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Robert odlerobert.cox Robert odlerobert.cox Presentation Transcript

  • Great Ideas and Unique Capabilities JPL’s National Space Technology Applications Office (NSTA) Model and Process for Non-NASA Sponsors Robert Cox Deputy Director for Earth Science and Technology Directorate PM Challenge 2012
  • National Aeronautics and Space Administration Jet Propulsion Laboratory California Institute of Technology Pasadena, California OverviewBackground History Policy & Enablers OrganizationDescribe the Model How we do plan How do we execute Closing the dealSummary ―Solving Problems of National Significance‖
  • National Aeronautics and Space Administration Jet Propulsion Laboratory California Institute of Technology JPL Non-NASA Background Pasadena, California• A child of Caltech: founded in 1936 under Professor Theodore von Kármán• Led development of US rocket technology in WWII• Collaborated w Werner von Braun and German rocket engineers to create US missile program 1946-58• Under Army Ballistic Missile Agency contract designed and built Corporal and Sergeant, first US ballistic missiles.• After Sputnik, JPL transferred to NASA• JPL launched the first US satellite, Explorer 1, in 1958• JPL launched the first interplanetary satellite, Mariner 2 to Venus, in 1962.• Caltech & JPL staff founded Aerojet Corporation
  • National Aeronautics and Space Administration Jet Propulsion Laboratory California Institute of Technology Pasadena, California Underlying PolicyNASA Act 1958Sec 102(c)6: The making available to agencies directly concerned with nationaldefenses of discoveries that have military value or significance and the furnishing bysuch agencies to the civilian Agency established to direct and control non-militaryaeronautical and space activities of information as to discoveries which have value orsignificance to that agency.(c)8: The most effective utilization of the scientific and engineering resources of theUS with close cooperation among all interested agencies of the US in order to avoidunnecessary duplication of effort, facilities and equipment
  • National Aeronautics and Space Administration Jet Propulsion Laboratory California Institute of Technology Pasadena, California Underlying PolicyNASA Reimbursable Program (June 2010 GAO)NASA undertakes Reimbursable Agreements when it has uniquegoods, services, and facilities not being fully utilized to accomplish missionneeds….―It is NASA policy not to compete with commercial entities in providingservices or goods, property or resources to entities outside the FederalGovernment.‖
  • National Aeronautics and Space Administration Jet Propulsion Laboratory California Institute of Technology Underlying Policy Pasadena, California2011 NASA Strategic Plan: Overarching Strategies―Expanding partnerships withinternational, intergovernmental, academic, industrial, and entrepreneurialcommunities and recognizing their role as important contributors of skill andcreativity to our missions and for the propagation of our results;….‖ Strategic Goal 3: 3.4 Facilitate the transfer of NASA technology and engage in partnerships with other government agencies, industry, and international entities to generate U.S. commercial activity and other public benefits. Strategic Goal 5: 5.5 Establish partnerships, including innovative arrangements, with commercial, international, and other government entities to maximize mission success. Strategic Goal 6: 6.2 Promote STEM literacy through strategic partnerships with formal and informal organizations.Current Agency strategy focuses on mission and commercial success throughcollaborative activities.
  • National Aeronautics and Space Administration Jet Propulsion Laboratory California Institute of Technology Pasadena, California Underlying PolicyEarlier strategic directionThe NASA Mission To understand and protect our home planet...NASA Strategic Plan NASA developed technologies provide the Nation with unique capabilities to enhance homeland security and we actively seek opportunities to apply our expertise to urgent national needs. NASA is exceptionally well positioned to address key national security concerns. We will continue to share our expertise, technology and databases with DoD, FAA, disaster management and counter terrorism and DHS
  • National Aeronautics and Space Administration Jet Propulsion Laboratory California Institute of Technology Underlying Policy Pasadena, California• NASA’s FFRDC – A unit of Caltech, staffed with Caltech employees; – A Federally-Funded Research and Development Center (FFRDC) under NASA sponsorship;• FAR allows outside research and development (R&D) work if authorized by Sponsor – Not otherwise available…. – Uses special competency
  • National Aeronautics and Space Administration Jet Propulsion Laboratory California Institute of Technology Underlying Policies Pasadena, CaliforniaJPL’s Strategic Plan…Reimbursable Mission ....To apply JPL’s unique skills to solve problems of national significance and national security, synergistic with our NASA mission…Contract:Prime between NASA and Caltech allows for reimbursablework consistent w FARCulture:Entrepreneurial and direct work
  • National Aeronautics and Space Administration Doing Organization Jet Propulsion Laboratory California Institute of Technology Pasadena, California2002: Established National Space Technology Applications (NSTA) OfficeCharter: To apply JPL’s unique skills to solve problems of national significanceand national security, synergistic with our NASA missionMission: Build sponsors to support 10-15% of the JPL business baseGoal: Develop & deliver advanced technologies and projects for sponsors thatwill enable future capabilities for NASA “Reimbursable program is of critical importance”… JPL Director
  • Charles Elachi Gene Tattini Align & Integrate Associate Dir. – Project Formulation & Strategy Associate Dir. – Project Implementation Associate Dir. – Business Management Non-NASA Programs & Space Technology Deep Space Network Human Exploration Astronomy, Physics6 Program Offices Mars Exploration Earth Science & Solar System & Technology
  • National Aeronautics and Space Administration Jet Propulsion Laboratory California Institute of Technology NSTA Organization Pasadena, California Resource Admin NSTA Director PM PMDefense & Intelligence Programs Civil & Commercial Programs Defense Intel Civil Commercial & IP
  • National Aeronautics and Space Administration Jet Propulsion Laboratory NSTA Roles and California Institute of Technology Pasadena, California Responsibilities• Identify non-NASA funding opportunities• Oversee and coordinate non-NASA reimbursable activities• Maintain sponsor relationships• Manage and allocate Bid and Proposal (B&P) and Program Development Authorization (PDA) funds for non-NASA work at JPL• Collaborate, coordinate, and often delegate program management to other ―thematic‖ program directorates NSTA is the center of gravity for Non-NASA reimbursable work.
  • National Aeronautics andSpace AdministrationJet Propulsion LaboratoryCalifornia Institute of Technology Interim SummaryPasadena, California In any endeavor, understand… 1. The history & culture of the organization 2. The statutory and policy enablers 3. Organizational sand box
  • National Aeronautics and Space Administration Jet Propulsion Laboratory California Institute of Technology Pasadena, California Describing the ModelHow does NSTA planWhat are the sponsors needs and requirements Sponsor’s Strategic Plan Sponsor’s Culture Sponsor’s Needs Sponsor’s FundingKnow JPL technologies and capabilitiesMatching technology to user needsExecuting via JPL’s Processes
  • National Aeronautics and Space Administration Jet Propulsion Laboratory Differences Between California Institute of Technology Pasadena, California NASA & Non-NASA WorldsNASA World• Well-ordered, generally predictable solicitations and opportunities• Fairly stable sponsor set; Many long-term personal relationships between HQ and JPL PMs• Interface to NASA sponsor is through the JPL Program Office• Competition is tough• HQ manages & oversees work to all the Centers and JPLNon-NASA World• Huge, target-rich environment; Unpredictable solicitations• Ratio of JPL PMs to sponsor offices is orders of magnitude lower for Non-NASA; PIs must be entrepreneurial, and are encouraged to forge sponsor relationships• Sponsor set continually changing; Long-term relationships are rare• Risk tolerance among various sponsors/agencies varies dramatically• JPL is seen as an outsider; Our mission is not their mission; Much harder sell• High-priority, national security needs creates atmosphere for very innovative technology applications
  • National Aeronautics and Space Administration Administration Policy Areas and Jet Propulsion Laboratory California Institute of Technology Pasadena, California Emerging Needs Energy “Finish” Iraq/AF Infrastructure• Energy storage • Distributed C2 • Cyber Security Tracking• Renewable energy technology • Robots (Iraq/AF) • Cyber security C2• Renewable energy development • ISR (Iraq/AF) • "Smart" infrastructure• Alternative or "Clean fossil" fuels • Training (Iraq/AF) • Asset mapping• Demand reduction/savings/Green • Improved UAVs • Smart grid standards building • Smart grid software• Energy Exploration • Power Corridor mapping WMD • Laser Communications • Air Traffic Control Climate Change • • Material detection /tracking Material containment • Space situational awareness • Space traffic control• Emissions monitoring • Component detection/tracking • Traffic Monitoring• Emissions data management • Bomb-making network discovery• Enhanced earth observation • Forensics Lexicon development• Ocean surveillance Education• Weather/climate prediction• Adaptation & planning Health Care • Innovative techniques (Education)• Adaptation - Sequestration • Electronic medical records (security, • Motivation• Adaptation - Water development) • New technology application • Electronic medical records - • Mentoring/shadowing standards/portability International • Fraud Prevention • Telemedicine Homeland Security Collaboration • Telemedicine - robotics • Infectious disease prediction • Cyber security (Homeland)• Global/regional stability • Epidemic tracking • WMD Forensics monitoring/indicators • Disaster response / outbreak • Port security• C4ISR support to other countries, management • Airport security non-DoD agencies • Air Quality • Border security• Emissions data sharing/collection Source: Toffler Associates Analysis
  • National Aeronautics and Space Administration Example of Strategy and Jet Propulsion Laboratory California Institute of Technology Pasadena, California Mission Needs• Civil Sector Mission Needs 2010-2020 – DOE • Expand renewable and alternative energy and distribution systems, grid integration, energy storage and power electronics, energy efficiency, production resources and technology and market transformation – Obama Climate Friendly Energy Development • Invest $150B/ten years • Advance biofuels, fuel infrastructure, hybrid plug-ins, Commercial-scale renewable energy, and digital electricity grid
  • National Aeronautics and Space Administration DOE OFFICE OF ENERGY EFFICIENCY AND Jet Propulsion Laboratory California Institute of Technology Pasadena, California RENEWABLE ENERGYStrategic Priorities & Goals (FY09)• Fuels and vehicles ($592.3M), PHEVs, Li-ion batteries, and critical HFC technology• Renewable power ($241.6M) •Wind power R&D ($52.5M) •Geothermal power ($30M)• Energy efficiency ($185.9M) programs• Industrial technologies ($185.9M)
  • National Aeronautics and Space Administration Jet Propulsion Laboratory California Institute of Technology DOE Cross-cutting Program Thrusts Pasadena, California• Under the direction of the EERE CTO, new DOE Program Areas with cross- fertilization of EERE and Basic Energy Sciences (within Office of Science)• Computational Research Needs for Alternative and Renewable Energy (CRNARE)• To be followed by DOE FOAs later in FY09.
  • National Aeronautics and Space Administration Jet Propulsion Laboratory California Institute of Technology Pasadena, California DOE StrategyIdentify current activities DOE’s Energy Efficiency and Renewable Energy – Hydrogen, Fuel Cells and Infrastructure Technologies Program • Member of Metal Hydrides Center of Excellence under Sandia • Member of New Hydrogen Storage Engineering Center of Excellence • Partnered with ANL, LANL, NREL and SFC Inc. on 6 proposals currently under sponsor review with a total proposed value to JPL of $3.8M – Vehicle Technologies Program • Batteries for Transportation Technologies Program • Materials Technologies
  • National Aeronautics and Space Administration Recent NSTA Activities in Jet Propulsion Laboratory Energy Conversion/Storage Technologies California Institute of Technology Pasadena, California Batteries ~ $1.48M/24 mos Fuel Cells ~ $3.8M/48 mos.Thermoelectrics ~ >$6.1M/~36-60 mos. Hydrogen Storage ~ $4.1M/60 mos.
  • National Aeronautics and Space Administration Jet Propulsion Laboratory California Institute of Technology Pasadena, California JPL Strategy• Initiate funded activities through Office of Electricity Delivery and Energy Reliability – Smart Grid technologies – Renewable energy integration; distributed energy resources – Energy storage (stationary)• Exploratory discussions with Office of Nuclear Energy (through Idaho National Lab)• Cross-cutting new programs between EERE and Office of Science/Basic Energy Sciences (next slide)
  • National Aeronautics and Space Administration Three-pronged Strategy for Positioning JPL Jet Propulsion Laboratory California Institute of Technology for Opportunity Development in Energy Sector Pasadena, California Integration of renewables onto the smart grid (DER, resource forecasting, energy capture, conversion and storage) Smart Electric Renewable Power Grid Energy PV, STE, wind, OTEC,Communications architectures, wave/tidal, distributedC&C, sensor networks, advanced energy resourcesmaterials, IT, power electronics,energy storage Transportation We see emerging interfaces Batteries, FCs, hydrogen generation and storage, thermoelectrics PHEV, H/HFCV in these three principal sectors, their convergence, and addressable opportunities for advanced component and systems technologies and their integration.
  • National Aeronautics and Space Administration Jet Propulsion Laboratory Example of Recent Air Force California Institute of Technology Pasadena, California Focus AreasStrategic Priorities & Goals• On-Demand ISR (Force Enhancement)• Increase Space Protection Capabilities - Satellite Protection - Space Object ID• Space Situational Awareness, and Command & Control• Blue Force Situational Awareness• Operationally Responsive Spacelift (hours to days, not weeks to months)…Launch, Maneuver, Service & Retrieve Space Payloads
  • National Aeronautics and Space Administration Jet Propulsion Laboratory California Institute of Technology AIR FORCE SWOT Pasadena, California STRENGTHS WEAKNESSES• DoD has a budget for FY09 • Relationships are sometimes very short term (new personnel)• Good relationship with AF and DoD sponsors • Transition path to Industry• JPL seen as a quality technology organization • Gov’t must ―allow‖ JPL to participate in BAAs and RFPs• JPL’s technology strengths, and interests are • NASA/JPL perceived as ―difficult‖ (G&A, Pub., Billing, etc.) highly synergistic with DoD needs • JPL not directly focused on DoD needs (like LL, Sandia, LLNL)• JPL has performed well on AF (and DoD) projects and sponsors are pleased with results OPPORTUNITIES THREATS• Space Situation Awareness (SSA) technologies • S&T budget reduction (a bill payer for war effort)and applications (assured use of space) • Some DoD CO’s question use of JPL and/or unique capabilities• Large format FPAs • Document unique technologies/capabilities that clearly do not• Anti-tamper technologies and applications ―compete with industry‖• HRTI • AF (and DoD) wants capabilities ―now‖ to support warfighters;• TACSAT sensors and technologies much less appetite for ―long term‖ R&D than in pre-Gulf war years• Robust, secure networks• Cognitive Computing/Advanced Computing• Micro/Nano Systems, Smart Materials, IT• Policy Based Management
  • National Aeronautics and Space Administration Jet Propulsion Laboratory California Institute of Technology NSTA Strategy Summary Pasadena, California• Leverage National Space Policy, NIE’s, Defense & Civil Guidance, state and local planning guidance to pursue non-NASA activities that are relevant to NASA/JPL – Vigorously pursue current and future opportunities – Expand technology base with other national sponsors – Position as a preferred FFRDC for technology/instrument development• Franchise Technologies – Large, lightweight adaptive optics & WFSC – Instruments (imagers, spectrometers, radiometers, altimeters)  Digital IR Focal Planes – Advanced image processing and fusion – Radar advances: L & P bands, THz, – Climate change: HW, SW, data tools and M&S  Robotic automation, mobility, perception and learning – Control of complex systems & networks with ―Policy-Based Management‖ tools (PBM) – Micro-Nano detectors, power beaming, thermal control, etc  Cyber space (security, controls, physical, countermeasures, etc) – Energy, conversion, alternatives, smart grid, sensors,
  • National Aeronautics and Space Administration Jet Propulsion Laboratory California Institute of Technology Synergistic Areas of Interest to JPL Pasadena, California– DoD Space Sector • Space-based radar SSA • Hyper-spectral imagery New Phenomenology • IED Detection Miniature sensors • Multi-level security Autonomous and Cognitive Systems– Intelligence Space Sector • Persistent surveillance Integrated micro-systems • Spectral Imagery Information superiority tools • Sub-surface mapping Surface deformation– Civil Space Sector • Advanced Communications Bio sensors & detectors • Space-based global sampling Remote sensing • Robotics, in-situ Energy & propulsion– Commercial Space Sector • GPS, sensors, antennas, structures, electronics, propulsion
  • National Aeronautics and Space Administration Jet Propulsion Laboratory Describe the Model California Institute of Technology Pasadena, CaliforniaHow do we execute, now that we understand the sponsorQualify the SponsorManage the interfaceDifferent ProposalsCommercial SponsorsProcess FlowWork closely with NMO
  • National Aeronautics and Space Administration Jet Propulsion Laboratory Understand and California Institute of Technology Pasadena, California “Qualifying” a Sponsor• Is this a funding organization (are they the real bill payers)? – Do they have their own program line or ―broker‖ funding? – Are they in a position to initiate new programs and get them approved? – Are they contractually able to send funds to JPL?• Do they have an unmet need? Focus on their need – Is there a discrepancy between goals and status or plans? – Can JPL ―raise the technology bar‖• Is there an opportunity for a Task/Project? – Is it work for which we are qualified, and that we want to do? – Is it synergistic with NASA mission/technology needs?
  • National Aeronautics and Space Administration Jet Propulsion Laboratory California Institute of Technology Pasadena, California Manage the Interface• Iterative between NSTA PM’s, ―thematic directorate‖ PI’s and sponsors• NSTA is the expert on: – Sponsor’s needs, wants and resources – JPL Franchise Technologies and core competencies – Whom to talk with – Upcoming solicitations—Broad Agency Announcements (BAAs), Program Research and Development Announcements (PRDAs), RFI’s and RFP’s – ―Qualifying‖ a potential sponsor• Work with potential sponsors at conferences, participate in workshops, read or hear of an opportunity, deliver papers• Network among existing sponsors for ongoing or new opportunities
  • National Aeronautics and Space Administration Jet Propulsion Laboratory California Institute of Technology Pasadena, California Two Classes of ProposalsFederal• Unsolicited – Use the standard JPL Task Plan format, • Introduction (Innovative Claim) • Technical approach • Special competency of JPL • Scope of work • Deliverables • Period of performance • Contractual boilerplate • Cost estimate• Solicited (RFP, BAA, PRDA) – Use sponsor-defined format – Meet submission cut-off dateNon-Federal• Space Act Agreement – A SOW with NASA Terms and Conditions that allows a company to fund JPL
  • National Aeronautics and Space Administration Jet Propulsion Laboratory Special Agreements for Working with California Institute of Technology Pasadena, California Commercial Sponsors• Non-disclosure agreement (OGC) – Protects company and JPL confidential information• Letter of Intent (NSTA & CMO ) – Provides a ROM cost and brief description of JPL effort – Used by the company in their proposal• Memorandum of Understanding (CMO) – Outlines cooperation by JPL and a company – No exchange of funds – Useful for creating a competitive technology team• Conflict of Interest Avoidance Plan (CMO)• Options and license agreements (CIT OTT) – Secures IP rights for company use for non-U.S. government applications• Space Act Agreement…with Commercial sponsors (CMO/NMO)
  • National Aeronautics and Space Administration Jet Propulsion Laboratory Process for Obtaining California Institute of Technology Pasadena, California Reimbursable Work Program Development Proposal Authorization (PA) Authorization (PDA) Bid and Proposal (B&P) Identify Qualify Define GenerateOpportunity Target JPL Role Submit PA Task Plan Sponsor (Proposal)Review & Receive Amend Open Begin Send to Funding Prime Contract Accounts WorkSponsor Document With New TO Meet Schedules, Deliverables, & Cost
  • National Aeronautics andSpace AdministrationJet Propulsion LaboratoryCalifornia Institute of TechnologyPasadena, California Closing the DealAnticipate ~$200M per year in non-NASA fundingNASA Management Office (NMO) actively involved in all SAA/Task PlansEstablishing the brand by focusing on the customer and delivering
  • National Aeronautics and Space Administration Jet Propulsion Laboratory California Institute of Technology Diverse Technology & Projects Pasadena, CaliforniaIR FPA Science Understanding Characterization Prediction (Science Data (Observations) (Modeling) Analysis) Mitigation Approaches Conservation Alternative Geo-Engineering M&S & Regulation Energy & Adaptation Analysis of Alternatives Project Design & Validation Simulations (Testbed Medical Devices System Engineering Experiments) Image ProcessingCyber Scienceand Anti-Tamper
  • National Aeronautics and Space Administration Jet Propulsion Laboratory Diverse Technology & Projects California Institute of Technology Pasadena, CaliforniaWater Resources Autonomy Submarine Warm Tracking Ocean Surface Cold Ocean DepthsNav & Timing IEDs/Gasses Air Force GPS OCXwith Raytheon, Boeing and ITT
  • National Aeronautics and Space Administration Jet Propulsion Laboratory Diverse Technology & Projects California Institute of Technology Pasadena, CaliforniaRobotics &PerceptionObservatories Energy Sensor suite: GPS Smart Grid MEMS accel. Temp. CO, CH 4 BASE Radio STATION comm. 3-5 Radio comm miles (GSM/WiFi): 100’s of Kms with GSM Hi-gain Sensor antenna status CO T First Responder x x x x Map with firefighter locations DISPATCHER
  • National Aeronautics and Space Administration Jet Propulsion Laboratory California Institute of Technology SUMMARY Pasadena, CaliforniaGet the right people on the bus… Good to Great (Collins)Follow the opportunities…Who Moved My Cheese (Johnson)Stay focused on sponsor deliverables…. Cox
  • National Aeronautics andSpace AdministrationJet Propulsion LaboratoryCalifornia Institute of TechnologyPasadena, California
  • National Aeronautics andSpace AdministrationJet Propulsion LaboratoryCalifornia Institute of TechnologyPasadena, California
  • National Aeronautics andSpace AdministrationJet Propulsion LaboratoryCalifornia Institute of TechnologyPasadena, California
  • National Aeronautics andSpace AdministrationJet Propulsion LaboratoryCalifornia Institute of TechnologyPasadena, California