21st        Century Connections:          Making Sense of Social Media                         Maura Fujieh, PMP          ...
Agenda•   Intro to Social Media•   Relevance for Projects•   Three NASA Social Media Examples•   References and Resources ...
Agenda• Intro to Social Media     – What is “social media”     – Social media terms that you’ve heard• Relevance for Proje...
What is “media”?CD       DVD                                                        BroadcastingDigital media             ...
What is “social media”?  Ability to                                       Time lag   reach a                              ...
Are there kinds of “social media”?Communication                                       Reviews & Opinions                  ...
Social media is communicationCommunication                                       Reviews & Opinions                       ...
Social media is collaborationCommunication                                       Reviews & Opinions                       ...
And “Reviews & Opinions”Communication                                       Reviews & Opinions                           C...
And “Multi-Media”Communication                                       Reviews & Opinions                           Collecti...
And “EntertainmentCommunication                                       Reviews & Opinions                           Collect...
Today’s Focus is …Communication                                       Reviews & Opinions                           Collect...
Agenda• Intro to Social Media• Relevance for Projects     – Is there an interest in NASA social media?     – What’s the be...
Is there any interest in NASA                Social Media?maura.fujieh@nasa.gov   February 2010   14
Interest in NASA Social Media?                                          NASA is actively twittering                       ...
Interest in NASA Social Media?                                           NASA is using Facebook                           ...
Interest in NASA Social Media?                                         NASA is actively blogging                          ...
What’s the Benefit?                  What value does social media provide?           For Projects                         ...
Agenda• Relevance for projects• Intro to Social Media• Three NASA social media examples     – NASA on Twitter     – NASA o...
Twitter                                         Twitter incorporated• Often called “micro-blogging”          as a company ...
http://twitter.com/nasaA series of short messages, which may include links,         listed in reverse chronological order ...
Why Join Twitter?• Consolidate – information comes to me  rather than making me search for it.• Customize – I choose to re...
Twitter allows users                                          to do a custom                                         conso...
Twitter allows                                         users to do a                                             custom   ...
Twitter allows users                                          to do a custom                                         conso...
Twitter allows users                                          to do a custom                                         conso...
What’s Twitter’s Benefit …                What value does this social media provide?            For Projects              ...
Agenda• Relevance for projects• Intro to Social Media• Three NASA social media examples     – NASA on Twitter     – NASA o...
Facebook            The Facebook                                            website launched in                           ...
Facebook profiles                                        can be for a group                                              F...
Facebook posts                                        can include videomaura.fujieh@nasa.gov   February 2010              ...
maura.fujieh@nasa.gov   February 2010   32
maura.fujieh@nasa.gov   February 2010   33
Users control information                                          display using filtersmaura.fujieh@nasa.gov   February 2...
maura.fujieh@nasa.gov   February 2010   35
Users maintain the                                             ability to                                           tempor...
What’s Facebook’s Benefit …                What value does this social media provide?            For Projects             ...
Agenda• Relevance for projects• Intro to Social Media• Three NASA social media examples     – NASA on Twitter     – NASA o...
Blogs             On-line diaries                                        began around 1994,                               ...
Where are the NASA blogs?         http://blogs.nasa.govmaura.fujieh@nasa.gov       February 2010   40
Ability to tag blog posts so                that these “articles” can be                associated with categoriesmaura.fu...
Blog authors can post easily              Ability for authors and readers to               edit content easily and rapidly...
Blog readers comment …                                        Readers may                                          or may ...
maura.fujieh@nasa.gov   February 2010   44
What’s the Benefit of a Blog …                What value does this social media provide?            For Projects          ...
Why NASA Blogs …         http://blogs.nasa.govmaura.fujieh@nasa.gov       February 2010   46
NASA’s Bloggers on Blogging                               • Learn and demonstrate the• NASA CIO                     value ...
NASA’s Bloggers on Blogging                               BLOG GOAL: Share Center• NASA CIO                     Director’s...
NASA’s Bloggers on Blogging                               “The biggest benefit has been• NASA CIO                     the ...
NASA’s Bloggers on Blogging                               BLOG GOAL: What it means• NASA CIO                     to be a F...
NASA’s Bloggers on Blogging                               The biggest benefit to the• NASA CIO                     public,...
Agenda•   Relevance for projects•   Intro to Social Media•   Three NASA social media examples•   References and Resources ...
NASA use of Social MediaNASA has signed Terms ofService agreements withmany social media providersincluding Flicker, Faceb...
Thank you very much                    http://share.nasa.gov/                        teams/arc/pmcmaura.fujieh@nasa.gov   ...
Back-Upmaura.fujieh@nasa.gov    February 2010   55
NASA use of Social Media• NASA has signed Terms of Service (TOS) agreements with this  social media providers: Flicker, US...
maura.fujieh@nasa.gov   February 2010   57
NASA Point of Contact is                                          Brian Dunbar (HQ)maura.fujieh@nasa.gov   February 2010  ...
For great information on social media at NASA, see                           http://www.nasa.gov/connectmaura.fujieh@nasa....
maura.fujieh@nasa.gov   February 2010   60
maura.fujieh@nasa.gov   February 2010   61
How do I display information?                 Users control information display                 by using “follow” featurem...
How do I locate information?maura.fujieh@nasa.gov   February 2010   63
User posts                                        can include:                                        • text              ...
Users control type and amount of                                     outgoing Facebook informationmaura.fujieh@nasa.gov   ...
maura.fujieh@nasa.gov   February 2010   66
maura.fujieh@nasa.gov   February 2010   67
maura.fujieh@nasa.gov   February 2010   68
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Maura.fujieh

  1. 1. 21st Century Connections: Making Sense of Social Media Maura Fujieh, PMP Ames Research Centermaura.fujieh@nasa.gov February 2010 1 Used with Permission
  2. 2. Agenda• Intro to Social Media• Relevance for Projects• Three NASA Social Media Examples• References and Resources – Setting up NASA social media applicationsmaura.fujieh@nasa.gov February 2010 2
  3. 3. Agenda• Intro to Social Media – What is “social media” – Social media terms that you’ve heard• Relevance for Projects• Three NASA Social Media Examples• References and Resources – Setting up NASA social media applicationsmaura.fujieh@nasa.gov February 2010 3
  4. 4. What is “media”?CD DVD BroadcastingDigital media Mass media Disk drives Newspapers “Tools used to store Text + and deliver Audio + information or data”1. Multi-media Images + Video +radio TV set BillboardsElectronic media 1 From Wikipedia Advertising media Cell phone Web banners Infomercial maura.fujieh@nasa.gov February 2010 4
  5. 5. What is “social media”? Ability to Time lag reach a between large “create” and audience “Collection of technologies “view” window is (internet-based smallwith applications) that allowlittleeffort the rapid creation and exchange of Ability to user-generated Content can be accessed “create content”1. via search, and edit” is widely link or tag 1 From Wikipedia accessible maura.fujieh@nasa.gov February 2010 5
  6. 6. Are there kinds of “social media”?Communication Reviews & Opinions Collection of technologies (internet-based applications) that allow the rapid Multi-Media creation and exchange of user- generated content1.Collaboration 1 From Wikipedia Entertainmentmaura.fujieh@nasa.gov February 2010 6
  7. 7. Social media is communicationCommunication Reviews & Opinions Collection of technologies (internet-based applications) that allow the rapid Multi-Media creation and exchange of user- generated content1.Collaboration 1 From Wikipedia Entertainmentmaura.fujieh@nasa.gov February 2010 7
  8. 8. Social media is collaborationCommunication Reviews & Opinions Collection of technologies (internet-based applications) that allow the rapid Multi-Media creation and exchange of user- generated content1.Collaboration 1 From Wikipedia Entertainmentmaura.fujieh@nasa.gov February 2010 8
  9. 9. And “Reviews & Opinions”Communication Reviews & Opinions Collection of technologies (internet-based applications) that allow the rapid Multi-Media creation and exchange of user- generated content1.Collaboration 1 From Wikipedia Entertainmentmaura.fujieh@nasa.gov February 2010 9
  10. 10. And “Multi-Media”Communication Reviews & Opinions Collection of technologies (internet-based applications) that allow the rapid Multi-Media creation and exchange of user- generated content1.Collaboration 1 From Wikipedia Entertainmentmaura.fujieh@nasa.gov February 2010 10
  11. 11. And “EntertainmentCommunication Reviews & Opinions Collection of technologies (internet-based applications) that allow the rapid Multi-Media creation and exchange of user- generated content1.Collaboration 1 From Wikipedia Entertainmentmaura.fujieh@nasa.gov February 2010 11
  12. 12. Today’s Focus is …Communication Reviews & Opinions Collection of technologies (internet-based applications) that allow the rapid Multi-Media creation and exchange of user- generated content1.Collaboration 1 From Wikipedia Entertainmentmaura.fujieh@nasa.gov February 2010 12
  13. 13. Agenda• Intro to Social Media• Relevance for Projects – Is there an interest in NASA social media? – What’s the benefit for projects? For people?• Three NASA Social Media Examples• References and Resources – Setting up NASA social media applicationsmaura.fujieh@nasa.gov February 2010 13
  14. 14. Is there any interest in NASA Social Media?maura.fujieh@nasa.gov February 2010 14
  15. 15. Interest in NASA Social Media? NASA is actively twittering The combined statistics for all 52 accounts here are: • 1,881,825 followers • 90,507 posts or “tweets” Visit a directory of NASA’s social media sites at http://www.nasa.gov/connect Statistics compiled 11/22/09 from http://www.nasa.gov/connectmaura.fujieh@nasa.gov February 2010 15
  16. 16. Interest in NASA Social Media? NASA is using Facebook 116,247 people follow NASA on these 30 Facebook accounts. Visit a directory of NASA’s social media sites at http://www.nasa.gov/connectmaura.fujieh@nasa.gov February 2010 Statistics compiled 11/22/09 from 16 http://www.nasa.gov/connect
  17. 17. Interest in NASA Social Media? NASA is actively blogging • 27 active “external” blogs • Longest - June 6th 2007 • Most prolific – 103 posts Visit a directory of NASA’s external blogs at http://blogs.nasa.gov Statistics compiled 11/22/09 from http://www.nasa.gov/connectmaura.fujieh@nasa.gov February 2010 17
  18. 18. What’s the Benefit? What value does social media provide? For Projects For People Social media tools provide Social media tools provide allNASA authors with additional users with platforms to platforms for audience customize and consolidate engagement information displaymaura.fujieh@nasa.gov February 2010 18
  19. 19. Agenda• Relevance for projects• Intro to Social Media• Three NASA social media examples – NASA on Twitter – NASA on Facebook – NASA Blogs• References and Resources – Setting up NASA social media applicationsmaura.fujieh@nasa.gov February 2010 19
  20. 20. Twitter Twitter incorporated• Often called “micro-blogging” as a company in May 2007• Similar to “Instant Messenger”• Message length is limited to 140 characters (spaces and punctuation count)• Twitter posts (or “tweets”) are public or private – Real-time posts in reverse chronological order• Users control incoming information displaymaura.fujieh@nasa.gov February 2010 20
  21. 21. http://twitter.com/nasaA series of short messages, which may include links, listed in reverse chronological order Ability to reach a large audience (rapidly)maura.fujieh@nasa.gov February 2010 21
  22. 22. Why Join Twitter?• Consolidate – information comes to me rather than making me search for it.• Customize – I choose to receive only information that’s important to me.• Time Sensitize – show me the most recent data “on top”.• Reference – additional information is available via simple “clicks” on a URL link.maura.fujieh@nasa.gov February 2010 22
  23. 23. Twitter allows users to do a custom consolidation of incoming and outgoing communicationmaura.fujieh@nasa.gov February 2010 23
  24. 24. Twitter allows users to do a custom consolidation of incoming and outgoing communicationmaura.fujieh@nasa.gov February 2010 24
  25. 25. Twitter allows users to do a custom consolidation of incoming and outgoing communicationmaura.fujieh@nasa.gov February 2010 25
  26. 26. Twitter allows users to do a custom consolidation of incoming and outgoing communicationmaura.fujieh@nasa.gov February 2010 26
  27. 27. What’s Twitter’s Benefit … What value does this social media provide? For Projects For People• Rapid means to provide • Consolidated summary ofshort updates to a large real-time news posts fromcommunity with little effort. your news sources.• Posts or “tweets” are text • Tweets are broadcastonly. [Limited ability to add widely. [Limited ability toURL links.] customize posts to audience.] maura.fujieh@nasa.gov February 2010 27
  28. 28. Agenda• Relevance for projects• Intro to Social Media• Three NASA social media examples – NASA on Twitter – NASA on Facebook – NASA Blogs• References and Resources – Setting up NASA social media applicationsmaura.fujieh@nasa.gov February 2010 28
  29. 29. Facebook The Facebook website launched in February 2004• Users create web-based profiles – Profiles are personal or group-based (NASA)• Facebook posts (or “status updates”) can be public or private – Posts accumulate comments from other users• Facebook posts are multi-media; e.g., website links, videos, pictures, text.• Users control incoming information display by using filters and changing display settingsmaura.fujieh@nasa.gov February 2010 29
  30. 30. Facebook profiles can be for a group Facebook posts can include text, URL links … and user commentsmaura.fujieh@nasa.gov February 2010 30
  31. 31. Facebook posts can include videomaura.fujieh@nasa.gov February 2010 31
  32. 32. maura.fujieh@nasa.gov February 2010 32
  33. 33. maura.fujieh@nasa.gov February 2010 33
  34. 34. Users control information display using filtersmaura.fujieh@nasa.gov February 2010 34
  35. 35. maura.fujieh@nasa.gov February 2010 35
  36. 36. Users maintain the ability to temporarily or permanently “hide” updates from an information source Users maintain the ability to click through to get additional informationmaura.fujieh@nasa.gov February 2010 36
  37. 37. What’s Facebook’s Benefit … What value does this social media provide? For Projects For People• Easy way to post multi-media • Consolidated summary ofinformation to a large multi-media information fromaudience. customized sources.• Posts do not require more • Users can easily directthan a few sentences. comments to their audience. maura.fujieh@nasa.gov February 2010 37
  38. 38. Agenda• Relevance for projects• Intro to Social Media• Three NASA social media examples – NASA on Twitter – NASA on Facebook – NASA Blogs• References and Resources – Setting up NASA social media applicationsmaura.fujieh@nasa.gov February 2010 38
  39. 39. Blogs On-line diaries began around 1994, “weblog” in 1997,• Web-based collection of posts “blog” in 1999• Blog posts are public, but IT networks may limit accessibility (eg internal to JSC only) – Posts accumulate comments from other users• Blog posts can be multi-media; website links, videos, pictures, text.• Users navigate to a single blog. They do not control incoming information display.maura.fujieh@nasa.gov February 2010 39
  40. 40. Where are the NASA blogs? http://blogs.nasa.govmaura.fujieh@nasa.gov February 2010 40
  41. 41. Ability to tag blog posts so that these “articles” can be associated with categoriesmaura.fujieh@nasa.gov February 2010 41
  42. 42. Blog authors can post easily Ability for authors and readers to edit content easily and rapidlymaura.fujieh@nasa.gov February 2010 42
  43. 43. Blog readers comment … Readers may or may not agree with you!maura.fujieh@nasa.gov February 2010 43
  44. 44. maura.fujieh@nasa.gov February 2010 44
  45. 45. What’s the Benefit of a Blog … What value does this social media provide? For Projects For People• NASA authors can share • Users can add theirtheir experience easily with comments to an author’s postothers. or electronic “article”.• Blog format supports longer • Users can easily read other“article-style” posts. “posts” by an author on similar topics. maura.fujieh@nasa.gov February 2010 45
  46. 46. Why NASA Blogs … http://blogs.nasa.govmaura.fujieh@nasa.gov February 2010 46
  47. 47. NASA’s Bloggers on Blogging • Learn and demonstrate the• NASA CIO value of Web 2.0 – Linda Cureton technologies.• JSC Advanced • Communicate the issues Planning Office and activities related to IT transformation. – Steven González• LCROSS Flight • Learn to do the things that matter in my role as CIO. Director – Paul Tompkins • Provide a means for people to know the “real me”.maura.fujieh@nasa.gov February 2010 47
  48. 48. NASA’s Bloggers on Blogging BLOG GOAL: Share Center• NASA CIO Director’s strategic direction – Linda Cureton with the JSC community.• JSC Advanced “After our office was Planning Office supporting him for 2 years on the strategy of the Center, we – Steven González found that many employees at• LCROSS Flight the Center had not heard his vision or the insights that we Director were providing to the Senior – Paul Tompkins Leadership team.”maura.fujieh@nasa.gov February 2010 48
  49. 49. NASA’s Bloggers on Blogging “The biggest benefit has been• NASA CIO the positive feedback from the – Linda Cureton employees. They have appreciated hearing about the• JSC Advanced activities at the Senior Planning Office Leadership level. – Steven González It has opened a dialogue,• LCROSS Flight especially with the Next Generation and it has Director provided us insight with some – Paul Tompkins of the perspectives of the employees.”maura.fujieh@nasa.gov February 2010 49
  50. 50. NASA’s Bloggers on Blogging BLOG GOAL: What it means• NASA CIO to be a Flight Director, and to – Linda Cureton portray what it’s like to be a part of the team actually• JSC Advanced operating the spacecraft. Planning Office “I was committed to having – Steven González LCROSS be more than an• LCROSS Flight adventure lived through the standard media reports. Director I had never written a blog – Paul Tompkins before …”maura.fujieh@nasa.gov February 2010 50
  51. 51. NASA’s Bloggers on Blogging The biggest benefit to the• NASA CIO public, in my view, was to – Linda Cureton involve people in the decision making process we had to go• JSC Advanced through during the mission. Planning Office I continue blogging “to make – Steven González sure LCROSS is accurately• LCROSS Flight and fairly portrayed.” ... “I also continue to want to Director express my passion for space – Paul Tompkins exploration. “maura.fujieh@nasa.gov February 2010 51
  52. 52. Agenda• Relevance for projects• Intro to Social Media• Three NASA social media examples• References and Resources – GSA applications with approved “Terms of Service” for government use – Use GSA site to request NASA accounts – NASA POC to request social media accountsmaura.fujieh@nasa.gov February 2010 52
  53. 53. NASA use of Social MediaNASA has signed Terms ofService agreements withmany social media providersincluding Flicker, Facebook,YouTube and Twitter.If you use these tools forofficial agencycommunications, you mustgo to http://apps.gov andregister.NASA Point of Contact isBrian Dunbar (HQ). maura.fujieh@nasa.gov February 2010 53
  54. 54. Thank you very much http://share.nasa.gov/ teams/arc/pmcmaura.fujieh@nasa.gov February 2010 54
  55. 55. Back-Upmaura.fujieh@nasa.gov February 2010 55
  56. 56. NASA use of Social Media• NASA has signed Terms of Service (TOS) agreements with this social media providers: Flicker, USStream, Facebook, YouTube and Twitter. That means we are legally covered to use these tools as official agency communications. To register a channel, go to http://apps.gov and follow the procedures.• If you’re going to use these tools as official agency communications, you must use the apps.gov process to be covered by the agency TOS. The reason you can’t simply agree to the standard TOS these companies provide — though we all have in the past -- is that most of them have clauses that commit the federal government to things none of us can legally commit it to, e.g., being subject to state courts or indemnifying the company. Using the NASA TOS will also get ads removed from the channels we use.• NASA Point of Contact is Brian Dunbar (HQ). He is the NASA representative to Federal Web Manager’s Council.maura.fujieh@nasa.gov February 2010 56
  57. 57. maura.fujieh@nasa.gov February 2010 57
  58. 58. NASA Point of Contact is Brian Dunbar (HQ)maura.fujieh@nasa.gov February 2010 58
  59. 59. For great information on social media at NASA, see http://www.nasa.gov/connectmaura.fujieh@nasa.gov February 2010 59
  60. 60. maura.fujieh@nasa.gov February 2010 60
  61. 61. maura.fujieh@nasa.gov February 2010 61
  62. 62. How do I display information? Users control information display by using “follow” featuremaura.fujieh@nasa.gov February 2010 62
  63. 63. How do I locate information?maura.fujieh@nasa.gov February 2010 63
  64. 64. User posts can include: • text • pictures • video or • URL linksmaura.fujieh@nasa.gov February 2010 64
  65. 65. Users control type and amount of outgoing Facebook informationmaura.fujieh@nasa.gov February 2010 65
  66. 66. maura.fujieh@nasa.gov February 2010 66
  67. 67. maura.fujieh@nasa.gov February 2010 67
  68. 68. maura.fujieh@nasa.gov February 2010 68

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