EXPO-nential Success Redux or If You Plan It they will Come

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An important aspect of the life cycle of electronic resources is disseminating the arrival of new resources on campus and reminding the campus of currently subscribed materials. A database page accessible by subject or topic or format, training sessions by vendors either live or via the web, information literacy presentations for one-shot classes or where the entire campus is invited are standard marketing strategies. However, even with clear and comprehensive presentations, demonstrating awareness of the strengths and limitations of subscribed resources, if only a handful of the 15,000+ users show up, the program may feel like an exercise in futility. Another route to disseminate this important information is the Library EXPO or Vendor Fair. Vendors set up booths for three to five hours to meet with users. They provide give-aways and help with door prizes to lure students, faculty and administrators to the fair. Users can spare a short time to browse the booths between classes and meetings to learn about new resources and ask questions about their old favorites. This program will provide insights in the planning, marketing and assessment of the Library EXPO's held at IUP.

Joann Janosko
Collection Development / E-Resources Librarian, Indiana University of Pennsylvania
Indiana, PA
Joann Janosko is Associate Professor and Collection Development/Electronic Resources Librarian at Indiana University of Pennsylvania [IUP] where she was awarded tenure in 2005. She holds and M.L.S. from University of Pittsburgh (1990). She was inducted into the University of Pittsburgh’s PI Chapter of Beta Phi Mu, the national honor society for library science, in 1990 and served as chair of Pi Chapter in 1997-8. She is also member of ALA, ACRL, WPWVC/ACRL, LITA, NASIG, and PaLA [Pennsylvania Library Association]. During her tenure at IUP, she served as Acquisitions/Serials Librarian during which time she automated many of the acquisition workflows to include web-based functionality: online ordering, using EDI to process both serial and monographic invoices and implementing PromptCat MARC record delivery from OCLC, now to include e-book records. Her title changed to Serials/Electronic Resources Librarian and finally to her current title. During that time the e-resources offerings expanded from just under 50 to almost 300 current database titles spanning e-books, e-journals, A & I services and streaming video services. Prior to her work at IUP she served as Systems and Periodicals Librarian at Seton Hill College in Greensburg, PA (1987-2000).

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EXPO-nential Success Redux or If You Plan It they will Come

  1. 1. EXPO-nential Success ReduxorIf You Plan It They Will ComeJoann JanoskoNASIG June 8,2013
  2. 2. Indiana University of Pennsylvania• Member of the Pennsylvania State System ofHigher Education• Rural Campus in Western PA, 2 hours east ofPittsburgh• 10 Doctoral Programs• Just over 15,000 head count– 13,514 FTE, over 700 Faculty, over 1,200 GraduateStudents
  3. 3. Traditional DB Promotion• Database page list or page accessible bysubject or topic and/or format• Training sessions by vendors either live or viathe web• Information literacy presentations for one-shot classes• Campus-wide sessions• LibGuides Pages
  4. 4. Inspiration• Lack of participation at traditional databaseworkshops• Vendor suggestion – Library Vendor Fairs• Promote Library Databases• Invite 8 to 10 Vendors– Booths– Presentations– Prizes– Refreshments
  5. 5. IUPDatabaseExpoOctober 21, 2010
  6. 6. Library Planning• Initial vendor contact by E-Resources Librarian• Planning meeting of faculty, staff, andmanagers• Volunteers at the meeting selected a vendorbased on bibliographic area or interest• Introductory email sent to each vendor tellingthem who they would be working with onmatters concerning their visit
  7. 7. Dean’s Contributions• Involve more library personnel• Snack foods• Vendor luncheon
  8. 8. Vendor Participants Year 1• EBSCO Publishing• Films on Demand• Gale• Proquest• Web of Science• WilsonWeb• ScienceDirect*• Sage**Online presence only
  9. 9. Vendor Relations• Greeting duties• WilsonWeb table during presentation• Attended Web of Science presentation• IUP Libraries table– answering questions about the Expo– making sure participants filled out the evaluation and prizeforms
  10. 10. Vendor Relations• Michael Bragg -- Web of Science– email exchange– Accommodations needed for his vendor table• Library IT Department was contacted aboutMichael’s requests• Expo schedule sent to him• Verified that the door prize and refreshmentdonation from Web of Science had been sentand received
  11. 11. VendorRelationsin action!
  12. 12. Marketing• Book Marks• Posters• Flyers• Table tents• Digital Signage• IUP Daily• Email• Word of Mouth
  13. 13. Visit 4 Vendor Boothsor2 Vendor BoothsandAttend 1 Vendor Sessionto be Eligible to Win ourDoor Prizes
  14. 14. Attendees Fall 2010• 49 Undergraduates• 19 Grads• 11 Staff• 1 Administrator• 9 Faculty• 82 total
  15. 15. Prize Vendor WinnerKindle Thomson Reuters HMiPod Shuffle ScienceDirect/Elsevier BBCoffee Mug with Giftcards ($25 iTunes,$25 Subway, $25 Starbucks) Films Media Group ML$50 Amazon Giftcard ProQuest KB$50 Amazon Giftcard ProQuest KD$30 iTunes Giftcard Gale NC$25 Barnes & Noble Giftcard EBSCO Host BC$25 Barnes & Noble Giftcard EBSCO Host LK1 GB Flashdrive EBSCO Host CC$10 Starbucks Giftcard Gale DT$10 Starbucks Giftcard Gale SAVendor Fair Winners 2010
  16. 16. Evaluation
  17. 17. Presentation Stats• Library Expo 101• Films on Demand 8• WilsonWeb 3• Web of Science 8• EBSCO 5• Sage 2
  18. 18. Other vendors I would like to see2010• Jstor (4)• Google Scholar• Health Care tables• ISI Web Of Science• LMS• National Archives• British PeriodicalsOnline• Project Muse• Computer Science DB’s
  19. 19. Comments 2010• Useful informational update on researchcapabilities• The web of science database would be reallyhelpful to all students• Too bad the server kept crashing! Glad thiswas here--learned much.• Can we please get Art and Architecture fromEBSCO and Early British Periodicals II fromProQuest
  20. 20. To the Future• Vendor Fair YES– Change hours, semesters?– Earlier in the semester– Ask other vendors• Presentations NO– Online Participants only?– New Databases
  21. 21. Other Suggestions• More lead time• Involve more Staff• Every 3rd Semester• Keep the Food!
  22. 22. Vendor Participants--Spring 2012• EBSCO Publishing• Films on Demand• Web of Science• Proquest• JSTOR• Alexander StreetPress• Campus Research• One Click Audio• Sage*• Science Direct** Sent Literature
  23. 23. Attendees Spring 2012• 64 Undergraduates• 21 Grads• 7 Staff• 2 Administrator• 9 Faculty• 103 total
  24. 24. Library Database ExpoVisitor SurveyHere’s how I heard about the Expo:_____ E-mail _____ Flyer_____ IUP Daily _____ Book mark_____ Digital Signage _____ Someone told me_____ Poster _____ Other _________________I am:_____ Faculty _____ Graduate Student_____ Staff _____ Undergraduate Student_____ Administrator _____ Other____________________Strongly StronglyDisagree Disagree Agree AgreeThe day & time was convenient for me. 1 2 3 4 5 naThe location was convenient for me. 1 2 3 4 5 naThe vendor displays were useful. 1 2 3 4 5 naI would attend this event in the future 1 2 3 4 5 naOther vendors I would like to see:_____________________________Comments:OPTIONAL – For Prize drawing only:Name____________________________________________________E-Mail Address____________________________________________
  25. 25. Survey ResponsesScale 1 to 5Fall 2010 Spring 2012• Day/Time 4.14 4.34• Location 4.44 4.53• Vendor Displays 4.38 4.29• Presentations 4.09 n/a• I would attend again 4.33 4.20
  26. 26. Comments 2012• The information I was able to find here was fantastic.I think this type of thing should become a class.• It was interesting to find out how many resourcesare available to me.• I was excited to meet with the database reps. Therewere many here that I had not heard of.• I wish I came to this a few years ago!• You basically covered the important vendors I usefrequently thank you for your effort• Great for graduate students!
  27. 27. Other vendors I would like to see2012• Artstor (4)• Lexis Nexis (2)• Films On Demand• Routledge• Sage (2)• Anthrosource (2)• More Science Vendors• Criminology• More law resources• Sociology• Communications
  28. 28. Next Step?• College Technology Fair– College of Education and Educational Technology– 6 sessions, 3 vendors• Proquest• EBSCO• Web of Science– Recruit small prizes for end of day raffle
  29. 29. Spring 2014 Vendor Fair• Twitter and Facebook• Use LibGuides• Email Liaisons• Earlier in the semester February???• More PR/Marketing
  30. 30. Promote Databases throughLibGuides• Business Resources– http://libraryguides.lib.iup.edu/content.php?pid=430779&sid=3523735• Films on Demand– http://libraryguides.lib.iup.edu/content.php?pid=130614
  31. 31. What does the Literature Say?• 5 Keys to Engaging Faculty– Briggs, Campus Technology• “Database of the Week”– Dugan, Journal of Business & Finance Librarianship 2011
  32. 32. What does the Literature Say?• Take it to the Street– Wilson, netconnect 2004• How to Market Electronic Resources– Dowd, Evangeliste & Silberman, in Bite- sized Marketing2011• How to Host a Library Technology Fair– Charles Gaudin, Computers in Libraries 2000
  33. 33. Why Promote, Market, Outreach?• Serve our Faculty, Students, Staff– Introduce new databases– Enhance use of Subscribed Content• Justify Library Expenditures– Increase use of databases• Identify New Resources of Interest• Assessment
  34. 34. Questions?Joann Janosko– Collection Development/E-Resources Librarian– janosko@iup.edu– 724-357-6106
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