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Writing Impactful Emails Presentation
 

Writing Impactful Emails Presentation

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Presentation for Cisco Financial

Presentation for Cisco Financial

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    Writing Impactful Emails Presentation Writing Impactful Emails Presentation Presentation Transcript

    • Email Guidelines for Business
      Cisco Financial – April 4, 2011
      Presented by: UNR, Extended Studies & Empower Consulting Group
    • Course Objectives
      Identify best practices
      How email works
      Email etiquette
      Sending, Formatting, Attachments,
      To, From, CC,BCC, Subject Line
      Forwarding
      Implement best practices
      Crafting your email message
      Perception, Privacy, Copyright
      www.go2ecg.com
    • How Email WorksCourtesy of How Stuff Works
      www.go2ecg.com
    • Why Email Etiquette?
      Professionalism
      Proper language conveys a professional image
      A pleasure to do business with
      Efficiency
      Well thought out, well written
      State the purpose and need
      Get to the point
      Be clear
      Protection from liability
      Legal record
      www.go2ecg.com
    • Basic Guidelines
      To
      CC
      Confusion
      Think it through
      BCC
      Mail merge vs. Spam
      No blank subject lines
      “Reply to all”
      Forwarding
      www.go2ecg.com
    • More Basics
      Feedback
      Acknowledge receipt
      Embarrassing emails
      Attachment file sizes
      Some restrictions
      Keeping attachments outside of the email – hard drive, network
      Video and photo files add up
      The receiver’s connection speed
      Shorthand, acronyms, emoticons
      Delivery and read receipts
      “High Priority”
      Disclaimers
      Know when to pick up the phone
      www.go2ecg.com
    • Content Is King Building Relationships & The Brand
      www.go2ecg.com
    • How Would You Respond In Person?
      Business letter courtesy
      Greeting, Closing
      Name
      Be concise and to the point
      Make it personal
      Put yourself in their shoes
      What’s the intent of the message
      Answer all questions, and pre-empt further questions
      What’s the next question
      www.go2ecg.com
    • Content & Creation Tips
      Use proper structure and layout
      Long, wordy sentences
      Complete
      Use active vs. passive voice
      Language
      Choose your words wisely
      Gender neutral
      Grammar and writing count
      Use spell check
      Punctuation
      • If you think it offends it does
      • Read the email before you send it
      • The message thread
      • Relevance and edits
      • Use a meaningful subject
      • Urgent and important
      www.go2ecg.com
    • Simple Rules
      Answer swiftly
      What’s swiftly – 24 hours, same day
      YELLING = Count to 10
      Spam, attachments and unnecessary files
      Ask first
      Substance over style
      Formatting
      Take care with rich text and HTML messages
      Recalling a message
      Templates
      www.go2ecg.com
    • Perception, Privacy, Copyright
      Your email is not private
      Monitoring
      A record = “owned”
      Confidential information
      Signature block (5-6)
      Copying a message or attachment without permission
      Embarrassing emails
      Misunderstandings
      www.go2ecg.com
    • “There are four ways, and only four ways in which we have contact with the world. We are evaluated and classified by these four contacts: what we do, how we look,
      what we say and how we say it.”
      -Dale Carnegie (1888-1955) American Educator
      Pulling It All Together
      www.go2ecg.com
    • Summary & Take Away
      What I learned . . .
      The action I will take is . . .
      www.go2ecg.com
    • Thank You.
      Liz Christoffersen775.853.2530liz@go2ecg.comSkype: ecgllcWebsite:  http://www.go2ecg.comLinkedIn:   http://www.linkedin.com/in/go2ecgTwitter:  http://twitter.com/go2ecg