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  • Web 2.0’ has emerged as a catch-all phrase to describe the new generation of Internet-based services that allow people to collaborate, share and manage information with unprecedented ease and scale It’s the second generation of Internet-based services that let people collaborate and share information online in previously unavailable ways. – Wikipedia “ A true Web 2.0 application is one that gets better the more people use it.” Tim O’Reilly You may have heard of some Web 2.0 tools such as Wikis, Blogs, Twitter, Facebook, LinkedIn. These are all example of Web 2.0.
  • Why tagging works Tagging taps into what people naturally do without creating a lot of work or requiring deep thinking For an individual, tags optimize future discovery Tags are malleable Tag clouds provide immediate social feedback You can get positive reinforcement or become a trend setter Tag clouds give surprising insight into the content and the people Expertise can be revealed The real corporate taxonomy emerges

M washington Presentation Transcript

  • 1. Montressa L. Washington – Service Area Manager, IBM Global ServicesFebruary 23-23, 2012PM Challenge 2012Using Crowdsourcing, Collaboration andWeb 2.0 to Enhance Project Management © 2011 IBM Corporation
  • 2. About Me! Montressa Washington montress@us.ibm.com Wordcloud generated by www.wordle.net, by IBM Researcher Jonathan Feinberg2 © 2011 IBM Corporation
  • 3. Agenda  Enterprise 2.0/Web 2.0/Social Media  New Approach to Managing Projects/Project Management 2.0  Examples of Social Media Use in Project Management Innovation – Crowdsourcing – Collaboration – Web 2.0  Q&A3 © 2011 IBM Corporation
  • 4. Enterprise 2.0 The term Enterprise 2.0 was coined by Andrew McAffee, an In his book “The Wisdom of associate professor at Harvard Crowds,” James Business School, in spring 2006. Surowiecki states that Professor McAffee introduced “groups are remarkably this term to describe the use of intelligent and are often emergent social software smarter than the smartest platforms within companies, or people in them. Groups do between companies and their not need to be dominated peers (partners or customers). by exceptionally intelligent people in order to be smart.” Through the adoption of wikis, blogs, collaboration planning tools, social networks and other “weapons of mass collaboration, ” as Don Trapscott calls them in his book “Wikinomics,” collaboration patterns are changed in today’s organizations. Enterprise 2.0 software and business practices provide managers with access to the right information at the right time through a system of interconnected applications and services Source: Project Management 2.0, www.wrike.com4 © 2011 IBM Corporation
  • 5. Social Media: The Shift from Corporate to Consumer Voice  Social media = the use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with other human beings.  Integration of technology, social interaction, and the construction of words, pictures, videos and audio.  Social interaction results in the "building" of shared meaning among communities, as people share their stories and experiences.55 © 2011 IBM Corporation
  • 6. Web 2.06 © 2011 IBM Corporation
  • 7. Agenda  Enterprise 2.0/Web 2.0/Social Media  New Approach to Managing Projects/Project Management 2.0  Examples of Social Media Use in Project Management Innovation – Crowdsourcing – Collaboration – Web 2.0  Q&A7 © 2011 IBM Corporation
  • 8. Creating Project Management Communities within the Organization8 © 2011 IBM Corporation
  • 9. Communities make use of Social Media tools9 © 2011 IBM Corporation
  • 10. Communities make use of Social Media tools10 © 2011 IBM Corporation
  • 11. Agenda  Enterprise 2.0/Web 2.0/Social Media  New Approach to Managing Projects/Project Management 2.0  Examples of Social Media Use in Project Management Innovation – Crowdsourcing – Collaboration – Web 2.0  Q&A11 © 2011 IBM Corporation
  • 12. Seven Key Steps to Building an Innovative Environment Paint a picture for your people that provides strategic context, both giving direction and setting boundaries for innovation. Stamp out fear by creating a culture Value and leverage the ideas residing that embraces risk and eliminates the within the diverse cadre of your stigma associated with failure. employees. “Connect the dots” within your Collaborate with external 0rganizations, organization by understanding and including partners and suppliers, and leveraging the informal networks that with customers to complement existing can improve innovation effectiveness. competitive advantages, speed up time to market, or spark new insights. Make ideas visible using a variety of Provide incentives and recognize your practices designed to elevate ideas people’s innovativeness through from all corners of the organization. programs that carefully complement both the passions that drive employees and a well-crafted organizational vision.12 © 2011 IBM Corporation
  • 13. Crowdsoucing13 © 2011 IBM Corporation
  • 14. An introduction to Innovation Events  Massive on-line idea sharing using the internet  Pre-defined communities focused on strategic, departmental and enterprise critical issues  Participants from anywhere in the world  Moderators and facilitators guide and coach participants on idea sharing – exploring ideas real time  Idea rating and ranking  Real-time analysis and mining to highlight emerging SMEs, communities and valued ideas14 © 2011 IBM Corporation
  • 15. Ideation Platforms  Spigit is an ideation platform that supports small events, long term engagements and challenges. Notable features include: – Idea stages with configurable graduation criteria – Collaboration tools: votes, tags, forums, reviews, wikis, blogs – User reputation scores that weight feedback – Idea trading markets – Challenge and reward modules15 © 2011 IBM Corporation
  • 16. Spigit Example - Southwest  Challenge: Inability to streamline idea generation from employees, which was typically done through surveys, emails and spreadsheets, a tedious and time consuming task. A lack of a process in place to filter ideas and implement the best ones. Having geographically dispersed employees created a lack of community and engagement.  Solution: Spigit provided a platform that encouraged cross-functional collaboration by providing full transparency and enabled discussions among all work groups. The social and collaborative style of the platform generated increased engagement and participation levels; nearly 4,000 employees have signed on, and 98% of ideas submitted have received some sort of response from other members of the community.16 © 2011 IBM Corporation
  • 17. Veteran Success Jam, ACE and the Kresge Foundation Who:  Veterans – enrolled and future students  Campus Administrators  Military – enrolled and future students  Professors/Faculty  Family members  College students  Employers  Government (VA, DoE, DoL)  Non-profit organizations Jam Intent:  Uncover unknown barriers veterans  Face in accessing and succeeding in higher education  Provide a platform for “model solutions” highlighting their successes and providing an opportunity for discussion centered on model programs and services  Provide an opportunity for new ideas, innovations, partnerships, solutions and collaboration to occur  Provide professional development for student services personnel17 © 2011 IBM Corporation
  • 18. Collaboration18 © 2011 IBM Corporation
  • 19. Task 2: Community Assessment – Sandbox Environment19 © 2011 IBM Corporation 19
  • 20. 20 © 2011 IBM Corporation 20
  • 21. 21 © 2011 IBM Corporation 21
  • 22. Task 2: Community Assessment – Key Features & Benefits22 © 2011 IBM Corporation 22
  • 23. Task 2: Community Assessment – Key Features & Benefits23 © 2011 IBM Corporation 23
  • 24. Task 2: Community Assessment – Key Features & Benefits24 © 2011 IBM Corporation 24
  • 25. Web 2.0/Social Media25 © 2011 IBM Corporation
  • 26. Employee Engagement - On-board New Employees and Contractors Faster Use Communities and blogs to connect New Employees and Contractors New Employees  New Hire Community – Share similar experiences through community – Community blogs across new hires – Question and Answer sessions – Post events for New Hires – Meet colleagues FASTER and create increased cohesion New 2 Blue Community (1.700+ Members)26 © 2011 IBM Corporation
  • 27. Employee Engagement - New Hire Blogs New Hire Blogs  First 100 Days Blog  Required for new hires and interns  Easy adoption activity for Gen-Ys – Journal initial experiences at least one day a week. – Topics included how to set up meetings, how to book travel, observations from presentations, interviews – Creates a following of interested colleagues – Increases connectedness  Undocumented organizational knowledge – Conferences – Hosting Meetings – Making Presentations27 © 2011 IBM Corporation
  • 28. Employee Engagement – Tagging Campaign Creates new ways of communicating Tags reveal relationships Tags are a new form of communicating Tagging Campaign  Improve the ability to find people  Define communities of interest Tags  Empowers people to build structure relationships to share information – Wisdom of Crowds – Tagging / Folksonomy Tags build  Recognize key people, content, and documents context for conversations28 © 2011 IBM Corporation
  • 29. Employee Morale - What Makes the YOUR AGENCY special? Creates a sense of pride in the organization Employee Spotlight Campaign  Invite employees to share the proudest moments… what makes your Agency special  Hear the voice of the employee  Promote a sense of community  Celebrate your Agency Core Values  Engage employees from all areas of your Agency  Recruiting collateral29 © 2011 IBM Corporation
  • 30. Strategic Communications Organizational Newsletters Creates a consistent and pervasive messaging for the most important initiatives Organizational Newsletters  Use wikis to post Agency/Organizational newsletters  Bypass the need for web developer to post and update information  Readers have easy access to current information  Turns uni-directional newsletters into bi-directional conversations  Reduces email traffic  Searchable30 © 2011 IBM Corporation
  • 31. Strategic Communications - Communicate Business Priorities Use blogs to support department-wide priorities and initiatives (eg AARA) from SMEs Business Priorities  Drive communications on largest initiatives through individual and group blogs  Eliminate newsletters and email messages and point interested parties to the blog  Pair new hires with SMEs to collaborate on blogs  Link related documents via files  Use blogs for interview format  Conduct organizational challenges through blogs31 © 2011 IBM Corporation
  • 32. Find and collaborate with people who know something about something you need to know Organizational Profiles make talent, experience, skills and interests easy to access Profiles +  Builds on existing Skills and Experiences  Shows My Network  Highlights Interests  Identify Expertise  Use Early Adopters to grow networks and on-board new profiles  Integrate with Learning  Create organization brand/look and feel32 © 2011 IBM Corporation
  • 33. Host conferences and large organizational meetings Reduce conference/meeting management costs with wikis and file sharing Conferences and Meetings  Build agenda through wikis to reduce revisions, printing costs  Use wikis to build speaker profiles and bios  Share all event content through wiki or file share system  Build registration page  Share directions  Create Participant Feedback pages to build excitement around event33 © 2011 IBM Corporation
  • 34. Make Knowledge Harvesting Easier! Use social bookmarks to create the ‘bread crumb’ trail of inputs to intellectual capital Bookmarking for Knowledge Harvesting  Prepare project teams and initiatives early on with instructions on how to use bookmarking. Use throughout an engagement or initiative.  Reduces email traffic and knowledge capital left on hard drives  Is in some cases MORE valuable than end product harvesting  Combine with File Sharing to capture a more comprehensive knowledge harvesting ‘story board’ of project inputs and end products  Use with end of project harvesting as well Project Documents and Inputs34 © 2011 IBM Corporation
  • 35. Agenda  Enterprise 2.0/Web 2.0/Social Media  New Approach to Managing Projects/Project Management 2.0  Examples of Social Media Use in Project Management Innovation – Crowdsourcing – Collaboration – Web 2.0/Social Media  Q&A35 © 2011 IBM Corporation
  • 36. THANK YOU36 © 2011 IBM Corporation