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Practical & Precise Writing:                 Get Results; Ensure Accuracy & Clarity                                       ...
Why?       Clarity can produce Action               – But what action?       Attention is brief               – What will ...
Writers Can Use                       •     Structure                       •     Language                       •     Mec...
Planning & Thinking vs. Writing                                                                                      Writi...
Managerial personnel are reminded of their responsibility for advising  Security of any information coming to their attent...
Reminder to all managers with                              responsibility for security   Managers must report any informat...
To Write or Edit:            1. Structure the information based on the message (KTD) and               sub-messages       ...
Start With a Message-Based Overview:                           •     Context                           •     Message      ...
To Identify the Message, Answer:                                                        What should the                   ...
KTD?       •     By Wednesday, December 27th, please send me             an analysis of the three options discussed at the...
Context                                                                  Message -- KTD                                   ...
Recently, I had the opportunity to hear a presentation on “people                  magic,” a hypnosis demonstration by Dav...
The Training Section will be temporarily disrupted due to the installation of         Systems Furniture in Room 1019. The ...
Recently, the Voice Mail directory was distributed. Here is a brief             description of how to use the Voice Mail S...
Choose Words Carefully       • Specific       • Familiar©Copyright 2006. All rights reserved. PWD Consulting, Inc. www.pwd...
Precision Wins; Familiarity Helps       •     On a timely basis       •     Reflect       •     Comprise©Copyright 2006. A...
Verbs Are The Key:                                                                               Up Front                 ...
For Example --       It was determined that the indicated costs of the layoffs were off by at           least 15%.        ...
Verb Choice       During this entire period his character, along with his unsurpassed         technical competence and sup...
Verb Choice                 Analysis by computer has confirmed the capability of our                 quality assurance pro...
Verb Choice                 Three of the above individuals reside on the vendor master                 file, and thus coul...
What Matters?       •     Clarity: KTD Up Front       •     Precision & Familiarity       •     Specific Verbs, Up Front!©...
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Kroeger lin

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  1. 1. Practical & Precise Writing: Get Results; Ensure Accuracy & Clarity pwd consulting, inc www.pwdconsulting.com ajlink@earthlink.net©Copyright 2006. All rights reserved. PWD Consulting, Inc. www.pwdconsulting.com ajlink@earthlink.net 917-324-6441 1
  2. 2. Why? Clarity can produce Action – But what action? Attention is brief – What will be “heard”?©Copyright 2006. All rights reserved. PWD Consulting, Inc. www.pwdconsulting.com ajlink@earthlink.net 917-324-6441 2
  3. 3. Writers Can Use • Structure • Language • Mechanics • Format©Copyright 2006. All rights reserved. PWD Consulting, Inc. www.pwdconsulting.com ajlink@earthlink.net 917-324-6441 3
  4. 4. Planning & Thinking vs. Writing Writing Planning & Thinking©Copyright 2006. All rights reserved. PWD Consulting, Inc. www.pwdconsulting.com ajlink@earthlink.net 917-324-6441 4
  5. 5. Managerial personnel are reminded of their responsibility for advising Security of any information coming to their attention concerning any employee who is cleared or in the process of being cleared of information which indicates that access by that individual to classified material may not be in the interest of national security. Examples of reportable information are: criminal activities, treatment for mental or emotional disorders, use of illegal substances, excessive use of intoxicants, or excessive indebtedness. Any situation that raises questions concerning an individuals judgement, character, or integrity that impairs their ability to safeguard classified information should be reported immediately. Failure to do so is to neglect your responsibility. Once you have reported, the burden of decision is relieved from you. All reports are thoroughly reviewed by Security before any decision is made as to what further action, if any, needs to be taken.©Copyright 2006. All rights reserved. PWD Consulting, Inc. www.pwdconsulting.com ajlink@earthlink.net 917-324-6441 5
  6. 6. Reminder to all managers with responsibility for security Managers must report any information that implies or shows that an employee has inappropriate access to classified material, particularly if the classified material presents a threat to national security. Report all events demonstrating questionable judgement, character, or integrity: •criminal activities, •treatment for mental or emotional disorders, •use of illegal substances, •excessive use of intoxicants, or •excessive indebtedness. Your responsibility ends after you have reported the situation. Security will review all reports to determine whether action is necessary.©Copyright 2006. All rights reserved. PWD Consulting, Inc. www.pwdconsulting.com ajlink@earthlink.net 917-324-6441 6
  7. 7. To Write or Edit: 1. Structure the information based on the message (KTD) and sub-messages 2. Select language so that each sentence is well-structured, based on a specific verb, up-front 3. “Fine-tune” -- Check mechanics, eliminate excess modifiers...©Copyright 2006. All rights reserved. PWD Consulting, Inc. www.pwdconsulting.com ajlink@earthlink.net 917-324-6441 7
  8. 8. Start With a Message-Based Overview: • Context • Message • Roadmap©Copyright 2006. All rights reserved. PWD Consulting, Inc. www.pwdconsulting.com ajlink@earthlink.net 917-324-6441 8
  9. 9. To Identify the Message, Answer: What should the critical reader Know? Think? Do?©Copyright 2006. All rights reserved. PWD Consulting, Inc. www.pwdconsulting.com ajlink@earthlink.net 917-324-6441 9
  10. 10. KTD? • By Wednesday, December 27th, please send me an analysis of the three options discussed at the S pecific meeting, including cost-benefit analysis, time to M easurable completion, and most likely risks. A greed R ealistic • We need to identify the top six action items and T imed assign individuals to get answers on each for our conference in two weeks before we end this meeting. • The resource discussion is scheduled for Wednesday morning, so send me all project requirements in an Excel spreadsheet by Tuesday noon.©Copyright 2006. All rights reserved. PWD Consulting, Inc. www.pwdconsulting.com ajlink@earthlink.net 917-324-6441 10
  11. 11. Context Message -- KTD Roadmap KTD (Roadmap) KTD (Roadmap) C Who Does What Next When?©Copyright 2006. All rights reserved. PWD Consulting, Inc. www.pwdconsulting.com ajlink@earthlink.net 917-324-6441 11
  12. 12. Recently, I had the opportunity to hear a presentation on “people magic,” a hypnosis demonstration by David Davidson. The presentation was very interesting, and he kept the attention of the entire group, seventy five people. This is not just entertainment because he ties it all together demonstrating and telling stories of how we put on many faces in our job. I spoke with him after the half day session and he travels the world giving this type of presentation and has given many presentations at large national meetings. I thought you might want to put his name in a file for future reference.©Copyright 2006. All rights reserved. PWD Consulting, Inc. www.pwdconsulting.com ajlink@earthlink.net 917-324-6441 12
  13. 13. The Training Section will be temporarily disrupted due to the installation of Systems Furniture in Room 1019. The furniture is expected to be shipped from the Design Furniture Association on September 29th, and the proposed installation date is October 4, 2006. September 29th through October 4th have been designated as CLEAN-UP-DAYS. Please assure that your staff dress appropriately and are prepared to clean up their work areas. It is essential that you go through your areas to clean and/or dispose of any excess paper, folders, boxes, furniture, etc. Your new space will have new carpet and furniture, therefore, we want to create a clean and uniform work area that is presentable to the general public. You are responsible for preparing and submitting the necessary paperwork to Audrey Adams by COB, October 6th, to rid the room of excess equipment and furniture. You will have to submit a form for the removal of equipment and one for the furniture. Trash bins will be stationed in the hall for your use and materials such as desk trays, can be stored in room 1718. Audrey will provide packing boxes for you. Additionally, please prepare a memorandum to Heads of Services and Staff Offices, the Mailroom and all vendors you are in contact with informing them of the move/new location.©Copyright 2006. All rights reserved. PWD Consulting, Inc. www.pwdconsulting.com ajlink@earthlink.net 917-324-6441 13
  14. 14. Recently, the Voice Mail directory was distributed. Here is a brief description of how to use the Voice Mail System: Call 1600 and go into your own mailbox. Select menu item 2 to send a message. Record a message. When you are finished, enter the destination by putting the node number first, followed by the mailbox number. I would also like to make note of 3 printing errors. The main number for Boston is xxx-xxx-xxxx; the main number for Boise is xxx-xxx-xxxx; and “Des Moines” is the proper spelling for node 103. If you have any questions, please call me on Extension xxxx.©Copyright 2006. All rights reserved. PWD Consulting, Inc. www.pwdconsulting.com ajlink@earthlink.net 917-324-6441 14
  15. 15. Choose Words Carefully • Specific • Familiar©Copyright 2006. All rights reserved. PWD Consulting, Inc. www.pwdconsulting.com ajlink@earthlink.net 917-324-6441 15
  16. 16. Precision Wins; Familiarity Helps • On a timely basis • Reflect • Comprise©Copyright 2006. All rights reserved. PWD Consulting, Inc. www.pwdconsulting.com ajlink@earthlink.net 917-324-6441 16
  17. 17. Verbs Are The Key: Up Front Visual, Active--1:10 or better Intense, Action Oriented Specific©Copyright 2006. All rights reserved. PWD Consulting, Inc. www.pwdconsulting.com ajlink@earthlink.net 917-324-6441 17
  18. 18. For Example -- It was determined that the indicated costs of the layoffs were off by at least 15%. versus We re-figured the costs of the layoffs and corrected the estimates. The estimates were off by at least 15%.©Copyright 2006. All rights reserved. PWD Consulting, Inc. www.pwdconsulting.com ajlink@earthlink.net 917-324-6441 18
  19. 19. Verb Choice During this entire period his character, along with his unsurpassed technical competence and superior leadership were dominant factors in the successful mission accomplishments of this unit.©Copyright 2006. All rights reserved. PWD Consulting, Inc. www.pwdconsulting.com ajlink@earthlink.net 917-324-6441 19
  20. 20. Verb Choice Analysis by computer has confirmed the capability of our quality assurance procedures to detect inaccurate computations.©Copyright 2006. All rights reserved. PWD Consulting, Inc. www.pwdconsulting.com ajlink@earthlink.net 917-324-6441 20
  21. 21. Verb Choice Three of the above individuals reside on the vendor master file, and thus could precipitate a disbursement to themselves.©Copyright 2006. All rights reserved. PWD Consulting, Inc. www.pwdconsulting.com ajlink@earthlink.net 917-324-6441 21
  22. 22. What Matters? • Clarity: KTD Up Front • Precision & Familiarity • Specific Verbs, Up Front!©Copyright 2006. All rights reserved. PWD Consulting, Inc. www.pwdconsulting.com ajlink@earthlink.net 917-324-6441 22
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