Presentation by Victor Santillan, Ministry of the Environment, Peru, as part of the NAP Global Network's Targeted Topics Forum on "Strategic Communications for NAP Processes" held in Nadi, Fiji, in February 2018.

1. Communication initiative:
“You have a minute? Let´s
talk about climate change?”
Targeted Topics Forum
Nadi Fiji
February 5th – 7th, 2018

2. CONTEXT - I
Peru is one of the most
vulnerable countries
front the climate change.
The last year (2017) we suffer a
seriously infrastructural
damage and losses lives as
consequence of the
ENSO impacts.
ENSO intensifies its impacts and
modifies it periodicity product
of climate change.

3. CONTEXT - II
With this necessity to take action, the
Government create a Multisectorial
Working Group (MWG) for the
implementation for our Nationally
Determinated Contributions (NDC).
This MWG englobe 13 Ministers and
the Institute responsible of the
national strategic planning and have
the main objective to prepare our
Peruvian response to climate change.
The Peruvian response to climate
change has a first priority adaptation.

4. CONTEXT - III
In this framework, the
Peruvian NAP is the
principal support to our
Adaptation NDC.
Each one of our actions on
adaptions will be part of the
NAP in our five priorities
areas: water; agriculture;
fishing and aquiculture;
forest; and health.

5. Be simple: for many years
in Peru, climate change
was just a scientific and
technical topic.
Now, shocking the lives of
the citizens in a directly
way, it is time to make it
simple.
APPROACHES - I

6. APPROACHES - II
Less is more: it is not
necessary to explain all
about climate change in
one time.
When someone want to
know something goes
and ask for more
information. For this, is
important to awake the
hungry to know more.

7. APPROACHES - III
Dialogue: the classic
unilateral speech
not works when
people have more
questions to say
than the disposition
to ear.

8. Improve a personal
dialogue about climate
change, connecting the
topic with the daily live.
Generate an enthusiasm
to kwon more about
climate change meanwhile
our different platforms.
OBJECTIVE

9. IMPLEMENTATION TIME LINE
1. We review the idea with the Communicators MWG team, which is integrated by the communicators
of the different ministries with direct implication on climate change.
2. We produce some material to break the ice in the interventions.
3. We evaluated the process and at moment are thinking in new forms to evolve the initiative.

10. IMPLEMENTATION TIME LINE
5. Inside the Ministers: first we went to the different offices and ministers.
6. Citizens: in the field, we take the opportunity to translate the campaign taking the street with young
volunteers, in workshops, environment festivals and others spaces like universities.

11. WHAT WE LEARN?
We need information and some
experts to teach it to us and also to
approve the message and
communications products.
In the government, working as a team
is the best way to do something,
especially in communications climate
change topics.
At the moment we do not produce an
impact on media. We need
empowerment from the Ministries or
Champions to make more visible the
campaign.

12. “Vinaka”
vsantillan@minam.gob.pe
Targeted Topics Forum
Nadi Fiji
February 5th – 7th, 2018