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  • Denny Sales files 38 participants Uses: supplement gov’t data, trending, sales database (unified) Financial data- 35 participants, to enhance gov’t data

Transcript

  • 1. Statistical Surveys The Industry Standard
  • 2. Statistical SurveysFounded 1957The Authoritative Source • Marine • Manufactured Housing • Recreational Vehicle-Motorized • Recreational Vehicle-TowableStatistical Surveys The Industry Standard
  • 3. Statistical SurveysDependable Accuracy Data Cleaning Resources • Industry history - Marine 9 years • Manufacturer production records • Manufacturer warranty records • Manufacturer web sites • Manufacturer codes • Our own history databaseStatistical Surveys The Industry Standard
  • 4. Statistical SurveysClients - Leading Manufacturers • Marine • RVs • Manufactured HomesStatistical Surveys The Industry Standard
  • 5. Statistical SurveysClients - Industry Associations • NMMA (National Marine Manufacturer’s Assoc..) • RVIA (Recreational Vehicle Industry Assoc..) • MHI (Manufactured Housing Institute) • State Associations in Each IndustryStatistical Surveys The Industry Standard
  • 6. BoatsStatistical Surveys The Industry Standard
  • 7. States Providing DataStatistical Surveys The Industry Standard
  • 8. Statistical Surveys Marine Data-by Boat • HIN • State/County • Manufacturer • BTA • Make • Zip • Hull Material • Month/Year Sold • Length • Months at Retail • Propulsion • Model Year • Category • Longitude/LatitudeStatistical Surveys The Industry Standard
  • 9. 500,000 Trends (Aluminum vs. Fiberglass) 447,959450,000 421,510 418,180 414,380400,000 Total 374,873 368,604 332,426350,000 296,102 292,456 285,415300,000 252,362 246,681 Fiberglass250,000200,000 115,533 129,054 132,765150,000 118,278 122,511 121,923100,000 Aluminum 50,000 0 1997 1998 1999 2000 2001 2002 Units Sold Statistical Surveys The Industry Standard
  • 10. Total Sales 350,000 332,426 Aluminum 300,000 296,102 292,456 285,415 Fiberglass 252,362 246,681 250,000 200,000 150,000 129,054 132,765 122,511 121,923 115,533 118,278 100,000 50,000 0 1997 1998 1999 2000 2001 2002Statistical Surveys The Industry Standard
  • 11. Aluminum350,000300,000250,000200,000150,000 118,278 129,054 132,765 115,533 122,511 121,923100,000 50,000 0 1997 1998 1999 2000 2001 2002 Statistical Surveys The Industry Standard
  • 12. Fiberglass350,000 332,426 296,102 292,456300,000 285,415 252,362 246,681250,000200,000150,000100,000 50,000 0 1997 1998 1999 2000 2001 2002 Statistical Surveys The Industry Standard
  • 13. PWC VS Others (FG & AL)500,000450,000 PWC Standard AL & FG400,000 PWCs 155,093 112,613 94,455 83,936350,000 73,170 71,649300,000250,000 301,767 334,244 301,703 296,955 292,866 327,055200,000 Standard Aluminum and Fiberglass150,000100,000 50,000 0 1997 1998 1999 2000 2001 2002 Statistical Surveys The Industry Standard
  • 14. Entry Level FG (16-19 FT)60,000 57,119 55,756 56,195 52,09550,000 43,041 40,75940,00030,00020,00010,000 0 1997 1998 1999 2000 2001 2002Statistical Surveys The Industry Standard
  • 15. Luxury FG (30-40)12,000 10,701 9,942 9,78210,000 9,053 8,323 8,000 7,339 6,000 4,000 2,000 0 1997 1998 1999 2000 2001 2002Statistical Surveys The Industry Standard
  • 16. Top Fiberglass Brands-Fiberglass Sea Ray 9,769 Bayliner 9,754 Chaparral 4,695 Carolina Skiff 4,639 Glastron 4,283 Four Winns 4,176 Ranger 4,098 Pelican Int 3,476 Tracker 3,326 Triton 3,254 Leisure Life 3,252Boston Whaler 3,068 Crownline 3,052 Sea-Doo 3,006 Godfrey 2,877 0 2,000 4,000 6,000 8,000 10,000 12,000 Statistical Surveys The Industry Standard
  • 17. Top Aluminum Brands Tracker 15,551 Lund 8,304 Alumacraft 7,910 Lowe 7,843 Crestliner 7,152 Godfrey 4,270 SmokerCraft 4,196 G3 4,087Bennington Marine 4,058 Xpress 3,144 Fisher 3,048 Crest 2,269 Sylvan 2,195 Polar Kraft 2,153 Triton 2,151 0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 18,000 Statistical Surveys The Industry Standard
  • 18. Top PWCs Sea-Doo 32,117Wave Runner 19,705 Jet Ski 7,475Polaris PWC 6,837 Honda 2,680 0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 Statistical Surveys The Industry Standard
  • 19. Recreational VehiclesStatistical Surveys The Industry Standard
  • 20. 20,00018,000 Class C Motor Homes Vs. Luxury 16,237 Boats 15,53216,000 Class C Motor Homes14,000 13,46812,000 Luxury Boats (30-40 FT) 11,13310,000 10,187 9,426 8,000 2000 2001 2002 Statistical Surveys The Industry Standard
  • 21. Boat vs. RV Trends (Total Units)450,000 418,180400,000 Boats 374,873 368,604350,000300,000 273,101 272,246 RVs250,000 250,091200,000150,000 2000 2001 2002 Statistical Surveys The Industry Standard
  • 22. Trends (Aluminum vs. Fiberglass) Half Years through 2003300,000 266,202 246,599 245,410 250,746250,000 225,407 221,411 199,825 196,153 Total200,000 173,444 165,500 168,387 148,036 143,647 130,792150,000 Fiberglass100,000 70,049 73,155 79,910 82,359 77,371 69,033 77,764 50,000 Aluminum 0 1997 1998 1999 2000 2001 2002 2003 Units Sold Statistical Surveys The Industry Standard
  • 23. Obstacles• Competition for recreational time• High cost of boating• Crowded Facilities• Quality ProblemsStatistical Surveys The Industry Standard
  • 24. io n e t it m p C o ty le f e S L iStatistical Surveys The Industry Standard
  • 25. High CostStatistical Surveys The Industry Standard
  • 26. Crowded FacilitiesStatistical Surveys The Industry Standard
  • 27. Obstacles• Competition for recreational time• High cost of boating• Crowded Facilities• Quality ProblemsStatistical Surveys The Industry Standard
  • 28. The Positives• Better Quality• Better Warranties• Better Service• Quality SurveysStatistical Surveys The Industry Standard
  • 29. Accidents Declining8.5 8 Fatalities /100,000 boats7.5 76.5 6 Source: US Coast Guard5.5 5 YEAR 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000Statistical Surveys The Industry Standard
  • 30. Lifetime ChoiceStatistical Surveys The Industry Standard
  • 31. Statistical Surveys The Industry Standard