Putting the “We” into the Web or What Happens in Vegas  Shows Up On Facebook
Social Media
What is Social Media? <ul><li>Media </li></ul><ul><ul><li>Application or instrument of communication (usually online) used...
Social Media Conventional or Traditional Media is a one way street Social Media is a two way street where users and viewer...
Why Social Media?
Social Media <ul><li>75% of U. S households use Social Media </li></ul><ul><ul><li>2009: the average person spent 3.5 hour...
Social Media-Most Common Forms <ul><li>Social Networking: </li></ul><ul><ul><ul><li>Facebook </li></ul></ul></ul><ul><ul><...
Social Media-Most Common Forms
Social Media-Most Common Forms <ul><ul><ul><li>Social Networking: </li></ul></ul></ul><ul><ul><ul><li>Twitter </li></ul></...
Social Media-Most Common Forms
AMP Twitter Page
Social Media-Most Common Forms <ul><li>Social Networking: </li></ul><ul><ul><ul><li>MySpace </li></ul></ul></ul><ul><ul><u...
Social Media-Most Common Forms <ul><li>Social Networking: </li></ul><ul><ul><ul><li>Ping </li></ul></ul></ul><ul><ul><ul><...
Ping
Ping
Social Media-Most Common Forms <ul><li>Social Sharing: </li></ul><ul><ul><ul><li>YouTube </li></ul></ul></ul><ul><ul><ul><...
YouTube
AMP YouTube Video
Social Media-Most Common Forms <ul><li>Social Sharing: </li></ul><ul><ul><ul><li>Flickr </li></ul></ul></ul><ul><ul><ul><u...
Flickr
<ul><li>Social News Sites: </li></ul><ul><ul><ul><li>Digg </li></ul></ul></ul><ul><ul><ul><ul><li>Launched 2004 </li></ul>...
Digg
Social Media-Most Common Forms <ul><li>Social News Sites:  </li></ul><ul><ul><ul><li>Reddit </li></ul></ul></ul><ul><ul><u...
Reddit
Social Media-Most Common Forms <ul><li>Social News Sites: </li></ul><ul><ul><ul><li>Stumbleupon </li></ul></ul></ul><ul><u...
Stumbleupon
<ul><li>Wikis: </li></ul><ul><ul><ul><li>First Wiki (WikiWikiWeb) launched 1994 </li></ul></ul></ul><ul><ul><ul><li>Users ...
Social Media
Social Media <ul><li>Top Tips from Media and Marketing Experts: </li></ul><ul><ul><li>Integrate conventional media with so...
Social Media: What Makes a Facebook Page Successful? <ul><li>The following 10 pages are considered by media experts and pu...
Social Media: Top Sites #10 Travel Channel (56,690 fans) Tip: Incorporate Stories onto your site; it’s a great way for peo...
Social Media: Top Sites #9 The Twilight Saga (12,434,361 fans) Tip: Encourage more interaction with your page users by usi...
Social Media: Top Sites #8 Jones Soda (500,440 fans ) <ul><li>Tip: Find different ways for fans to interact within your pa...
Social Media: Top Sites #7-Oreo (9,195,173 fans) Tip: Use nostalgia. Ask fans to share something about themselves. Get the...
Social Media: Top Sites #6 Coca-Cola (11,298,718 fans) Tip: People like to look at pictures and videos. Make it easy for f...
Social Media: Top Sites  #5 Toy Story 3 (4,989,541 fans) Tip: Try interactive activities if possible. Keep fans on your pa...
Social Media: Top Sites #4 LiveScribe (98,594 fans) Tip: Incorporate services or support features onto site.
Social Media: Top Sites #3 Uno Chicago Grill (33,868 fans) <ul><li>Tip: Make good use of your tab button. </li></ul><ul><l...
Social Media: Top Sites #2 Burt’s Bees (104,171) Tip: What makes you unique? Emphasize what makes you or your message uniq...
Social Media: Top Sites #1 Red Bull (8,068,278 fans) Tip: Make sure your landing page isn’t so busy that fans can’t find t...
Social Media Conclusion <ul><li>Review of Alabama Marine Police’s Facebook site (started in February 2010) </li></ul><ul><...
Social Media <ul><li>Questions?? </li></ul><ul><li>Contact Information: </li></ul><ul><ul><li>Lt. Erica Shipman  Alabama M...
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Putting the “we” into the Web through Social Media

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The ever-expanding world of social media can be difficult to navigate and many organizations may be reluctant to take up the gauntlet. Can social media really help us get our message out to a wider audience? Can we afford to pass up this opportunity? A look at this phenomena along with a report on one agency’s foray into the world of social media, and how it can help or hurt us in business.

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Putting the “we” into the Web through Social Media

  1. 1. Putting the “We” into the Web or What Happens in Vegas Shows Up On Facebook
  2. 2. Social Media
  3. 3. What is Social Media? <ul><li>Media </li></ul><ul><ul><li>Application or instrument of communication (usually online) used to deliver a message or desired outcome </li></ul></ul><ul><li>Social </li></ul><ul><ul><li>Interaction between individuals or groups on a friendly basis </li></ul></ul>Social Media is any online application or combination of applications where individuals or groups can interact with each other
  4. 4. Social Media Conventional or Traditional Media is a one way street Social Media is a two way street where users and viewers can communicate “ Social Media is a shift in the way we communicate”
  5. 5. Why Social Media?
  6. 6. Social Media <ul><li>75% of U. S households use Social Media </li></ul><ul><ul><li>2009: the average person spent 3.5 hours per month on a social networking site </li></ul></ul><ul><ul><li>2010: the average person spends 6.25 hours per month on a social networking site </li></ul></ul><ul><ul><ul><li>5.5 hours while at work </li></ul></ul></ul><ul><ul><li>Analysts predict that use of social media sites will reach all-time high in 2014. </li></ul></ul>
  7. 7. Social Media-Most Common Forms <ul><li>Social Networking: </li></ul><ul><ul><ul><li>Facebook </li></ul></ul></ul><ul><ul><ul><ul><li>Started as a college network for Harvard-2004 </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Public access on personal or professional pages </li></ul></ul></ul></ul><ul><ul><ul><ul><li>As of July 2010, over 500 million active users </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Fastest growing demographic-over 35 </li></ul></ul></ul></ul>
  8. 8. Social Media-Most Common Forms
  9. 9. Social Media-Most Common Forms <ul><ul><ul><li>Social Networking: </li></ul></ul></ul><ul><ul><ul><li>Twitter </li></ul></ul></ul><ul><ul><ul><ul><li>Launched 2006 </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Based on short, text-based messages called tweets </li></ul></ul></ul></ul><ul><ul><ul><ul><li>100 million active followers </li></ul></ul></ul></ul>
  10. 10. Social Media-Most Common Forms
  11. 11. AMP Twitter Page
  12. 12. Social Media-Most Common Forms <ul><li>Social Networking: </li></ul><ul><ul><ul><li>MySpace </li></ul></ul></ul><ul><ul><ul><ul><li>Launched 2003 </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Overtaken in popularity by Facebook in 2008 </li></ul></ul></ul></ul>
  13. 13. Social Media-Most Common Forms <ul><li>Social Networking: </li></ul><ul><ul><ul><li>Ping </li></ul></ul></ul><ul><ul><ul><ul><li>Apple’s iTunes social network for music </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Launched Sept. 1, 2010 </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Amassed over 1 million users within 48 hours </li></ul></ul></ul></ul>
  14. 14. Ping
  15. 15. Ping
  16. 16. Social Media-Most Common Forms <ul><li>Social Sharing: </li></ul><ul><ul><ul><li>YouTube </li></ul></ul></ul><ul><ul><ul><ul><li>Founded 2005 </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Video sharing site –users can upload, share and view videos </li></ul></ul></ul></ul><ul><ul><ul><ul><li>May 2010- 14 billion videos viewed by users </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Largest provider of on-line video </li></ul></ul></ul></ul>
  17. 17. YouTube
  18. 18. AMP YouTube Video
  19. 19. Social Media-Most Common Forms <ul><li>Social Sharing: </li></ul><ul><ul><ul><li>Flickr </li></ul></ul></ul><ul><ul><ul><ul><li>Launched 2004 </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Photo, image, and video hosting site </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Holds over 4 billion images </li></ul></ul></ul></ul>
  20. 20. Flickr
  21. 21. <ul><li>Social News Sites: </li></ul><ul><ul><ul><li>Digg </li></ul></ul></ul><ul><ul><ul><ul><li>Launched 2004 </li></ul></ul></ul></ul><ul><ul><ul><ul><li>User driven social news site </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Users submit and vote on stories; those that receive most votes are posted for public view </li></ul></ul></ul></ul>Social Media-Most Common Forms
  22. 22. Digg
  23. 23. Social Media-Most Common Forms <ul><li>Social News Sites: </li></ul><ul><ul><ul><li>Reddit </li></ul></ul></ul><ul><ul><ul><ul><li>Launched 2005 </li></ul></ul></ul></ul><ul><ul><ul><ul><li>User driven social news site; users vote on stories </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Articles are viewed based on your voting preferences </li></ul></ul></ul></ul>
  24. 24. Reddit
  25. 25. Social Media-Most Common Forms <ul><li>Social News Sites: </li></ul><ul><ul><ul><li>Stumbleupon </li></ul></ul></ul><ul><ul><ul><ul><li>Founded 2001 </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Personalized, recommendation network-users discover and rate stories, photos and videos </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Pages that receive negative ratings are not recommended </li></ul></ul></ul></ul>
  26. 26. Stumbleupon
  27. 27. <ul><li>Wikis: </li></ul><ul><ul><ul><li>First Wiki (WikiWikiWeb) launched 1994 </li></ul></ul></ul><ul><ul><ul><li>Users submit research, edit content and answer questions </li></ul></ul></ul><ul><ul><ul><ul><li>Wikipedia </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Free on-line encyclopedia </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><li>Wikianswers </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Users ask and answer questions </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><li>Wikia </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Encyclopedia on topics that do not fit into the traditional encyclopedia model; mostly pop culture content. </li></ul></ul></ul></ul></ul>Social Media-Most Common Forms
  28. 28. Social Media
  29. 29. Social Media <ul><li>Top Tips from Media and Marketing Experts: </li></ul><ul><ul><li>Integrate conventional media with social media; bring Facebook to your website </li></ul></ul><ul><ul><li>Try Inexpensive Facebook Ads </li></ul></ul><ul><ul><li>Give Fans a Reason to Connect </li></ul></ul><ul><ul><li>Use Video </li></ul></ul><ul><ul><li>Add Custom Content </li></ul></ul><ul><ul><li>Turn your page into a Community Meeting Place </li></ul></ul>
  30. 30. Social Media: What Makes a Facebook Page Successful? <ul><li>The following 10 pages are considered by media experts and publications to be the most successful, both in terms of content and/or number of fans or followers </li></ul>
  31. 31. Social Media: Top Sites #10 Travel Channel (56,690 fans) Tip: Incorporate Stories onto your site; it’s a great way for people with similar interests to connect.
  32. 32. Social Media: Top Sites #9 The Twilight Saga (12,434,361 fans) Tip: Encourage more interaction with your page users by using the discussion tab. Post discussion topics or quizzes; this can dramatically increase user engagement on your page.
  33. 33. Social Media: Top Sites #8 Jones Soda (500,440 fans ) <ul><li>Tip: Find different ways for fans to interact within your page </li></ul><ul><li>Use videos, weekly polls, iPhone apps, customize photo opportunities </li></ul>
  34. 34. Social Media: Top Sites #7-Oreo (9,195,173 fans) Tip: Use nostalgia. Ask fans to share something about themselves. Get their thoughts, opinions, feedback and photos.
  35. 35. Social Media: Top Sites #6 Coca-Cola (11,298,718 fans) Tip: People like to look at pictures and videos. Make it easy for fans to share pictures and videos on your site.
  36. 36. Social Media: Top Sites #5 Toy Story 3 (4,989,541 fans) Tip: Try interactive activities if possible. Keep fans on your page and interacting with you and others.
  37. 37. Social Media: Top Sites #4 LiveScribe (98,594 fans) Tip: Incorporate services or support features onto site.
  38. 38. Social Media: Top Sites #3 Uno Chicago Grill (33,868 fans) <ul><li>Tip: Make good use of your tab button. </li></ul><ul><li>Use imagery to showcase your message. </li></ul>
  39. 39. Social Media: Top Sites #2 Burt’s Bees (104,171) Tip: What makes you unique? Emphasize what makes you or your message unique.
  40. 40. Social Media: Top Sites #1 Red Bull (8,068,278 fans) Tip: Make sure your landing page isn’t so busy that fans can’t find the like button. Also, check out use of tabs—know your audience!
  41. 41. Social Media Conclusion <ul><li>Review of Alabama Marine Police’s Facebook site (started in February 2010) </li></ul><ul><ul><li>Pros </li></ul></ul><ul><ul><li>Cons </li></ul></ul><ul><li>Committee Work Documents </li></ul>
  42. 42. Social Media <ul><li>Questions?? </li></ul><ul><li>Contact Information: </li></ul><ul><ul><li>Lt. Erica Shipman Alabama Marine Police </li></ul></ul><ul><ul><li>334-353-9265 </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul>

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