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Jim depiante

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    Jim depiante Jim depiante Presentation Transcript

    • Watson The IBM Jeopardy! Challenge Jim De Piante, PMP Executive Project Manager IBM Research© 2011 IBM
    • Video clip 1
    • Jim De Piante, PMP Executive Project Manager IBM Research Watson The IBM Jeopardy! Challenge© 2011 IBM
    • Watson wins February 16, 2011 © 2011 IBM 4
    • At a restaurant in upstate New York Charles Lickel Ken Jennings © 2011 IBM 5
    • Deep Blue May 11, 1997 © 2011 IBM 6
    • The next Grand Challenge • Difficult problem • Broader audience • Scientific community • Relevant to clients © 2011 IBM 7
    • IBM Research pursues the idea Dave Ferrucci Paul Horn © 2011 IBM 8
    • What they were in for 2 hours 3 seconds Wrong 66% Right 90% Simple questions Quirky clues © 2011 IBM 9
    • Dave Ferrucci meets Harry FriedmanHarry Friedman © 2011 IBM 10
    • Early sparring match © 2011 IBM 11
    • Sparring matches with champions Former Jeopardy! champions Todd Crain © 2011 IBM 12
    • © 2011 IBM ‹#›
    • Watson’s record Ken Jennings Brad Rutter © 2011 IBM 14
    • Watson was a contender Press conference after the practice match © 2011 IBM 15
    • Show time © 2011 IBM 16
    • All there to witness… © 2011 IBM 17
    • End of round 1 © 2011 IBM 18
    • The result © 2011 IBM 19
    • Watson © 2011 IBM 20
    • Watson The role ofProject© 2011 IBM Management
    • • Scope • Schedule • Budget • Risk • Stakeholders • Communications • Change • Procurement • Integration© 2011 IBM
    • Scope© 2011 IBM
    • Scope Win on Jeopardy! • Against the best of the best • In early 2011 Radically new technology • Architecture • Software HW configuration Marketing / Communications Scientific research • 55 sparring matches • Research papers Asset to commercialize © 2011 IBM 24
    • Unlike any other project One of a kind • Unprecedented • No “methodology” • SW development, but not Division of responsibilities • Principal Investigator • Project Managers IBM infrastructure not suited Creative use of PM techniques • Flexibility • Non-rigorous © 2011 IBM 25
    • Principal Investigator Deep QA software • Architecture • Algorithms • Development • Integration Watson hardware • Configuration • Scale-out • Optimization Front end • Game strategy • Betting David Ferrucci, PhD • Watson’s voice • Game state © 2011 IBM 26
    • Project Managers1. Project communications2. Procurement3. Stakeholder management4. Elements of the budget5. Milestone management6. Dependencies David Shepler, PMP7. Risk management8. Sparring matches9. Contestant management10. Negotiations11. Change management12. Hardware build-out13. Move to Hollywood14. The set at IBM Research15. Integration of all elements Jim De Piante, PMP © 2011 IBM 27
    • Schedule© 2011 IBM
    • One unyielding deadline Early 2011 Public commitment IBM Research: Grand Challenge Hollywood: RatingsJeopardy! Challenge …..……|………………………|…….. © 2011 IBM 29
    • Shelf life of clues © 2011 IBM 30
    • Budget© 2011 IBM
    • Budget Severely constrained • Immutable deadline • Fixed scope • Financial pressures Managed at several levels Principal Investigator • Development resources • Department travel Project Managers • Hardware • Other travel • Procurement © 2011 IBM 32
    • Risk© 2011 IBM
    • Key risks Technology Reputation (brand) Schedule Perceptions • Might seem too easy • If Watson wins • If Watson loses • HAL-like associations Failure Rep. Holt beats Watson? • Show might not air • Watson could lose Move Watson to Hollywood Not! © 2011 IBM 34
    • Perceptions Negative perceptions • Jeopardy! (Sony) • IBM Risk analysis • Probability: high • Effect: high • Position: avoid Actions • Avatar • Voice • Publicity © 2011 IBM 35
    • Move to Hollywood Watson damaged in transit • Probability: low • Effect: devastating • Position: mitigate Risk analysis • Likelihood of accident • Likelihood of damage Actions considered • Second system • Fly/drive • Choice of supplier Action: change approach © 2011 IBM 36
    • Stakeholders© 2011 IBM
    • Stakeholder groups IBM Research Sony Pictures Ogilvy Talent IBM internal • Marketing • Legal • Procurement • Industrial Design • Systems Technology Group © 2011 IBM 38
    • Yorktown HeightsHollywood © 2011 IBM 39
    • IBM Research Creative culture Desire for flexibility Not used to PM approach Worried about perceptions Protective of brand Communication style Contracts Science IBM © 2011 IBM 40
    • Sony Pictures Creative culture Desire for flexibility Not used to PM approach Worried about perceptions Protective of brand Communication style Contracts Entertainment Hollywood © 2011 IBM 41
    • What they had in common Creative culture Desire for flexibility Not used to PM approach Worried about perceptions Protective of brand © 2011 IBM 42
    • Where they were different Motives for the project • Science and product revenue • Entertainment and ad revenue Contracts Culture Communications • Internally • Externally © 2011 IBM 43
    • Communications© 2011 IBM
    • Communications approach Speak several languages • IBM • IBM Research • Hollywood • Legal • Procurement • Marketing • IP Law Use various means Update frequently © 2011 IBM 45
    • Change© 2011 IBM
    • Approach to change Facilitate change • Know alternatives • Know costs Isolate change • System: PI • Everything else: PMs Two examples • Watson’s hand • Match venue © 2011 IBM 47
    • The hand of Watson Plan • Watson receives clue • Watson buzzes electronically Rationale for change • Avoid perception problems • Level playing field Create mechanical hand • IBM Research facilities • Working prototype in 3 weeks New risk • Introduced slight delay • Possibly lose the buzz © 2011 IBM 48
    • Change of venue Plan • Watson goes to Hollywood • Wheel-of-Fortune set Rationale for change • Avoid perception problems • On IBM Research turf Create full Jeopardy! set • Huge undertaking • Watson stays in Yorktown Heights • Jeopardy! comes to IBM Research Opportunities seized • Reduced risk of the move • Showcase IBM Research facility © 2011 IBM 49
    • Procurement© 2011 IBM
    • Procurement Key PM focus Highly specialized needs Sole source Key areas • Talent • Compliance • Contestants Outside the IBM norm • Processes • Skills © 2011 IBM 51
    • Talent Challenge • Role of Alex Trebek • Short lead time New world for IBM • Specification • Actor’s guild Solution • Sole source • Known quantity Todd Allen Crain © 2011 IBM 52
    • Compliance and integrity Challenge • Game-show compliance • Challenge integrity New world for IBM Alex Hendrie • Specification • Making payments Solution • Sole source • Jeopardy’s supplier © 2011 IBM 53
    • Sparring contestants Challenge • Former Jeopardy! contestants • Manage the logistics • Tight scheduling Solution • Considered “cattle call” • Solicit through Jeopardy! • Hire as consultants © 2011 IBM 54
    • Contestant management Challenge • Find the right skills • Outsource completely Solution • Sole source • Existing approach Josiane Emorine and Alex Trebek • Existing supplier • Explicit specification • Detailed process definition • Supplier web site • Supplier travel agency • Supplier disbursement • Extreme empowerment © 2011 IBM 55
    • Integration© 2011 IBM
    • Integration Crisp boundaries Communication Blended approach • Co-location • Virtual Tight linkages • Researchers • Sony Pictures Milestone driven • Clear goals • Clear deadlines © 2011 IBM 57
    • What next for Watson© 2011 IBM ?
    • Does Watson think? “Does a submarine swim?” © 2011 IBM 59
    • What does Watson do? Deep © 2011 IBM 60
    • The future © 2011 IBM 61
    • Nuance ARMONK, NY and BURLINGTON, MA – 17 Feb 2011 IBM and Nuance Communications today announced a research agreement to explore, develop andcommercialize the Watson computing systems advanced analytics capabilities in the healthcare industry. © 2011 IBM 62
    • WellPoint INDIANAPOLIS and ARMONK, NY – 12 Sep 2011 WellPoint, Inc. (NYSE: WLP), and IBM (NYSE: IBM) announced an agreement today to create the firstcommercial applications of the IBM Watson technology. © 2011 IBM 63
    • Watson The IBM Jeopardy! Challenge Jim De Piante, PMP Executive Project Manager IBM Research© 2011 IBM