Wear it and ready set inflate
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As the boating safety community works tirelessly to reduce the number of fatalities from the current flat-line, the North American Safe Boating Campaign is doing just that with the “Wear It!” ...

As the boating safety community works tirelessly to reduce the number of fatalities from the current flat-line, the North American Safe Boating Campaign is doing just that with the “Wear It!” campaign. The campaign can be found in all fifty states as well as making headway internationally. Join us to learn how the campaign and related initiatives such as the “Inflatable Life Jacket World Record Day” and “Inflatable Life Jacket Education Kit” are orchestrating an overall impactful program to address the key components of the RBS Strategic Plan as well as the need for outreach among the recreational boating safety community.

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Wear it and ready set inflate Presentation Transcript

  • 1. NASBLA 2010 Annual Conference Honolulu, HI Tuesday, September 14, 2010
  • 2. 2009 USCG Statistics: Key Findings
    • Deaths: 736 vs. 709 (in 2008) = 3.81% increase
    • Drownings: 543 vs. 510 (in 2008) = 6.5% increase
    • Accidents: 4,730 vs. 4,789 (in 2008) = 1.23% decrease
    • Injuries: 3,358 vs. 3,331 (in 2008) = 0.81% increase
    • Almost three-fourths of all fatal boating accident victims drowned, and of those, eighty-four (84) percent were not reported as wearing a life jacket.
  • 3. USCG Strategic Plan
    • The North American Safe Boating Campaign specifically supports the following objectives of the USCG’s Strategic Plan:
      • Objective 2. Awareness of Safe Boating Practices
      • Objective 4. Life Jacket Wear
    • The Campaign also indirectly supports many other components of the USCG’s Strategic Plan
  • 4. The North American Safe Boating Campaign (“Wear It!”)
    • Efforts of the 2010 campaign include traditional and “non-traditional” outreach methods
    • Traditional: Public Service Announcement
  • 5. “ Wear It!”
    • Traditional Outreach Methods:
      • Press Releases
        • Distributed six search engine optimized press releases
      • E-Newsletters
        • Distributed five monthly electronic newsletters on behalf of the National Safe Boating Council
      • Media Buy/Earned Media Coverage
        • Placed a total of 998 print, radio, television and online media hits
        • Reached a potential audience of more than 287 million
  • 6. “ Wear It!”
    • “ Non-Traditional” Outreach Methods:
      • The Life Jacket Safety Dance (via Facebook Connect)
  • 7. “ Be a Survivor: Wear It!”
  • 8. 2010 National Tiger Team Meeting
    • Held in Arlington, VA on Monday, August 16, 2010
    • 27 Individuals from USCG, State Agencies, Non-Profit Groups, Industry, other Organizations in attendance
    • Focus of the Meeting:
        • Review of the 2010 Campaign – Looking Ahead to the 2011 Campaign
        • Life Jacket Trends and how they relate to the “Wear It!” Campaign
    • USCG Strategy 4.2 – “Establish Life Jacket Wear-Rate Tiger Team”
  • 9. Inflatable Life Jacket World Record Day – “Ready, Set, Inflate!”
    • Inflatable Life Jacket World Record Day
      • Held on Thursday, May 20, 2010 at 11:00 EDT / 8:00 PDT
      • Goal: Promote life jacket wear, specifically inflatable life jackets, and general boating safety
    • www.ReadySetInflate.com
      • User-friendly format for Event
      • Organizers/Media/Educational
      • Component:
        • Join an Event/Organize an
        • Event
        • Media Section
        • Videos/Photo Galleries
        • RESOURCES for Event
        • Organizers
  • 10. “ Ready, Set, Inflate!”
    • 1,154 participants; 3 dogs in inflatable life jackets
    • 29 US States, 1 US Territory, and 2 Washington D.C. locations
    • 13 Canadian locations
    • First Press Release announcing event was published over 190 times, reaching more than 6.2 million viewers
    • Second Press Release announcing event totals and success of the event was published over 100 times, reaching more than 8.9 million impressions
    • Update: July 30, 2010 – 415 participants in Sydney, Australia
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  • 15. Why is “Ready, Set, Inflate” So Revolutionary?
  • 16. Inflatable Life Jacket Education Kit
    • Kit is intended to educate about inflatable life jackets
    • Kit Includes:
      • Flip Chart
      • 1 Suspender inflatable life jacket and 1 belt-pack inflatable life jacket and extra cylinders for demo
      • Educational DVD/Sample PSAs
      • Additional supporting materials (posters, reading materials, etc.)
    • The Kit is available for purchase from the NSBC for $225
    • (including shipping and handling)
  • 17. Rachel Burkholder Communications Director, NSBC [email_address] Fred Messmann Deputy Director, NSBC [email_address]