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21st        Century Connections:
          Making Sense of Social Media

                         Maura Fujieh, PMP
                        Ames Research Center


maura.fujieh@nasa.gov          February 2010               1
                                               Used with Permission
Agenda
•   Intro to Social Media
•   Relevance for Projects
•   Three NASA Social Media Examples
•   References and Resources
     – Setting up NASA social media applications




maura.fujieh@nasa.gov    February 2010             2
Agenda
• Intro to Social Media
     – What is “social media”
     – Social media terms that you’ve heard
• Relevance for Projects
• Three NASA Social Media Examples
• References and Resources
     – Setting up NASA social media applications


maura.fujieh@nasa.gov    February 2010             3
What is “media”?
CD       DVD                                                        Broadcasting
Digital media                                                  Mass media
   Disk drives                                              Newspapers



                         “Tools used to store
                                                               Text +
                               and deliver                              Audio +

                          information or data”1.                Multi-media
                                                              Images +
                                                                        Video +



radio    TV set                                                     Billboards

Electronic media              1   From Wikipedia          Advertising media
        Cell phone                                    Web banners
                                                                    Infomercial
 maura.fujieh@nasa.gov                February 2010                          4
What is “social media”?
  Ability to                                       Time lag
   reach a                                         between
    large                                        “create” and
  audience       “Collection of technologies        “view”
                                                  window is
                         (internet-based             small
with                applications) that allow
little
effort                          the rapid
                  creation and exchange of
  Ability to            user-generated           Content can
                                                 be accessed
   “create                  content”1.            via search,
  and edit”
  is widely                                       link or tag
                         1   From Wikipedia
 accessible

 maura.fujieh@nasa.gov           February 2010                  5
Are there kinds of “social media”?
Communication                                       Reviews & Opinions
                           Collection of
                            technologies
                          (internet-based
                         applications) that
                          allow the rapid                  Multi-Media
                            creation and
                         exchange of user-
                        generated content1.
Collaboration               1   From Wikipedia           Entertainment


maura.fujieh@nasa.gov               February 2010                   6
Social media is communication
Communication                                       Reviews & Opinions
                           Collection of
                            technologies
                          (internet-based
                         applications) that
                          allow the rapid                  Multi-Media
                            creation and
                         exchange of user-
                        generated content1.
Collaboration               1   From Wikipedia           Entertainment


maura.fujieh@nasa.gov               February 2010                   7
Social media is collaboration
Communication                                       Reviews & Opinions
                           Collection of
                            technologies
                          (internet-based
                         applications) that
                          allow the rapid                  Multi-Media
                            creation and
                         exchange of user-
                        generated content1.
Collaboration               1   From Wikipedia           Entertainment


maura.fujieh@nasa.gov               February 2010                   8
And “Reviews & Opinions”
Communication                                       Reviews & Opinions
                           Collection of
                            technologies
                          (internet-based
                         applications) that
                          allow the rapid                   Multi-Media
                            creation and
                         exchange of user-
                        generated content1.
Collaboration               1   From Wikipedia            Entertainment


maura.fujieh@nasa.gov               February 2010                    9
And “Multi-Media”
Communication                                       Reviews & Opinions
                           Collection of
                            technologies
                          (internet-based
                         applications) that
                          allow the rapid                  Multi-Media
                            creation and
                         exchange of user-
                        generated content1.
Collaboration               1   From Wikipedia            Entertainment


maura.fujieh@nasa.gov               February 2010                   10
And “Entertainment
Communication                                       Reviews & Opinions
                           Collection of
                            technologies
                          (internet-based
                         applications) that
                          allow the rapid                  Multi-Media
                            creation and
                         exchange of user-
                        generated content1.
Collaboration               1   From Wikipedia           Entertainment


maura.fujieh@nasa.gov               February 2010                  11
Today’s Focus is …
Communication                                       Reviews & Opinions
                           Collection of
                            technologies
                          (internet-based
                         applications) that
                          allow the rapid                  Multi-Media
                            creation and
                         exchange of user-
                        generated content1.
Collaboration               1   From Wikipedia           Entertainment


maura.fujieh@nasa.gov               February 2010                  12
Agenda
• Intro to Social Media
• Relevance for Projects
     – Is there an interest in NASA social media?
     – What’s the benefit for projects? For people?
• Three NASA Social Media Examples
• References and Resources
     – Setting up NASA social media applications


maura.fujieh@nasa.gov    February 2010                13
Is there any interest in NASA
                Social Media?




maura.fujieh@nasa.gov   February 2010   14
Interest in NASA Social Media?

                                          NASA is actively twittering

                                        The combined statistics for all
                                        52 accounts here are:
                                            • 1,881,825 followers
                                            • 90,507 posts or “tweets”

                                         Visit a directory of NASA’s
                                             social media sites at
                                        http://www.nasa.gov/connect


                                                Statistics compiled 11/22/09 from
                                                http://www.nasa.gov/connect

maura.fujieh@nasa.gov   February 2010                                       15
Interest in NASA Social Media?



                                           NASA is using Facebook

                                        116,247 people follow NASA
                                           on these 30 Facebook
                                                 accounts.

                                         Visit a directory of NASA’s
                                             social media sites at
                                        http://www.nasa.gov/connect


maura.fujieh@nasa.gov   February 2010   Statistics compiled 11/22/09 from   16
                                        http://www.nasa.gov/connect
Interest in NASA Social Media?

                                         NASA is actively blogging

                                        • 27 active “external” blogs
                                        • Longest - June 6th 2007
                                        • Most prolific – 103 posts

                                        Visit a directory of NASA’s
                                              external blogs at
                                           http://blogs.nasa.gov


                                             Statistics compiled 11/22/09 from
                                             http://www.nasa.gov/connect


maura.fujieh@nasa.gov   February 2010                                    17
What’s the Benefit?
                  What value does social media provide?




           For Projects                           For People
 Social media tools provide              Social media tools provide all
NASA authors with additional                users with platforms to
  platforms for audience                  customize and consolidate
        engagement                            information display
maura.fujieh@nasa.gov            February 2010                      18
Agenda
• Relevance for projects
• Intro to Social Media
• Three NASA social media examples
     – NASA on Twitter
     – NASA on Facebook
     – NASA Blogs
• References and Resources
     – Setting up NASA social media applications
maura.fujieh@nasa.gov    February 2010             19
Twitter
                                         Twitter incorporated
• Often called “micro-blogging”          as a company in
                                         May 2007
• Similar to “Instant Messenger”
• Message length is limited to 140
  characters (spaces and punctuation count)
• Twitter posts (or “tweets”) are public or
  private
     – Real-time posts in reverse chronological order
• Users control incoming information display
maura.fujieh@nasa.gov    February 2010                    20
http://twitter.com/nasa

A series of short messages, which may include links,
         listed in reverse chronological order




                                                         Ability to
                                                       reach a large
                                                         audience
                                                         (rapidly)


maura.fujieh@nasa.gov           February 2010                          21
Why Join Twitter?
• Consolidate – information comes to me
  rather than making me search for it.
• Customize – I choose to receive only
  information that’s important to me.
• Time Sensitize – show me the most recent
  data “on top”.
• Reference – additional information is
  available via simple “clicks” on a URL link.
maura.fujieh@nasa.gov     February 2010      22
Twitter allows users
                                          to do a custom
                                         consolidation of
                                           incoming and
                                              outgoing
                                          communication




maura.fujieh@nasa.gov   February 2010                     23
Twitter allows
                                         users to do a
                                             custom
                                        consolidation of
                                         incoming and
                                            outgoing
                                        communication




maura.fujieh@nasa.gov   February 2010                      24
Twitter allows users
                                          to do a custom
                                         consolidation of
                                          incoming and
                                              outgoing
                                          communication




maura.fujieh@nasa.gov   February 2010                     25
Twitter allows users
                                          to do a custom
                                         consolidation of
                                           incoming and
                                             outgoing
                                          communication




maura.fujieh@nasa.gov   February 2010                     26
What’s Twitter’s Benefit …
                What value does this social media provide?




            For Projects                           For People
• Rapid means to provide                 • Consolidated summary of
short updates to a large                 real-time news posts from
community with little effort.            your news sources.
• Posts or “tweets” are text             • Tweets are broadcast
only. [Limited ability to add            widely. [Limited ability to
URL links.]                              customize posts to audience.]
 maura.fujieh@nasa.gov            February 2010                      27
Agenda
• Relevance for projects
• Intro to Social Media
• Three NASA social media examples
     – NASA on Twitter
     – NASA on Facebook
     – NASA Blogs
• References and Resources
     – Setting up NASA social media applications
maura.fujieh@nasa.gov    February 2010             28
Facebook            The Facebook
                                            website launched in
                                            February 2004
• Users create web-based profiles
     – Profiles are personal or group-based (NASA)
• Facebook posts (or “status updates”) can be
  public or private
     – Posts accumulate comments from other users
• Facebook posts are multi-media; e.g., website
  links, videos, pictures, text.
• Users control incoming information display by
  using filters and changing display settings

maura.fujieh@nasa.gov     February 2010                     29
Facebook profiles
                                        can be for a group




                                              Facebook
                                              posts can
                                              include text,
                                              URL links …
                                              and user
                                              comments




maura.fujieh@nasa.gov   February 2010                   30
Facebook posts
                                        can include video




maura.fujieh@nasa.gov   February 2010                       31
maura.fujieh@nasa.gov   February 2010   32
maura.fujieh@nasa.gov   February 2010   33
Users control information
                                          display using filters




maura.fujieh@nasa.gov   February 2010                               34
maura.fujieh@nasa.gov   February 2010   35
Users maintain the
                                             ability to
                                           temporarily or
                                        permanently “hide”
                                         updates from an
                                        information source


                                        Users maintain the
                                          ability to click
                                          through to get
                                             additional
                                            information




maura.fujieh@nasa.gov   February 2010                   36
What’s Facebook’s Benefit …
                What value does this social media provide?




            For Projects                           For People
• Easy way to post multi-media • Consolidated summary of
information to a large         multi-media information from
audience.                      customized sources.
• Posts do not require more              • Users can easily direct
than a few sentences.                    comments to their audience.

 maura.fujieh@nasa.gov            February 2010                    37
Agenda
• Relevance for projects
• Intro to Social Media
• Three NASA social media examples
     – NASA on Twitter
     – NASA on Facebook
     – NASA Blogs
• References and Resources
     – Setting up NASA social media applications
maura.fujieh@nasa.gov    February 2010             38
Blogs             On-line diaries
                                        began around 1994,
                                         “weblog” in 1997,
• Web-based collection of posts            “blog” in 1999

• Blog posts are public, but IT networks may
  limit accessibility (eg internal to JSC only)
     – Posts accumulate comments from other users
• Blog posts can be multi-media; website
  links, videos, pictures, text.
• Users navigate to a single blog. They do
  not control incoming information display.
maura.fujieh@nasa.gov   February 2010                  39
Where are the NASA blogs?
         http://blogs.nasa.gov




maura.fujieh@nasa.gov       February 2010   40
Ability to tag blog posts so
                that these “articles” can be
                associated with categories




maura.fujieh@nasa.gov               February 2010   41
Blog authors can post easily



              Ability for authors and readers to
               edit content easily and rapidly




maura.fujieh@nasa.gov               February 2010   42
Blog readers comment …



                                        Readers may
                                          or may not
                                        agree with you!




maura.fujieh@nasa.gov   February 2010                43
maura.fujieh@nasa.gov   February 2010   44
What’s the Benefit of a Blog …
                What value does this social media provide?




            For Projects                           For People
• NASA authors can share                 • Users can add their
their experience easily with             comments to an author’s post
others.                                  or electronic “article”.
• Blog format supports longer            • Users can easily read other
“article-style” posts.                   “posts” by an author on
                                         similar topics.
 maura.fujieh@nasa.gov            February 2010                     45
Why NASA Blogs …
         http://blogs.nasa.gov




maura.fujieh@nasa.gov       February 2010   46
NASA’s Bloggers on Blogging
                               • Learn and demonstrate the
• NASA CIO                     value of Web 2.0
     – Linda Cureton           technologies.

• JSC Advanced                 • Communicate the issues
  Planning Office              and activities related to IT
                               transformation.
     – Steven González
• LCROSS Flight                • Learn to do the things that
                               matter in my role as CIO.
  Director
     – Paul Tompkins           • Provide a means for people
                               to know the “real me”.
maura.fujieh@nasa.gov   February 2010                          47
NASA’s Bloggers on Blogging
                               BLOG GOAL: Share Center
• NASA CIO                     Director’s strategic direction
     – Linda Cureton           with the JSC community.

• JSC Advanced                  “After our office was
  Planning Office              supporting him for 2 years on
                               the strategy of the Center, we
     – Steven González         found that many employees at
• LCROSS Flight                the Center had not heard his
                               vision or the insights that we
  Director                     were providing to the Senior
     – Paul Tompkins           Leadership team.”

maura.fujieh@nasa.gov   February 2010                       48
NASA’s Bloggers on Blogging
                               “The biggest benefit has been
• NASA CIO                     the positive feedback from the
     – Linda Cureton           employees. They have
                               appreciated hearing about the
• JSC Advanced                 activities at the Senior
  Planning Office              Leadership level.
     – Steven González         It has opened a dialogue,
• LCROSS Flight                especially with the Next
                               Generation and it has
  Director                     provided us insight with some
     – Paul Tompkins           of the perspectives of the
                               employees.”
maura.fujieh@nasa.gov   February 2010                     49
NASA’s Bloggers on Blogging
                               BLOG GOAL: What it means
• NASA CIO                     to be a Flight Director, and to
     – Linda Cureton           portray what it’s like to be a
                               part of the team actually
• JSC Advanced                 operating the spacecraft.
  Planning Office
                               “I was committed to having
     – Steven González         LCROSS be more than an
• LCROSS Flight                adventure lived through the
                               standard media reports.
  Director                     I had never written a blog
     – Paul Tompkins           before …”

maura.fujieh@nasa.gov   February 2010                        50
NASA’s Bloggers on Blogging
                               The biggest benefit to the
• NASA CIO                     public, in my view, was to
     – Linda Cureton           involve people in the decision
                               making process we had to go
• JSC Advanced                 through during the mission.
  Planning Office
                               I continue blogging “to make
     – Steven González         sure LCROSS is accurately
• LCROSS Flight                and fairly portrayed.” ...
                               “I also continue to want to
  Director                     express my passion for space
     – Paul Tompkins           exploration. “

maura.fujieh@nasa.gov   February 2010                      51
Agenda
•   Relevance for projects
•   Intro to Social Media
•   Three NASA social media examples
•   References and Resources
     – GSA applications with approved “Terms of
       Service” for government use
     – Use GSA site to request NASA accounts
     – NASA POC to request social media accounts
maura.fujieh@nasa.gov    February 2010         52
NASA use of Social Media
NASA has signed Terms of
Service agreements with
many social media providers
including Flicker, Facebook,
YouTube and Twitter.

If you use these tools for
official agency
communications, you must
go to http://apps.gov and
register.

NASA Point of Contact is
Brian Dunbar (HQ).
  maura.fujieh@nasa.gov    February 2010   53
Thank you very much

                    http://share.nasa.gov/
                        teams/arc/pmc


maura.fujieh@nasa.gov       February 2010    54
Back-Up




maura.fujieh@nasa.gov    February 2010   55
NASA use of Social Media
• NASA has signed Terms of Service (TOS) agreements with this
  social media providers: Flicker, USStream, Facebook, YouTube and
  Twitter. That means we are legally covered to use these tools as
  official agency communications. To register a channel, go to
  http://apps.gov and follow the procedures.

• If you’re going to use these tools as official agency communications,
  you must use the apps.gov process to be covered by the agency
  TOS. The reason you can’t simply agree to the standard TOS these
  companies provide — though we all have in the past -- is that most
  of them have clauses that commit the federal government to things
  none of us can legally commit it to, e.g., being subject to state courts
  or indemnifying the company. Using the NASA TOS will also get ads
  removed from the channels we use.

• NASA Point of Contact is Brian Dunbar (HQ). He is the NASA
  representative to Federal Web Manager’s Council.

maura.fujieh@nasa.gov          February 2010                            56
maura.fujieh@nasa.gov   February 2010   57
NASA Point of Contact is
                                          Brian Dunbar (HQ)




maura.fujieh@nasa.gov   February 2010                       58
For great information on social media at NASA, see
                           http://www.nasa.gov/connect




maura.fujieh@nasa.gov             February 2010                      59
maura.fujieh@nasa.gov   February 2010   60
maura.fujieh@nasa.gov   February 2010   61
How do I display information?
                 Users control information display
                 by using “follow” feature




maura.fujieh@nasa.gov              February 2010     62
How do I locate information?




maura.fujieh@nasa.gov   February 2010   63
User posts
                                        can include:
                                        • text
                                        • pictures
                                        • video or
                                        • URL links




maura.fujieh@nasa.gov   February 2010              64
Users control type and amount of
                                     outgoing Facebook information




maura.fujieh@nasa.gov   February 2010                              65
maura.fujieh@nasa.gov   February 2010   66
maura.fujieh@nasa.gov   February 2010   67
maura.fujieh@nasa.gov   February 2010   68

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Maura.fujieh

  • 1. 21st Century Connections: Making Sense of Social Media Maura Fujieh, PMP Ames Research Center maura.fujieh@nasa.gov February 2010 1 Used with Permission
  • 2. Agenda • Intro to Social Media • Relevance for Projects • Three NASA Social Media Examples • References and Resources – Setting up NASA social media applications maura.fujieh@nasa.gov February 2010 2
  • 3. Agenda • Intro to Social Media – What is “social media” – Social media terms that you’ve heard • Relevance for Projects • Three NASA Social Media Examples • References and Resources – Setting up NASA social media applications maura.fujieh@nasa.gov February 2010 3
  • 4. What is “media”? CD DVD Broadcasting Digital media Mass media Disk drives Newspapers “Tools used to store Text + and deliver Audio + information or data”1. Multi-media Images + Video + radio TV set Billboards Electronic media 1 From Wikipedia Advertising media Cell phone Web banners Infomercial maura.fujieh@nasa.gov February 2010 4
  • 5. What is “social media”? Ability to Time lag reach a between large “create” and audience “Collection of technologies “view” window is (internet-based small with applications) that allow little effort the rapid creation and exchange of Ability to user-generated Content can be accessed “create content”1. via search, and edit” is widely link or tag 1 From Wikipedia accessible maura.fujieh@nasa.gov February 2010 5
  • 6. Are there kinds of “social media”? Communication Reviews & Opinions Collection of technologies (internet-based applications) that allow the rapid Multi-Media creation and exchange of user- generated content1. Collaboration 1 From Wikipedia Entertainment maura.fujieh@nasa.gov February 2010 6
  • 7. Social media is communication Communication Reviews & Opinions Collection of technologies (internet-based applications) that allow the rapid Multi-Media creation and exchange of user- generated content1. Collaboration 1 From Wikipedia Entertainment maura.fujieh@nasa.gov February 2010 7
  • 8. Social media is collaboration Communication Reviews & Opinions Collection of technologies (internet-based applications) that allow the rapid Multi-Media creation and exchange of user- generated content1. Collaboration 1 From Wikipedia Entertainment maura.fujieh@nasa.gov February 2010 8
  • 9. And “Reviews & Opinions” Communication Reviews & Opinions Collection of technologies (internet-based applications) that allow the rapid Multi-Media creation and exchange of user- generated content1. Collaboration 1 From Wikipedia Entertainment maura.fujieh@nasa.gov February 2010 9
  • 10. And “Multi-Media” Communication Reviews & Opinions Collection of technologies (internet-based applications) that allow the rapid Multi-Media creation and exchange of user- generated content1. Collaboration 1 From Wikipedia Entertainment maura.fujieh@nasa.gov February 2010 10
  • 11. And “Entertainment Communication Reviews & Opinions Collection of technologies (internet-based applications) that allow the rapid Multi-Media creation and exchange of user- generated content1. Collaboration 1 From Wikipedia Entertainment maura.fujieh@nasa.gov February 2010 11
  • 12. Today’s Focus is … Communication Reviews & Opinions Collection of technologies (internet-based applications) that allow the rapid Multi-Media creation and exchange of user- generated content1. Collaboration 1 From Wikipedia Entertainment maura.fujieh@nasa.gov February 2010 12
  • 13. Agenda • Intro to Social Media • Relevance for Projects – Is there an interest in NASA social media? – What’s the benefit for projects? For people? • Three NASA Social Media Examples • References and Resources – Setting up NASA social media applications maura.fujieh@nasa.gov February 2010 13
  • 14. Is there any interest in NASA Social Media? maura.fujieh@nasa.gov February 2010 14
  • 15. Interest in NASA Social Media? NASA is actively twittering The combined statistics for all 52 accounts here are: • 1,881,825 followers • 90,507 posts or “tweets” Visit a directory of NASA’s social media sites at http://www.nasa.gov/connect Statistics compiled 11/22/09 from http://www.nasa.gov/connect maura.fujieh@nasa.gov February 2010 15
  • 16. Interest in NASA Social Media? NASA is using Facebook 116,247 people follow NASA on these 30 Facebook accounts. Visit a directory of NASA’s social media sites at http://www.nasa.gov/connect maura.fujieh@nasa.gov February 2010 Statistics compiled 11/22/09 from 16 http://www.nasa.gov/connect
  • 17. Interest in NASA Social Media? NASA is actively blogging • 27 active “external” blogs • Longest - June 6th 2007 • Most prolific – 103 posts Visit a directory of NASA’s external blogs at http://blogs.nasa.gov Statistics compiled 11/22/09 from http://www.nasa.gov/connect maura.fujieh@nasa.gov February 2010 17
  • 18. What’s the Benefit? What value does social media provide? For Projects For People Social media tools provide Social media tools provide all NASA authors with additional users with platforms to platforms for audience customize and consolidate engagement information display maura.fujieh@nasa.gov February 2010 18
  • 19. Agenda • Relevance for projects • Intro to Social Media • Three NASA social media examples – NASA on Twitter – NASA on Facebook – NASA Blogs • References and Resources – Setting up NASA social media applications maura.fujieh@nasa.gov February 2010 19
  • 20. Twitter Twitter incorporated • Often called “micro-blogging” as a company in May 2007 • Similar to “Instant Messenger” • Message length is limited to 140 characters (spaces and punctuation count) • Twitter posts (or “tweets”) are public or private – Real-time posts in reverse chronological order • Users control incoming information display maura.fujieh@nasa.gov February 2010 20
  • 21. http://twitter.com/nasa A series of short messages, which may include links, listed in reverse chronological order Ability to reach a large audience (rapidly) maura.fujieh@nasa.gov February 2010 21
  • 22. Why Join Twitter? • Consolidate – information comes to me rather than making me search for it. • Customize – I choose to receive only information that’s important to me. • Time Sensitize – show me the most recent data “on top”. • Reference – additional information is available via simple “clicks” on a URL link. maura.fujieh@nasa.gov February 2010 22
  • 23. Twitter allows users to do a custom consolidation of incoming and outgoing communication maura.fujieh@nasa.gov February 2010 23
  • 24. Twitter allows users to do a custom consolidation of incoming and outgoing communication maura.fujieh@nasa.gov February 2010 24
  • 25. Twitter allows users to do a custom consolidation of incoming and outgoing communication maura.fujieh@nasa.gov February 2010 25
  • 26. Twitter allows users to do a custom consolidation of incoming and outgoing communication maura.fujieh@nasa.gov February 2010 26
  • 27. What’s Twitter’s Benefit … What value does this social media provide? For Projects For People • Rapid means to provide • Consolidated summary of short updates to a large real-time news posts from community with little effort. your news sources. • Posts or “tweets” are text • Tweets are broadcast only. [Limited ability to add widely. [Limited ability to URL links.] customize posts to audience.] maura.fujieh@nasa.gov February 2010 27
  • 28. Agenda • Relevance for projects • Intro to Social Media • Three NASA social media examples – NASA on Twitter – NASA on Facebook – NASA Blogs • References and Resources – Setting up NASA social media applications maura.fujieh@nasa.gov February 2010 28
  • 29. Facebook The Facebook website launched in February 2004 • Users create web-based profiles – Profiles are personal or group-based (NASA) • Facebook posts (or “status updates”) can be public or private – Posts accumulate comments from other users • Facebook posts are multi-media; e.g., website links, videos, pictures, text. • Users control incoming information display by using filters and changing display settings maura.fujieh@nasa.gov February 2010 29
  • 30. Facebook profiles can be for a group Facebook posts can include text, URL links … and user comments maura.fujieh@nasa.gov February 2010 30
  • 31. Facebook posts can include video maura.fujieh@nasa.gov February 2010 31
  • 32. maura.fujieh@nasa.gov February 2010 32
  • 33. maura.fujieh@nasa.gov February 2010 33
  • 34. Users control information display using filters maura.fujieh@nasa.gov February 2010 34
  • 35. maura.fujieh@nasa.gov February 2010 35
  • 36. Users maintain the ability to temporarily or permanently “hide” updates from an information source Users maintain the ability to click through to get additional information maura.fujieh@nasa.gov February 2010 36
  • 37. What’s Facebook’s Benefit … What value does this social media provide? For Projects For People • Easy way to post multi-media • Consolidated summary of information to a large multi-media information from audience. customized sources. • Posts do not require more • Users can easily direct than a few sentences. comments to their audience. maura.fujieh@nasa.gov February 2010 37
  • 38. Agenda • Relevance for projects • Intro to Social Media • Three NASA social media examples – NASA on Twitter – NASA on Facebook – NASA Blogs • References and Resources – Setting up NASA social media applications maura.fujieh@nasa.gov February 2010 38
  • 39. Blogs On-line diaries began around 1994, “weblog” in 1997, • Web-based collection of posts “blog” in 1999 • Blog posts are public, but IT networks may limit accessibility (eg internal to JSC only) – Posts accumulate comments from other users • Blog posts can be multi-media; website links, videos, pictures, text. • Users navigate to a single blog. They do not control incoming information display. maura.fujieh@nasa.gov February 2010 39
  • 40. Where are the NASA blogs? http://blogs.nasa.gov maura.fujieh@nasa.gov February 2010 40
  • 41. Ability to tag blog posts so that these “articles” can be associated with categories maura.fujieh@nasa.gov February 2010 41
  • 42. Blog authors can post easily Ability for authors and readers to edit content easily and rapidly maura.fujieh@nasa.gov February 2010 42
  • 43. Blog readers comment … Readers may or may not agree with you! maura.fujieh@nasa.gov February 2010 43
  • 44. maura.fujieh@nasa.gov February 2010 44
  • 45. What’s the Benefit of a Blog … What value does this social media provide? For Projects For People • NASA authors can share • Users can add their their experience easily with comments to an author’s post others. or electronic “article”. • Blog format supports longer • Users can easily read other “article-style” posts. “posts” by an author on similar topics. maura.fujieh@nasa.gov February 2010 45
  • 46. Why NASA Blogs … http://blogs.nasa.gov maura.fujieh@nasa.gov February 2010 46
  • 47. NASA’s Bloggers on Blogging • Learn and demonstrate the • NASA CIO value of Web 2.0 – Linda Cureton technologies. • JSC Advanced • Communicate the issues Planning Office and activities related to IT transformation. – Steven González • LCROSS Flight • Learn to do the things that matter in my role as CIO. Director – Paul Tompkins • Provide a means for people to know the “real me”. maura.fujieh@nasa.gov February 2010 47
  • 48. NASA’s Bloggers on Blogging BLOG GOAL: Share Center • NASA CIO Director’s strategic direction – Linda Cureton with the JSC community. • JSC Advanced “After our office was Planning Office supporting him for 2 years on the strategy of the Center, we – Steven González found that many employees at • LCROSS Flight the Center had not heard his vision or the insights that we Director were providing to the Senior – Paul Tompkins Leadership team.” maura.fujieh@nasa.gov February 2010 48
  • 49. NASA’s Bloggers on Blogging “The biggest benefit has been • NASA CIO the positive feedback from the – Linda Cureton employees. They have appreciated hearing about the • JSC Advanced activities at the Senior Planning Office Leadership level. – Steven González It has opened a dialogue, • LCROSS Flight especially with the Next Generation and it has Director provided us insight with some – Paul Tompkins of the perspectives of the employees.” maura.fujieh@nasa.gov February 2010 49
  • 50. NASA’s Bloggers on Blogging BLOG GOAL: What it means • NASA CIO to be a Flight Director, and to – Linda Cureton portray what it’s like to be a part of the team actually • JSC Advanced operating the spacecraft. Planning Office “I was committed to having – Steven González LCROSS be more than an • LCROSS Flight adventure lived through the standard media reports. Director I had never written a blog – Paul Tompkins before …” maura.fujieh@nasa.gov February 2010 50
  • 51. NASA’s Bloggers on Blogging The biggest benefit to the • NASA CIO public, in my view, was to – Linda Cureton involve people in the decision making process we had to go • JSC Advanced through during the mission. Planning Office I continue blogging “to make – Steven González sure LCROSS is accurately • LCROSS Flight and fairly portrayed.” ... “I also continue to want to Director express my passion for space – Paul Tompkins exploration. “ maura.fujieh@nasa.gov February 2010 51
  • 52. Agenda • Relevance for projects • Intro to Social Media • Three NASA social media examples • References and Resources – GSA applications with approved “Terms of Service” for government use – Use GSA site to request NASA accounts – NASA POC to request social media accounts maura.fujieh@nasa.gov February 2010 52
  • 53. NASA use of Social Media NASA has signed Terms of Service agreements with many social media providers including Flicker, Facebook, YouTube and Twitter. If you use these tools for official agency communications, you must go to http://apps.gov and register. NASA Point of Contact is Brian Dunbar (HQ). maura.fujieh@nasa.gov February 2010 53
  • 54. Thank you very much http://share.nasa.gov/ teams/arc/pmc maura.fujieh@nasa.gov February 2010 54
  • 55. Back-Up maura.fujieh@nasa.gov February 2010 55
  • 56. NASA use of Social Media • NASA has signed Terms of Service (TOS) agreements with this social media providers: Flicker, USStream, Facebook, YouTube and Twitter. That means we are legally covered to use these tools as official agency communications. To register a channel, go to http://apps.gov and follow the procedures. • If you’re going to use these tools as official agency communications, you must use the apps.gov process to be covered by the agency TOS. The reason you can’t simply agree to the standard TOS these companies provide — though we all have in the past -- is that most of them have clauses that commit the federal government to things none of us can legally commit it to, e.g., being subject to state courts or indemnifying the company. Using the NASA TOS will also get ads removed from the channels we use. • NASA Point of Contact is Brian Dunbar (HQ). He is the NASA representative to Federal Web Manager’s Council. maura.fujieh@nasa.gov February 2010 56
  • 57. maura.fujieh@nasa.gov February 2010 57
  • 58. NASA Point of Contact is Brian Dunbar (HQ) maura.fujieh@nasa.gov February 2010 58
  • 59. For great information on social media at NASA, see http://www.nasa.gov/connect maura.fujieh@nasa.gov February 2010 59
  • 60. maura.fujieh@nasa.gov February 2010 60
  • 61. maura.fujieh@nasa.gov February 2010 61
  • 62. How do I display information? Users control information display by using “follow” feature maura.fujieh@nasa.gov February 2010 62
  • 63. How do I locate information? maura.fujieh@nasa.gov February 2010 63
  • 64. User posts can include: • text • pictures • video or • URL links maura.fujieh@nasa.gov February 2010 64
  • 65. Users control type and amount of outgoing Facebook information maura.fujieh@nasa.gov February 2010 65
  • 66. maura.fujieh@nasa.gov February 2010 66
  • 67. maura.fujieh@nasa.gov February 2010 67
  • 68. maura.fujieh@nasa.gov February 2010 68