Outlook on Paddlesports     Pamela S. Dillon       Executive Director          www.acanet.org
ACA Mission• Promote canoeing, kayaking, and rafting as  safe and enjoyable lifetime recreation,  while working to protect...
ACA Overview• Est. 1880, National Non-Profit 501c3• Approx. 50,000 members• 270 affiliated clubs/organizations representin...
Paddlesport Surveys• Outdoor Industry Association’s Outdoor  Recreation Participation Study• The Leisure Trends Group• Nat...
Participation Study                   Terminology*• A Participant is someone who paddles  one-four times per year• An Enth...
Recreational Boating: Popular           and Growing• NSRE found 76.5 million recreational  boaters in 2002• 48 Million use...
ACA Survey Results (2003)• How long have you been paddling?        Years        Members          Non-Members         <5   ...
ACA Survey Results (2003)• What are the top three reasons you  participate in this sport?  – The most frequently first men...
Top three reasons you          participate?– Adventure more important to men (21%) than  women (13%)– Experiencing nature ...
We aren’t all in the same Boat•   Flatwater Canoeing       •    Recreational Kayaking•   Whitewater Canoeing      •    Sea...
Paddlesport in the 70’sDriven by “Deliverance” and the 1972 Olympics            www.acanet.org
Whitewater Canoeing                             Recreational CanoeingFlatwaterCanoeing            www.acanet.org
Recreational                                          KayakingWhitewater Kayaking    Sea Kayaking/ Touring                ...
The Squirt KayakMid 1980’s             www.acanet.org
Kayaking Statistics (OIA 2001)• Participant activity over 10 million  participating at more casual frequencies.• Steady En...
Kayak                   Outfitting                 Improvements                  for the 90’s                 • Different ...
Whitewater Manufacturing Goes          Big Time!             www.acanet.org
Video Segment           www.acanet.org
Participant Trends• Whitewater kayaking participation in                Participants   Enthusiasts  2002 showed the larges...
How to “Grow Boating Enthusiasts”*  2. Need good initial/     introductory experience     often when young  *RBFF Market R...
How to “Grow Boating Enthusiasts”:  •   Need good initial/ introductory experience      often when young  • Need friends/ ...
How to “Grow Boating Enthusiasts”:   •   Need good initial/ introductory experience       often when young   •   Need frie...
How to “Grow Boating Enthusiasts”:   •   Need good initial/ introductory experience often when       young   •   Needs fri...
OutreachNew Ideas to New Markets• Address changing boat participation patterns  and trends   – increased numbers of women ...
National Outreach Needed• Paddlesport participation is  increasing• Activity is attracting new,  young boaters. Promote th...
• Positive outreach needed to paddlers  from agencies. Let’s work together to  get paddlers involved, to build bridges  to...
•Questions?    www.acanet.org
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Outlook on Paddlesports

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2003 NASBLA Futures Forum Presentation by Pam Dillon.

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  • What is of primary interest to the nation’s boaters…. The ability and opportunity to get out and paddle. What is the relevance of the ACA? With this comes support for industry, affiliated trades. With this comes influence in public policy. With this comes the s With this comes membership growth.
  • What is of primary interest to the nation’s boaters…. The ability and opportunity to get out and paddle. What is the relevance of the ACA? With this comes support for industry, affiliated trades. With this comes influence in public policy. With this comes the s With this comes membership growth.
  • What is of primary interest to the nation’s boaters…. The ability and opportunity to get out and paddle. What is the relevance of the ACA? With this comes support for industry, affiliated trades. With this comes influence in public policy. With this comes the s With this comes membership growth.
  • What is of primary interest to the nation’s boaters…. The ability and opportunity to get out and paddle. What is the relevance of the ACA? With this comes support for industry, affiliated trades. With this comes influence in public policy. With this comes the s With this comes membership growth.
  • What is of primary interest to the nation’s boaters…. The ability and opportunity to get out and paddle. What is the relevance of the ACA? With this comes support for industry, affiliated trades. With this comes influence in public policy. With this comes the s With this comes membership growth.
  • Boat types Interest in viewing and learning activities
  • Outlook on Paddlesports

    1. 1. Outlook on Paddlesports Pamela S. Dillon Executive Director www.acanet.org
    2. 2. ACA Mission• Promote canoeing, kayaking, and rafting as safe and enjoyable lifetime recreation, while working to protect and preserve the waterways on which those activities depend. www.acanet.org
    3. 3. ACA Overview• Est. 1880, National Non-Profit 501c3• Approx. 50,000 members• 270 affiliated clubs/organizations representing 300,000 paddlers• 4000 certified instructors • Canoe, Kayak, Raft, Swift Water Rescue • Estimated 100,000 students taught annually www.acanet.org
    4. 4. Paddlesport Surveys• Outdoor Industry Association’s Outdoor Recreation Participation Study• The Leisure Trends Group• National Marine Manufacturer’s Assoc.• Consumer Nation (warranty card data)• National Survey on Recreation and Environment• ACA member/non-member surveys www.acanet.org
    5. 5. Participation Study Terminology*• A Participant is someone who paddles one-four times per year• An Enthusiast is someone who paddles five or more times per year• *OIA Study www.acanet.org
    6. 6. Recreational Boating: Popular and Growing• NSRE found 76.5 million recreational boaters in 2002• 48 Million used some form of Paddlecraft; 20.6 million went Canoeing; 20.2 million went Rafting; 7.3 million went Kayaking• Kayaking is fastest growing segment of entire boating community at 182.5% over last seven years www.acanet.org
    7. 7. ACA Survey Results (2003)• How long have you been paddling? Years Members Non-Members <5 19% 49% 6-15 33% 26% >15 48% 25% • Half the women (48%) have under 5 years experience vs. only one quarter (28%) of the men (members & non-members) www.acanet.org
    8. 8. ACA Survey Results (2003)• What are the top three reasons you participate in this sport? – The most frequently first mentioned reasons by members and non-members • Relaxation (22%) • Adventure (19%) • Experiencing nature (19%) • Exercise (13%) www.acanet.org
    9. 9. Top three reasons you participate?– Adventure more important to men (21%) than women (13%)– Experiencing nature more important to women (33%) than men (13%) www.acanet.org
    10. 10. We aren’t all in the same Boat• Flatwater Canoeing • Recreational Kayaking• Whitewater Canoeing • Sea Kayaking• Wilderness Tripping • Whitewater Kayaking• Outrigger Canoeing • Squirt Boating• Dragon Boating • Surf Kayaking• Canoe Sailing• Poling www.acanet.org
    11. 11. Paddlesport in the 70’sDriven by “Deliverance” and the 1972 Olympics www.acanet.org
    12. 12. Whitewater Canoeing Recreational CanoeingFlatwaterCanoeing www.acanet.org
    13. 13. Recreational KayakingWhitewater Kayaking Sea Kayaking/ Touring www.acanet.org
    14. 14. The Squirt KayakMid 1980’s www.acanet.org
    15. 15. Kayaking Statistics (OIA 2001)• Participant activity over 10 million participating at more casual frequencies.• Steady Enthusiast levels - 2.2 million• All three kayaking types experienced dynamic growth in Participant activity in 2001 - whitewater (50%), recreational/sit- on-top (30.4%), touring/sea (20%) www.acanet.org
    16. 16. Kayak Outfitting Improvements for the 90’s • Different sizes for different people • Bigger cockpits for faster exits • Shock-absorbing bulkhead footbraces • Better Backbands for more support • More Adjustablewww.acanet.org fittings for better control
    17. 17. Whitewater Manufacturing Goes Big Time! www.acanet.org
    18. 18. Video Segment www.acanet.org
    19. 19. Participant Trends• Whitewater kayaking participation in Participants Enthusiasts 2002 showed the largest growth of any 2.0 of the kayaking formats. 1.8• The percentage of whitewater kayakers 1.6 who participated at the highest levels of 1.4 involvement has remained unchanged from 2001 - further confirming that the 1.2 activity’s growth has been fueled by 1.0 new Participants who are trying the 0.8 activity for the first time and at more 0.6 casual participation frequencies. 0.4 0.2 0.0 2001 2002 www.acanet.org
    20. 20. How to “Grow Boating Enthusiasts”* 2. Need good initial/ introductory experience often when young *RBFF Market Research www.acanet.org
    21. 21. How to “Grow Boating Enthusiasts”: • Need good initial/ introductory experience often when young • Need friends/ mentors to give guidance and information www.acanet.org
    22. 22. How to “Grow Boating Enthusiasts”: • Need good initial/ introductory experience often when young • Need friends/ mentors to give guidance and information • Need access to equipment, water, and “guides” www.acanet.org
    23. 23. How to “Grow Boating Enthusiasts”: • Need good initial/ introductory experience often when young • Needs friend/ mentor to give guidance and information • Need access to equipment, information, and “guides” • Need ongoing support base including groups, organizations, clubs, publications, updates www.acanet.org
    24. 24. OutreachNew Ideas to New Markets• Address changing boat participation patterns and trends – increased numbers of women participants – Appeal to Gen Xers/ Youth• Make activity accessible to masses – Address minority participation – Address participation by singles, couples, families, and seniors• Survey, research, respond to changing trends www.acanet.org
    25. 25. National Outreach Needed• Paddlesport participation is increasing• Activity is attracting new, young boaters. Promote this! www.acanet.org
    26. 26. • Positive outreach needed to paddlers from agencies. Let’s work together to get paddlers involved, to build bridges to the paddlesport community, and to keep them ACTIVE in recreational boating. www.acanet.org
    27. 27. •Questions? www.acanet.org
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