Online Video Ranked Most Useful Ad Format______________________________ #12011 GOOGLE AUTOMOTIVE SHOPPER BEHAVIOR STUDY
- April 2012 U.S. Online Video Rankings• Average U.S. consumer watches over 21 hours of online video eac• Average U.S. consumer watches 299 videos per month• Average of 59 of these videos watched are ADS = 20% or 1 in 5 vid• 50% of consumers that watch online video ADS take action after vi• 22% of consumers that saw an online video AD visited the retailer’s % Growth - Online Video Viewers
Strategic Approach REACH RELEVANCY RESULTS REACHOBJECTIVE OBJECTIVE OBJECTIVEIncrease engagement of local NAMP’s ad decisioning Ensure optimization againstauto buyers within the Video platform ensures campaigns key performance metrics (CTRAD Network’s target audience run on relevant sites and and Completion Rate) withof A18+. programming. target audience.SOLUTION SOLUTION SOLUTIONLargest aggregator of NAMP has created a NAMP will deliver robustaudience data for Online customized site list to ensure analytics and optimizationVideo = greatest coverage for messaging is delivered in throughout the campaign in antargeted market & contextually relevant effort to maximize reach anddemographics known against environments for the A18+ achieve key targeted campaignA18+ consumers. target audience & market area. objectives.
Creative Units: In-Stream Video AdsIn-stream Video Ads :15 - :30 Seconds in Length NAMP focuses on in-stream online video advertising across high quality, professionally produced publishers. In-stream video ads are displayed in sequence before or during the video content being consumed by the users. Standard video length is up to :30 seconds, custom lengths available upon request. Pricing is based on inventory and demographic factors which vary per market & availability.
Drive Awareness• Geo target to local car buyers on the largest online video ad network in the U.S.• Build brand awareness and purchase intent within specific DMA’s.• Drive site traffic with professionally produced, high quality targeted TV style placed pre-roll video ads on highly visited websites.• Advanced targeting capabilities available - behavioral, retargeting, Geo, search, zip code, …etc.)
Case Study - Gunn Nissan Generate awareness among males 25-54 within specific zip codes and increase sales. Generate awareness among males 25-54 within specific zip codes and increase sales. Generate awareness – San Antonio market / 30 days/ men & women 18+ years old313,799 82% 3,716Video Ad plays against target DMA Completion rate - watched full Direct clicks to the Gunn Nissan video Ad website = 1.18% click rate
GUNN NISSAN- CASE STUDY SAMPLE REPORT PLAN SUMMARY: SAN ANTONIO FLIGHT IMPRESSIONS Start Date: End Date: Elapsed Days: Days Remaining: Contracted Imps Delivered Imps 04/01/2012 04/30/2012 30 0 313,480 313,799 PLAN METRICS Broadband Video Universe: 178,935,896 REACH/FREQUENCY CAMPAIGN OBJECTIVES Undup. Reach Avg Frequency GRPs CTR Completion % Completed % 79,601 3.93 0.18 1.18% 82% 75%CAMPAIGN DELIVERY ANALYSIS AVE IMPS DELIVERED UNDUPLICATED REACH FREQUENCY GRPS CTR GUNN NISSAN : A18+ San Antonio 313,799 79,601 3.94 0.18 1.18% Plan Total: 313,799 79,601 3.94 0.18 1.18% CAMPAIGN QUARTILE ANALYSIS TOTAL CLICKS: 3,716 25% COMP 50% COMP 75% COMP COMPLETED % COMPLETES COMPLETION % GUNN NISSAN: A18+ San Antonio 91% 84% 79% 75% 234,058 82% Total: 91% 84% 79% 75% 234,058 82%
PUBLISHERS WITHIN THE NAMP VIDEO AD NETWORK Automotive Fashion & Beauty Autoblog Shopflick AutoTrader.com Gaming Car and Driver Alfy Networks Cars.com Facebook App - MindJolt US Kelley Blue Book Health Motor Trend HealthiNation SIM Automotive Rodale Top Gear Music Entertainment Blastro Altitude Entertainment News & Information AMC Networks Fox News AOL Video Network Monkeysee Blinkx Touchstorm CBSi Entertainment Other Collider Media Genesis Media Crackle Portal Crunchy Roll Microsoft Network Discovery Yahoo Google Adx Sports Gorilla Nation Media Network MLB TV Grab Networks Technology Liverail Premium Partners IDG Tech Network Metacafe Entertainment Women Mevio.com DECA Onescreen Premium Meredith Video Network Rev New Media Oprah.com WorldNow NetworkThe sites shown on this list comprise recommended inventory for advertisers campaign. The list includes sites in network, but may alsoinclude future partnerships not concluded at this time. Car-mercial will make commercially reasonable efforts to secure the recommendedinventory, but makes no representations about its relationship with the sites included on this list. Exact placements are subject to changebased on investment, pricing, creative and inventory availability. Impressions may run across PC, Mobile, and Over the Top TV placements.
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